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\n\t\t\t\t\t\n\t\t\t\t\t\tNews<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\tStarbucks Enters a New Chapter of Growth in Brazil with Expansion to Fortaleza\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t

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Starbucks advances its purpose-driven growth in Brazil through expansion into new cities, continued growth in key markets like S\u00e3o Paulo and new formats, including at Beto Carrero World.<\/em><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNovember 9, 2026\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t $\"\"$ \t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n\n
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\n\t\t\n\t\t\tNovember 9, 2026\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n
Starbucks, operated in Brazil by its licensed business partner ZAMP, today reinforced Brazil\u2019s role as a strategic market for long-term growth in Latin America and the Caribbean, outlining plans to reach more customers and elevate the Starbucks Experience<\/em> through thoughtful expansion and continued investment across the market.<\/p>\n<\/body>\n\n
Following a period focused on strengthening its foundation and reconnecting with customers, Starbucks is entering a new chapter of purpose-driven growth in Brazil, expanding into new cities, strengthening its presence in key existing markets and exploring new coffeehouse formats and experiences.<\/p>\n<\/body>\n\n
By the end of 2026, Starbucks expects to open approximately 10 new coffeehouses across S\u00e3o Paulo, Belo Horizonte and Fortaleza. The expansion will mark Starbucks first entry into Cear\u00e1 and extend its presence into Brazil\u2019s Northeast, bringing the Starbucks Experience<\/em> to Fortaleza, one of the region\u2019s leading tourism destinations, with plans for two coffeehouses at Fortaleza Airport and another location in the city center at Shopping Iguatemi Bosque.<\/p>\n<\/body>\n\n
Growing with Purpose<\/strong><\/p>\n<\/body>\n\n
Starbucks growth in Brazil is guided by customer demand, cultural relevance and long-term operational excellence. Rather than growth for growth\u2019s sake, the company is focused on expanding its presence thoughtfully while creating experiences that reflect how customers across Brazil enjoy coffee and connect with one another.<\/p>\n<\/body>\n\n
That strategy also includes exploring new coffeehouse formats and customer occasions. In 2027, Starbucks plans to open two coffeehouse locations at Beto Carrero World \u2013 including one in the park\u2019s Cowboyland district \u2013 expanding the brand into one of Brazil\u2019s leading entertainment destinations and creating new ways for customers to experience Starbucks beyond its traditional coffeehouse settings.<\/p>\n<\/body>\n\n
At the same time, Starbucks is beginning to bring its evolved coffeehouse experience to Brazil, with refreshed spaces designed to feel warmer and more welcoming while celebrating coffee craft, human connection and community.<\/p>\n<\/body>\n\n\n
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\u201cOur connection to Brazil is longstanding, rooted in the coffee we have proudly sourced here for decades and the relationships we’ve built with customers over the years. Together with ZAMP, we are building on that foundation through thoughtful, purpose-driven growth focused on creating the right coffeehouse experiences in the right places while continuing to invest in coffee and the connections we create in communities across Brazil,\u201d said Ricardo Arias-Nath, Starbucks svp of Global Coffee & Tea and president of Latin America and the Caribbean.<\/p>\n<\/body>\n\n
A Starbucks Experience Built for Brazil<\/strong><\/p>\n<\/body>\n\n
As Starbucks grows, the company continues to evolve its experience around Brazilian tastes, routines and coffee culture.<\/p>\n<\/body>\n\n
Recent innovations such as Caf\u00e9zinho Brasileiro<\/a> reflect this approach, drawing inspiration from Brazil\u2019s deep coffee traditions while delivering an experience distinctly Starbucks. Longtime favorites including p\u00e3o de queijo, Brigadeiro Frappuccino\u00ae Blended Beverage and Panettone, as well as locally developed beverage platforms such as M\u00e9dia Pingado, demonstrate how Starbucks continues to build stronger connections with Brazilian customers through products and experiences created with local relevance in mind.<\/p>\n<\/body>\n\n
This holiday season, Starbucks will continue that tradition with the arrival of its Holiday beverage lineup and the return of the beloved Panettone dessert, bringing familiar seasonal rituals to coffeehouses across the market.<\/p>\n<\/body>\n\n
\u201cAs we look to the future of Starbucks in Brazil, we\u2019re listening to our customers and continuing to evolve the customer experience in ways that feel relevant to how Brazilians enjoy coffee and connect every day. We also remain grounded in what has always made Starbucks special: our passion for coffee, the connection our partners create and the welcoming coffeehouse experience customers know and love,\u201d said Mariane Wiederkehr, Managing Director of Starbucks Brazil.<\/p>\n<\/body>\n\n
Together, the expansion into new markets, introduction of new formats and evolution of the coffeehouse experience reflect Starbucks long-term commitment to Brazil and its ambition to serve more customers while remaining grounded in the coffee, craft and connection at the heart of the brand.
<\/strong><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
Starbucks advances its purpose-driven growth in Brazil through expansion into new cities, continued growth in key markets like S\u00e3o Paulo and new formats, including at Beto Carrero World.<\/em><\/p>\n","protected":false},"author":446,"featured_media":32029,"template":"","meta":{"ep_exclude_from_search":false,"starbucks_cheetahmail_notify_on_publish":false,"starbucks_aep_notified_at":0,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2233,2461],"press_type":[1310,1354],"class_list":["post-32009","press","type-press","status-publish","has-post-thumbnail","hentry","category-noticias","category-press-releases","press_type-news","press_type-press-releases"],"yoast_head":"\nStarbucks Enters a New Chapter of Growth in Brazil with Expansion to Fortaleza - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2026\/starbucks-enters-a-new-chapter-of-growth-in-brazil-with-expansion-to-fortaleza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Enters a New Chapter of Growth in Brazil with Expansion to Fortaleza - 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