{"id":16121,"date":"2023-08-08T09:00:00","date_gmt":"2023-08-08T16:00:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en-es\/?post_type=press&#038;p=16121"},"modified":"2025-03-04T09:47:11","modified_gmt":"2025-03-04T17:47:11","slug":"starbucks-celebrates-20-years-of-coffee-and-connections-in-peru-further-commits-to-sustainability","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-celebrates-20-years-of-coffee-and-connections-in-peru-further-commits-to-sustainability\/","title":{"rendered":"Starbucks Celebrates 20 Years of Coffee and Connections in Peru, Further Commits to Sustainability"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Celebrates 20 Years of Coffee and Connections in Peru, Further Commits to Sustainability\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2023-08-08T09:00:00-07:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tAugust 8, 2023\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"700\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/partners-starbucks-3-header.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/partners-starbucks-3-header.jpg 1440w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/partners-starbucks-3-header-300x146.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/partners-starbucks-3-header-1024x498.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/partners-starbucks-3-header-768x373.jpg 768w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post alignleft\">\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-celebrates-20-years-of-coffee-and-connections-in-peru-further-commits-to-sustainability\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Facebook<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.threads.net\/intent\/post?text=Lima, Peru \u2013 Starbucks, operated in Peru by local licensed retail partner Delosi, is proud to celebrate its commitment to the Latin America and the Caribbean (LAC) region and two decades of retail operations in Peru by announcing bold environmental commitments and programs to support local coffee communities. 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Since opening its first South American store [&hellip;]&amp;title=Starbucks Celebrates 20 Years of Coffee and Connections in Peru, Further Commits to Sustainability&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-celebrates-20-years-of-coffee-and-connections-in-peru-further-commits-to-sustainability\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 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class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2023-08-08T09:00:00-07:00\"\n\t\t>\n\t\t\tAugust 8, 2023\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><ul class=\"wp-block-list\">\n<li><em>Starbucks marks two decades of retail presence in the market by announcing three Peruvian stores are now certified under the company\u2019s <\/em><a href=\"https:\/\/stories.starbucks.com\/stories\/2021\/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Greener Stores<\/em><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a><em> framework, including the newly constructed Frutales location in Lima\u2019s La Molina district.<\/em><\/li>\n\n\n\n<li><em>Aligned with its sustainability commitment and through the Greener Stores program, Starbucks aims to reduce global carbon emissions, water usage and waste sent to landfills by 50% by 2030.<\/em><\/li>\n\n\n\n<li><em>Announcement comes on the heels of launching Starbucks\u00ae Per\u00fa Mujeres de Jun\u00edn, a new single-origin coffee produced by a group of all-women farmers in Peru\u2019s Central Highlands as well as the \u201cWe Are All Coffee\u201d initiative to uplift coffee communities. \u00a0\u00a0<\/em><\/li>\n<\/ul>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Lima, Peru \u2013 Starbucks, operated in Peru by local licensed retail partner Delosi, is proud to celebrate its commitment to the Latin America and the Caribbean (LAC) region and two decades of retail operations in Peru by announcing bold environmental commitments and programs to support local coffee communities.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Since opening its first South American store in Lima, Peru, in 2003, Starbucks has captured the hearts of local coffee lovers across the region with its high-quality <em>arabica<\/em> coffee and a warm and welcoming atmosphere where customers can enjoy handcrafted espresso-based beverages prepared by passionate baristas. Currently, Starbucks has 1,635 stores across 24 markets in Latin America and the Caribbean.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">To aid in its regional expansion, the company has established strong relationships with trusted licensed retail operators, such as Delosi. Through its industry knowledge and market expertise, Delosi currently operates over 110 stores across 10 cities, with nearly 1,700 Starbucks Peru partners (employees) proudly wearing the green apron.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">As part of the anniversary celebration, Tom Ferguson, senior vice president and president of Starbucks in Latin America and Caribbean, joined Rodrigo Isasi, CEO of Delosi, and Cristel Delgado, brand manager for Starbucks Peru, for a special event to inaugurate the Frutales store which, together with two other stores in Lima, is now certified under Starbucks <a href=\"https:\/\/stories.starbucks.com\/stories\/2021\/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Greener Stores<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a><em> <\/em>framework and will open its doors to the public on August 14.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cTogether with our long-term business partner Delosi, we are tremendously proud to be celebrating 20 years of fostering moments of connection over coffee in Peru,\u201d said Tom Ferguson, Starbucks president of Latin America and Caribbean. \u201cAs we look ahead to the future, we will continue to prioritize supporting our partners, elevating the customer experience, honoring our coffee heritage, and protecting the planet we share,\u201d he added.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2023\/08\/MicrosoftTeams-image-25.jpg\" alt=\"\" class=\"wp-image-16185\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/MicrosoftTeams-image-25.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/MicrosoftTeams-image-25-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/MicrosoftTeams-image-25-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>Protecting the Planet We Share<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">To mark 20 years of retail presence in Peru, Starbucks and Delosi are proud to announce the certification of the market\u2019s first Greener Stores, as the brand accelerates <a href=\"https:\/\/stories.starbucks.com\/stories\/2021\/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">the international expansion<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> of its open-source <a href=\"https:\/\/stories.starbucks.com\/press\/2018\/starbucks-announces-global-greener-stores-commitment\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Greener Store Framework<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> in support of its global goal to reduce carbon, water, and waste footprints by 50% by 2030.\u00a0 The stores are located in Lima\u2019s Wong Plaza in San Miguel; MallPlaza in Comas; and Frutales in La Molina.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cWith this initiative, we seek to push ourselves to be better and motivate other industry players to join in our commitment to sustainability, accelerating the transformation of retail towards stores with less environmental impact. Greener Stores reflect Starbucks efforts to put sustainability at the center of our operations and business,\u201d said Cristel Delgado, brand manager of Starbucks Peru.<\/p>\n<\/body>\n\n\n<div data-version=\"2022.04.12.002\" class=\"wp-block-gallery columns-3 wp-block-gallery-1\"><figure class=\"wp-block-gallery has-nested-images columns-default is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"16245\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2023\/08\/4_Coffee-Craft.jpg\" alt=\"\" class=\"wp-image-16245\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/4_Coffee-Craft.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/4_Coffee-Craft-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/4_Coffee-Craft-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure><\/div>\n\n\n<body><p class=\"wp-block-paragraph\">The three certified stores adhere to the Starbucks Greener Store Framework though a more efficient use of resources, including 100% LED interior and exterior lighting, grease interceptors, and utilizing electricity instead of natural gas. The stores are designed to reduce water usage by 30% through a combination of proper sizing of water heaters, filters, and low flow plumbing fixtures and processes. Furthermore, Peru is focused on waste management, donating 100% of coffee grounds through Starbucks <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-peru-celebrates-earth-day-with-free-coffee-for-customers-who-bring-their-own-reusable-cups-or-tumblers\/\">Grounds For Your Garden<\/a> program, which first launched in the market in 2022.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Currently, the brand operates 90 Greener Stores across 16 markets in Latin America: Argentina, Bahamas, Barbados, Brazil, Colombia, Dominican Republic, El Salvador, Guatemala, Jamaica, Mexico, Panama, Peru, Puerto Rico, Trinidad &amp; Tobago, Uruguay, and\u00a0<a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-first-greener-store-in-latin-america-certified-in-chile\/\">Chile<\/a>, which had the region\u2019s first certified Greener Store. In efforts to further sustainability efforts across the region, Starbucks has committed to build all new stores in the LAC region under the Greener Stores framework by the end of 2023. Globally, Starbucks has certified over 3,500 Greener Stores across 20 markets, which sets the company well on its way to achieving its goal of 10,000 Greener Stores by 2025.<\/p>\n<\/body>\n\n\n<div data-version=\"2022.04.12.002\" class=\"wp-block-gallery columns-3 wp-block-gallery-2\"><figure class=\"wp-block-gallery has-nested-images columns-default is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" data-id=\"16125\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2023\/08\/MicrosoftTeams-image-14-1024x476.jpg\" alt=\"\" class=\"wp-image-16125\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/MicrosoftTeams-image-14-1024x476.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/MicrosoftTeams-image-14-300x139.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/MicrosoftTeams-image-14-768x357.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/MicrosoftTeams-image-14-1536x714.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/MicrosoftTeams-image-14.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The mural in the Frutales Greener Store, painted by Peruvian artist Joe Zelva, depicts a scene that invites viewers to contemplate our relationship with the world around us. Vibrant colors, soft brushstrokes, and organic elements are employed to convey the notion that we are an integral part of a greater whole, encompassed by the splendor of nature. Zelva describes themselves as an artist who creates through the eyes of nature.<\/figcaption><\/figure>\n<\/figure><\/div>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>Honoring Coffee Heritage &amp; Supporting Communities<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks has been sourcing high-quality coffee from Peru since the company\u2019s founding in 1971. On June 27, 2023, the brand unveiled <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-introduces-peru-mujeres-de-junin-a-celebration-of-women-in-coffee\/\">Starbucks\u00ae Per\u00fa Mujeres de Jun\u00edn<\/a> \u2013 the first Peruvian coffee grown and developed exclusively by women \u2013 to celebrate Starbucks 20<sup>th<\/sup> anniversary in the market. Inspired by\u00a0Pachamama, or \u201cEarth Mother,\u201d this exquisite single-origin coffee represents the essence of the mountains, valleys and biodiversity of Peru\u2019s Central Highlands. The medium-roast coffee was\u00a0cultivated by a group of over 130 women-farmers, part of a larger producer association known as \u201cCaniari,\u201d located in the Jun\u00edn region of Central Peru. It will be available in Peru \u2013 and 20 markets across the region \u2013 until August 21, 2023.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">With the launch of Starbucks\u00ae Per\u00fa Mujeres de Jun\u00edn \u2013 and through the support of the\u00a0<a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-expands-we-are-all-coffee-initiative-to-support-coffee-growers-in-the-junin-region\/\">\u201cWe Are All Coffee\u201d (\u201cTodos Somos Caf\u00e9\u201d) initiative<\/a>, which ran from May to June 2023 \u2013 Starbucks Peru and Starbucks Coffee Company will also be funding 40 coffee drying beds and a coffee quality lab for the community of Pangoa in Jun\u00edn. This will have a significant impact on the quality of coffee production, as it will allow local coffee growers to better evaluate important characteristics of the coffee, such as aroma, flavor, and acidity.<strong><\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The \u201cWe Are All Coffee\u201d initiative complements The Starbucks Foundation\u2019s\u00a0<a href=\"https:\/\/stories.starbucks.com\/press\/2022\/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">goal<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>\u00a0to positively impact 1 million women and girls in coffee-, tea- and cocoa-growing communities by 2030. In March 2023, The Starbucks Foundation and international nonprofit organization <a href=\"https:\/\/www.technoserve.org\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">TechnoServe<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>\u00a0announced the\u00a0<a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/the-starbucks-foundation-and-technoserve-partner-to-empower-women-in-coffee-farming-households-in-peru\/\">launch of the Mujeres CAF\u00c9 initiative<\/a>\u00a0to help uplift women in Peruvian coffee communities. Leveraging the work of\u00a0<a href=\"https:\/\/www.technoserve.org\/our-work\/projects\/coffee-alliance-for-excellence\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">the Coffee Alliance for Excellence (CAFE) program<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>, a USAID initiative, Mujeres CAF\u00c9 will work with 1,300 women in coffee farming communities across Peru to develop their leadership and communications skills and take on a greater role in household and community decision-making.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2023\/08\/Peru-Image-1024x570.png\" alt=\"\" class=\"wp-image-16137\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/Peru-Image-1024x570.png 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/Peru-Image-300x167.png 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/Peru-Image-768x427.png 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/Peru-Image-1536x854.png 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/Peru-Image.png 1785w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>Elevating the Customer Experience<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Since arriving to Peru, Starbucks has continued to evolve its strategy to meet customers\u2019 ever-changing needs and lifestyles.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In recent years, the brand has expanded its connection with customers in Peru through digital media. For example, the Starbucks Rewards loyalty platform enhances Starbucks digital relationships with its customers and rewards them in a more personalized and convenient way. This year, Starbucks Peru will relaunch its Starbucks Rewards program offering customers a more personalized interactions that promotes accessibility and a level-up experience. With the relaunch of the program, customers will be able to choose their preferred payment method, accumulate benefits and have access to different convenience channels.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cInnovation in experience has always been our priority. Today, by embracing the digital environment, we want to promote personalization and accessibility to strengthen the connection with our customers where they are,\u201d said Rodrigo Isasi, CEO of Delosi.\u200b<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Finally, for the 20th anniversary, a lineup of Starbucks Peru merchandise will be available to customers for a limited time. The merchandise \u2013 which includes a tumbler, mug, and cold cup \u2013 is inspired by the beloved Peruvian <em>retablo<\/em> motif and designed to underscore the market\u2019s unique connection to coffee.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2023\/08\/5_20th-anniversary-merch-and-coffee-craft-1024x683.jpg\" alt=\"\" class=\"wp-image-16241\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/5_20th-anniversary-merch-and-coffee-craft-1024x683.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/5_20th-anniversary-merch-and-coffee-craft-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/5_20th-anniversary-merch-and-coffee-craft-768x512.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/5_20th-anniversary-merch-and-coffee-craft-1536x1025.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/08\/5_20th-anniversary-merch-and-coffee-craft-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lima, Peru \u2013 Starbucks, operated in Peru by local licensed retail partner Delosi, is proud to celebrate its commitment to the Latin America and the Caribbean (LAC) region and two decades of retail operations in Peru by announcing bold environmental commitments and programs to support local coffee communities. Since opening its first South American store [&hellip;]<\/p>\n","protected":false},"author":446,"featured_media":16181,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[1310],"class_list":["post-16121","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks Celebrates 20 Years of Coffee and Connections in Peru, Further Commits to Sustainability - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-celebrates-20-years-of-coffee-and-connections-in-peru-further-commits-to-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Celebrates 20 Years of Coffee and Connections in Peru, Further Commits to Sustainability - Starbucks Stories - Latin America (English)\" \/>\n<meta property=\"og:description\" content=\"Lima, Peru \u2013 Starbucks, operated in Peru by local licensed retail partner Delosi, is proud to celebrate its commitment to the Latin America and the Caribbean (LAC) region and two decades of retail operations in Peru by announcing bold environmental commitments and programs to support local coffee communities. 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