{"id":3742,"date":"2021-11-30T04:11:00","date_gmt":"2021-11-30T04:11:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en\/?post_type=press&#038;p=3742"},"modified":"2025-03-04T09:49:20","modified_gmt":"2025-03-04T17:49:20","slug":"starbucks-expands-coffee-experience-to-minas-gerais-with-eight-new-stores","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2021\/starbucks-expands-coffee-experience-to-minas-gerais-with-eight-new-stores\/","title":{"rendered":"Starbucks Expands Coffee Experience to Minas Gerais with Eight New Stores"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Expands Coffee Experience to Minas Gerais with Eight New Stores\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2021-11-30T04:11:00-08:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tNovember 30, 2021\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2021\/12\/Starbucks-Brazil_Belo-Horizonte_Boulevard-Shopping.jpeg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"New store opening in Belo Horizonte, Brazil\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2021\/12\/Starbucks-Brazil_Belo-Horizonte_Boulevard-Shopping.jpeg 1600w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2021\/12\/Starbucks-Brazil_Belo-Horizonte_Boulevard-Shopping-300x225.jpeg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2021\/12\/Starbucks-Brazil_Belo-Horizonte_Boulevard-Shopping-1024x768.jpeg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2021\/12\/Starbucks-Brazil_Belo-Horizonte_Boulevard-Shopping-768x576.jpeg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2021\/12\/Starbucks-Brazil_Belo-Horizonte_Boulevard-Shopping-1536x1152.jpeg 1536w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post alignleft\">\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button 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24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Facebook<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.threads.net\/intent\/post?text=Store openings,\u00a0within weeks of each other,\u00a0underscore the company\u2019s commitment to job creation and growth in the\u00a0Brazil\u00a0market.\u00a0 As part of its continued expansion plans in the market,\u00a0SouthRock\u00a0\u2013\u00a0the\u00a0licensed\u00a0operator of Starbucks retail stores in Brazil\u00a0\u2013\u00a0today announced the opening of\u00a0eight\u00a0stores in Minas Gerais.\u00a0Store locations include\u00a0Aeroporto\u00a0Internacional\u00a0de Belo Horizonte\u00a0and\u00a0Boulevard Shopping, opened on November\u00a018\u00a0and\u00a027, respectively, and\u00a0BH Shopping, Minas Shopping,\u00a0Shopping\u00a0Cidade\u00a0BH,\u00a0two more stores at [&hellip;]&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2021\/starbucks-expands-coffee-experience-to-minas-gerais-with-eight-new-stores\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 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1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Threads<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;summary=Store openings,\u00a0within weeks of each other,\u00a0underscore the company\u2019s commitment to job creation and growth in the\u00a0Brazil\u00a0market.\u00a0 As part of its continued expansion plans in the market,\u00a0SouthRock\u00a0\u2013\u00a0the\u00a0licensed\u00a0operator of Starbucks retail stores in Brazil\u00a0\u2013\u00a0today announced the opening of\u00a0eight\u00a0stores in Minas Gerais.\u00a0Store locations include\u00a0Aeroporto\u00a0Internacional\u00a0de Belo Horizonte\u00a0and\u00a0Boulevard Shopping, opened on November\u00a018\u00a0and\u00a027, respectively, and\u00a0BH Shopping, Minas Shopping,\u00a0Shopping\u00a0Cidade\u00a0BH,\u00a0two more stores at [&hellip;]&amp;title=Starbucks Expands Coffee Experience to Minas Gerais with Eight New Stores&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2021\/starbucks-expands-coffee-experience-to-minas-gerais-with-eight-new-stores\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 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24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copy link to this post<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT3M\"\n\t\t>\n\t\t\t3 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2021-11-30T04:11:00-08:00\"\n\t\t>\n\t\t\tNovember 30, 2021\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><ul class=\"wp-block-list\"><li><em>Store openings,\u00a0within weeks of each other,\u00a0underscore the company\u2019s commitment to job creation and growth in the\u00a0Brazil\u00a0market<\/em>.\u00a0<\/li><\/ul>\n<\/body>\n\n<body><p>As part of its continued expansion plans in the market,\u00a0SouthRock\u00a0\u2013\u00a0the\u00a0licensed\u00a0operator of Starbucks retail stores in Brazil\u00a0\u2013\u00a0today announced the opening of\u00a0eight\u00a0stores in Minas Gerais.\u00a0Store locations include\u00a0Aeroporto\u00a0Internacional\u00a0de Belo Horizonte\u00a0and\u00a0Boulevard Shopping, opened on November\u00a018\u00a0and\u00a027, respectively, and\u00a0BH Shopping, Minas Shopping,\u00a0Shopping\u00a0Cidade\u00a0BH,\u00a0two more stores at the airport and\u00a0Uberl\u00e2ndia\u00a0Shopping, in\u00a0Uberl\u00e2ndia,\u00a0which will\u00a0all\u00a0open in the coming weeks.\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p>&#8220;It is with great excitement that we announce our arrival in Minas Gerais with\u00a0eight\u00a0unique\u00a0store locations\u00a0offering high quality arabica coffee from Brazil and around the world. As we celebrate our 15<sup>th<\/sup>\u00a0anniversary in Brazil, we are happy to share our passion for coffee and bring the\u00a0<em>Starbucks Experience<\/em>\u00a0to\u00a0our\u00a0customers, while creating job opportunities and using our scale for good in this key coffee producing region in Brazil,&#8221; said Claudia\u00a0Malaguerra, managing\u202fdirector of Starbucks in Brazil.\u00a0<\/p>\n<\/body>\n\n<body><p>Boasting one of the\u00a0strongest\u00a0coffee cultures of all Brazilian states, Minas Gerais was chosen earlier this year\u00a0as the destination of\u00a0Starbucks first Farmer Support Center in the country. Located in\u00a0Varginha,\u00a0this\u00a0new Center extends the company\u2019s presence in the region and aims to provide valuable resources to local coffee communities as part of\u00a0Starbucks\u00a0commitment to source coffee responsibly, for the betterment of people and the planet.\u00a0<\/p>\n<\/body>\n\n<body><p>The new stores will feature a warm and comfortable atmosphere for customers to enjoy handcrafted beverages prepared by passionate baristas. Menu options range from the Starbucks\u00ae Brasil Blend\u00a0\u2013 a\u00a0unique coffee made with 100% Brazilian beans from the regions of Minas Gerais, S\u00e3o Paulo and Bahia\u00a0\u2013\u00a0to other locally relevant offerings, such\u00a0as an exclusive \u201cmineira\u201d recipe of the traditional P\u00e3o de Queijo, a bestselling item only offered by Starbucks in Brazil and developed in partnership with Forno de Minas. Customers will also have access to the recently enhanced Starbucks Rewards\u2122 loyalty program, which offers exclusive benefits and rewards for its members.\u00a0<\/p>\n<\/body>\n\n<body><p>To ensure\u00a0a consistent\u00a0Starbucks\u00a0Experience,\u00a0the company is opening a\u00a0Starbucks Training Center\u00a0in Minas Gerais, located inside the\u00a0Confins\u00a0Airport.\u00a0At this\u00a0facility,\u00a0Starbucks\u00a0Brazil\u00a0store baristas can participate in training programs covering barista certifications, customer service practices, operational routines,\u00a0and\u00a0courses on\u00a0the coffee industry, quality, and food safety. Learnings acquired at the Center will also be shared with the teams located at future stores in the state.\u00a0<\/p>\n<\/body>\n\n<body><p>With the Minas Gerais store openings, Starbucks Brazil will have 142 stores and around 1,600 partners (employees).<\/p>\n<\/body>\n\n<body><p>For more information about Starbucks stores in Minas Gerais, visit Starbucks profiles on\u00a0<a href=\"https:\/\/www.instagram.com\/starbucksbrasil\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"is-external-link\" aria-describedby=\"external-link-description\">Instagram<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/starbucks-brasil-com%C3%A3%C2%A9rcio-de-caf%C3%A3%C2%A9s-ltda-\/videos\/native\/urn:li:ugcPost:6846174625131446272\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"is-external-link\" aria-describedby=\"external-link-description\">LinkedIn<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>\u00a0in Brazil.\u00a0<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Store openings,\u00a0within weeks of each other,\u00a0underscore the company\u2019s commitment to job creation and growth in the\u00a0Brazil\u00a0market.\u00a0 As part of its continued expansion plans in the market,\u00a0SouthRock\u00a0\u2013\u00a0the\u00a0licensed\u00a0operator of Starbucks retail stores in Brazil\u00a0\u2013\u00a0today announced the opening of\u00a0eight\u00a0stores in Minas Gerais.\u00a0Store locations include\u00a0Aeroporto\u00a0Internacional\u00a0de Belo Horizonte\u00a0and\u00a0Boulevard Shopping, opened on November\u00a018\u00a0and\u00a027, respectively, and\u00a0BH Shopping, Minas Shopping,\u00a0Shopping\u00a0Cidade\u00a0BH,\u00a0two more stores at [&hellip;]<\/p>\n","protected":false},"author":446,"featured_media":3746,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[1310],"class_list":["post-3742","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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