{"id":19261,"date":"2024-02-29T06:00:00","date_gmt":"2024-02-29T14:00:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en-es\/?post_type=press&#038;p=19261"},"modified":"2025-03-04T09:46:39","modified_gmt":"2025-03-04T17:46:39","slug":"starbucks-mexico-and-pro-mujer-partner-on-international-womens-day-to-cultivate-the-wellbeing-of-mexican-coffee-farmers","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2024\/starbucks-mexico-and-pro-mujer-partner-on-international-womens-day-to-cultivate-the-wellbeing-of-mexican-coffee-farmers\/","title":{"rendered":"Starbucks Mexico and Pro Mujer Partner on International Women&#8217;s Day to Cultivate the Well-being of Mexican Coffee Farmers"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Mexico and Pro Mujer Partner on International Women&#8217;s Day to Cultivate the Well-being of Mexican Coffee Farmers\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2024-02-29T06:00:00-08:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tFebruary 29, 2024\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2912\" height=\"1632\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/sirenas_campo_H.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/sirenas_campo_H.jpg 2912w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/sirenas_campo_H-300x168.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/sirenas_campo_H-1024x574.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/sirenas_campo_H-768x430.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/sirenas_campo_H-1536x861.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/sirenas_campo_H-2048x1148.jpg 2048w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post 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Campo (Sirens of the Countryside)\u201d, women coffee farmers across Mexico. \u25cf As part of the initiative, medical units will be strategically deployed to coffee-growing regions across the market to provide health services to women coffee farmers and their [&hellip;]&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2024\/starbucks-mexico-and-pro-mujer-partner-on-international-womens-day-to-cultivate-the-wellbeing-of-mexican-coffee-farmers\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 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class=\"sbux-icon-button__label visually-hidden\">Share this post on Threads<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;summary=\u25cf From March 6, Starbucks Mexico will launch a special-edition reusable cup to commemorate the \u201cSirenas del Campo (Sirens of the Countryside)\u201d, women coffee farmers across Mexico. \u25cf As part of the initiative, medical units will be strategically deployed to coffee-growing regions across the market to provide health services to women coffee farmers and their [&hellip;]&amp;title=Starbucks Mexico and Pro Mujer Partner on International Women&#8217;s Day to Cultivate the Well-being of Mexican Coffee 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class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copy link to this post<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT3M\"\n\t\t>\n\t\t\t3 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2024-02-29T06:00:00-08:00\"\n\t\t>\n\t\t\tFebruary 29, 2024\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><p><em><em>\u25cf <\/em>From March 6, Starbucks Mexico will launch a special-edition reusable cup to commemorate the \u201cSirenas del Campo (Sirens of the Countryside)\u201d, women coffee farmers across Mexico.<\/em><\/p>\n<\/body>\n\n<body><p><em>\u25cf As part of the initiative, medical units will be strategically deployed to coffee-growing regions across the market to provide health services to women coffee farmers and their families.<\/em><\/p>\n<\/body>\n\n<body><p><strong>Mexico City<\/strong> &#8211; The dedication of women coffee farmers in Mexico is unparalleled and their commitment to growing high-quality coffee comes through in the unique flavor and aroma of every bean. In recognition of <em>International Women&#8217;s Day<\/em>, Starbucks Mexico will launch a special-edition coffee-themed reusable cup that celebrates the \u201c<em>Sirenas del Campo<\/em>\u201d and underscores the brand\u2019s commitment to their well-being by donating profits from sales of the reusable cup on March 6 and 7.<\/p>\n<\/body>\n\n<body><p>Available from March 6th and until supplies last, the commemorative cup can be obtained for an additional 20 Mexican pesos with the purchase of a Grande or Venti beverage*. Proceeds from sales of the cup \u2013 which also promotes the consumption of reusable products \u2013 combined with an additional contribution from Starbucks Mexico, will be used to bring mobile medical units to the rural areas where Mexican coffee farmers reside.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1073\" height=\"1076\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2024\/03\/IWD-Cup.jpg\" alt=\"\" class=\"wp-image-19569\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/IWD-Cup.jpg 1073w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/IWD-Cup-300x300.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/IWD-Cup-1021x1024.jpg 1021w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/IWD-Cup-150x150.jpg 150w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/IWD-Cup-768x770.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/IWD-Cup-320x320.jpg 320w\" sizes=\"auto, (max-width: 1073px) 100vw, 1073px\" \/><\/figure>\n\n\n<body><p>With the aim of contributing to narrowing the gender gap in healthcare, Starbucks Mexico, through Pro Mujer Mexico, the Alsea Foundation and its allies, will facilitate access to medical services for women coffee farmers and their families. This initiative will offer general medicine and dentistry consultations, ultrasound studies, human papillomavirus (HPV) vaccines and preventive treatments for reproductive diseases.<\/p>\n<\/body>\n\n<body><p><em>\u201cThere is still a long way to go to achieve universal access to health services in Mexico, and that requires us, society as a whole, to undertake initiatives that help mitigate the different gender gaps, such as universal access to health services. This is why, at Starbucks, we support this cause through a reusable cup that symbolizes our admiration, respect and desire to support the \u2018Sirenas del Campo,<\/em>\u201d said Bibiana Rosique, marketing director of Starbucks Mexico.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"1086\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2024\/03\/Sirens-of-the-Countryside.jpg\" alt=\"\" class=\"wp-image-19565\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/Sirens-of-the-Countryside.jpg 1079w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/Sirens-of-the-Countryside-298x300.jpg 298w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/Sirens-of-the-Countryside-1017x1024.jpg 1017w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/Sirens-of-the-Countryside-150x150.jpg 150w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/03\/Sirens-of-the-Countryside-768x773.jpg 768w\" sizes=\"auto, (max-width: 1079px) 100vw, 1079px\" \/><\/figure>\n\n\n<body><p>Starbucks will continue to promote actions in favor of women in Mexico, especially those engaged in the coffee value chain. An example of this commitment is that last year, in commemoration of <em>International Women&#8217;s Day<\/em>, The Starbucks Foundation and Save The Children <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/the-starbucks-foundation-and-save-the-children-join-forces-to-uplift-women-in-puebla\/\">launched an economic empowerment program<\/a> for indigenous women in the Mexican state of Puebla.<\/p>\n<\/body>\n\n<body><p>This program, called \u201c<em>The Power That Is in Me<\/em>\u201d, provided economic opportunities for 1,500 women in the coffee-growing communities of Puebla through financial and digital literacy skills, entrepreneurship training, and support for women-owned businesses.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2024\/02\/Sbx_VasoMujer_GreenAdsVideo1920x1080_2-1.jpg\" alt=\"\" class=\"wp-image-19269\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/Sbx_VasoMujer_GreenAdsVideo1920x1080_2-1.jpg 1920w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/Sbx_VasoMujer_GreenAdsVideo1920x1080_2-1-300x169.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/Sbx_VasoMujer_GreenAdsVideo1920x1080_2-1-1024x576.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/Sbx_VasoMujer_GreenAdsVideo1920x1080_2-1-768x432.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2024\/02\/Sbx_VasoMujer_GreenAdsVideo1920x1080_2-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<body><p>For <em>International Women\u2019s Day<\/em> 2024, Starbucks Mexico is committed to addressing healthcare needs, recognizing it as another crucial aspect in rural areas. With these and more actions, the brand seeks to contribute to narrowing the gender gap that affects women, inviting people who enjoy the Starbucks Experience, inside and outside the stores, to join these initiatives and amplify the positive impact.<\/p>\n<\/body>\n\n<body><p><em>*Note: The International Women\u2019s Day reusable cup offer does not apply to the purchase of coffee of the day or bottled drinks.<\/em><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>\u25cf From March 6, Starbucks Mexico will launch a special-edition reusable cup to commemorate the \u201cSirenas del Campo (Sirens of the Countryside)\u201d, women coffee farmers across Mexico. \u25cf As part of the initiative, medical units will be strategically deployed to coffee-growing regions across the market to provide health services to women coffee farmers and their [&hellip;]<\/p>\n","protected":false},"author":446,"featured_media":19265,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[1310],"class_list":["post-19261","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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