{"id":3822,"date":"2021-11-26T04:27:00","date_gmt":"2021-11-26T04:27:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en\/?post_type=press&p=3822"},"modified":"2025-03-04T09:49:21","modified_gmt":"2025-03-04T17:49:21","slug":"starbucks-brazils-caramel-day-continues-for-its-9th-year-in-partnership-with-gol-de-letra-foundation","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2021\/starbucks-brazils-caramel-day-continues-for-its-9th-year-in-partnership-with-gol-de-letra-foundation\/","title":{"rendered":"Starbucks Brazil\u2019s Caramel Day Continues for its 9th year in partnership with Gol de Letra Foundation"},"content":{"rendered":"
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\n\t\t\t\n\t\t\t\n\t\t\t\tStarbucks Brazil\u2019s Caramel Day Continues for its 9th year in partnership with Gol de Letra Foundation\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNovember 26, 2021\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\"Rai\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n
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    • \n\t\t\n\t\t\t3 min read\t\t<\/time>\n\t<\/li>\n\t\t
    • \n\t\t\n\t\t\tNovember 26, 2021\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n
      • Net\u00a0revenue\u00a0profits\u00a0from\u00a0Starbucks\u00ae<\/em>\u00a0Caramel Macchiato beverages\u00a0sold\u00a0in Brazil\u00a0on December 1st<\/sup>\u00a0will\u00a0benefit\u00a0Gol de\u00a0Letra\u00a0Foundation, a charity\u00a0supporting children\u2019s education.<\/em>\u00a0<\/li><\/ul>\n<\/body>\n\n

        S\u00e3o Paulo, BRAZIL<\/strong> – SouthRock\u00a0\u2013 Starbucks licensed retail operator in Brazil \u2013 today announced that\u00a0Starbucks\u00a0Brazil\u00a0will host its\u00a0Caramel Day\u00a0initiative\u00a0on December 1st<\/sup>\u00a0in all stores across the country. On this specific day, net revenue profits from the sales of\u00a0all\u00a0Starbucks\u00ae\u00a0Caramel Macchiato\u00a0hot and cold coffee\u00a0beverages\u00a0as well as the\u00a0Caramel Frappuccino\u00ae\u00a0Blended Beverages\u00a0will be donated to Gol de\u00a0Letra\u00a0Foundation in support of children and young people\u2019s education.\u00a0Now in its 9th<\/sup>\u00a0year, Starbucks\u00a0Brazil\u2019s\u00a0Caramel Day\u00a0has\u00a0surpassed\u00a0BRL\u00a0300,000 in donations\u00a0to\u00a0Gol de\u00a0Letra\u00a0Foundation, benefiting more than\u00a010,000\u00a0youth\u00a0living in vulnerable situations\u00a0across\u00a0Brazil.\u00a0\u00a0<\/p>\n<\/body>\n\n

        \u201cWe are pleased to continue promoting the Caramel Day initiative through the sales of one of our most successful\u00a0and beloved\u00a0beverages. With proceeds\u00a0supporting\u00a0marginalized\u00a0children and youth\u00a0across Brazil,\u00a0this special day\u00a0garners great excitement from our customers and aptly\u00a0reflects\u00a0Starbucks mission to\u00a0inspire and nurture the human spirit \u2013 one person, one cup, and one neighborhood at a time,\u201d said Sandra Collier, marketing and social responsibility director of\u00a0SouthRock.\u00a0<\/p>\n<\/body>\n\n

        Uplifting communities both in and outside of our stores<\/strong>\u00a0\u00a0<\/p>\n<\/body>\n\n

        As Starbucks celebrates\u00a015 years\u00a0of operations\u00a0in\u00a0Brazil, the company has continued to invest in\u00a0the communities it serves\u00a0through partnerships with like-minded organizations\u00a0such as Gol de\u00a0Letra\u00a0Foundation.\u00a0Founded by four-time\u00a0world\u00a0soccer champions\u00a0Ra\u00ed\u00a0and Leonardo,\u00a0Gol de\u00a0Letra\u00a0Foundation\u00a0offers activities to its beneficiaries focused on culture, education, professional training, leisure and sports in S\u00e3o Paulo and Rio de Janeiro.\u00a0<\/p>\n<\/body>\n\n

        \u201cWe are very happy and thankful to have Starbucks as a partner for another year,\u201d said\u00a0Ra\u00ed, former professional soccer player. \u201cPartnering with the brand to carry out this work is truly incredible. For Gol de\u00a0Letra, Caramel Day is one of the most anticipated celebrations of the year, and through it, we can help many children and teenagers\u00a0to achieve their dreams.\u201d\u00a0<\/p>\n<\/body>\n\n

        Since 2019,\u00a0Starbucks Brazil\u00a0Caramel Day has been part of\u00a0the company\u2019s\u00a0global Season of Cheer\u00a0campaign, held annually over the course of six weeks in November and December.\u00a0Each week\u00a0of the campaign is\u00a0thematically\u00a0aligned with\u00a0six actions: serve, give, learn, advocate, celebrate and uplift \u2013 to help\u00a0Starbucks\u00a0Brazil\u00a0partners (employees)\u00a0find\u00a0meaningful ways to make spirits bright and uplift communities both in and outside of the stores.\u00a0All over the world, Starbucks partners (employees) volunteer several hours in their communities\u00a0during the Season of Cheer campaign, including supporting non-profit organizations, such as the Gol de\u00a0Letra\u00a0Foundation\u00a0in Brazil.\u00a0<\/p>\n<\/body>\n\n

        The Caramel Day activation will be exclusively valid on purchases made on\u00a0December 1,\u00a02021. Products will be available for purchase in stores nationwide or through\u00a0the\u00a0Rappi\u00a0delivery app while stocks last.<\/em>\u00a0<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

        Net\u00a0revenue\u00a0profits\u00a0from\u00a0Starbucks\u00ae\u00a0Caramel Macchiato beverages\u00a0sold\u00a0in Brazil\u00a0on December 1st\u00a0will\u00a0benefit\u00a0Gol de\u00a0Letra\u00a0Foundation, a charity\u00a0supporting children\u2019s education.\u00a0 S\u00e3o Paulo, BRAZIL – SouthRock\u00a0\u2013 Starbucks licensed retail operator in Brazil \u2013 today announced that\u00a0Starbucks\u00a0Brazil\u00a0will host its\u00a0Caramel Day\u00a0initiative\u00a0on December 1st\u00a0in all stores across the country. On this specific day, net revenue profits from the sales of\u00a0all\u00a0Starbucks\u00ae\u00a0Caramel Macchiato\u00a0hot and cold coffee\u00a0beverages\u00a0as well as the\u00a0Caramel Frappuccino\u00ae\u00a0Blended […]<\/p>\n","protected":false},"author":446,"featured_media":5894,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[1310],"class_list":["post-3822","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-news"],"yoast_head":"\nStarbucks Brazil\u2019s Caramel Day Continues for its 9th year in partnership with Gol de Letra Foundation - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2021\/starbucks-brazils-caramel-day-continues-for-its-9th-year-in-partnership-with-gol-de-letra-foundation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Brazil\u2019s Caramel Day Continues for its 9th year in partnership with Gol de Letra Foundation - Starbucks Stories - Latin America (English)\" \/>\n<meta property=\"og:description\" content=\"Net\u00a0revenue\u00a0profits\u00a0from\u00a0Starbucks\u00ae\u00a0Caramel Macchiato beverages\u00a0sold\u00a0in Brazil\u00a0on December 1st\u00a0will\u00a0benefit\u00a0Gol de\u00a0Letra\u00a0Foundation, a charity\u00a0supporting children\u2019s education.\u00a0 S\u00e3o Paulo, BRAZIL – SouthRock\u00a0\u2013 Starbucks licensed retail operator in Brazil \u2013 today announced that\u00a0Starbucks\u00a0Brazil\u00a0will host its\u00a0Caramel Day\u00a0initiative\u00a0on December 1st\u00a0in all stores across the country. 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