{"id":21481,"date":"2024-08-27T16:00:00","date_gmt":"2024-08-27T23:00:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en-es\/?post_type=press&#038;p=21481"},"modified":"2025-03-04T09:46:06","modified_gmt":"2025-03-04T17:46:06","slug":"alsea-celebrates-10th-anniversary-of-starbucks-in-colombia-and-announces-12-million-investment-to-open-30-additional-stores","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2024\/alsea-celebrates-10th-anniversary-of-starbucks-in-colombia-and-announces-12-million-investment-to-open-30-additional-stores\/","title":{"rendered":"Alsea Celebrates 10th Anniversary of Starbucks in Colombia and Announces $12 Million Investment to Open 30 Additional Stores"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tAlsea Celebrates 10th Anniversary of Starbucks in Colombia and Announces $12 Million Investment to Open 30 Additional Stores\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2024-08-27T16:00:00-07:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tAugust 27, 2024\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"146\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/SBX20240812-StoreLogo-Feature-300x146-1.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post alignleft\">\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/historias.starbucks.com\/en-es\/press\/2024\/alsea-celebrates-10th-anniversary-of-starbucks-in-colombia-and-announces-12-million-investment-to-open-30-additional-stores\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Facebook<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.threads.net\/intent\/post?text=Bogot\u00e1, Colombia \u2013 Alsea, S.A.B. de C.V. (BMV: ALSEA*), a leading operator of Fast Food, Coffee Shops, Casual Dining and Full-Service Restaurants in Latin America and Europe, and the Starbucks operator in Colombia, celebrated the brand\u2019s 10th market anniversary with an event revealing plans to open 30 new Starbucks stores over the next three years, [&hellip;]&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2024\/alsea-celebrates-10th-anniversary-of-starbucks-in-colombia-and-announces-12-million-investment-to-open-30-additional-stores\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Threads<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;summary=Bogot\u00e1, Colombia \u2013 Alsea, S.A.B. de C.V. (BMV: ALSEA*), a leading operator of Fast Food, Coffee Shops, Casual Dining and Full-Service Restaurants in Latin America and Europe, and the Starbucks operator in Colombia, celebrated the brand\u2019s 10th market anniversary with an event revealing plans to open 30 new Starbucks stores over the next three years, [&hellip;]&amp;title=Alsea Celebrates 10th Anniversary of Starbucks in Colombia and Announces $12 Million Investment to Open 30 Additional Stores&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2024\/alsea-celebrates-10th-anniversary-of-starbucks-in-colombia-and-announces-12-million-investment-to-open-30-additional-stores\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on LinkedIn<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t<li class=\"sbux-share-post__item\">\n\t\t<button\tclass=\"sbux-icon-button sbux-site-header__action\"\n\tdata-copy-to-clipboard=\"1\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copy link to this post<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT6M\"\n\t\t>\n\t\t\t6 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2024-08-27T16:00:00-07:00\"\n\t\t>\n\t\t\tAugust 27, 2024\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><ul class=\"wp-block-list\">\n<li><em>Alsea operates more than 1,800 Starbucks stores in twelve markets across Latin America and Europe.<\/em><\/li>\n\n\n\n<li><em>Starbucks Coffee Company, in collaboration with Alsea, reaffirms its commitment to Latin America by ensuring the future of coffee for all and contributing positively to communities.<\/em><\/li>\n<\/ul>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Bogot\u00e1, Colombia \u2013<\/strong> Alsea, S.A.B. de C.V. (BMV: ALSEA*), a leading operator of Fast Food, Coffee Shops, Casual Dining and Full-Service Restaurants in Latin America and Europe, and the Starbucks operator in Colombia, celebrated the brand\u2019s 10<sup>th<\/sup> market anniversary with an event revealing plans to open 30 new Starbucks stores over the next three years, backed by a $12 million investment. The event also reinforced the company\u2019s commitment to Colombian coffee and highlighted the brand\u2019s growth strategy and future investment plans.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Since entering the market in 2014, Starbucks has created a unique coffeehouse experience across \u00a071 stores in six cities \u2013 Bogot\u00e1, Medell\u00edn, Cali, Barranquilla, Cartagena, and most recently, <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-arrives-in-bucaramanga\/\">Bucaramanga<\/a>. As the company\u2019s presence has grown in Colombia, Starbucks is deeply committed to contributing positively to the local community and creating employment opportunities for over 680 partners (employees).\u00a0<\/p>\n<\/body>\n\n\n<div data-version=\"2022.04.12.002\" class=\"wp-block-gallery columns-3 wp-block-gallery-1\"><figure class=\"wp-block-gallery has-nested-images columns-default is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" data-id=\"21545\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2024\/08\/Mural-Cartagena.jpg\" alt=\"\" class=\"wp-image-21545\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Mural-Cartagena.jpg 1600w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Mural-Cartagena-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Mural-Cartagena-1024x682.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Mural-Cartagena-768x512.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Mural-Cartagena-1536x1023.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2662\" data-id=\"21541\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2024\/08\/Casa-Badillo-Cartagena-Store.jpg\" alt=\"\" class=\"wp-image-21541\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Casa-Badillo-Cartagena-Store.jpg 4000w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Casa-Badillo-Cartagena-Store-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Casa-Badillo-Cartagena-Store-1024x681.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Casa-Badillo-Cartagena-Store-768x511.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Casa-Badillo-Cartagena-Store-1536x1022.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Casa-Badillo-Cartagena-Store-2048x1363.jpg 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n<\/figure><\/div>\n\n\n<body><p class=\"wp-block-paragraph\">As Starbucks expands across the market, the company plans to enter new cities, introduce new store formats, and build more sustainable stores. In addition to its first drive-thru store, opened in Cali in 2022, the company will unveil its first university store at University Los Andes this September, which will be certified under Starbucks Greener Store program.\u00a0Currently, there are 25 Starbucks Stores that hold the <a href=\"https:\/\/historias.starbucks.com\/en-es\/stories\/2023\/starbucks-surpasses-50-greener-stores-in-latin-america-and-the-caribbean\/\">Greener Store certification in Colombia<\/a>, which aims to cut the company\u2019s global carbon emissions, water usage, and waste sent to landfills by 50% by 2030.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Armando Torrado, CEO of Alsea, said, \u201cOver these 10 years, we have transformed our passion for coffee into a success story thanks to innovation, dedication, and commitment to providing exceptional experiences to our customers; we thank those who have been part of this journey. With the same excitement and passion that has defined us from the beginning, we look to the future determined to continue fulfilling our purpose of delivering happiness and flavorful experiences.\u201d<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Currently, Alsea operates more than 1,800 Starbucks stores in twelve markets in Latin America and Europe.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">&#8220;Colombian coffees have been the cornerstone of many of Starbucks most popular coffee roasts around the world. As we celebrate 10 years of coffee and human connection in Colombia, we extend our deepest gratitude to the local coffee farmers who grow our beans, our green apron partners who serve their communities with pride, and our loyal customers who have embraced the Starbucks Experience,\u201d added Brady Brewer, ceo, Starbucks International. \u201cOur future is bright in Colombia, where our partners will continue to deliver exceptional coffee with the passion and expertise that only Starbucks can offer.&#8221;<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"393\" height=\"594\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2024\/08\/Brady-Brewer-and-Armando-Torrado_Starbucks-Colombia-10th-Anniversary-.jpg\" alt=\"\" class=\"wp-image-21501\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Brady-Brewer-and-Armando-Torrado_Starbucks-Colombia-10th-Anniversary-.jpg 393w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Brady-Brewer-and-Armando-Torrado_Starbucks-Colombia-10th-Anniversary--198x300.jpg 198w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>Celebrating 10 Years with Colombian Customers and Partners<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In recognition of this milestone, Starbucks unveiled <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2024\/starbucks-celebrates-a-decade-of-presence-in-colombia-with-anniversary-merchandise-and-limited-edition-drinks-created-by-partners\/\">a merchandise line<\/a> inspired by Colombia\u2019s mountains, wildlife, and coffee heritage and launched two unique beverages created by baristas that feature 100% Colombian coffee in stores from August 26 to 30:<\/p>\n<\/body>\n\n<body><ul class=\"wp-block-list\">\n<li><strong>Arequiposo Frappuccino\u00ae Blended Beverage<\/strong>: A drink based on one of Colombia\u2019s most representative flavors: <em>arequipe<\/em>, also known as <em>dulce de leche<\/em>. This distinctive flavor represents Colombia\u2019s rich tradition, combined with an explosion of chocolate and Colombian coffee. The drink is completed with a delicious dallop of whipped cream made from arequipe and espresso, topped with crushed cookies.<\/li>\n\n\n\n<li><strong>Mi Tierra Latte<\/strong>: This beverage honors the rich biodiversity of the Colombian market, including its three iconic mountain ranges \u2013 western, eastern, and central &#8211; and its diverse cultures and regions. This Latte is the perfect blend of our Starbucks Colombian coffee, the sweetness of white mocha and caramel, accompanied by a smooth arequipe cold foam.\u00a0<\/li>\n<\/ul>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In addition, a special anniversary cookie featuring Starbucks iconic Siren will be available in stores.<\/p>\n<\/body>\n\n\n<div data-version=\"2022.04.12.002\" class=\"wp-block-gallery columns-3 wp-block-gallery-2\"><figure class=\"wp-block-gallery has-nested-images columns-default is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"568\" data-id=\"21529\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2024\/08\/10th-Anniversary-Cookie-1.jpg\" alt=\"\" class=\"wp-image-21529\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/10th-Anniversary-Cookie-1.jpg 578w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/10th-Anniversary-Cookie-1-300x295.jpg 300w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"892\" data-id=\"21517\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2024\/08\/Merchandise-Line-Colombia.png\" alt=\"\" class=\"wp-image-21517\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Merchandise-Line-Colombia.png 891w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Merchandise-Line-Colombia-300x300.png 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Merchandise-Line-Colombia-150x150.png 150w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Merchandise-Line-Colombia-768x769.png 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Merchandise-Line-Colombia-320x320.png 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Merchandise-Line-Colombia-600x600.png 600w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/figure>\n<\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"900\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2024\/08\/Partner-Designed-Beverages-Colombia-2.png\" alt=\"\" class=\"wp-image-21533\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Partner-Designed-Beverages-Colombia-2.png 896w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Partner-Designed-Beverages-Colombia-2-300x300.png 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Partner-Designed-Beverages-Colombia-2-150x150.png 150w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Partner-Designed-Beverages-Colombia-2-768x771.png 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/Partner-Designed-Beverages-Colombia-2-320x320.png 320w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>Continuing Commitment to Sourcing Colombian Coffee and Supporting Local Farmers<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Since its founding in 1971, Starbucks has proudly offered coffee from Colombia through a blend on the company\u2019s original menu. Colombian coffee is a key component of Starbucks\u00ae Espresso Roast \u2013 the heart of Starbucks espresso beverages around the world. Locally, Starbucks serves 100% Colombian coffee in all handcrafted espresso beverages and offers <a href=\"https:\/\/news.starbucks.com\/news\/starbucks-new-single-origin-colombia-narino\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Starbucks\u00ae Colombia Nari\u00f1o<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> and <a href=\"http:\/\/www.starbucks.com\/coffee\/medium\/colombia\/ground\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Starbucks\u00ae Colombia<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> as single-origin coffees.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In 2012, Starbucks <a href=\"https:\/\/stories.starbucks.com\/stories\/2016\/starbucks-farmer-support-center-reaches-growers-in-colombia\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">established a Farmer Support Center in Manizales<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> \u00a0dedicated to assisting Colombian coffee growers, their families, and communities, with a focus on sustaining a high-quality coffee supply. In 2022, the Farmer Support Center and Starbucks Colombia introduced the Juntos por el Caf\u00e9 (Together for Coffee) program where a portion of sales will benefit local coffee-growing communities. Additionally, the organizations will collaborate to jointly donate over 5,000 native trees to farmers in Huila. These trees will provide essential shade for coffee plants, lower crop temperatures, and help maintain consistent bean quality.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In 2022, Starbucks Coffee Company and Colombian Coffee Growers Federation (FNC), <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-and-the-colombian-coffee-growers-federation-strengthen-partnership\/\">extended and expanded a program<\/a> to support farmers in the Starbucks C.A.F.E. Practices network. They launched an initiative to help farmers recultivate their farms with more resilient coffee tree varieties and donated 55 million coffee seedlings and essential fertilizers. This $7.2 million investment has benefitted over 12,000 farmers.\u00a0 Additionally, Starbucks and Conservation International are working together in Huila to protect vital forests, enhance local agricultural nurseries, and improve water quality in seven coffee-producing municipalities.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Uplifting Communities across Colombia<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks has a longstanding commitment to investing in the communities it serves worldwide, and this August, The Starbucks Foundation is pleased to announce two Global Community Impact Grants totaling US$35,000 to Colombian nonprofit organizations Fundaci\u00f3n Forge Colombia and Asociaci\u00f3n de Bancos de Alimentos (ABACO).\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The US$22,500 grant to ABACO will link community kitchen programs through a mobile food pantry in six cities in Colombia, including La Guajira, Medell\u00edn and Bogot\u00e1, and support food bank operations, ultimately improving the nutritional intake of 11,000 people. Fundaci\u00f3n Alsea is co-investing to support the mobile food pantry in Medell\u00edn. The US$12,500 grant to Fundaci\u00f3n Forge Colombia willimprove the economic and social conditions of 110 youth, primarily in Bogot\u00e1, with soft skills training and job placement that enables them to build transferable skills and secure high quality formal jobs.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">To date, over $7 million has been awarded through The Starbucks Foundation\u2019s\u00a0<a href=\"https:\/\/stories.starbucks.com\/stories\/global-community-impact-grants\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Global Community Impact Grants<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> program to nearly 120 nonprofits across more than 50 markets, representing more than half of all Starbucks global markets.\u00a0Local nonprofits in Colombia have received more than $100,000 in Global Community Impact Grants in 2022 and 2023.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In addition, together with Fundaci\u00f3n Alsea, A.C., The Starbucks Foundation and Planet Water Foundation have supported the installation of three Aqua Tower systems that provide access to safe drinking water to rural communities in the municipalities of Cundinamarca and Sesquil\u00e9, Colombia.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Bogot\u00e1, Colombia \u2013 Alsea, S.A.B. de C.V. (BMV: ALSEA*), a leading operator of Fast Food, Coffee Shops, Casual Dining and Full-Service Restaurants in Latin America and Europe, and the Starbucks operator in Colombia, celebrated the brand\u2019s 10th market anniversary with an event revealing plans to open 30 new Starbucks stores over the next three years, [&hellip;]<\/p>\n","protected":false},"author":446,"featured_media":21485,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[1310,1354],"class_list":["post-21481","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-news","press_type-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alsea Celebrates 10th Anniversary of Starbucks in Colombia and Announces $12 Million Investment to Open 30 Additional Stores - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2024\/alsea-celebrates-10th-anniversary-of-starbucks-in-colombia-and-announces-12-million-investment-to-open-30-additional-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alsea Celebrates 10th Anniversary of Starbucks in Colombia and Announces $12 Million Investment to Open 30 Additional Stores - Starbucks Stories - Latin America (English)\" \/>\n<meta property=\"og:description\" content=\"Bogot\u00e1, Colombia \u2013 Alsea, S.A.B. de C.V. (BMV: ALSEA*), a leading operator of Fast Food, Coffee Shops, Casual Dining and Full-Service Restaurants in Latin America and Europe, and the Starbucks operator in Colombia, celebrated the brand\u2019s 10th market anniversary with an event revealing plans to open 30 new Starbucks stores over the next three years, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/historias.starbucks.com\/en-es\/press\/2024\/alsea-celebrates-10th-anniversary-of-starbucks-in-colombia-and-announces-12-million-investment-to-open-30-additional-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"Starbucks Stories - Latin America (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T17:46:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/08\/SBX20240812-StoreLogo-Feature-300x146-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"146\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/historias.starbucks.com\\\/en-es\\\/press\\\/2024\\\/alsea-celebrates-10th-anniversary-of-starbucks-in-colombia-and-announces-12-million-investment-to-open-30-additional-stores\\\/\",\"url\":\"https:\\\/\\\/historias.starbucks.com\\\/en-es\\\/press\\\/2024\\\/alsea-celebrates-10th-anniversary-of-starbucks-in-colombia-and-announces-12-million-investment-to-open-30-additional-stores\\\/\",\"name\":\"Alsea Celebrates 10th Anniversary of Starbucks in Colombia and Announces $12 Million Investment to Open 30 Additional Stores - 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