{"id":28817,"date":"2026-03-05T07:00:00","date_gmt":"2026-03-05T15:00:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en-es\/?post_type=press&#038;p=28817"},"modified":"2026-03-06T10:19:22","modified_gmt":"2026-03-06T18:19:22","slug":"starbucks-mexico-introduces-2026-sirens-of-the-countryside-reusable-cup-to-expand-healthcare-access-for-women-coffee-farmers","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2026\/starbucks-mexico-introduces-2026-sirens-of-the-countryside-reusable-cup-to-expand-healthcare-access-for-women-coffee-farmers\/","title":{"rendered":"Starbucks Mexico \u00a0Introduces 2026 \u201cSirens of the Countryside\u201d\u00a0 Reusable Cup to Expand Healthcare Access for Women Coffee Farmers"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/historias.starbucks.com\/en-es\/stories\/noticias\/press-releases\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>Press Releases<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Mexico \u00a0Introduces 2026 \u201cSirens of the Countryside\u201d\u00a0 Reusable Cup to Expand Healthcare Access for Women Coffee Farmers\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>From March 5 and while supplies last, a percentage of sales from the \u201cSirens of the Countryside\u201d reusable cup will support the Pro Mujer Health Brigades program in coffee-growing communities across Mexico providing families access to preventive medical care.<\/p>\n<p>Since 2024, Starbucks Mexico has partnered with Pro Mujer to support more than 750 people and deliver more than 7,000 health services in rural coffee-producing regions, advancing Pro Mujer\u2019s commitment to narrowing gender gaps in healthcare access.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2026-03-05T07:00:00-08:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tMarch 5, 2026\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/03\/Sirenas-del-Campo-2026.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/03\/Sirenas-del-Campo-2026.jpg 1080w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/03\/Sirenas-del-Campo-2026-240x300.jpg 240w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/03\/Sirenas-del-Campo-2026-819x1024.jpg 819w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/03\/Sirenas-del-Campo-2026-768x960.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/03\/Sirenas-del-Campo-2026-1024x1280.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/03\/Sirenas-del-Campo-2026-480x600.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/03\/Sirenas-del-Campo-2026-300x375.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/03\/Sirenas-del-Campo-2026-320x400.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2026\/03\/Sirenas-del-Campo-2026-160x200.jpg 160w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n\n\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT4M\"\n\t\t>\n\t\t\t4 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2026-03-05T07:00:00-08:00\"\n\t\t>\n\t\t\tMarch 5, 2026\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>Mexico City<\/strong> &#8211; In recognition of International Women\u2019s Day, Starbucks Mexico, operated by Alsea, today debuted the new \u201cSirens of the Countryside\u201d commemorative cup, a special edition design honoring the women coffee farmers of Mexico, whose expertise and dedication help produce the coffee that reaches millions of cups each day in Mexico and around the world.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The reusable cup celebrates the \u201cSirens of the Countryside,\u201d encourages more sustainable consumption choices, and symbolizes Starbucks Mexico\u2019s enduring commitment to the well-being of women in the coffee value chain.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starting Thursday, March 5, 2026, the commemorative cup will be available at Starbucks Mexico coffeehouses for $32 pesos<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a>. For the third consecutive year, a percentage of sales from this iconic item will be allocated to Pro Mujer for their Health Brigades program in coffee-growing communities in the states of Veracruz and Chiapas, key coffee growing regions for Mexican coffee. These brigades deploy mobile medical units to rural communities with limited access to preventive care.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">According to the Mexican Institute for Competitiveness-IMCO, more than 62,000 women participate in coffee cultivation across Mexico, yet many still face structural barriers that limit their access to income and essential services such as healthcare.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cWomen are the heart of coffee-growing communities in Mexico, and their resilience inspires everything we do,\u201d said Sarai Jim\u00e9nez, director of Brand Building and Reputation at Starbucks Mexico. \u201cThrough this commemorative cup and our partnership with Pro Mujer\u2019s Health Brigades program, we honor their contributions and reaffirm our long-term commitment to their well-being and to the sustainable development of their communities.\u201d<br><strong>\u00a0<\/strong><br><strong>Strengthening Healthcare Access for Women in Coffee<\/strong><br>Since 2024, Starbucks Mexico has partnered with Pro Mujer, a social enterprise with more than 35 years of work advancing toward gender equality, to bring the Health Brigades program to a variety of coffee-growing communities across Mexico \u2013 including Oxchuc in Tzontealja, Tzobojitle Jotoaquil, and Centro Chich in Chil\u00f3n, all in the state of Chiapas. The initiative aims to expand access to essential medical services in rural areas with limited access to preventive care, helping reduce structural barriers that disproportionately affect women in these regions.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In the program\u2019s first two years, more than 750 people have received care through over 7,340 health services. In the brigade held in March 2025 alone, 274 people were served through 4,898 medical services. All beneficiaries received preventive screenings for chronic degenerative diseases, enabling timely follow\u2011up and care pathways.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><br>Later this month, Starbucks Mexico and Pro Mujer will carry out a new health brigade led by women general practitioners. Services will include screenings for the early detection of diabetes and breast cancer, examinations for communicable diseases, deworming treatments, physical therapy, access to essential medications, and sexual and reproductive health counseling.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><em>\u201cIn coffee-growing communities, access to preventive healthcare can make the difference between vulnerability and autonomy. This partnership with Starbucks Mexico demonstrates that when the private sector invests in women at the very origin of its value chain, the impact goes beyond the economic sphere and becomes holistic well-being. At Pro Mujer, we believe that health is a right and a fundamental condition for women to fully develop and strengthen their communities,\u201d <\/em>said Ren\u00e9 Jim\u00e9nez, Global Health Services Manager at Pro Mujer.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>A History of Supporting Coffee-Growing Communities<\/strong><br>Starbucks has a long\u2011standing history of supporting women in Mexico, particularly those who are part of the coffee value chain. In 2023, The Starbucks Foundation and Save the Children launched <em>The Power in Me<\/em>, an economic\u2011empowerment program for women\u00a0particularly from rural or Indigenous communities in the state of Puebla. Through financial and digital literacy training, entrepreneurship development, and support for women\u2011owned businesses, the initiative created new economic opportunities for over 1,500 women in coffee\u2011growing communities across the region. In 2016, The Starbucks Foundation and Conservation International\u00a0established\u00a0a program to\u00a0strengthen farm shade systems\u00a0in Oaxaca\u00a0to improve productivity and resilience, protect water quality through better agricultural and processing practices, and build cooperative management capacity.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Through the \u201cSirens of the Countryside\u201d commemorative cup and partnership with Pro Mujer Mexico, Starbucks Mexico reaffirms its ongoing commitment to the women who sustain the Mexican coffee value chain and honors their essential role from origin to cup.<br><br><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> With the purchase of a Grande (400 ml) or Venti (500 ml) hot, iced, or Frappuccino\u00ae handcrafted beverage + $32 MXN, take home a special edition 2026 Sirens of the Countryside tumbler.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>From March 5 and while supplies last, a percentage of sales from the \u201cSirens of the Countryside\u201d reusable cup will support the Pro Mujer Health Brigades program in coffee-growing communities across Mexico providing families access to preventive medical care.<\/p>\n<p>Since 2024, Starbucks Mexico has partnered with Pro Mujer to support more than 750 people and deliver more than 7,000 health services in rural coffee-producing regions, advancing Pro Mujer\u2019s commitment to narrowing gender gaps in healthcare access.<\/p>\n","protected":false},"author":446,"featured_media":28821,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2233,2461],"press_type":[1310,1354],"class_list":["post-28817","press","type-press","status-publish","has-post-thumbnail","hentry","category-noticias","category-press-releases","press_type-news","press_type-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks Mexico \u00a0Introduces 2026 \u201cSirens of the Countryside\u201d\u00a0 Reusable Cup to Expand Healthcare Access for Women Coffee Farmers  - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2026\/starbucks-mexico-introduces-2026-sirens-of-the-countryside-reusable-cup-to-expand-healthcare-access-for-women-coffee-farmers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Mexico \u00a0Introduces 2026 \u201cSirens of the Countryside\u201d\u00a0 Reusable Cup to Expand Healthcare Access for Women Coffee Farmers  - Starbucks Stories - Latin America (English)\" \/>\n<meta property=\"og:description\" content=\"From March 5 and while supplies last, a percentage of sales from the \u201cSirens of the Countryside\u201d reusable cup will support the Pro Mujer Health Brigades program in coffee-growing communities across Mexico providing families access to preventive medical care. 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