{"id":11846,"date":"2023-01-24T06:00:00","date_gmt":"2023-01-24T14:00:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en-es\/?post_type=press&#038;p=11846"},"modified":"2025-03-04T09:48:00","modified_gmt":"2025-03-04T17:48:00","slug":"starbucks-promotes-4th-edition-of-i-am-project-in-celebration-of-brazils-national-trans-visibility-day","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-promotes-4th-edition-of-i-am-project-in-celebration-of-brazils-national-trans-visibility-day\/","title":{"rendered":"Starbucks promotes 4th edition of &#8220;I Am&#8221; Project in celebration of Brazil\u2019s National Trans Visibility Day"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks promotes 4th edition of &#8220;I Am&#8221; Project in celebration of Brazil\u2019s National Trans Visibility Day\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2023-01-24T06:00:00-08:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tJanuary 24, 2023\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"700\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/02\/Starbucks-Brazil-I-Am.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/02\/Starbucks-Brazil-I-Am.jpg 1440w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/02\/Starbucks-Brazil-I-Am-300x146.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/02\/Starbucks-Brazil-I-Am-1024x498.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2023\/02\/Starbucks-Brazil-I-Am-768x373.jpg 768w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post alignleft\">\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-promotes-4th-edition-of-i-am-project-in-celebration-of-brazils-national-trans-visibility-day\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Facebook<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.threads.net\/intent\/post?text=The initiative, which received a record number of registrations this year, offers legal and psychological well-being support for transgender partners (employees) to amend their names and information on their birth certificates. Sao Paulo \u2013 In support of National Trans Visibility Day, celebrated in Brazil on January 29, SouthRock \u2013 Starbucks licensed operator in the market [&hellip;]&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-promotes-4th-edition-of-i-am-project-in-celebration-of-brazils-national-trans-visibility-day\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Threads<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;summary=The initiative, which received a record number of registrations this year, offers legal and psychological well-being support for transgender partners (employees) to amend their names and information on their birth certificates. Sao Paulo \u2013 In support of National Trans Visibility Day, celebrated in Brazil on January 29, SouthRock \u2013 Starbucks licensed operator in the market [&hellip;]&amp;title=Starbucks promotes 4th edition of &#8220;I Am&#8221; Project in celebration of Brazil\u2019s National Trans Visibility Day&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-promotes-4th-edition-of-i-am-project-in-celebration-of-brazils-national-trans-visibility-day\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on LinkedIn<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t<li class=\"sbux-share-post__item\">\n\t\t<button\tclass=\"sbux-icon-button sbux-site-header__action\"\n\tdata-copy-to-clipboard=\"1\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copy link to this post<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT5M\"\n\t\t>\n\t\t\t5 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2023-01-24T06:00:00-08:00\"\n\t\t>\n\t\t\tJanuary 24, 2023\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><p class=\"wp-block-paragraph\"><em>The initiative, which received a record number of registrations this year, offers legal and psychological well-being support for transgender partners (employees) to amend their names and information on their birth certificates.<\/em><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Sao Paulo<\/strong> \u2013 In support of National Trans Visibility Day, celebrated in Brazil on January 29, SouthRock \u2013 Starbucks licensed operator in the market \u2013 announced the fourth edition of its &#8220;I Am&#8221; Project.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The \u201cI Am\u201d Project offers free legal and psychological well-being support to transgender partners (employees) who wish to legally change their name and gender on their birth certificates. Since its start, the project has transformed the lives of<strong> <\/strong>over 70 people in Brazil, supporting Starbucks partners working in stores, corporate offices and other businesses operated by SouthRock in Brazil, as well as members of local nonprofit organizations.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><a class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>Starbucks is committed to building a warm and welcoming culture where all partners and customers feel they belong. Our partners are the heart and soul of Starbucks, and we continuously seek to create initiatives that have a positive impact on their lives. It is gratifying to offer the fourth edition of our &#8216;I Am&#8217; Project, supporting the transgender community, and witness the expansion of the project to additional SouthRock brands, while also inspiring and encouraging other companies,&#8221; said Claudia Malaguerra, Managing Director of Starbucks Brazil.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">This year, in addition to offering the program\u2019s services to current partners of Starbucks Brazil and brands operated by SouthRock, members of the nonprofit organization, Casa Florescer (S\u00e3o Paulo), can receive legal advice to begin the process of amending their names, with full support for legal and psychological well-being offered by SouthRock. In 2023, the program reached a record number of people, with 37 applicants enrolling in the program, representing both Starbucks and SouthRock partners and members of Casa Florescer.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">&#8220;The year 2022 was fundamental to my empowerment as a trans woman,\u201d shared Kylie, a partner and communications analyst at SouthRock who had her name changed in the 2022 edition of the \u201cI Am\u201d Project. \u201cHaving my name and gender amended was much more than fulfilling a dream; it was the officialization of who I AM. I believe this is one of the most important moments in the entire transition process because, in addition to legitimizing our identity, it avoids numerous social constraints. I hope more employers and organizations understand that this is an urgent demand from a community that needs to emerge from invisibility. This means respecting diversity and exercising inclusion in a real way. It took me 50 years to get my birth certificate and other identity documents changed. It&#8217;s like I&#8217;ve waited half a century to be born. May this time be much shorter for other trans girls and boys \u2013 after all, life goes by very fast and we deserve to live it to its fullest,&#8221; she concluded.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Support for the LGBTQIAP+ community<\/strong><strong><\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks Store in Haddock Lobo Street in S\u00e3o Paulo, decorated for the \u201cI Am\u201d project &#8211; Photo: Stock\/Starbucks Brasil<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In every Starbucks store, customers who order a beverage have their name written on their cup, whatever it is, without question. This action inspired the launch of the &#8220;I Am&#8221; project in January 2020. With the permission of all program participants, the brand <a href=\"https:\/\/www.youtube.com\/watch?v=Pw-WAnAgPQI\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"is-external-link\" aria-describedby=\"external-link-description\">documented<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> the life-changing journey to provide the public with a view of the significant impact the \u201cI Am\u201d initiative has on its participants. The project, documented by VMLY&amp;R for Starbucks Brazil, won the Grand Prix at the <a href=\"https:\/\/www.canneslions.com\/festival\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>2021 Cannes Lions Festival<\/strong><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> &#8211; the largest and most prestigious advertising festival in the world \u2013 and was awarded gold in twocategories of the <a href=\"https:\/\/www.effie.org\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Effie Award<\/strong><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> \u2013 marketing and advertising award held by the American Marketing Association -,in addition to receiving several other awards.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">As an extension of the &#8220;I Am&#8221; Project in 2022, SouthRock led another initiative, this time focused on employability. The action, titled <strong>&#8220;<\/strong>I Am Working,&#8221; turned Starbucks Stores into employment hubs where participants participated in job interviews and a training program developed for members of the transgender community interested in openings available at Starbucks and other brands operated by SouthRock in Brazil. The first round of the job interviews took place throughout April 2022 in S\u00e3o Paulo at the Starbucks store on Rua Haddock Lobo, which proudly displayed the transgender flag to welcome candidates. The &#8220;I Am Working&#8221; initiative recently won bronze at the Cannes Lions 2022.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Since 2018, Starbucks Brazil has worked with nonprofit organizations, including Casa 1 (SP) and Grupo Arco-Iris (RJ), that offer support and safe locations to support LGBTQIAP+ inclusion efforts through various actions. One example of Starbucks partnership with these efforts is its donation of net profits from the sale of Starbucks products \u2013 such as the Pride Frappuccino\u00ae and t-shirts sold during Pride Month \u2013 celebrated annually in June, to provide funding for people in vulnerable situations due to their sexual orientation and gender identity.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">For further information about Starbucks&#8217; efforts in Brazil to promote LGBTQIAP+ inclusion, go to <a href=\"https:\/\/www.linkedin.com\/company\/starbucks-brasil-com%C3%A3%C2%A9rcio-de-caf%C3%A3%C2%A9s-ltda-\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"is-external-link\" aria-describedby=\"external-link-description\">\u00a0LinkedIn<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>,<a href=\"https:\/\/www.instagram.com\/starbucksbrasil\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"is-external-link\" aria-describedby=\"external-link-description\"> Instagram<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>,<a href=\"https:\/\/www.facebook.com\/StarbucksBrasil\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"is-external-link\" aria-describedby=\"external-link-description\"> Facebook<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>,<a href=\"https:\/\/twitter.com\/StarbucksBrasil\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"is-external-link\" aria-describedby=\"external-link-description\"> Twitter<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>, and<a href=\"https:\/\/www.youtube.com\/user\/StarbucksBrasil\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"is-external-link\" aria-describedby=\"external-link-description\"> YouTube<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>.<strong><u><\/u><\/strong><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>The initiative, which received a record number of registrations this year, offers legal and psychological well-being support for transgender partners (employees) to amend their names and information on their birth certificates. Sao Paulo \u2013 In support of National Trans Visibility Day, celebrated in Brazil on January 29, SouthRock \u2013 Starbucks licensed operator in the market [&hellip;]<\/p>\n","protected":false},"author":446,"featured_media":12070,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[1310],"class_list":["post-11846","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks promotes 4th edition of &quot;I Am&quot; Project in celebration of Brazil\u2019s National Trans Visibility Day - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-promotes-4th-edition-of-i-am-project-in-celebration-of-brazils-national-trans-visibility-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks promotes 4th edition of &quot;I Am&quot; Project in celebration of Brazil\u2019s National Trans Visibility Day\" \/>\n<meta property=\"og:description\" content=\"The initiative, which received a record number of registrations this year, offers legal and psychological well-being support for transgender partners (employees) to amend their names and information on their birth certificates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/historias.starbucks.com\/en-es\/press\/2023\/starbucks-promotes-4th-edition-of-i-am-project-in-celebration-of-brazils-national-trans-visibility-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Starbucks Stories - 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