{"id":15785,"date":"2023-06-27T08:00:00","date_gmt":"2023-06-27T15:00:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en-es\/?post_type=press&#038;p=15785"},"modified":"2025-03-04T09:47:16","modified_gmt":"2025-03-04T17:47:16","slug":"starbucks-introduces-peru-mujeres-de-junin-a-celebration-of-women-in-coffee","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-introduces-peru-mujeres-de-junin-a-celebration-of-women-in-coffee\/","title":{"rendered":"Starbucks Introduces Per\u00fa Mujeres de Jun\u00edn, a Celebration of Women in Coffee"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Introduces Per\u00fa Mujeres de Jun\u00edn, a Celebration of Women in Coffee\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>Starbucks launches a new single-origin coffee sourced exclusively from a group of women farmers in the Jun\u00edn region of Peru, positively impacting the community and uplifting women.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2023-06-27T08:00:00-07:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tJune 27, 2023\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1785\" height=\"993\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/07\/Peru-Image.png\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/07\/Peru-Image.png 1785w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/07\/Peru-Image-300x167.png 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/07\/Peru-Image-1024x570.png 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/07\/Peru-Image-768x427.png 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/07\/Peru-Image-1536x854.png 1536w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post alignleft\">\n\t\n\t\t\t<li 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is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT4M\"\n\t\t>\n\t\t\t4 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2023-06-27T08:00:00-07:00\"\n\t\t>\n\t\t\tJune 27, 2023\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><p class=\"wp-block-paragraph\"><em>Starbucks launches a new single-origin coffee sourced exclusively from a group of women farmers in the Jun\u00edn region of Peru, positively impacting the community and uplifting women.<\/em><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Seattle, Washington, June 27 \u2013 <\/strong>Today,Starbucks proudly introduces Starbucks\u00ae Per\u00fa Mujeres de Jun\u00edn, a medium roast celebrating the exceptional virtues of Peruvian coffee. Inspired by <em>Pachamama<\/em>, or \u201cEarth Mother,\u201d this exquisite single-origin blend will be available in 20 markets across the Latin America and the Caribbean region from June 27 to August 21, 2023, as part of Starbucks <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/summer-beverages-coffee-and-merchandise-4\/\">Summer 2<\/a>\/<a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/winter-beverages-coffee-and-merchandise-2\">Winter<\/a> seasonal campaign.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks\u00ae Per\u00fa Mujeres de Jun\u00edn was produced by a group of over 130 women-farmers, part of a larger producer association known as \u201cCaniari\u201d, located in the Jun\u00edn region of Central Peru. Though the company has worked with Caniari for several years, this is the first time Starbucks has sourced from this group exclusively.\u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks has offered coffee from Peru since 1971, with a blend from the Chanchamayo region on the company\u2019s original menu. Today, Starbucks\u00ae Per\u00fa Mujeres de Jun\u00edn launches in celebration of 20 years since Starbucks first opened stores in Peru and the rich history and passion shared with customers and partners (employees) in the region.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Representing Love and Passion<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks\u00ae Per\u00fa Mujeres de Jun\u00edn represents the love and passion that women coffee farmers deliver in everything they do and encompasses part of <a href=\"https:\/\/historias.starbucks.com\/en-es\/stories\/2023\/this-tribute-to-women\/\">their story<\/a>. The dedication of Latin American women is one of the most important ingredients to create lands where both coffee and the dreams of coffee growers can sustain generations.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">With the launch of Starbucks\u00ae Per\u00fa Mujeres de Jun\u00edn \u2013 and through the support of the <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-expands-we-are-all-coffee-initiative-to-support-coffee-growers-in-the-junin-region\/\">\u201cWe Are All Coffee\u201d (\u201cTodos Somos Caf\u00e9\u201d) initiative<\/a> \u2013 Starbucks Peru and Starbucks Coffee Company will be funding 40 coffee drying beds and a coffee quality lab for the community of Pangoa in Jun\u00edn. This will have a significant impact on the quality of coffee production, as it will allow local coffee growers to better evaluate important characteristics of the coffee, such as aroma, flavor, and acidity.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The \u201cWe Are All Coffee\u201d initiative complements The Starbucks Foundation\u2019s <a href=\"https:\/\/stories.starbucks.com\/press\/2022\/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">goal<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> to positively impact 1 million women and girls in coffee-, tea- and cocoa-growing communities by 2030. Earlier this year, The Starbucks Foundation and international nonprofit <a href=\"https:\/\/www.technoserve.org\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">TechnoServe<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> announced the <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/the-starbucks-foundation-and-technoserve-partner-to-empower-women-in-coffee-farming-households-in-peru\/\">launch of the Mujeres CAF\u00c9 initiative<\/a> to help uplift women in Peruvian coffee communities. Data from TechnoServe shows that, on average, men earn 29% more than women farmers overall and 45% more from coffee sales. Women-led farms face several obstacles to profiting equally from the coffee sector, including less access to land, agricultural training, and financing.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Leveraging the work of <a href=\"https:\/\/www.technoserve.org\/our-work\/projects\/coffee-alliance-for-excellence\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">the Coffee Alliance for Excellence (CAFE) program<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>, a USAID initiative, Mujeres CAF\u00c9 will work with 1,300 women in coffee farming communities across Peru to develop their leadership and communications skills and take on a greater role in household and community decision-making.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cWe are tremendously proud of this seasonal coffee and the inspiring women that cultivated it,\u201d said Kelly Goodejohn, vice president of Starbucks Global Coffee, Sustainability and Education. \u201cBy celebrating the role of women in coffee and the heritage and traditions of coffee-growing regions, Starbucks strives to uplift communities, build bridges and foster a sense of belonging.\u201d<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>A Distinctive Coffee Growing Region<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">With a unique topography in the Central Highlands of Peru that straddles rainy jungles and dry mountains, coffee grown in Jun\u00edn is nourished by ideal microclimates. \u00a0Grown at altitudes as high as 6,000 feet with nighttime temperatures as cold as 40\u00b0F, coffee cherries in Jun\u00edn mature slowly, developing complex flavors.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">With notes of sweet meringue and chocolate, <a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Starbucks\u00ae Per\u00fa Mujeres de Jun\u00edn<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> honors the rich history and passion Starbucks shares with customers and partners in Peru and the greater Latin America and Caribbean region. \u00a0<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks buys more coffee from Latin America than any other region because of its consistent taste and quality. In addition to single-origin favorites from <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-introduces-chunqui-whole-bean-coffee-produced-by-coffee-growers-in-northern-peru\/\">Peru<\/a>, <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-launches-its-first-single-origin-coffee-from-veracruz\/\">Mexico<\/a>, <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-celebrates-20-years-in-puerto-rico\/\">Puerto Rico<\/a>, <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/single-origin-brazil-minas-gerais-whole-bean-coffee-returns-at-starbucks-stores-across-brazil\/\">Brazil<\/a> and more, Latin American coffees are the foundation of many of the brand\u2019s most beloved blends.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">For more information on the Starbucks\u00ae Per\u00fa Mujeres de Jun\u00edn whole bean coffee, beverages available this season and Starbucks on-going commitment to coffee communities, visit <a href=\"https:\/\/historias.starbucks.com\/en-es\/\">Starbucks Stories &amp; News Latin America. <\/a><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Starbucks launches a new single-origin coffee sourced exclusively from a group of women farmers in the Jun\u00edn region of Peru, positively impacting the community and uplifting women.<\/p>\n","protected":false},"author":446,"featured_media":16073,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[1310,1354],"class_list":["post-15785","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-news","press_type-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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