{"id":27893,"date":"2025-11-13T06:00:00","date_gmt":"2025-11-13T14:00:00","guid":{"rendered":""},"modified":"2025-11-13T09:12:29","modified_gmt":"2025-11-13T17:12:29","slug":"starbucks-celebrates-the-brazilian-way-with-the-launch-of-new-coffee-formats","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2025\/starbucks-celebrates-the-brazilian-way-with-the-launch-of-new-coffee-formats\/","title":{"rendered":"Starbucks Celebrates the Brazilian Way with the Launch of New Coffee Formats"},"content":{"rendered":"
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\n\t\t\t\t\t\n\t\t\t\t\t\tNews<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\tStarbucks Celebrates the Brazilian Way with the Launch of New Coffee Formats\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t
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With Caf\u00e9zinho Brasileiro, Starbucks reaffirms its commitment to reflecting the local market habits and flavors, expanding its consistent journey of connection with local culture<\/em><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNovember 13, 2025\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n\n
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  • \n\t\t\n\t\t\t3 min read\t\t<\/time>\n\t<\/li>\n\t\t
  • \n\t\t\n\t\t\tNovember 13, 2025\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n

    S\u00e3o Paulo<\/strong> \u2014 Starbucks announces the arrival of Caf\u00e9zinho Brasileiro to its national menu, featuring two new formats inspired by the way Brazilians enjoy their coffee: Caf\u00e9zinho Puro \u2014 filtered, simple, and local \u2014 and Caf\u00e9 com Leite: M\u00e9dia, a balanced blend of half coffee and half milk that combines intensity and creaminess; and Pingado, filtered coffee with just a touch of milk, a traditional favorite at coffee shops across Brazil. The coffees are available in all sizes, including the new 200 ml (Short), which debuts on the Starbucks Brazil menu and brings the experience even closer to the Brazilian coffee ritual.<\/p>\n<\/body>\n\n

    Prepared with Starbucks\u00ae Brazil Blend, a 100% Arabica coffee grown in the market and globally recognized by the brand, Caf\u00e9zinho Brasileiro represents another step by Starbucks Brazil in its mission to translate its global expertise into experiences that reflect Brazilian identity, daily life, emotional connections, and the joy of drinking coffee the Brazilian way. Exclusive to Starbucks Brazil, this launch reinforces the brand\u2019s commitment to creating authentic connections with Brazilian customers, celebrating coffee as it is lived here \u2014 with simplicity, warmth, and presence.<\/p>\n<\/body>\n\n

    \u201cFrom the beginning, Brazil has always played an important role for Starbucks, and we\u2019ve sought genuine ways to incorporate local cultural elements into our portfolio without losing the essence of our brand. Caf\u00e9zinho Brasileiro is one more of these expressions \u2014 a gesture of respect and admiration for the Brazilian way of enjoying coffee, which turns something simple into something special,\u201d says Filipe Reis, Head of Marketing at Starbucks Brazil.<\/p>\n<\/body>\n\n

    This launch continues a movement that has accompanied the brand since its arrival in Brazil in 2006 \u2014 translating the global Starbucks Experience<\/em> through authentic elements of Brazilian culture. Over the years, the local menu has come to include products developed exclusively for the market, such as the traditional p\u00e3o de queijo, a long-time favorite in stores; p\u00e3o na chapa<\/em>, launched as a tribute to classic Brazilian breakfasts; and nostalgic flavors like the Brigadeiro Frappuccino\u00ae Blended Beverage, a Brazilian creation that has delighted customers in seasonal campaigns.<\/p>\n<\/body>\n\n

    Entire beverage families such as Churros and Bombom were also born in Brazil \u2014 the latter created by a Brazilian partner during the internal Barista Build Beverage<\/em> campaign and later shared with other Latin American markets \u2014 both inspired by flavors widely recognized and cherished by local customers. Another highlight is the Starbucks\u00ae Panettone, developed especially for the Brazilian market and released in special year-end editions, reinforcing the brand\u2019s presence in festive, meaningful moments.<\/p>\n<\/body>\n\n

    The new Caf\u00e9zinho Brasileiro formats are now available at all Starbucks stores across Brazil and via delivery.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

    With Caf\u00e9zinho Brasileiro, Starbucks reaffirms its commitment to reflecting the local market habits and flavors, expanding its consistent journey of connection with local culture<\/em><\/p>\n","protected":false},"author":446,"featured_media":27901,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2233,2461],"press_type":[1310,1354],"class_list":["post-27893","press","type-press","status-publish","has-post-thumbnail","hentry","category-noticias","category-press-releases","press_type-news","press_type-press-releases"],"yoast_head":"\nStarbucks Celebrates the Brazilian Way with the Launch of New Coffee Formats - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2025\/starbucks-celebrates-the-brazilian-way-with-the-launch-of-new-coffee-formats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Celebrates the Brazilian Way with the Launch of New Coffee Formats - 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