{"id":23117,"date":"2024-12-13T06:00:00","date_gmt":"2024-12-13T14:00:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en-es\/?post_type=press&p=23117"},"modified":"2024-12-13T06:00:00","modified_gmt":"2024-12-13T14:00:00","slug":"starbucks-hosts-19th-annual-edition-of-dont-let-it-fall-initiative-to-support-local-coffee-farmers","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2024\/starbucks-hosts-19th-annual-edition-of-dont-let-it-fall-initiative-to-support-local-coffee-farmers\/","title":{"rendered":"Starbucks Hosts 19th Annual Edition of Don’t Let It Fall Initiative to Support Local Coffee Farmers"},"content":{"rendered":"

San Juan, Puerto Rico <\/strong>\u2013 Starbucks, operated by Baristas del Caribe in Puerto Rico, recently celebrated the 19th<\/sup> edition of its “Don’t Let it Fall” (\u201cNo lo Dejes Caer\u201d) initiative, reaffirming its commitment to supporting local coffee farmers.\u00a0 This movement, led by Starbucks partners (employees), aims to reduce the waste of ripe coffee cherries by collecting them directly at the farms during harvest season.<\/p>\n<\/body>\n\n

This year, 41 partners volunteered their time to visit Hacienda Encantos, located in Jayuya, on the northern slope of Cerro Punta, Puerto Rico\u2019s tallest mountain.\u00a0 During their visit, the partners collected approximately 126 pounds of ripe coffee cherries, equivalent to 4.5 almuds, helping the farm maximize its production.<\/p>\n<\/body>\n\n\n

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\u201cThe \u2018Don\u2019t Let It Fall\u2019 initiative embodies our commitment to Puerto Rico\u2019s coffee-growing community.\u00a0 By working together, we not only help preserve the island\u2019s coffee heritage but also support the farmers who make enjoying an exceptional coffee possible,\u201d said Idis Ortiz L\u00f3pez, general manager of Starbucks Puerto Rico.<\/p>\n<\/body>\n\n

Hacienda Encantos spans 124 acres, with 35 acres dedicated exclusively to coffee production.\u00a0 The farm focuses on Arabica <\/em>coffee varieties, including Marsellesa, Obata, and Liman\u00ed.\u00a0 All harvested coffee is processed on-site, ensuring quality and sustainability.<\/p>\n<\/body>\n\n\n

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