To accompany the iconic beverages of the season, Starbucks Brazil launches new Red Velvet Panettone and brings back fan-favorite Chocolate and Hazelnut Panettone.

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São Paulo – Starting today, Starbucks Brazil announces its new seasonal menu of holiday sweets and desserts, now available in all stores across the market. Along with holiday beverages, Starbucks brings back some of Brazilians’ favorite baked goods such as the Chocolate and Hazelnut Panettone and Unicorn Cake, and introduces the brand-new Red Velvet Panettone, in addition to festive, delicious novelties including giftable items for loved ones.

"In this holiday season, we aim to share the magic that prevails in our stores for festivities and celebrations with our partners (employees) and customers. Adding to our exclusive holiday beverages that launched in early November, Starbucks Brazil now presents its complete holiday menu, adding sweets and goodies for all tastes and occasions," said Sedenir Junior, marketing manager at Starbucks Brazil.

Starbucks Brazil brings back the long-awaited Chocolate and Hazelnut Panettone and introduces Red Velvet Panettone, both naturally fermented and great options for those who want to share a magical moment with those they love. Additionally, Starbucks Brazil is now selling its Box of Stuffed Cookies, made with handmade, soft dough, available in cinnamon, dulce de leche and walnut and caramel.

For customers who prefer to enjoy these new items in-store, Starbucks Brazil Holiday menu also includes the festive and colorful Unicorn Cake made from soft dough with a delicious cream cheese filling.

Launched at the start of the Holiday campaign in November, Starbucks seasonal beverages include Starbucks® Holiday Cinnamon, the beloved Starbucks® Strawberry Mocha and Starbucks® Hazelnut Caramel, as well as the Starbucks® Christmas blend 2022 and Starbucks® Christmas Blonde Roast 2022 special coffees available in stores across Brazil.

Donation of Stars for Gerando Falcões

To further the holiday giving, this December, Starbucks Brazil is launching a campaign to donate stars through the Starbucks Rewards app, in partnership with <a href="https://doe.gerandofalcoes.com/">Gerando Falcões</a>. Donations will go to the Jovem Falcão educational program, which provides young people from suburban communities with the tools—such as socio-emotional skills, professional qualifications—to become the protagonists of their own stories through courses and experience to develop employability skills. Customers who are members of the Starbucks Rewards loyalty program can donate via the <a href="https://www.starbucks.com.br/rewards">Starbucks Brazil App</a> by choosing the number of stars they would like to donate. Each level of donated stars is equivalent to a period of training for program participants. Furthering its commitment to support local communities, Starbucks Brazil is offering this donation partnership to help customers celebrate the holidays while positively impacting local communities and people.

More about Starbucks Brazil’s festive menu

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As part of the Starbucks Rewards program, with every R$2.50 spent, customers will earn a star to collect and exchange items from the store. Orders can be made through the Starbucks Brazil App, where customers can customize beverages and &nbsp;swap stars for products from the Holiday menu.&nbsp;

Starbucks Brazil’s holiday campaign will run through January 2, 2023. Starbucks holiday beverages and items can be purchased for a limited time, while supplies last, in Starbucks Brazil stores across the market or through the Mobile Order and Pay program, available in select stores through the Starbucks Brazil App. Pricing and availability of holiday menu items and products may vary by region. 

Follow Starbucks Brazil on <a href="https://www.linkedin.com/company/starbucks-brasil-comã©rcio-de-cafã©s-ltda-/">LinkedIn</a>, <a href="https://www.instagram.com/starbucksbrasil/">Instagram</a>,<a href="https://www.facebook.com/StarbucksBrasil/"> Facebook</a>, <a href="https://twitter.com/StarbucksBrasil">Twitter</a>, <a href="https://www.tiktok.com/@starbucksbrasil?lang=pt-BR">TikTok</a> and <a href="https://www.youtube.com/user/StarbucksBrasil">YouTube</a>.

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Starbucks Brazil celebrates the most magical time of the year with Panettone and giftable items - Historias-en

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Starbucks Brazil celebrates the most magical time of the year with Panettone and giftable items

To accompany the iconic beverages of the season, Starbucks Brazil launches new Red Velvet Panettone and brings back fan-favorite Chocolate and Hazelnut Panettone. São Paulo – Starting today, Starbucks Brazil announces its new seasonal menu of holiday sweets and desserts, now available in all stores across the market. Along with holiday beverages, Starbucks brings back […]

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At Starbucks, when we say you should always expect more than coffee, we mean it. ​

Since the very beginning, we’ve strived to be different, to offer more than what people imagine possible from a coffee shop, because we know that coffee is more than a beverage. 

A cup of coffee can evoke strong memories of places, people, and experiences. It can unite family, friends, and even strangers. However, there’s also a rich story behind the coffee beans, one of community and hard work. It takes many hands to craft the perfect cup of coffee.​

It all begins at the start of coffee’s journey, where thousands of nimble hands plant, harvest and pick the best high-quality arabica coffee beans. Then, experienced hands roast them to make up the unique flavors that our iconic coffee blends are known for. Finally, Once in the store, other sets of loving hands, those of our baristas, create handcrafted beverages just the way you like them each time you enter your favorite Starbucks store.​​

This International Coffee Day and throughout the month of October, we celebrate coffee and the people that make it possible through our Commemorative Reusable Cup!​

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Created in Starbucks signature green, this special new design showcases our iconic twin-tailed siren and conjures up the hard work and skill found throughout the bean-to-cup journey. At her hands, coffee cherries are blooming from a cup representing the origins of the coffee she’s about to sip. ​

This reusable cup stands out as a symbol of the story behind its content. It honors coffee&nbsp;and also&nbsp;the people whose hard work and skilled&nbsp;craft make coffee experiences possible.&nbsp;​

You can find this beautiful cup starting this International Coffee Day and all throughout October while supplies last. Also, stay tuned because there will be giveaways this October 1st in local stores all across the region!​

So now you know, this International Coffee Day is a special date for coffee, of course, but also an opportunity to acknowledge the culture, the tradition, and work behind it. ​​

For it is thanks to the people and communities behind each beverage we make that we&nbsp;are able to&nbsp;fulfill our mission to inspire and nurture&nbsp;the human spirit – one person, one cup, and one neighborhood at a time.

For us, coffee is more than just a beverage, it is a way to evoke memories and connect with other people.​This International Coffee Day we want to honor the coffee, of course, but also the culture, the tradition, and the entire journey from bean to cup.

Coffee: An ode to the experience behind the iconic beverage​ - Historias-en

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Coffee: An ode to the experience behind the iconic beverage​

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Starbucks Brazil celebrates the most magical time of the year with Panettone and giftable items

Coffee: An ode to the experience behind the iconic beverage​

Coffee: An ode to the experience behind the iconic beverage