{"id":28985,"date":"2026-04-13T02:10:00","date_gmt":"2026-04-13T09:10:00","guid":{"rendered":""},"modified":"2026-04-10T14:23:28","modified_gmt":"2026-04-10T21:23:28","slug":"starbucks-mexico-and-new-era-come-together-to-celebrate-coffee-and-self-expression","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2026\/starbucks-mexico-and-new-era-come-together-to-celebrate-coffee-and-self-expression\/","title":{"rendered":"Starbucks Mexico and New Era\u00ae come together to celebrate coffee and self-expression"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/historias.starbucks.com\/en-es\/stories\/noticias\/press-releases\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>Press Releases<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Mexico and New Era\u00ae come together to celebrate coffee and self-expression\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>This spring, Starbucks invites customers in Mexico to express their unique style with an exclusive collection created in collaboration with international street and lifestyle brand New Era.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2026-04-13T02:10:00-07:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tApril 13, 2026\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-scaled.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-scaled.jpg 2560w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-1024x683.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-768x512.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-1536x1025.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-2048x1366.jpg 2048w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-1280x854.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-480x320.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-320x213.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1746-160x107.jpg 160w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n\n\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT2M\"\n\t\t>\n\t\t\t2 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2026-04-13T02:10:00-07:00\"\n\t\t>\n\t\t\tApril 13, 2026\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n<body><p class=\"has-drop-cap wp-block-paragraph\">Starbucks\u00ae Mexico, operated by Alsea, and New Era\u00ae have partnered for the first time to launch a limited-edition collection that brings together the worlds of coffee and streetwear culture.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The collaboration draws inspiration from how generations integrate daily rituals into their personal style, elevating coffee from a beverage to an expression of identity.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><em>\u201cIn Mexico, we\u2019ve seen how people make Starbucks part of their daily rituals in ways that feel personal and expressive. Collaborating with an iconic streetwear brand such as New Era\u00ae brings together style and the Starbucks Experience in a way that feels natural, relevant and true to how people live, share, and shape their identity,\u201d <\/em>said Diego Recalde, Marketing Director of Starbucks Alsea.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">This launch celebrates the power of coffee, community, and creativity. It is part of a broader conversation where limited-edition pieces become a way for people to connect, share and express what matters to them.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>The perfect blend of coffee and streetwear<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The collection features four pieces that bring together iconic Starbucks elements with New Era\u00ae\u2019s signature style. Two caps, in black and white, reinterpret the brand\u2019s siren through a bold, modern aesthetic. A cap-shaped keychain transforms this silhouette into a collectible piece, while a crossbody bag offers a versatile, everyday accessory designed for movement and style.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Fans will be able to enjoy the collection starting April 13 in select Starbucks Mexico coffeehouses, while supplies last. Terms and conditions <a href=\"https:\/\/www.starbucks.com.mx\/articulo\/este-13-de-abril-adquiere-antes-que-nadie-tu-nueva-coleccion-new-era\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">here<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>. <\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"28993\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1815-1024x683.jpg\" alt=\"\" class=\"wp-image-28993\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1815-1024x683.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1815-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1815-768x512.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1815-1536x1025.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1815-2048x1366.jpg 2048w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1815-1280x854.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1815-480x320.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1815-320x213.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/04\/C9A1815-160x107.jpg 160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This spring, Starbucks invites customers in Mexico to express their unique style with an exclusive collection created in collaboration with international street and lifestyle brand New Era.<\/p>\n","protected":false},"author":446,"featured_media":28989,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2233,2461],"press_type":[1310,1354],"class_list":["post-28985","press","type-press","status-publish","has-post-thumbnail","hentry","category-noticias","category-press-releases","press_type-news","press_type-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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