{"id":28889,"date":"2026-02-24T08:44:46","date_gmt":"2026-02-24T16:44:46","guid":{"rendered":"https:\/\/historias.starbucks.com\/en-es\/?post_type=press&p=28889"},"modified":"2026-03-13T08:59:38","modified_gmt":"2026-03-13T15:59:38","slug":"travel-across-mexico-with-the-new-starbucks-discovery-series-mug-collection","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2026\/travel-across-mexico-with-the-new-starbucks-discovery-series-mug-collection\/","title":{"rendered":"Travel Across Mexico with the New Starbucks Discovery Series Mug Collection"},"content":{"rendered":"
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\n\t\t\t\t\t\n\t\t\t\t\t\tPress Releases<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\tTravel Across Mexico with the New Starbucks Discovery Series Mug Collection\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t
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The new collection features 24 designs inspired by iconic destinations across Mexico, celebrating the richness, culture and everyday moments that define each place. With the Discovery Series, Starbucks reimagines its beloved collectibles, honoring local pride, creativity and connection.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFebruary 24, 2026\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n\n
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  • \n\t\t\n\t\t\t8 min read\t\t<\/time>\n\t<\/li>\n\t\t
  • \n\t\t\n\t\t\tFebruary 24, 2026\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n

    Mexico City<\/strong> – Starbucks Mexico, operated by Alsea, introduces a new edition of the Starbucks Discovery Series, a collection designed to celebrate the market\u2019s most relevant tourist destinations through their most representative iconic landmarks, unique food, local activities and people.\u00a0<\/p>\n<\/body>\n\n

    The Starbucks Discovery Series collection captures the energy and identity of 24 destinations across the market through vibrant illustrations and hyper local details. Each design reflects the elements that make every city unique, from gastronomy and architecture to cultural icons and everyday rituals, transforming each mug into a meaningful keepsake that connects customers to the neighborhoods they love.<\/p>\n<\/body>\n\n

    \u201cWith the Starbucks Discovery Series, we want to honor the essence of Mexico\u2019s most iconic destinations. Each design reflects the symbols, flavors and everyday scenes that make every city special, from the Metro in Mexico City and Cerro de la Silla in Monterrey, to tequila in Jalisco and coffee traditions in Chiapas, Veracruz and Puebla. These pieces celebrate local pride and the moments that bring us together,\u201d <\/em>said Diego Recalde, marketing director of Alsea Starbucks.<\/p>\n<\/body>\n\n

    For the first time, this edition incorporates illustrated human figures representing everyday life and the vibrant communities that make each destination unique. This addition reinforces Starbucks commitment to nurturing human connection, one person, one cup and one neighborhood at a time.<\/p>\n<\/body>\n\n

    A Journey Through 24 Cities<\/strong>
    This new edition is inspired by 24 cities in Mexico, along with a special national design, created to celebrate the diversity of Mexican culture. In total, the collection includes more than 50 collectible pieces designed to turn it into a journey of exploration and rediscovery.<\/p>\n<\/body>\n\n

    The collection will be available beginning February 17, 2026, in Starbucks stores nationwide and includes a variety of collectible items, such as 14 oz ceramic mugs, the collection\u2019s signature format; 2 oz mugs; 24 oz reusable cold plastic cups; 16 oz stainless steel tumblers; and foldable tote bags, which are joining the Starbucks Discovery Series for the first time.<\/p>\n<\/body>\n\n

    The featured cities in this collection are: Canc\u00fan, Mexico City, Los Cabos, Puerto Vallarta, Guadalajara, Tulum, Monterrey, Cozumel, Playa del Carmen, Guanajuato, San Miguel de Allende, Ensenada, Mazatl\u00e1n, Chihuahua, M\u00e9rida, Quer\u00e9taro, Puebla, Le\u00f3n, Morelia, Oaxaca, Chiapas, Acapulco, Veracruz, and Zacatecas, in addition to the special Mexico design.<\/p>\n<\/body>\n\n

    Designs That Celebrate Local Identity<\/strong>
    The elements that make each city unique are reflected in every collectible, celebrating its gastronomy, fauna, flora, customs, traditions, music, must-see landmarks, and archaeological sites as points of connection with each state\u2019s local identity.

    This design celebrates the cultural richness of Mexico through beloved\u00a0 such as the pi\u00f1ata, the jaguar, papel picado, mariachi, and the golden eagle, alongside gastronomic references like tacos dorados, pan de muerto, and tequila, as well as symbols of tradition and celebration such as lucha libre and D\u00eda de Muertos.

    Mexico City
    <\/strong>This design brings together icons such as the Metro, the Metropolitan Cathedral, Xochimilco, Chapultepec, and lucha libre, capturing the dynamism, diversity, and urban energy that define the capital.

    Guadalajara<\/strong>
    This collectible piece pays tribute to its cultural identity such as mariachi, tequila, charrer\u00eda, and folkloric dance, accompanied by architectural elements that distinguish the city\u00b4s heritage and vibrant spirit.

    Monterrey<\/strong>
    This destination artwork combines natural and urban landmarks such as Cerro de la Silla, Fundidora Park, soccer, and carne asada to represent the city\u2019s active and contemporary spirit.

    Canc\u00fan<\/strong>
    This piece captures Canc\u00fan\u2019s tropical essence by bringing together icons such as Playa Delfines, Nichupt\u00e9 Lagoon, and the ferry to Cozumel, along with references to its natural richness like fire coral. Cultural and lifestyle elements such as the michelada, fresh coconut, and activities like beach volleyball reflect its true Caribbean spirit.

    Los Cabos<\/strong>
    The design celebrates the strength and natural beauty of Los Cabos with icons such as the Arch of Cabo San Lucas, whale watching, and Todos Santos. Elements like surfing, golf, snorkeling, and fish tacos reflect its coastal spirit.

    Puerto Vallarta<\/strong>
    The illustration highlights Puerto Vallarta\u2019s coastal and cultural charm with icons such as Playa Conchas Chinas, the Marietas Islands, and humpback whales. Elements like the seahorse, colorful facades, and coconut reflect its natural essence.

    Tulum<\/strong>
    The Tulum collection artwork evokes the city\u2019s bohemian and natural essence through icons such as cenotes, the Sian Ka\u2019an Biosphere Reserve, and Playa Para\u00edso. Elements like yoga, cocktails, hibiscus, and bicycles reflect its eco-conscious spirit, deeply connected to nature.

    Cozumel<\/strong>
    The design celebrates Cozumel\u2019s marine richness with icons such as its reefs, sea turtles, and the splendid toadfish. Elements like snorkeling, scuba diving, and its paradise beaches reflect its island essence, deeply connected to the sea.

    Playa del Carmen<\/strong>
    Through its artwork, the vibrant and cosmopolitan spirit of Playa del Carmen is celebrated with icons such as 5th Avenue, Xcaret, and Playa Mamitas. Elements like pi\u00f1a coladas, kitesurfing, and colorful marine life reflect the energetic rhythm of its everyday lifestyle.
    \u00a0

    Guanajuato<\/strong>
    Among alleyways, tunnels, and history-filled plazas, the piece pays tribute to Guanajuato with landmarks such as the Alley of the Kiss, the International Cervantino Festival, and the Mummies Museum. Its colorful houses, enchiladas mineras, and traditional estudiantinas evoke the city\u2019s cultural, artistic, and historic character.

    San Miguel de Allende<\/strong>
    With its iconic architecture and artistic atmosphere, the design pays tribute to San Miguel de Allende through landmarks such as the Parroquia de San Miguel Arc\u00e1ngel, its colorful streets, and traditional celebrations. Cultural and culinary elements evoke its colonial, creative, and vibrant essence.

    Ensenada<\/strong>
    Vineyards, ocean views, and adventure come together in this design celebrating Ensenada through icons such as the Wine Route, La Bufadora, and the Sierra de San Pedro M\u00e1rtir National Park. Micheladas, fish tacos, and surfing evoke its relaxed, culinary-driven, and exploratory spirit.

    Maztlan<\/strong>
    Color, tradition, and the sea define this proposal inspired by Mazatl\u00e1n, featuring icons such as the Malec\u00f3n, Carnival, and Olas Altas. Elements like baseball, surfing, and tacos gobernador reflect its unmatched character.

    Chihuahua<\/strong>
    The design highlights the region\u2019s natural grandeur and northern spirit through landmarks such as the Copper Canyon, the El Chepe train, and the Valley of the Monks. Elements like sotol, burritos, and Rar\u00e1muri crafts evoke the distinctive identity that defines this city.

    M\u00e9rida<\/strong>
    The artwork showcases M\u00e9rida\u2019s cultural richness and Mayan heritage through landmarks such as Paseo de Montejo, cenotes, and Yucatecan haciendas. Elements like cochinita pibil, sopa de lima, agua de chaya, and hammocks evoke its traditional essence.

    Quer\u00e9taro<\/strong>
    This proposal highlights Quer\u00e9taro\u2019s historical and natural richness through landmarks such as Pe\u00f1a de Bernal, the Aqueduct, and the Sierra Gorda. Elements like wine and cheese, gorditas, and enchiladas queretanas evoke its culinary tradition and cultural spirit.

    Puebla<\/strong>
    The artwork on the Puebla mugs highlights the city\u2019s historical and culinary richness through landmarks such as the Great Pyramid of Cholula, the Popocat\u00e9petl volcano, and El Pari\u00e1n. Elements like mole poblano, chiles en nogada, and Talavera pottery evoke its traditional and colorful identity.

    Leon<\/strong>
    The design reflects Le\u00f3n\u2019s dynamism and industrial identity through landmarks such as the State Fair, Metropolitan Park, and the Fountain of the Lions. Elements like leather footwear, hot air balloons, and soccer evoke its entrepreneurial, festive, and sporty character.
    Morelia<\/strong>
    The design highlights Morelia\u2019s historic elegance and cultural legacy through landmarks such as its Aqueduct, the Fuente de las Tarascas, and the International Film Festival. Elements like corundas, Paracho guitars, and the monarch butterfly evoke its artistic and local identity.

    Oaxaca<\/strong>
    The artwork on this mug celebrates Oaxaca\u2019s cultural and ancestral richness through landmarks such as Monte Alb\u00e1n, the Tree of Tule, and the Guelaguetza. Elements like mezcal, alebrijes, black clay pottery, and traditional textiles evoke its vibrant, artisanal identity deeply rooted in tradition.

    Chiapas<\/strong>
    This piece pays tribute to Chiapas\u2019 natural and cultural richness through landmarks such as Palenque, the Sumidero Canyon, and San Crist\u00f3bal de las Casas. Elements like coffee, traditional textiles, the jaguar, and the macaw evoke its ancestral, biodiverse identity deeply rooted in its heritage.

    Acapulco<\/strong>
    Through its design, the classic and tropical energy of Acapulco is evoked with iconic landmarks such as La Quebrada, the Costera Miguel Alem\u00e1n, and Pie de la Cuesta. Elements like coconut, water skiing, and pescado a la talla reflect its truly distinctive spirit.

    Veracruz<\/strong>
    The design is synonymous to Veracruz\u2019s joyful spirit and jarocho tradition, highlighting landmarks such as the Port of Veracruz, San Juan de Ul\u00faa, and the Pico de Orizaba. Elements like the jarana guitar, coffee, and pescado a la veracruzana evoke the essence that defines it.

    Zacatecas<\/strong>
    The artwork highlights Zacatecas mining heritage and colonial charm through landmarks such as Cerro de la Bufa, the cable car, and the Plaza de Armas. Elements like silver, tamborazo music, and local cuisine evoke its historic, cultural, and proudly Zacatecan identity.

    With this collection, Starbucks Mexico invites customers to travel, discover, and reconnect with the places that inspire us, and above all, to celebrate Mexico\u2019s cultural richness in every detail and in every beverage.
    <\/p>\n<\/body>\n\n

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