{"id":517,"date":"2020-03-09T02:30:00","date_gmt":"2020-03-09T09:30:00","guid":{"rendered":""},"modified":"2025-03-04T09:49:37","modified_gmt":"2025-03-04T17:49:37","slug":"starbucks-trials-a-nextgen-cup-solution","status":"publish","type":"post","link":"https:\/\/historias.starbucks.com\/en-es\/stories\/2020\/starbucks-trials-a-nextgen-cup-solution\/","title":{"rendered":"Starbucks trials a NextGen Cup solution"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/historias.starbucks.com\/en-es\/stories\/news\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>News<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks trials a NextGen Cup solution\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>Starbucks begins trials of recyclable, compostable cup solution in five markets.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2020-03-09T02:30:00-07:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tMarch 9, 2020\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" 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4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copy link to this post<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT2M\"\n\t\t>\n\t\t\t2 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2020-03-09T02:30:00-07:00\"\n\t\t>\n\t\t\tMarch 9, 2020\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><p class=\"wp-block-paragraph\">On its journey to develop a more recyclable and compostable\nhot cup solution by 2022, Starbucks announced today details for in-market\ntesting of a more sustainable cup technology from the NextGen Cup Challenge.\nStarting on Monday, March 9<sup>th<\/sup>, a new BioPBS\u2122-lined cup will be in\ncirculation in select stores in Vancouver, Seattle, San Francisco, New York and\nLondon. <\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The tests are designed to provide\nkey insights and learnings into the partner and customer in-store experience\nwith the goal of no noticeable differences in performance between the new cup\nand current cup. In addition, in conjunction with Closed Loop Partners,\nStarbucks is conducting separate tests designed to validate that this\nparticular cup technology can be recycled more readily than the current cup. <\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In January, Starbucks <a href=\"https:\/\/stories.starbucks.com\/stories\/2020\/starbucks-announces-multi-decade-aspiration-to-become-resource-positive\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">announced a multi-decade aspiration<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> to be resource positive, giving more than it takes from the planet. As part of its sustainability commitment, the company is focusing on ways to better manage its waste, both in Starbucks stores and in the communities it serves by ensuring more reuse and recycling.\u00a0While this cup trial is an exciting step forward, Starbucks will continue to evaluate additional NextGen Cup Challenge winning concepts and cup technologies, as well as learn from other reusable and recyclable innovations to find the most sustainable solutions for its business, partners (employees) and customers.<\/p>\n<\/body>\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/stories.starbucks.com\/press\/2020\/update-on-starbucks-journey-to-find-a-more-sustainable-cup\">Update on Starbucks Journey to Find a More Sustainable Cup <\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks begins trials of recyclable, compostable cup solution in five markets.<\/p>\n","protected":false},"author":16,"featured_media":521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[{"id":100913,"alt":"","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/stories.starbucks.com\/uploads\/2020\/03\/SBX2020306-NextGen-Cup-Recycled-150x150.jpg","orientation":"landscape"},"medium":{"height":200,"width":300,"url":"https:\/\/stories.starbucks.com\/uploads\/2020\/03\/SBX2020306-NextGen-Cup-Recycled-300x200.jpg","orientation":"landscape"},"large":{"height":682,"width":1024,"url":"https:\/\/stories.starbucks.com\/uploads\/2020\/03\/SBX2020306-NextGen-Cup-Recycled-1024x682.jpg","orientation":"landscape"},"full":{"url":"https:\/\/stories.starbucks.com\/uploads\/2020\/03\/SBX2020306-NextGen-Cup-Recycled.jpg","height":1034,"width":1552,"orientation":"landscape"}},"caption":""}],"footnotes":""},"categories":[2229,2241],"tags":[125,121,101],"class_list":["post-517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-planet","tag-cup-challenge","tag-nextgen","tag-recyclable-cups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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