{"id":27853,"date":"2025-10-14T14:45:51","date_gmt":"2025-10-14T21:45:51","guid":{"rendered":""},"modified":"2025-11-11T15:04:29","modified_gmt":"2025-11-11T23:04:29","slug":"starbucks-sessions-turns-coffeehouses-into-intimate-stages-and-offers-a-free-show-by-vhoor-in-sao-paulo","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2025\/starbucks-sessions-turns-coffeehouses-into-intimate-stages-and-offers-a-free-show-by-vhoor-in-sao-paulo\/","title":{"rendered":"Starbucks Sessions Turns Coffeehouses into Intimate Stages and Offers a Free show by Vhoor in S\u00e3o Paulo"},"content":{"rendered":"
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\n\t\t\t\t\t\n\t\t\t\t\t\tPress Releases<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\tStarbucks Sessions Turns Coffeehouses into Intimate Stages and Offers a Free show by Vhoor in S\u00e3o Paulo\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t
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The event will take place on Sunday, October 19, at the Berrini store, with free admission<\/em>.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tOctober 14, 2025\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n\n
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  • \n\t\t\n\t\t\t2 min read\t\t<\/time>\n\t<\/li>\n\t\t
  • \n\t\t\n\t\t\tOctober 14, 2025\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n

    S\u00e3o Paulo<\/strong> – Starbucks Sessions, a cultural project by Starbucks Brazil that combines two national passions \u2014 coffee and music \u2014 reaches its second edition with an intimate show by artist Vhoor, open to the public and with free admission, on Sunday, October 19 at 2 p.m., at the Starbucks Berrini store (Av. Engenheiro Lu\u00eds Carlos Berrini, 773 \u2013 Itaim Bibi, S\u00e3o Paulo, 04571-010).<\/p>\n<\/body>\n\n

    The initiative transforms the brand\u2019s stores into intimate and accessible stages, celebrating the Brazilian music scene and reinforcing Starbucks role as the \u201cthird place\u201d \u2014 a welcoming space between home and work, where human connections happen every day.<\/p>\n<\/body>\n\n

    The project features curation and artistic production by 2id Music Branding and casting by BMG. Inspired by coffee parties \u2014 events that bring together music, coffee, and social interaction \u2014 the movement is gaining momentum in Brazil, transforming coffee shops into true spaces for community and culture.<\/p>\n<\/body>\n\n\n

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    \u201cOur goal is for Starbucks Sessions to turn stores into vibrant meeting points for Brazil\u2019s cultural scene. When a show happens at your favorite Starbucks, the store takes on new meaning: it becomes a stage, a meeting place, a memory. That\u2019s the kind of connection we want to encourage,\u201d says Filipe Reis, Head of Marketing at Starbucks Brazil.<\/p>\n<\/body>\n\n\n

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    \"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

    The event will take place on Sunday, October 19, at the Berrini store, with free admission<\/em>.<\/p>\n","protected":false},"author":446,"featured_media":27857,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2233,2461],"press_type":[1310,1354],"class_list":["post-27853","press","type-press","status-publish","has-post-thumbnail","hentry","category-noticias","category-press-releases","press_type-news","press_type-press-releases"],"yoast_head":"\nStarbucks Sessions Turns Coffeehouses into Intimate Stages and Offers a Free show by Vhoor in S\u00e3o Paulo - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2025\/starbucks-sessions-turns-coffeehouses-into-intimate-stages-and-offers-a-free-show-by-vhoor-in-sao-paulo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Sessions Turns Coffeehouses into Intimate Stages and Offers a Free show by Vhoor in S\u00e3o Paulo - 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