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Mexico City - Starbucks Mexico today announced the expansion of its food menu with the introduction of two new plant-based options made with NotCo products – the NotChicken® Baguette and NotBurger® Baguette.

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The NotChicken® Baguette is made entirely with plant-based ingredients including peach, peas and corn, while the NotBurger® Baguette includes a plant-based mixture of peas, coconut, rice, cocoa and beets. Customers can complement both sandwiches with NotMayo®, a 100% plant-based emulsion with a flavor, smell and texture similar to mayonnaise.

“We recognize that our customers have their own preferences, and we strive to serve each one in a personalized way, across all aspects of our business,” said Bibiana Rosique, head of Marketing for Starbucks Mexico. “We will continue to expand our plant-based menu in service of Starbucks goal to become a resource-positive company – giving more than we take from the planet."

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Starbucks Mexico began offering plant-based options to customers&nbsp; in 2006, with the introduction of soy beverages and, since then, has added four additional alternative milks to its menu, including almond, oat milk, coconut, and, most recently, <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-introduces-two-new-plant-based-menu-options-made-with-notco-products/">NotMilk® which was introduced in August 2022.</a>

The overall well-being of customers is a focus for Starbucks globally and the brand strives to offer plant-based and regular menus that fit clients’ lifestyles and provide healthy and balanced options for a range of palates. Starbucks Mexico started communicating the nutritional value of beverages and food in 2014. That same year, the preparation of all drinks with light milk was announced, to reduce the caloric content by up to 31%.

For more information on Starbucks Mexico’s menu, visit: https://www.starbucks.com.mx/menu.

Starbucks Mexico expands plant-based options on its menu - Historias-en

Historias-en

Starbucks Mexico expands plant-based options on its menu

Mexico City &#8211; Starbucks Mexico today announced the expansion of its food menu with the introduction of two new plant-based options made with NotCo products – the NotChicken® Baguette and NotBurger® Baguette. The NotChicken® Baguette is made entirely with plant-based ingredients including peach, peas and corn, while the NotBurger® Baguette includes a plant-based mixture of […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-mexico-expands-plant-based-options-on-its-menu/

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Earlier this month, we celebrated the craft and artistry that goes into making our iconic espresso-based beverages in Latin America and the Caribbean at the Starbucks LAC Barista Championship in Hacienda Alsacia, Costa Rica.

This event was a unique opportunity for green apron partners (employees) <a href="https://historias.starbucks.com/en-es/stories/2022/starbucks-lac-barista-championship/">across the region</a> to showcase their knowledge and expertise, and to celebrate coffee passion with their fellow partners. The top National Barista Champions from unique LAC markets competed across three days for the overall title; <a href="https://historias.starbucks.com/en-es/stories/2022/meet-the-champion-starbucks-lac-barista-championship/">Camila from Argentina</a> was officially crowned LAC Barista Champion.

"I've always loved learning and with coffee you never stop finding out new things", Camila told us. "If you're anything like me, then my advice for you is to take part in a tasting if you ever get a chance. You'll learn so much and will love coffee even more!"

All throughout the competition the partners outdid themselves through awesome skill and artistry, as you can imagine, such an occasion was ripe with the best coffee wisdom. So we asked our Champions for their tips and tricks to brew the best cup of coffee.

1. Start with the basics

Mauricesa from the Cayman Islands reminded us of the importance of properly storing our beans. After all, maintaining the quality of our key ingredient is fundamental to preparing a good cup of coffee.

“At home, we must ensure that the beans are kept in an airtight container at the right temperature and stored somewhere they can’t get wet,” she said. “Coffee is what you make it: it is a blank canvas packed with flavor to which you can add your own twist. Whether by adding creamers, milks, something sweet, or even by adding some coffee to your favorite recipes or desserts, coffee is all about personalizing and loving your experience.”

Once we have the coffee, the next step is knowing which brewing method to use. Even though everyone had their preferred way of making coffee, most of our Champions mentioned the French press as their favorite at home.

“I think a French press is a must-have!” said Shanyhah, who was representing the Bahamas. “What I love about it is that I can prepare my hot coffee every morning and when I get home, I can make iced coffee with the rest of the batch. I highly recommend it.”

Juan Marco from Guatemala shared another great trick: he told us we can use the French press to froth warm milk for a homemade cappuccino. “You just put the milk in the carafe and press up and down a couple of times until you get the desired texture for your coffee.”

John from Peru gave us a tip we didn’t expect. “Make sure to preheat the carafe before making the coffee. You can <a>dip</a> it in some hot water beforehand, for example. And always make sure you use filtered water!”

3. For your inner connoisseur

As we spoke more with our Champions, their suggestions became more specific. Yatziri from Costa Rica suggested we research the place where our coffee is from to find out more about it; understanding the <a href="https://stories.starbucks.com/stories/2022/introducing-the-next-generation-of-starbucks-coffee-art/">brewing instructions and coffee description</a>s can help you know what foods to pair it with to make the most of the flavors. &nbsp;&nbsp;

Andrew, a partner representing Jamaica, advised us to “try different brewing methods of your favorite coffee so you can see which one you like best.” On a similar note, Jezabel from Uruguay recommended we get out of our comfort zone and try different coffees and add some variations, such as different milks, <a>to</a> taste new combinations.

4. Cold brew all the way

For more experienced at-home baristas, Miguel Ángel from Mexico had this to say: “You’ve got to try to make your own Cold Brew coffee! Beans from Kenya are great for this. You only need a big glass container, then grind your coffee as coarsely as possible and put 10 g to every 180 ml of room-temperature water. Put your coffee mixture in the fridge for 20 hours and voilà! As an extra tip, I really like to add a slice of orange or grapefruit to the infusion to give it a more citrusy touch.”

All in all, the consensus for great coffee at home was to have fun and enjoy both the brewing and learning process behind a great cup.

“Always seek to improve your technique, whether by watching a video on YouTube or asking a partner at your local Starbucks store how to choose the perfect quality coffee for your taste,” recommended Vinicius, who’s representing Brazil for the fourth time.

Finally, a piece of advice from Moisés from Bolivia: “Enjoy every cup of coffee like it is your first one, so that every time you taste it, you can find new textures and flavors in it!”

Brew Your Best Cup of Coffee: Top tips and tricks from this year’s Starbucks LAC Barista Championship contestants - Historias-en

Brew Your Best Cup of Coffee: Top tips and tricks from this year’s Starbucks LAC Barista Championship contestants

Earlier this month, we celebrated the craft and artistry that goes into making our iconic espresso-based beverages in Latin America and the Caribbean at the Starbucks LAC Barista Championship in Hacienda Alsacia, Costa Rica. This event was a unique opportunity for green apron partners (employees) across the region to showcase their knowledge and expertise, and […]

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https://historias.starbucks.com/en-es/stories/2022/starbucks-lac-barista-championship-tips-and-tricks/

Set against the beautiful green hills of Costa Rica at Starbucks first and only coffee farm Hacienda Alsacia, this year’s Starbucks Latin America and Caribbean (LAC) Barista Championship reunited top baristas representing <a href="https://historias.starbucks.com/en-es/stories/2022/starbucks-lac-barista-championship/">21 markets across the region</a>.&nbsp;&nbsp;

With mesmerizing precision and support for their fellow competitors, baristas flashed their latte art skills and flexed their beverage mastery.

“It makes me so proud that as we celebrate two decades of presence in this dynamic region, we have the opportunity to see our green apron partners gathered together at Hacienda Alsacia – Starbucks beautiful coffee farm – to showcase their coffee knowledge and expertise,” said Tom Ferguson, president, Starbucks Latin America and Caribbean.

After three days of competition where partners displayed their skill and artistry through multiple rounds of exciting coffee challenges, including espresso shot pulling, milk steaming, latte art and beverage innovation, <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-green-apron-partners-showcase-their-coffee-craft-and-skill-at-the-latin-america-and-caribbean-barista-championship/">Camila from Argentina earned the prestigious title of Starbucks LAC Barista Champion 2022</a>.

“It’s been an incredible experience that extends beyond winning and representing my market and the larger Latin America and Caribbean region,” the champion said about her win. “What I’m most proud of is being part of something bigger and sharing an experience like this with so many beautiful people. I wouldn't change it for the world.”

Tasting coffee with her fellow competitors until dawn, sharing stories, practicing their craft, laughing and connecting through coffee was an invaluable experience to Camila, who felt supported by her partners every step of the way.

“Nothing really prepares you for this adventure,” she noted, “but it sure is worth it: the connections you make, the things you learn. I left Argentina with no idea how much knowledge and love I would leave the competition with. It would be amazing to participate again, but I would also like more partners to have the ability to experience this journey.”

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This year, Starbucks green apron partners gathered at Hacienda Alsacia to fully experience the deep care that goes into the first 10 feet of a cup of coffee to share that connection with customers at the last 10 feet.

“The Championship helped us appreciate the importance of our work in the stores,” Camila shared. “It is an honor to be part of the arduous process behind a single coffee bean. However, the Championship was also about solidarity and being united. The friendships I’ve made here are the most beautiful thing I’m taking back home.”

It was a thrill to watch these outstanding coffee experts share their passion, love and out-of-this-world skills during the Starbucks LAC Barista Championship 2022. We are excited to continue recognizing the coffee mastery of our partners, who inspire us every day!

Let’s raise a mug for this year’s Starbucks LAC Barista Champion, Camila from Argentina! - Historias-en

Let’s raise a mug for this year’s Starbucks LAC Barista Champion, Camila from Argentina!

Set against the beautiful green hills of Costa Rica at Starbucks first and only coffee farm Hacienda Alsacia, this year’s Starbucks Latin America and Caribbean (LAC) Barista Championship reunited top baristas representing 21 markets across the region.&nbsp;&nbsp; With mesmerizing precision and support for their fellow competitors, baristas flashed their latte art skills and flexed their […]

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https://historias.starbucks.com/en-es/stories/2022/meet-the-champion-starbucks-lac-barista-championship/

One thing hasn't changed over the last 20 years since we opened our first stores in Latin America and the Caribbean (LAC): our partners' passion for coffee!

We're proud of all the milestones we've reached in these two decades, but most importantly we are proud of the thousands of green apron partners that day in and day out handcraft our customers' favorite espresso-based drinks.

To recognize the skill and dedication of our green apron partners, as a company we celebrate the Barista Championship around the world. This year, the Championship will return to the LAC region, where partners will showcase their coffee passion, creativity and expertise. National Barista Champions from 21 unique LAC markets will compete across three days for the overall title, with a crowning at Starbucks coffee farm <a href="https://www.starbuckscoffeefarm.com/en/">Hacienda Alsacia</a> in Costa Rica.

Hosting the event at Hacienda Alsacia, Starbucks global agronomy headquarters, provides participating partners the unique opportunity to experience first-hand the first 10 feet of the coffee journey, which will enrich their knowledge of the last 10 feet: right before the cup of coffee reaches a customer.

Join the excitement of the Starbucks LAC Barista Championship and get to know this year’s contestants!

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Meet our 21 Champions: Get to know our green apron partners participating in this year’s Starbucks LAC Barista Championship! - Historias-en

Meet our 21 Champions: Get to know our green apron partners participating in this year’s Starbucks LAC Barista Championship!

For 20 years, Starbucks partners across Latin America have been hard at work preparing your favorite beverages. To recognize their craft and dedication we are celebrating the Starbucks LAC Barista Championship.

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Get to know our green apron partners participating in this year’s Starbucks LAC Barista Champiohip

https://historias.starbucks.com/en-es/stories/2022/starbucks-lac-barista-championship/

Mexico City, Mexico – To continue celebrating Starbucks 20th anniversary in Mexico, the brand will offer Starbucks Rewards members select Grande-size drinks for $45 pesos from September 19 to 25. The promotion will be available in stores, for pick-up, at drive-thru or through the Starbucks Rewards delivery program.

During the same week, Starbucks Rewards customers will be able to enjoy the Amor &amp; Pay Frappuccino® limited-edition beverage, created by partner (employee) Jorge Alejandro Alvarado Rojas from Querétaro. Available in select Starbucks Mexico stores, the Amor &amp; Pay Frappuccino® is inspired by a traditional Mexican lemon pie dessert. &nbsp;

“Amor &amp; Pay Frappuccino® was created to continue nurturing Mexican traditions. This is one of my favorite desserts at home, and I wanted it to be a Frappuccino® beverage that our customers can enjoy,” said Rojas.

Customers will also be able to purchase a special <a href="https://stories.starbucks.com/stories/2016/who-is-starbucks-siren/">Siren</a> collection, which will be available in early access through Starbucks Rewards. With the use of any reusable cup or For Here Ware available in store, customers can get a discount of $8 pesos when ordering their favorite drink. With this, Starbucks continues the aspiration to be a <a href="https://stories.starbucks.com/press/2020/starbucks-commits-to-a-resource-positive-future/">resource-positive company</a>.

"Celebrating a moment as special as our 20th anniversary together with our partners and customers is important to us," said Bibiana Rosique, marketing director for Starbucks Mexico. "To recognize the loyalty of Starbucks Rewards customers, we offer one week of special promotions this year, with the convenience of having different ordering options," added Rosique.

Starbucks Rewards is a loyalty program through which Starbucks acknowledge clients for choosing Starbucks Coffee stores and products. Starbucks Rewards members accumulate “Stars” on each of their purchases, which can be redeemed for beverages or bakery items. In addition, there are other benefits depending on customer reward level.

Starbucks Mexico Launches Exclusive Promotion Through its Loyalty Program - Historias-en

Starbucks Mexico Launches Exclusive Promotion Through its Loyalty Program

To celebrate its 20th anniversary in the, from September 19 to 25, Starbucks Mexico will offer select Grande beverages for $45 pesos, available in store, for pick-up, via drive-thru or through the Starbucks Mexico app. During this week, the company will also launch a limited-edition beverage created by a local partner (employee). Benefits are applicable […]

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Mexico City, Mexico – This month, Starbucks is celebrating its 20th anniversary of retail presence in Latin America and the Caribbean – a region equally important to Starbucks future as its coffee heritage is to its legacy. In 2002, the brand opened its first stores in the region, one at Angel de la Independencia in Mexico City, Mexico, and the other in Old San Juan, Puerto Rico. Today, with 10 trusted licensed operators, Starbucks has expanded its reach to over 1,530 stores across 22 markets, providing economic advancement and employment opportunity to 19,000 green apron partners (employees of the brand’s licensed retail operators).

In the twenty years Starbucks has operated in the region, it has expanded and elevated the coffee industry through unparalleled customer experience and beverage innovation, digital and loyalty, and serving high quality coffee. Underscoring operations is the company’s commitment to positively impacting the communities it serves – from volunteering in local neighborhoods to advancing diversity &amp; inclusion initiatives to supporting coffee producers in critical sourcing regions.

"Since our beginning, Starbucks has sourced high-quality, premium coffees from Latin America and the Caribbean, and we’re proud to celebrate the 20th anniversary of our first retail stores in the region,” said Michael Conway, group president, International and Channel Development. “The innovative leadership our green apron partners drive in coffee and connection will continue to pave the way for Starbucks future in the region and beyond.”

Starbucks has expanded its reach to over 34,000 stores around the world, with 400,000 green apron partners who proudly wear the Green Apron. International markets drove 80% of Starbucks global development in FY’22 thus far and are expected to continue to fuel the company’s new store growth. Market and channel expansion are therefore paramount to the company’s success, and its aggressive goals are only realized through the contributions and shared values of licensed partners.­

In Mexico – home to over 10,000 green apron partners operating nearly half of Starbucks stores in the region – the brand continues to enhance the Starbucks Experience for customers and partners. To celebrate two decades in the market, Starbucks Mexico released <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-launches-three-limited-edition-beverages-created-by-partners/">three limited-edition, partner-designed Frappuccino® Blended Beverages</a>, available from September 5 to 18, with a portion of proceeds benefitting Mexican charities dedicated to environmental causes. It also announced the release of its first single-origin whole bean coffee from Veracruz – <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-launches-its-first-single-origin-coffee-from-veracruz/">Starbucks® Las Montañas Veracruz, México</a> – and a 20th Mexico anniversary reusable cup designed by local artists.

Aligned with Starbucks efforts to be a <a href="https://stories.starbucks.com/press/2020/starbucks-commits-to-a-resource-positive-future/">resource-positive company</a>, in its 20th anniversary year Starbucks Mexico launched the <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-launches-new-initiative-to-fight-hunger-and-reduce-food-waste/">Donde Como Uno, Comen Dos program</a> to reduce food waste in stores, expanded its <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-introduces-two-new-plant-based-menu-options-made-with-notco-products/">plant-based menu</a> options, and introduced a <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-global-academy-launches-across-its-latin-america-and-the-caribbean-region/">Greener Apron online certification program</a> for baristas and customers aspiring to be sustainability champions.&nbsp;The market will also be opening its first <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fstories.starbucks.com%2Fpress%2F2018%2Fstarbucks-announces-global-greener-stores-commitment%2F&amp;data=05%7C01%7CSara.Autio%40edelman.com%7Ca74cc40325b74713913308da8bba0ee8%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637975928488182398%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=bCkUoeVKSyqVznPE9imKIGFHDWXDVFolG%2B3NHMiTajQ%3D&amp;reserved=0">Greener Store</a> in Mexico later this year.

Furthermore, to support local coffee growers and <a href="https://historias.starbucks.com/en-es/stories/2022/a-more-sustainable-future-of-coffee-for-all/">ensure a sustainable future of coffee for all</a>, Starbucks Mexico launched its 8th annual <a href="https://historias.starbucks.com/en-es/press/2022/todos-sembramos-cafe-returns-at-starbucks-stores-across-mexico/">Todos Sembramos Café</a> program, where Starbucks donates rust-resistant coffee plants to coffee growers in Chiapas, Oaxaca, Puebla, and, for the first time this year, Veracruz. This month, The Starbucks Foundation will also award its first-ever Origin Grant in Mexico, focused on supporting women in coffee growing communities. The USD 500,000 grant to <a href="https://www.savethechildren.mx/">Save the Children</a> will support the “Power of Me” program to create economic opportunities and promote resilience for 1,500 women in Puebla's coffee-growing communities through financial and digital literacy skills, entrepreneurship training, and support for women-owned businesses to start, grow and succeed.

In Puerto Rico, a market served by nearly 600 green apron partners that have expanded to 29 stores, a <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fhistorias.starbucks.com%2Fen-es%2Fpress%2F2022%2Fstarbucks-celebrates-20-years-in-puerto-rico%2F&amp;data=05%7C01%7CSara.Autio%40edelman.com%7Ca74cc40325b74713913308da8bba0ee8%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637975928488182398%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=DHEgPZnX6kfIwqRUMcPhfaraUlLAbymG2j4yp%2BeVugM%3D&amp;reserved=0">limited-edition, Starbucks partner-designed anniversary beverage</a> will be available for customers to enjoy from September 7 to 14. A Puerto Rico-inspired Starbucks Card and 20th anniversary commemorative espresso mug will also be on offer in stores across the island while supplies last. Additionally, Starbucks Puerto Rico will re-introduce its popular Starbucks® Single-Origin Puerto Rico whole bean coffee and host the 17th edition of its <a href="https://historias.starbucks.com/en-es/press/2021/starbucks-puerto-rico-celebrates-16-years-of-dont-let-it-fall-initiative-and-strengthens-support-to-local-coffee-growers/">Don’t Let It Fall</a> initiative – a program where Starbucks&nbsp;Puerto Rico&nbsp;baristas/employees support&nbsp; coffee farmers during&nbsp;the&nbsp;busy&nbsp;harvest season&nbsp;by visiting&nbsp;haciendas (local farms)&nbsp;across&nbsp;the island&nbsp;to pick ripened coffee cherries that would otherwise fall and go to waste.

As Starbucks commemorates its 20th anniversary in Latin America and the Caribbean, it remains focused on strengthening its commitment to support local coffee farmers, customers and green apron partners as well as the communities where we have presence. ​

Learn more about Starbucks 20th anniversary initiatives at <a href="https://historias.starbucks.com/en-es/press/news/">Starbucks Stories Latin America</a>.

Starbucks Celebrates 20 Years of Coffee and Connections across Latin America and the Caribbean Region - Historias-en

Starbucks Celebrates 20 Years of Coffee and Connections across Latin America and the Caribbean Region

Today, we celebrate our 19,000 green apron partners serving more than 3 million customers weekly in the 1,530 stores the company has across 22 markets Honors the first two markets in Latin America – Mexico and Puerto Rico – by introducing four limited-edition partner-designed beverages in market International markets drive 80% of Starbucks global development […]

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Twenty years ago, we opened our first stores ever in Latin America at Angel de la Independencia in Mexico City, Mexico, and Old San Juan, Puerto Rico! Since then, our menu has gained a whole lot of delicious beverage and food options that celebrate and honor Latin America and the Caribbean's unique local flavors, as well as the expert craftsmanship from our partners and the coffee leadership the region has to offer!

From classic espresso-based beverages prepared with our exclusive Espresso Roast or seasonal whole bean coffees to tangy tropical fruits and creamy textures, there’s a treat for every taste. To give you an idea of what an adventurous palate can find, we asked our baristas in Latin America to tell us their favorite local beverages. These are the top five that came up the most:

1. Dulce de Leche Latte and Frappuccino®

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This delicious confection is a traditional Latin American delicacy so of course we had to include it on our local menus, and it is a hit!

Also known as Manjar Blanco or Cajeta, you can enjoy it as a latte, hot and cold, or a Frappuccino® across almost all markets in the region.

When it comes to chocolate in Latin America, Mexico knows best. A most customary beverage in the country is the chocolate caliente or hot chocolate. However, it’s not just any type of chocolate but a special local kind that’s prepared with sugar and cinnamon.

Although the customary recipe calls for the chocolate to be stirred into boiling water until foamy, at any Starbucks store in Mexico you can make it creamier and frothier with any milk of your choice.

This beverage recommendation is one of the most popular orders in Chile and Argentina. Consisting of two shots of espresso “cut” (o cortado) with steamed milk, this recipe follows the Spanish tradition common in both countries.&nbsp;&nbsp;

This small but strong coffee is a classic that you must try if you really want to experience Argentina and Chile like a local.&nbsp;

The lucuma is a subtropical fruit native to the Andean valleys of Peru. Of yellow color similar to that of a mango and a unique caramel-like taste, it’s a delicacy you have to try at least once in your life.

At Starbucks stores in Peru you can savor this delicately-flavored fruits from the highlands in the form of an exquisite Lúcuma Crème Frappuccino® blended beverage that combines lúcuma sauce and milk, topped with whipped cream. Caffeine-free but flavorful this is basically a tasty dessert you can drink!

Speaking of sweets, the Brazilian Brigadeiro is a must in any list of Latin American treats. This iconic chocolate bonbon is usually served at festive events, but why wait for a special occasion when you can have a creamy drinkable version whenever you want!

Available as hot, iced, and cafezinho, the Brigadeiro beverages introduced one of the lines’ favorites in 2012: the Brigadeiro Frappuccino®, which is a blend of Starbucks Frappuccino® roast, choco chips, white mocha sauce, mocha sauce, classic syrup, milk, and ice. It is served in a cup lined with Brigadeiro sauce and topped with whipped cream and chocolate sprinkles.

Now you know what to order next time you visit our stores in the region!

Top 5 unique Starbucks beverages to try in Latin America - Historias-en

Top 5 unique Starbucks beverages to try in Latin America

Twenty years ago, we opened our first stores ever in Latin America at Angel de la Independencia in Mexico City, Mexico, and Old San Juan, Puerto Rico! Since then, our menu has gained a whole lot of delicious beverage and food options that celebrate and honor Latin America and the Caribbean&#8217;s unique local flavors, as […]

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Mexico City – As part of Starbucks 20th anniversary in Mexico, the company invited its partners (employees of its local licensed operator, Alsea) to create special edition beverages inspired by the relationship between Starbucks and Mexico. As a result of this initiative, Starbucks Mexico selected three beverages – the Tricream Frappuccino®, Rosa Pitahaya Frappuccino®, and Ajolito Acaí Frappuccino® – which were created by partners in Reynosa, Tamaulipas; Mérida, Yucatán; and Mexico City, respectively. From September 5 to 18, a percentage of the sales of each beverage will be donated to organizations focused on preserving and caring for the environment.

The Ajolito Acaí Frappuccino® was created by partner Scarlet Cordero, who has worked as a barista in Mexico City for three years. The beverage is inspired by the axolotl, a small animal that is known to be representative of Mexico’s iconic Aztec culture. “I wanted to showcase the Mexican axolotl, that many people recognize because of its striking reddish-pink color, also present in this drink. The Frappuccino is the beverage our customers ask for the most, and this achievement represents a lot of pride for me, signifying the special moments I´ve had with customers and my fellow partners,” said Scarlet.

Cristian Rosales, who has worked for the brand for nine years, and Daniel Rodríguez, who has worked as a barista for a year and a half, created the Rosa Pitahaya Frappuccino®. The beverage is inspired by the warm, bright pink color of the bougainvillea, a blossoming ornamental plant that is part of Mexico’s identity and a hue that is also common in Mexican toys and textiles. Mérida partners Cristian and Daniel agree that “What you learn at Starbucks is useful not only for work, but also for life, family and friends.”

“The philosophy of serving our customers is very special,” shared Daniel. “At Starbucks, I have realized that those who arrive as customers depart as friends. I really appreciate the team’s values and want our customers to feel the same way,” added Cristian.

The Tricream Frappuccino® is a beverage inspired by the three colors of the Mexican flag and a people that are recognized as generous and cheerful. This beverage was created by partner Librado Alejandre (“Tenoch”) of Reynosa, Tamaulipas. “Being a Starbucks partner is one of the most enriching experiences in my career, and I am very happy to be part of this great family,” said Tenoch, who began his journey as a barista eight years ago.

A percentage of proceeds from these limited-time beverages will be donated to three Mexican organizations focused on preserving the environment.

For Starbucks Mexico, its 20th anniversary in the market provides an opportunity to celebrate and thank partners (employees), customers and communities who have been part of the Starbucks Experience and to look to the future, to the path we want to promote together.

Starbucks Mexico Launches Three Limited-Edition Beverages Created by Partners - Historias-en

Starbucks Mexico Launches Three Limited-Edition Beverages Created by Partners

Partners (employees) in Mexico City, Mérida, and Reynosa created the Ajolito Acaí Frappuccino®, Rosa Pitahaya Frappuccino® and Tricream Frappuccino®, available in select stores across Mexico from September 5 to 18. A percentage of sales from the three limited-edition beverages will support environmental causes. Mexico City – As part of Starbucks 20th anniversary in Mexico, the […]

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Mexico City - Today, Starbucks announced the introduction of its first single-origin coffee from Veracruz, an eastern state bordering the Gulf of Mexico with a rich and unique coffee heritage. In celebration of the company’s 20th anniversary of retail operations in Mexico, Starbucks® Las Montañas Veracruz will be available in all stores across the market. The coffee will also be on offer to customers across Starbucks stores in the Latin America and Caribbean region from August 22 until early November.

Starbucks® Las Montañas Veracruz, México is grown in the state’s southern mountainous region by Nahua coffee farmers. Coffee was first cultivated in Mexico over 200 years ago, and today Veracruz is one of the market’s largest and most important coffee-growing regions. Each cup of this dark-roasted, single-origin coffee is a tribute to Veracruz’s coffee legacy, featuring notes of piloncillo and toasted almond, with a pinch of cinnamon and a chocolaty body.

“Starbucks has a long history of sourcing and offering unique coffees from Mexico,” said Bibiana Rosique, Marketing Director at Starbucks Mexico. “As we celebrate our 20th anniversary of retail presence in Mexico, we are honored to make a coffee from Veracruz available at Starbucks for the first time.”

Starbucks Mexico’s tribute to Veracruz also includes a limited-edition reusable cup featuring a design inspired by the region’s coffee heritage and natural beauty, ranging from the majestic Pico de Orizaba, Mexico’s highest mountain, to Jarocho coffee plantations set against a striking sunset. The reusable cup will be available in select stores starting August 22.

When purchasing the Veracruz limited-edition reusable cup, customers can order a Grande Espresso Americano made with Veracruz choice espresso at no additional cost. Customers in Mexico already receive an 8-peso discount every time they bring in a reusable cup for their beverage.

The uniqueness of Starbucks® Las Montañas Veracruz, México whole bean coffee is represented in the design of its packaging and the limited-edition reusable cup, specially created by MÚRIC, two Mexican artists who have collaborated with Starbucks for the last 12 years, producing printed graphic materials, paintings and wood art for more than 450 Starbucks stores across Mexico.

“This Veracruz artwork is a tribute to the memories, nature, origins, and enduring need to return to where we first began,” said MURIC team members Mauricio Palacios and Sigrid Blancas. “The landscapes, shapes, and colors used honor the anteater’s struggle. This species returned to the Jarocho coffee plantations after decades of absence. The winter lights and horizon behind Pico de Orizaba showcase the concept of infinity, a landscape that never disappears,” they added.

Starbucks® Las Montañas Veracruz is the company’s fifth Mexican coffee to be offered both within and outside of Mexico. Starbucks started selling its first Mexican coffee in the 1990s, then known as Starbucks Shade Grown Mexico, from the Sierra Madre de Chiapas Mountain range; this variety is now called Chiapas. Starbucks Reserve Finca Nuevo México arrived in 2014, while Starbucks Reserve Mexico Finca Nueva Esperanza arrived in 2016, followed by the last release of Starbucks Mexico Oaxaca in 2021.

As part of Starbucks Mexico’s 20th anniversary celebration, the company will also release a limited-edition merchandise collection, including coffee cups and thermos for cold and hot beverages, a Starbucks card, and a Bearista keychain. The special collection will be available in select stores across the market starting August 29.

Starbucks Launches its First Single-Origin Coffee from Veracruz - Historias-en

Starbucks Launches its First Single-Origin Coffee from Veracruz

As part of Starbucks 20th anniversary celebration in Mexico, stores across the market will offer Starbucks® Las Montañas Veracruz, México whole bean coffee starting August 22. A limited-edition reusable cup will also be available in select cafés. The dark-roasted, single-origin coffee from the mountainous region of Veracruz is the fifth Mexican coffee the company will […]

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Mexico City - Starbucks Mexico today announced that starting August 22 it will introduce NotCo’s NotMilk as its latest plant-based alternative in more than 750 stores across the market. The company will also launch the UnReal Muffin, made with NotCo’s NotBurger, a plant-based patty.

Starbucks began offering plant-based options to customers in Mexico in 2006 with the introduction of soy beverages to its menu. NotMilk, a non-dairy blend made with an assortment of plant ingredients, will be the fifth nondairy milk available to Starbucks customers in the market – joining soy, coconut, almond and oat milk.

“We are pleased to bring NotCo products to Starbucks Mexico as we meet customers’ increased demand for plant-based choices and work towards Starbucks global commitment to reduce our carbon footprint by 50%,” said Bibiana Rosique, marketing director, Starbucks Mexico. “We are especially proud to now offer five non-dairy milk options to our customers as part of our permanent menu.”

There are more than 170,000 ways to customize a beverage at Starbucks, including selecting plant-based options. These plant-based alternatives provide customers with various ways to meet their taste and lifestyle preferences in order to create their favorite Starbucks handcrafted beverages. Starbucks remains committed to innovating key platforms, such as espresso and Cold Brew, with plant-based ingredients included in the standard recipe.&nbsp;

From August 22 to October 2, Starbucks will offer NotCo’s NotMilk at no additional cost to customers selecting it when customizing their beverages.

Starbucks Mexico Introduces Two New Plant-based Menu Options Made with NotCo Products - Historias-en

Starbucks Mexico Introduces Two New Plant-based Menu Options Made with NotCo Products

Starting August 22, customers in Mexico can enjoy beverages made with NotMilk, a non-dairy alternative, as well as the UnReal Muffin, made with the plant-based NotBurger. Expanding Starbucks plant-based menu contributes to the company’s goal of reducing its carbon footprint by 50% while also offering customers a range of food and beverage options that meet […]

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Mexico City – To further strengthen its commitment to supporting Mexican coffee growers, Starbucks today announced the return of its Todos Sembramos Café program in Mexico – an initiative that started eight years ago to address the ongoing threat of leaf rust to farmers by donating rust-resistant coffee trees for every bag of whole bean coffee sold. This year, Starbucks is expanding the program, with a percentage of proceeds also going to Chapingo Autonomous University to install a soil analysis laboratory in Huatusco, Veracruz. The expansion of the program builds on the company’s 20 years of serving customers and positively impacting communities across Mexico.

Ensuring the livelihoods of coffee farmers

Working with Chapingo Autonomous University, the company will open a laboratory to analyze soil nutrients and provide fertilization recommendations for optimal coffee cultivation giving coffee farmers a quick and affordable diagnosis of the soil nutrients on their farms. that coffee growers.

In addition to deepening and sharing soil and cultivation best practices, the Starbucks Mexico and Chapingo Autonomous University partnership:

“For Chapingo Autonomous University, it is very significant to have a state-of-the-art soil analysis laboratory, which will allow different coffee-growing communities in the country to improve the quality of their coffee, thanks to a correct and precise diagnosis of soil needs. We are pleased to contribute to the sustainability of coffee in collaboration with Starbucks Mexico through the Todos Sembramos Café program,” said Dr. José Solís Ramírez, rector of Chapingo Autonomous University.

Eight years of celebrating Todos Sembramos Café

Starbucks commitment to ensuring a <a href="https://stories.starbucks.com/stories/2021/working-to-create-a-more-sustainable-future-of-coffee-for-all/">sustainable future of coffee for all</a> begins with strengthening the communities that grow coffee across the globe. Todos Sembramos Café program was created in Mexico in 2014 in response to a drop in coffee production due to the rust, a fungus attacking coffee trees. The program supports coffee growers by replacing diseased crops with rust-tolerant coffee plants.

Over the past eight years, Starbucks has donated more than three million rust-resistant coffee trees to coffee growers in Chiapas, Oaxaca, and Puebla through the Todos Sembramos Café program. This year, Starbucks will donate an additional 740,000 plants to these states and this year will also expand to Veracruz, thanks to the support of partners (employees) and customers.

The Todos Sembramos Café program inspired the creation of One Tree for Every Bag in 2015, followed by Starbucks commitment to providing 100 Million Trees in 2017. To date, Starbucks has distributed more than 28 million rust-resistant coffee trees to Mexican coffee growers through these initiatives.

Earlier this year, Starbucks Mexico reinforced its commitment to support Mexican coffee growers, families and communities by <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-further-supports-local-coffee-communities-with-ecological-coffee-wet-mill-donation-in-zongozotla-puebla/">donating an ecological wet mill</a> to the Totonacapan coffee cooperative in Zongozotla, Puebla, through the Todos Sembramos Café program.

With the ecological wet processing of coffee, Starbucks Mexico will support more than 9,600 Mexican coffee growers belonging to the Totonacapan coffee cooperative annually, boosting farmers productivity and profitability while reducing the ecological footprint of their coffee cultivation processes.

Why donate to Todos Sembramos Café?

We believe we should give back more than we take from the planet and coffee is only sustainable through consistent and shared efforts. Customers can join us to support sustainable coffee farming practices by visiting their Starbucks store, where:

• For every whole bean coffee that customers purchase at participating stores across the market, and through Starbucks ® Rewards Delivery, Didi Food, Rappi and Uber Eats, Starbucks Mexico will donate one rust-tolerant coffee plant. Starbucks Rewards customers will receive an additional ten stars when purchasing a bag of whole bean coffee (all year). 

• From June 27 to August 21, customers can also donate 10 pesos directly at the point of sale of the participating stores to ensure delivery of a coffee plant to producers nationwide.

Todos Sembramos Café Returns at Starbucks Stores Across Mexico; Announces Soil Analysis Laboratory for Coffee Farmers through a Partnership with Chapingo Autonomous University - Historias-en

Todos Sembramos Café Returns at Starbucks Stores Across Mexico; Announces Soil Analysis Laboratory for Coffee Farmers through a Partnership with Chapingo Autonomous University

The laboratory – providing Mexican coffee growers with affordable soil analyses – is made possible through donations contributed as part of the company’s Todos Sembramos Café program Annual program returns for its 8th year where company donates rust-resistant coffee plants to coffee growers in Chiapas, Oaxaca, Puebla, and, for the first time, Veracruz. Mexico City […]

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By Michael Ko/Photos by Joshua Trujillo

As Starbucks turns 50, Michelle Burns, who leads coffee at Starbucks, and her team are working to ensure the best outcomes for coffee farmers and the land it’s grown on.

Michelle Burns remembers vividly the trip she took to Colombia in 2018. As the sun broke through the clouds, she trekked into a rugged mountain region in Caldas, one of the country’s main coffee-producing regions – a two-and-a-half-hour ascent up through steep terrain, then down into a valley. There, she and her group were greeted by about 15 local farmers, mostly young people who’d returned home and recently started coffee farming after decades of armed conflicts in the area had subsided.

“They shared their stories with us,” recalls Burns, now Starbucks&nbsp;<a href="https://stories.starbucks.com/leadership/michelle-burns/">executive vice president of Global Coffee, Tea and Cocoa</a>, “stories about conflict and all the challenges that happened in Colombia, stories of moving away after losing family members who were in coffee farming.

“They’d come back to reclaim that land. And we asked them, ‘What can we do to help?’”

The moment – and her subsequent takeaway: “the incredible possibility to positively impact the lives and support the next generation of farmers” – led to the Starbucks Colombia Initiative, called “Granos de Esperanza” (grains of hope), a kind of real-time agricultural and economic innovation lab.

Today, 100 local farmers in Nariño, Colombia are learning the latest climate education, soil and fertilizer analysis techniques and coffee cultivation and business practices. They’re applying innovations gained at Hacienda Alsacia, the Starbucks research farm in Costa Rica. And they’re incorporating new technologies like eco-pulpers that use less water in the coffee-production process.

The moment also widened Burns’ perspective on the bean-to-cup journey and drove home the importance and urgency of making sure that Starbucks is committed to doing the work and making the investments to ensure a sustainable future of coffee for all, especially for those who grow it and the land they work on. &nbsp;

To that end, Starbucks has opened&nbsp;<a href="https://stories.starbucks.com/press/2021/starbucks-opens-farmer-support-center-in-brazil-for-coffee-growing/">10 coffee farmer support centers</a>&nbsp;around the globe, the latest in Brazil; committed to provide 100 million healthy coffee trees to coffee farmers by 2025; provided access to low-interest loans to coffee farmers in regions where traditional banks are not an option; and piloted programs in Guatemala to help coffee-farming families diversify their income streams.

A commitment to take less and give more to the planet

Starbucks has also&nbsp;<a href="https://stories.starbucks.com/stories/2021/starbucks-announces-coffee-specific-environmental-goals/#:~:text=In%202020%20Starbucks%20committed%20to,50%25%2C%20both%20by%202030." target="_blank" rel="noreferrer noopener">set goals</a>&nbsp;to achieve carbon-neutral green coffee and conserve water usage in green coffee processing by 50 percent, both by 2030.

“That is bold,” Burns says. “The effort that needs to happen on methodology and technology and bringing all the pieces together, it’s somewhat uncharted territory. We’re very ambitiously out there, not yet having all the answers, but trying to find the solutions.”

Specifically, Starbucks is focusing on reducing its carbon and water footprints at “the first ten feet” – starting on the farms – and reducing greenhouse gas emissions by equipping farmers with precision agronomy tools, promoting and distributing climate-resistant tree varietals and protecting and restoring at-risk forests in key coffee landscapes.

As part of its water conservation strategy, Starbucks is investing in ecological wet mills that can save up to 80 percent of water in coffee processing. To date, Starbucks has helped install 12,000 such new mills around the world.

“You think about the magnitude of water scarcity around the globe. Are there potential ways to innovate and identify and use equipment that is better for the environment? There are over 200,000 wet mills currently in our supply chain. We’ve only scratched the surface on scaling this technology.

“I am seeing the possibilities, and I get excited about the overall positive impact we can have. I feel the best knowing we’ll never hold this as our own. We’re working with others in the industry, so this work is in service to the entire coffee sector – and hopefully beyond, into the broader agricultural industry – because we’re committed to build on open sources of sharing.”

Burns still has the large handmade red ceramic mug that a fellow partner (employee) gifted her 26 years ago, her first at Starbucks. When it’s cradled in her hands, she feels familiarity and friendship, comfort and warmth. Like so many others who have a coffee ritual, this mug is part of hers.

These days, when she drinks coffee out of this mug, she’s reminded of the need to slow down and savor the moment.

For 50 years, coffee has been the core of Starbucks, and Burns always comes back to that, especially as a highly visible leader during intensely complex times – a climate crisis, crop diseases like coffee rust, a highly charged political landscape, an aging farmer population, supply chain disruptions due to the ongoing COVID-19 crisis, labor and staffing shortages.

“It is important to stay true to the heart and the mission of our company, and the love for coffee, and your experience with it.

“I believe that by honoring our heritage, staying true to where and why we started as a company – strongly rooted in our mission and values, with an aspiration to make sure that in the end, we’re giving more than we’re taking – then we can really go after the biggest, boldest aspirations.”

That thinking led Starbucks to develop one of the coffee industry’s first ethical sourcing standards,&nbsp;<a href="https://stories.starbucks.com/press/2020/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee/">Coffee and Farmer Equity (C.A.F.E.) Practices</a>, a verification program that allows Starbucks to ensure it gets high-quality, ethically sourced coffee while also gaining insights into the challenges faced by farmers and supply chain operations in the more than 30 different coffee-producing countries around the world – and then to share that knowledge back.

C.A.F.E. Practices measures more than 200 criteria – as scored by an independent third-party auditor – in the categories of economic transparency, environmental leadership, social responsibility and quality. Starbucks pays premiums above commercial market price to help ensure coffee farmer profitability, and also financially rewards supply chains that reach the highest performance levels.

That commitment to stay rooted in Starbucks mission and values continues to drive Burns in her work – especially as a woman leading in the coffee industry – whether it’s planet-first initiatives, farmer support or increasing awareness among customers of the entire coffee-making process.

“You just think about the magnitude,” Burns says. “How many hands actually touch the coffee along the way, how many miles are there from a field to one of our stores? It’s incredible… That has to be integrated into all the ways we work, think and act. We work in support of 400,000 farmers, just like we work in support of 400,000 partners.”

Given that Starbucks buys about 800 million pounds of coffee every year, or about 5 percent of the world’s coffee, Burns says, “the potential to positively impact the lives and livelihoods of farmers and their communities is tremendous.

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