{"id":15289,"date":"2023-06-05T06:07:00","date_gmt":"2023-06-05T13:07:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en-es\/?post_type=press&#038;p=15289"},"modified":"2025-03-04T09:47:21","modified_gmt":"2025-03-04T17:47:21","slug":"starbucks-brazil-celebrates-lgbtqiap-community-with-pride-frappuccino","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-brazil-celebrates-lgbtqiap-community-with-pride-frappuccino\/","title":{"rendered":"Starbucks Brazil celebrates LGBTQIAP+ Community with Pride Frappuccino\u00ae Blended Beverage"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Brazil celebrates LGBTQIAP+ Community with Pride Frappuccino\u00ae Blended Beverage\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2023-06-05T06:07:00-07:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tJune 5, 2023\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1384\" height=\"760\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/Brazil_Pride-Frappuccino_Header-Image.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/Brazil_Pride-Frappuccino_Header-Image.jpg 1384w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/Brazil_Pride-Frappuccino_Header-Image-300x165.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/Brazil_Pride-Frappuccino_Header-Image-1024x562.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/Brazil_Pride-Frappuccino_Header-Image-768x422.jpg 768w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post alignleft\">\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-brazil-celebrates-lgbtqiap-community-with-pride-frappuccino\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Facebook<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.threads.net\/intent\/post?text=S\u00e3o Paulo \u2013 To celebrate Pride Month, Starbucks Brazil, operated by licensed retail operator SouthRock, today announced the return of its limited-edition Pride Frappuccino\u00ae Blended Beverage to all its stores in the market. To further support the LGBTQIAP+ community, net profit of Pride Frappuccino\u00ae sales between June 9 and June 11 will be donated to [&hellip;]&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-brazil-celebrates-lgbtqiap-community-with-pride-frappuccino\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Threads<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;summary=S\u00e3o Paulo \u2013 To celebrate Pride Month, Starbucks Brazil, operated by licensed retail operator SouthRock, today announced the return of its limited-edition Pride Frappuccino\u00ae Blended Beverage to all its stores in the market. To further support the LGBTQIAP+ community, net profit of Pride Frappuccino\u00ae sales between June 9 and June 11 will be donated to [&hellip;]&amp;title=Starbucks Brazil celebrates LGBTQIAP+ Community with Pride Frappuccino\u00ae Blended Beverage&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-brazil-celebrates-lgbtqiap-community-with-pride-frappuccino\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on LinkedIn<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t<li class=\"sbux-share-post__item\">\n\t\t<button\tclass=\"sbux-icon-button sbux-site-header__action\"\n\tdata-copy-to-clipboard=\"1\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copy link to this post<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT5M\"\n\t\t>\n\t\t\t5 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2023-06-05T06:07:00-07:00\"\n\t\t>\n\t\t\tJune 5, 2023\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><ul class=\"wp-block-list\">\n<li><em>The celebratory beverage will be available from June 9 to June 11 as part of Starbucks Brazil\u2019s Pride campaign, which continues throughout the month with special products available in stores across the market.<\/em><\/li>\n<\/ul>\n<\/body>\n\n<body><ul class=\"wp-block-list\">\n<li><em>Starbucks Brazil\u2019s net profit of Pride Frappuccino\u00ae sales will be donated to local nonprofit organizations supporting the LGBTQIAP+ community.<\/em><\/li>\n<\/ul>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo<\/strong> \u2013 To celebrate Pride Month, Starbucks Brazil, operated by licensed retail operator SouthRock, today announced the return of its limited-edition <strong>Pride Frappuccino\u00ae Blended Beverage<\/strong> to all its stores in the market. To further support the LGBTQIAP+ community, net profit of Pride Frappuccino<strong>\u00ae<\/strong> sales between June 9 and June 11 will be donated to nonprofit organizations, including Casa 1 and Casa Florescer in S\u00e3o Paulo, Grupo Arco-\u00cdris de Consci\u00eancia Homossexual in Rio de Janeiro, Casa Rosa in Bras\u00edlia, Grupo Dignidade in Curitiba and Somos in Porto Alegre.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">This year\u2019s <strong>Pride Frappuccino<\/strong><strong>\u00ae Blended Beverage<\/strong> recipe is Fall season\u2019s Starbucks\u00ae Cinnamon Toffee Frappuccino\u00ae Blended Beverage, which combines the subtlety of cinnamon with white mocha sauce and toffee nut syrup. The <strong>Pride Frappuccino<\/strong><strong>\u00ae Blended Beverage<\/strong> launch coincides with the date of the largest LGBT+ Pride Parade in the world, which takes place in S\u00e3o Paulo. The beverage is available throughout the month of June in all stores across Brazil, starting at R$ 20 or the redemption of 70 Starbucks Rewards\u00ae Stars.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-5-1024x1024.png\" alt=\"\" class=\"wp-image-15305\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-5-1024x1024.png 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-5-300x300.png 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-5-150x150.png 150w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-5-768x768.png 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-5-320x320.png 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-5-600x600.png 600w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-5.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">&#8220;From the beginning, Starbucks set out to be a different kind of company; one that not only celebrates coffee and its rich tradition, but also nourishes connection between people. In our stores, we value the creation of an inclusive and judgment-free space where everyone can be themselves,&#8221; said Claudia Malaguerra, managing director of Starbucks Brazil. &#8220;In Brazil, since 2018, we are proud to have supported local organizations and their LGBTQIAP+ inclusion projects by donating the proceeds from sales of dedicated products, including the <strong>Pride Frappuccino\u00ae <\/strong><strong>Blended Beverage<\/strong>, to the LGBTQIAP+ community.\u201d<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In addition to the <strong>Pride Frappuccino\u00ae Blended Beverage<\/strong>, Starbucks Brazil&#8217;s Pride campaign will feature the <strong>Rainbow Cake<\/strong> &#8211; a delicious treat with six layers of vanilla batter representing the colors of the rainbow, filled with white ganache and covered in dark chocolate. This festive cake is available for purchase in individual slices throughout June starting at $19.90 or the redemption of 70 Starbucks Rewards\u00ae Stars.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-4-1024x1024.png\" alt=\"\" class=\"wp-image-15309\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-4-1024x1024.png 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-4-300x300.png 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-4-150x150.png 150w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-4-768x768.png 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-4-320x320.png 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-4-600x600.png 600w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-4.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">Reinforcing its support for the LGBTQIAP+ community, Starbucks stores in Brazil will proudly welcome customers by hanging up the rainbow flag. Selected stores<strong>*<\/strong> will also sell a commemorative <strong>Pride <\/strong><strong>tumbler<\/strong>, available for purchase for R$ 125.00 or the redemption of 300 Starbucks Rewards\u00ae Stars. In addition, SouthRock, will provide a special space for partners (employees) to enjoy the S\u00e3o Paulo Pride Parade.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks Pride campaign menu items and merch will be available in Starbucks stores across the market for a limited time, while supplies last, and can also be purchased through the Starbucks Brazil app.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Starbucks Rewards<\/strong>\u00ae members receive one Star for every R$3.50 spent on products to collect and exchange for in-store items, including seasonal menu items. Orders can be made and beverages customized using the Starbucks Brazil app.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-3-1024x1024.png\" alt=\"\" class=\"wp-image-15297\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-3-1024x1024.png 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-3-300x300.png 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-3-150x150.png 150w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-3-768x768.png 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-3-320x320.png 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-3-600x600.png 600w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/06\/15176_SBUX_PRIDE_2023_frame-3.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>SUPPORT FOR THE TRANSGENDER COMMUNITY <\/strong><strong><\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In all Starbucks stores across the market, customers who order a beverage will have their name written on their cup, whatever it is, without question. This action inspired the launch of the <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-launches-3rd-edition-of-i-am-project-on-brazils-national-trans-day-of-visibility\/\">&#8220;I Am&#8221;<\/a> project in January 2020, in support of Brazil\u2019s National Trans Visibility Day.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Created by VMLY&amp;R for Starbucks Brazil, the project offers free legal and emotional well-being support to transgender partners (employees) who wish to legally change their name and gender on their birth certificates. Since its start, the project has transformed the lives of <strong>over 100 people<\/strong> in Brazil, between partners and members of NGOs supported by Starbucks Brazil. With the permission of all program participants, the brand <a href=\"https:\/\/www.youtube.com\/watch?v=Pw-WAnAgPQI\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">documented<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> the life-changing journey to provide the public with a view of the significant impact the \u201cI Am\u201d initiative has on its participants. The project won the Grand Prix at the Cannes Lions Festival in 2021 \u2013 the largest and most prestigious advertising festival in the world &#8211; and was awarded gold in two categories of the Effie Awards, a marketing and advertising award held by the American Marketing Association, as well as other industry awards.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">As an extension of the &#8220;I Am&#8221; project, in 2022, SouthRock led a second initiative focused on employability, as the transgender community historically has fewer opportunities in Brazil\u2019s labor market. The action, titled &#8220;I Am Working,&#8221; included hosted job interviews and a training program developed exclusively for members of the trans community interested in positions at Starbucks and other brands operated by SouthRock in Brazil.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The first round of the job interviews took place in April 2022 in S\u00e3o Paulo, at the Starbucks store on Rua Haddock Lobo, which proudly displayed the transgender flag to welcome candidates. Also award-winning, the &#8220;I am Working&#8221; initiative won bronze at Cannes Lions 2022.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>S\u00e3o Paulo \u2013 To celebrate Pride Month, Starbucks Brazil, operated by licensed retail operator SouthRock, today announced the return of its limited-edition Pride Frappuccino\u00ae Blended Beverage to all its stores in the market. To further support the LGBTQIAP+ community, net profit of Pride Frappuccino\u00ae sales between June 9 and June 11 will be donated to [&hellip;]<\/p>\n","protected":false},"author":446,"featured_media":15329,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[1310],"class_list":["post-15289","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks Brazil celebrates LGBTQIAP+ Community with Pride Frappuccino\u00ae Blended Beverage - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-brazil-celebrates-lgbtqiap-community-with-pride-frappuccino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Brazil celebrates LGBTQIAP+ Community with Pride Frappuccino\u00ae Blended Beverage - Starbucks Stories - Latin America (English)\" \/>\n<meta property=\"og:description\" content=\"S\u00e3o Paulo \u2013 To celebrate Pride Month, Starbucks Brazil, operated by licensed retail operator SouthRock, today announced the return of its limited-edition Pride Frappuccino\u00ae Blended Beverage to all its stores in the market. 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