{"id":29209,"date":"2026-05-07T13:01:00","date_gmt":"2026-05-07T20:01:00","guid":{"rendered":""},"modified":"2026-05-07T13:36:31","modified_gmt":"2026-05-07T20:36:31","slug":"starbucks-mexico-opens-flagship-coffeehouse-in-guadalajara-dedicated-to-uplifting-women","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2026\/starbucks-mexico-opens-flagship-coffeehouse-in-guadalajara-dedicated-to-uplifting-women\/","title":{"rendered":"Starbucks\u00a0Mexico\u00a0Opens Flagship Coffeehouse in Guadalajara Dedicated to Uplifting Women\u00a0"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/historias.starbucks.com\/en-es\/stories\/noticias\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>News<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks\u00a0Mexico\u00a0Opens Flagship Coffeehouse in Guadalajara Dedicated to Uplifting Women\u00a0\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>Named\u00a0Casa de las\u00a0Sirenas, the coffeehouse is\u00a0a\u00a0design\u00a0tribute to\u00a0Starbucks iconic Siren and\u00a0expands opportunities for women through employment, training, and community programs\u2014supported by up to 7% of store sales.<br \/>\nStarbucks Mexico launches \u201cAutonomy is Sweet Too,\u201d an initiative\u00a0led by Fundaci\u00f3n Marisa and supported by\u00a0The Starbucks Foundation and Fundaci\u00f3n Alsea\u00a0to reach\u00a0more than 1,000 women in Jalisco with pathways to employability and economic independence.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2026-05-07T13:01:00-07:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tMay 7, 2026\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1372\" height=\"898\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Guadalajara.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Guadalajara.jpg 1372w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Guadalajara-300x196.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Guadalajara-1024x670.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Guadalajara-768x503.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Guadalajara-1280x838.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Guadalajara-480x314.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Guadalajara-320x209.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Guadalajara-160x105.jpg 160w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n\n\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT9M\"\n\t\t>\n\t\t\t9 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2026-05-07T13:01:00-07:00\"\n\t\t>\n\t\t\tMay 7, 2026\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n<body><p class=\"has-drop-cap wp-block-paragraph\"><strong>Guadalajara, Mexico<\/strong>\u00a0\u2013\u00a0Starbucks, in partnership with licensed business operator Alsea, today announced the opening of its first flagship coffeehouse in Guadalajara, Mexico, marking a new chapter in its long\u2011standing commitment to inclusive community development in the market.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Located\u00a0in the\u00a0Mezquitan\u00a0neighborhood\u00a0on\u00a0Avenida Manuel \u00c1vila Camacho, the new coffeehouse \u2014 <em>Casa de las\u00a0Sirenas<\/em>\u00a0<em>(\u201cHouse of the Sirens\u201d)<\/em> \u2014 is inspired by the brand\u2019s most iconic symbol: the\u00a0<a href=\"https:\/\/about.starbucks.com\/history\/the-story-of-the-siren\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"is-external-link\" aria-describedby=\"external-link-description\">Siren<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>.\u00a0Designed as a\u00a0warm and\u00a0welcoming space,\u00a0the\u00a0coffeehouse\u00a0reflects Starbucks\u00a0<em>Third Place<\/em>\u00a0concept\u2014where customers can connect, relax, and feel a sense of belonging beyond home and work\u2014while\u00a0supporting\u00a0women\u2019s economic participation through\u00a0employment\u00a0and\u00a0access to training and development opportunities.\u00a0<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1267\" height=\"898\" data-id=\"29289\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Comfy-Chairs.jpg\" alt=\"\" class=\"wp-image-29289\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Comfy-Chairs.jpg 1267w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Comfy-Chairs-300x213.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Comfy-Chairs-1024x726.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Comfy-Chairs-768x544.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Comfy-Chairs-480x340.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Comfy-Chairs-320x227.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Comfy-Chairs-160x113.jpg 160w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"897\" data-id=\"29237\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Signage.jpg\" alt=\"\" class=\"wp-image-29237\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Signage.jpg 733w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Signage-245x300.jpg 245w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Signage-480x587.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Signage-300x367.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Signage-320x392.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Signage-160x196.jpg 160w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">As a new social hub for the Jalisco community,\u00a0<em>Casa de las\u00a0Sirenas<\/em>\u00a0will host ongoing initiatives with local nonprofit organizations\u00a0embedded into the daily life of the coffeehouse. Through a dual model, the space combines individual skill-building via the\u00a0<em>Sirena\u00a0Aut\u00f3noma<\/em>\u00a0pillar\u2014structured, recurring training focused on decision-making, employability, and entrepreneurship\u2014with community engagement through the\u00a0<em>Comunidad Sirena<\/em>\u00a0pillar, which brings the space to life through workshops, talks, and gatherings. Together, this model transforms the coffeehouse into a living platform where training, connection, and opportunity are part of the everyday\u00a0<em>Starbucks Experience<\/em>.\u00a0<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1369\" height=\"916\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/A-Third-Place-in-Guadalajara.jpg\" alt=\"\" class=\"wp-image-29221\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/A-Third-Place-in-Guadalajara.jpg 1369w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/A-Third-Place-in-Guadalajara-300x201.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/A-Third-Place-in-Guadalajara-1024x685.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/A-Third-Place-in-Guadalajara-768x514.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/A-Third-Place-in-Guadalajara-1280x856.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/A-Third-Place-in-Guadalajara-480x321.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/A-Third-Place-in-Guadalajara-320x214.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/A-Third-Place-in-Guadalajara-160x107.jpg 160w\" sizes=\"auto, (max-width: 1369px) 100vw, 1369px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">\u201c<em>Casa de las\u00a0Sirenas\u00a0<\/em>reflects our belief that Starbucks coffeehouses should be spaces for connection, creativity, and opportunity,\u201d said\u00a0Christian\u00a0Gurr\u00eda,\u00a0ceo\u00a0of Alsea. \u201cFrom the design of the coffeehouse to the artwork created with the surrounding community, this opening reflects our commitment to supporting women, strengthening local voices, and investing in the neighborhoods we serve.\u201d\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The opening of Casa de las\u00a0Sirenas\u00a0is part of Starbucks Mexico\u2019s broader commitment to\u00a0helping\u00a0strengthen women\u2019s economic autonomy, access to well-being, and social development through community-based initiatives, in response to the growing momentum across Mexico to expand opportunities for women and foster more inclusive economic participation.\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Investing in Women and Economic Opportunity in Jalisco<\/strong>\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">As the inaugural initiative of\u00a0<em>Casa de las\u00a0Sirenas<\/em>, Starbucks Mexico is proud to launch\u00a0\u201cAutonomy is Sweet Too\u201d\u2013 a collaborative program with\u00a0Fundaci\u00f3n\u00a0Marisa,\u00a0a\u00a0Guadalajara-based\u00a0nonprofit organization dedicated to\u00a0empowering\u00a0women through\u00a0skill-building, confidence\u00a0development, and pathways to\u00a0employment.\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Through a unique co-investment model \u2013 funded by a portion of every purchase at\u00a0<em>Casa de las\u00a0Sirenas<\/em>\u00a0(representing up to 7% of total store sales),\u00a0a Global Community Impact Grant from The Starbucks Foundation and\u00a0grant funding from\u00a0Fundaci\u00f3n Alsea\u00a0\u2013\u00a0the\u00a0program\u00a0will\u00a0help\u00a0advance economic autonomy for more than 1,000 women\u00a0in Jalisco.\u00a0The program\u00a0helps\u00a0support women across\u202fdifferent stages\u202fof entrepreneurship through two community-based, holistic training tracks focused on early-stage entrepreneurs and small business leaders:\u00a0<\/p>\n<\/body>\n\n<body><ul class=\"wp-block-list\">\n<li><strong>Training for Self-Employment (\u201cFormaci\u00f3n\u00a0para el\u00a0Autoempleo\u201d)<\/strong>\u00a0supports early-stage entrepreneurs through professional training and mentorship focused on designing and managing sustainable, dignified businesses, complemented by practical barista and baking skills to strengthen market readiness, delivered through structured sessions and ongoing mentorship that allow participants to apply learnings in real time.\u00a0\u00a0<\/li>\n<\/ul>\n<\/body>\n\n<body><ul class=\"wp-block-list\">\n<li><strong>Roots of Equality (\u201cRa\u00edces\u00a0de\u00a0Igualdad\u201d)<\/strong>\u00a0serves women small business owners in the Guadalajara area with a hands-on holistic program centered on leadership development, personal growth, digital capacities, and business strengthening grounded in equality and sustainability, through practical, session-based learning and peer exchange that strengthens both individual capabilities and community networks.\u00a0\u00a0<\/li>\n<\/ul>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cAt Starbucks,\u00a0we believe that\u00a0our role in communities extends beyond our coffeehouses,\u201d said Kelly Goodejohn, chief social impact officer and executive director of The Starbucks Foundation. \u201cThrough this Global Community Impact Grant awarded to\u00a0Fundaci\u00f3n\u00a0Marisa,\u00a0we\u2019re\u00a0proud to support programs that uplift women in Jalisco and create pathways to employability. This\u00a0reflects\u00a0our\u00a0understanding that investing in women\u00a0ultimately helps\u00a0to\u00a0improve opportunity and resilience for families and entire communities.\u201d\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cDriving meaningful change takes more\u00a0than intention; it requires consistency,\u00a0dedication\u00a0and\u00a0long-term\u00a0investment.\u00a0The\u00a0launch of \u201cAutonomy is Sweet Too\u201d\u00a0\u2013\u00a0two years of work, persistence, and learning\u00a0\u2013\u00a0is proof of that, and proof that investing in women is one of the most powerful paths to move the needle in Mexico,\u201d said\u00a0Marisa Lazo,\u00a0Founder and CEO of Pasteler\u00edas Marisa\u00a0and chair of\u00a0Fundaci\u00f3n\u00a0Marisa.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">This collaboration builds on\u00a0Starbucks\u00a0commitment to fueling opportunity and to creating environments where everyone feels welcome and belongs.\u00a0In Mexico, more than 7,000 women are part of Starbucks operations, and in Jalisco, women hold 58% of leadership roles, reinforcing\u00a0Starbucks Mexico\u2019s\u00a0commitment to advancing\u00a0women\u2019s\u00a0leadership at the local level. This dedication takes shape through initiatives that strengthen access to development, leadership, and economic\u00a0opportunity, including projects like\u00a0<em>Casa de las\u00a0Sirenas<\/em>.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>A Modern Design Inspired by the Iconic Siren<\/strong>\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Through the adaptive reuse of a\u00a0derelict\u00a0former\u00a0bank building\u00a0along Avenida Manuel \u00c1vila Camacho, Casa de las\u00a0Sirenas\u00a0reflects Starbucks thoughtful approach to growth\u2014repurposing existing spaces to create welcoming coffeehouses that serve as hubs for\u00a0community connection. The coffeehouse features artwork and design elements by women designers and artists whose work reflects community\u00a0strength, resilience, and the shared cultural meaning of the Starbucks Siren.\u00a0\u00a0<\/p>\n<\/body>\n\n\n<figure class=\"sbux-image-comparison alignnone\">\n\t<img-comparison-slider\n\t\tvalue=\"32\"\n\t\thover=\"true\"\n\t\tdirection=\"horizontal\"\n\t\tclass=\"sbux-image-comparison__slider\"\n\t>\n\t\t<figure slot=\"first\" class=\"sbux-image-comparison__before\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"464\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Before_Casa-de-las-Sirenas.jpg\" class=\"attachment-full size-full\" alt=\"\" sizes=\"auto, (max-width: 320px) 320px, (max-width: 480px) 480px, (max-width: 768px) 768px, 768px\" style=\"width: 100%;\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Before_Casa-de-las-Sirenas.jpg 574w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Before_Casa-de-las-Sirenas-300x243.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Before_Casa-de-las-Sirenas-480x388.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Before_Casa-de-las-Sirenas-320x259.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Before_Casa-de-las-Sirenas-160x129.jpg 160w\" \/>\t\t\t\t\t<\/figure>\n\t\t<figure slot=\"second\" class=\"sbux-image-comparison__after\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1147\" height=\"916\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/After.jpg\" class=\"attachment-full size-full\" alt=\"\" sizes=\"auto, (max-width: 320px) 320px, (max-width: 480px) 480px, (max-width: 768px) 768px, 768px\" style=\"width: 100%;\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/After.jpg 1147w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/After-300x240.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/After-1024x818.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/After-768x613.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/After-480x383.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/After-320x256.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/After-160x128.jpg 160w\" \/>\t\t\t\t\t<\/figure>\n\t\t<div slot=\"handle\" class=\"sbux-image-comparison__handle\"><\/div>\n\t<\/img-comparison-slider>\n\t<\/figure>\n\n\n<body><ul class=\"wp-block-list\">\n<li>Guadalajaran\u00a0artist\u00a0<strong>Alejandra Poir\u00e9<\/strong>\u2019s original murals were informed by interviews with local women, exploring their sources of inspiration, traditions, and the places and symbols that define their community. The primary mural (named Red de\u00a0Autonom\u00eda) reflects what uplifts, supports, and motivates women in the neighborhood.\u00a0<\/li>\n<\/ul>\n<\/body>\n\n<body><ul class=\"wp-block-list\">\n<li>The coffeehouse\u00a0features\u00a0<strong>hand<\/strong>\u2011<strong>crafted\u00a0tile by LOFA<\/strong>, a\u00a0women\u2011led\u00a0studio in Guadalajara, celebrating traditional craftsmanship shaped by female\u00a0artisans.\u00a0<\/li>\n<\/ul>\n<\/body>\n\n<body><ul class=\"wp-block-list\">\n<li><strong>Custom lighting<\/strong>\u00a0throughout the coffeehouse was produced in collaboration with\u00a0<strong>Filamento<\/strong>,\u00a0a local\u00a0Guadalajaran\u00a0lighting company,\u00a0whose fabrication process\u00a0represents\u00a0the skilled work of women artisans involved in bringing the designs to life.\u00a0<\/li>\n<\/ul>\n<\/body>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" data-id=\"29245\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-by-Alejandra-Poire-1024x664.jpg\" alt=\"\" class=\"wp-image-29245\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-by-Alejandra-Poire-1024x664.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-by-Alejandra-Poire-300x195.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-by-Alejandra-Poire-768x498.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-by-Alejandra-Poire-1280x831.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-by-Alejandra-Poire-480x311.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-by-Alejandra-Poire-320x208.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-by-Alejandra-Poire-160x104.jpg 160w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-by-Alejandra-Poire.jpg 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Murals by Alejandra Poir\u00e9<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" data-id=\"29241\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Tile-and-Pickup-Bar-1024x670.jpg\" alt=\"\" class=\"wp-image-29241\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Tile-and-Pickup-Bar-1024x670.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Tile-and-Pickup-Bar-300x196.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Tile-and-Pickup-Bar-768x503.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Tile-and-Pickup-Bar-1280x838.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Tile-and-Pickup-Bar-480x314.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Tile-and-Pickup-Bar-320x209.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Tile-and-Pickup-Bar-160x105.jpg 160w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Casa-de-las-Sirenas_Tile-and-Pickup-Bar.jpg 1372w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Lighting by Filamento and hand-crafted tiles by LOFA<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n\n\n<body><p class=\"wp-block-paragraph\">The\u00a0coffeehouse\u2019s\u00a0artistic vision was brought to life by female leadership across design and build, supported by a\u00a0woman\u2011led\u00a0construction company and\u00a0on\u2011site\u00a0management guiding fabrication through completion.\u00a0This\u00a0vision extends into the surrounding community, inspiring artwork that reflects shared values, local voices, and a sense of belonging. Developed in collaboration with\u00a0Fundaci\u00f3n\u00a0Marisa and local community members in\u00a0Mezquitan,\u00a0a community mural\u00a0directly across from\u00a0<em>Casa de las\u00a0Sirenas<\/em>\u00a0was\u00a0co\u2011created\u00a0through workshops and dialogue with students from Escuela Primaria Urbana 987 Mar\u00eda C. Reyes. The collaborative process transformed shared reflections on the role of women in society into a meaningful artistic expression, anchoring the space with a sense of identity, voice, and belonging.\u00a0<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" data-id=\"29281\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-at-School-1024x671.jpg\" alt=\"\" class=\"wp-image-29281\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-at-School-1024x671.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-at-School-300x197.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-at-School-768x504.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-at-School-1280x839.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-at-School-480x315.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-at-School-320x210.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-at-School-160x105.jpg 160w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/05\/Murals-at-School.jpg 1356w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Community Mural across from Casa de las Sirenas<\/figcaption><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">Furthermore,\u00a0Casa de las\u00a0Sirenas\u00a0incorporates a range of features aligned with\u00a0Starbucks\u00a0evolving approach to store performance, including energy-conscious equipment, water-efficient fixtures, and waste reduction practices. These efforts support a more efficient store environment while\u00a0maintaining\u00a0the high-quality experience customers expect. Starbucks\u00a0remains\u00a0committed to advancing practical, measurable approaches that improve how stores\u00a0operate, with a focus on efficiency, resilience, and long-term value.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>A Commitment to\u00a0Green Apron Partners &amp; Being the Best Job in Retail<\/strong>\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Casa de las\u00a0Sirenas\u00a0welcomes 14 new partners (employees) to the Starbucks family, further strengthening\u00a0its\u00a0connection to the Jalisco community while expanding access to\u00a0opportunity through\u00a0meaningful, people-centered employment.\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The coffeehouse\u00a0will be led by Paola, who has been\u00a0a partner\u00a0for nine years. \u201cI deeply identify with the\u00a0brand\u2019s\u00a0philosophy, the project, and with my partners and customers,\u201d she\u00a0shared.\u00a0\u201cI am proud to lead this new coffeehouse and work with a team of dedicated men and women partners who understand the value of women\u2019s empowerment and allyship in creating change.\u201d\u00a0Under\u00a0Paola\u2019s\u00a0leadership, partners become part of a work experience that fosters purpose and talent, building bridges toward a better future.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">As part of\u00a0Starbucks Mexico\u00a0benefits, partners have access to flexible schedules, medical insurance, continuous education through Starbucks College, and discounts across all brands\u00a0operated\u00a0by Alsea.\u00a0\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Additionally, the\u00a0Starbucks\u00a0workplace culture integrates programs such as Partner Network Mujeres\u00a0and CAPACITADAS, aimed at developing female talent and supporting their personal and professional growth\u00a0<\/p>\n<\/body>\n\n<body><p class=\"has-drop-cap wp-block-paragraph\">This opening\u00a0represents\u00a0a significant milestone in Starbucks continued growth across Latin America and the Caribbean, where the company now\u00a0operates\u00a0more than 1,850 coffeehouses, and further deepens its partnership with Alsea, which manages more than 940 stores in the market and employs\u00a0nearly 14,000\u00a0partners.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"has-drop-cap wp-block-paragraph\">Casa de las\u00a0Sirenas\u00a0is open daily from\u00a07:00\u00a0a.m.\u00a0\u2013 10:00 p.m.\u00a0welcoming customers and community members to experience the space and its programming.\u00a0<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Named\u00a0Casa de las\u00a0Sirenas, the coffeehouse is\u00a0a\u00a0design\u00a0tribute to\u00a0Starbucks iconic Siren and\u00a0expands opportunities for women through employment, training, and community programs\u2014supported by up to 7% of store sales.<br \/>\nStarbucks Mexico launches \u201cAutonomy is Sweet Too,\u201d an initiative\u00a0led by Fundaci\u00f3n Marisa and supported by\u00a0The Starbucks Foundation and Fundaci\u00f3n Alsea\u00a0to reach\u00a0more than 1,000 women in Jalisco with pathways to employability and economic independence.<\/p>\n","protected":false},"author":446,"featured_media":29229,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2233,2461],"press_type":[1310,1354],"class_list":["post-29209","press","type-press","status-publish","has-post-thumbnail","hentry","category-noticias","category-press-releases","press_type-news","press_type-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks\u00a0Mexico\u00a0Opens Flagship Coffeehouse in Guadalajara Dedicated to Uplifting Women\u00a0 - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2026\/starbucks-mexico-opens-flagship-coffeehouse-in-guadalajara-dedicated-to-uplifting-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks\u00a0Mexico\u00a0Opens Flagship Coffeehouse in Guadalajara Dedicated to Uplifting Women\u00a0 - Starbucks Stories - Latin America (English)\" \/>\n<meta property=\"og:description\" content=\"Named\u00a0Casa de las\u00a0Sirenas, the coffeehouse is\u00a0a\u00a0design\u00a0tribute to\u00a0Starbucks iconic Siren and\u00a0expands opportunities for women through employment, training, and community programs\u2014supported by up to 7% of store sales. 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