{"id":21737,"date":"2024-09-17T14:52:53","date_gmt":"2024-09-17T21:52:53","guid":{"rendered":""},"modified":"2025-03-04T09:46:03","modified_gmt":"2025-03-04T17:46:03","slug":"embrace-the-spirit-of-dia-de-muertos-with-starbucks-limited-edition-merch-around-the-world","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2024\/embrace-the-spirit-of-dia-de-muertos-with-starbucks-limited-edition-merch-around-the-world\/","title":{"rendered":"Embrace the spirit of D\u00eda de Muertos with Starbucks limited-edition merch around the world\u00a0"},"content":{"rendered":"
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\n\t\t\t\n\t\t\t\n\t\t\t\tEmbrace the spirit of D\u00eda de Muertos with Starbucks limited-edition merch around the world\u00a0\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t
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Starbucks is celebrating the rich tradition of D\u00eda de Muertos (Day of the Dead) with a new and exclusive collection.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSeptember 17, 2024\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n
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    • \n\t\t\n\t\t\tSeptember 17, 2024\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n

      Starbucks is celebrating the rich tradition of D\u00eda de Muertos (Day of the Dead) with a new and exclusive collection of beautifully designed tumblers, cups and mugs available to customers worldwide. The drinkware honors the cultural heritage and enduring spirit of this cherished holiday, while adding a touch of festive flair to any beverage.\u00a0<\/p>\n<\/body>\n\n

      D\u00eda de Muertos, or Day of the Dead, is a holiday that originated primarily in Mexico and is now celebrated around the world, to honor the memories of loved ones who have passed away. Each region and community add their unique customs to the festivities. \u00a0<\/p>\n<\/body>\n\n

      \u201cD\u00eda de Muertos has become a truly global celebration,\u201d says Mariana Flores Rios, Starbucks senior marketing manager for Latin America who has overseen the production of Starbucks D\u00eda de Muertos merchandise since the merchandise line was introduced in 2019. \u201cWith its growing popularity, the demand for our limited-edition drinkware has expanded across the world. It is so exciting to see customers around the world celebrate this beautiful tradition with pieces that honor its rich heritage and artistry.\u201d\u00a0<\/p>\n<\/body>\n\n

      This year\u2019s collection draws inspiration from traditional sugar skulls, which represent the spirit of the departed. They also feature alebrijes<\/em> \u2013 brightly colored, mystical creatures believed to act as spiritual guides that accompany souls on their journey after death. \u00a0<\/p>\n<\/body>\n\n\n

      \"\"
      Eduardo (left) and Arturo from Starbucks Mexico Brand Communications team created the designs for in the U.S., Canada and Latin America and Caribbean markets. The collection celebrates the artistry of local craftsmanship, bringing to life the vibrant patterns and colors that have long been part of D\u00eda de Muertos festivities. <\/em><\/figcaption><\/figure>\n\n\n

      \u201cD\u00eda de Muertos is ultimately a joyous celebration, filled with music, dance, and radiant colors, upholding the belief that death is not the end, but a natural part of the human experience,\u201d added Flores Rios. \u201cThis tradition serves as a poignant reminder of the interconnectedness of all people and the enduring power of cultural heritage.\u201d\u00a0<\/p>\n<\/body>\n\n\n\t\t\t

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      U.S., Canada, Latin America & Caribbean<\/p><\/body>\t<\/div>\n<\/div>\n\n\n

      Honor the rich traditions of D\u00eda de Muertos with exclusive Starbucks merchandise featuring beloved symbols such as the hummingbird and the cempas\u00fachil<\/em> flower (Mexican marigold), each of which are tied to folklore and legend in Mexican culture. \u00a0<\/p>\n<\/body>\n\n

      Available in U.S. and Canada stores starting September 17 and select Latin America and Caribbean markets starting on September 30.\u00a0Merchandise available in select markets and stores<\/em><\/p>\n<\/body>\n\n\n\t\t\t

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      Europe, Middle East & Africa\u00a0<\/p><\/body>\t<\/div>\n<\/div>\n\n\n

      Customers in EMEA can enjoy hot and iced beverages in drinkware adorned with traditional designs that feature colorful skulls and festive flowers that are emblematic of this cherished holiday. \u00a0<\/p>\n<\/body>\n\n

      Available in Paris (France), Spain, Portugal, Belgium, Netherlands and Luxembourg starting September 20.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

      Starbucks is celebrating the rich tradition of D\u00eda de Muertos (Day of the Dead) with a new and exclusive collection.<\/p>\n","protected":false},"author":16,"featured_media":21745,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[2145,1310,1354],"class_list":["post-21737","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-fact-sheets","press_type-news","press_type-press-releases"],"yoast_head":"\nEmbrace the spirit of D\u00eda de Muertos with Starbucks limited-edition merch around the world\u00a0<\/title>\n<meta name=\"description\" content=\"Starbucks is celebrating the rich tradition of D\u00eda de Muertos (Day of the Dead) with a new and exclusive collection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2024\/embrace-the-spirit-of-dia-de-muertos-with-starbucks-limited-edition-merch-around-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embrace the spirit of D\u00eda de Muertos with Starbucks limited-edition merch around the world\u00a0\" \/>\n<meta property=\"og:description\" content=\"Starbucks is celebrating the rich tradition of D\u00eda de Muertos (Day of the Dead) with a new and exclusive collection.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/historias.starbucks.com\/en-es\/press\/2024\/embrace-the-spirit-of-dia-de-muertos-with-starbucks-limited-edition-merch-around-the-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Starbucks Stories - 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