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San Pedro Sula, Honduras – Starbucks Coffee Company, in partnership with Premium Restaurants of America, today announced the opening of its first store in Honduras, which will start welcoming customers on Tuesday, December 10. The new store, located in the Pedregal area of San Pedro Sula marks the 26th market for the brand in Latin America and the Caribbean (LAC) and the 88th market globally.

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Premium Restaurants of America (PRA) – Starbucks trusted licensed business operator since 2010 – will operate the brand in Honduras, building on its success in the region. PRA currently manages 27 stores in Costa Rica, 28 in El Salvador, and 21 in Guatemala. The store opening is the first of four Starbucks locations planned for Honduras, with three additional stores set to open in San Pedro Sula by the end of 2025.

“We are proud to open our first Starbucks store in Honduras, marking a significant milestone in our long-standing partnership with Starbucks. This new café in San Pedro Sula is just the beginning, as we plan to expand the brand across the Honduran market, creating new opportunities for our partners (employees) and serving handcrafted beverages to even more customers,” said Sofia Flores, Country Manager of Starbucks Honduras.

“Starbucks is honored to partner with Premium Restaurants of America to bring our unparalleled coffeehouse experience to Honduran customers,” said Ricardo Arias-Nath, senior vice president of Latin American and the Caribbean. “Hondurans have a great appreciation for high-quality coffee, and we are excited to welcome our newest green apron partners to join us in creating moments of connection over coffee in our stores.”

A Sustainable Design Spotlighting Honduran Artists The new Starbucks store in Pedregal, San Pedro Sula, is a 287 m² (3,091 ft²) drive-thru location with seating for over 70 customers. As part of Starbucks global commitment to sustainability, this store is certified as a Greener Store, adhering to the company’s Greener Store Framework. This initiative focuses on eight key dimensions: Site Criteria, Energy Efficiency, Water Stewardship, Waste Diversion, Renewable Energy, Responsible Materials, Engagement, Health &amp; Well-being.

The store will feature artwork inspired by Honduran culture, celebrating the market’s rich heritage and traditions. Inside the store, a mural portrays a coffee farm landscape, with six farmers symbolizing Honduras’ coffee-growing regions—Copán, Opalaca, Montecillos, Comayagua, El Paraíso, and Agalta—celebrating the dedication behind cultivating this crop. Created by Honduran artist Dalia Balmaceda, the mural also celebrates local fauna such as the Honduran emerald hummingbird and the jaguar. The piece blends elements of street art with traditional folk art, using textures and details that reflect Honduran cultural identity.

The store’s interior design incorporates woodwork inspired by local traditions and the Lenca culture, with patterns rooted in the region’s craftsmanship. The furniture and sloping tiled roof are influenced by Honduran vernacular architecture, reflecting rural community design. Stone walls, reminiscent of traditional haciendas, add texture that connects to the local environment and cultural context.

Honoring A Rich Coffee Legacy: Celebrating Two Decades of Sourcing from Honduras To honor and celebrate Starbucks history in Honduras, the new drive-thru store will feature Honduras Cafico Reserve – a coffee that highlights our successful collaboration with coffee producers like the CAFICO cooperative, a locally renowned producer of specialty coffee. In addition, the store will offer pan catracho and semitas, beloved Honduran delicacies known for their savory and sweet flavors. The San Pedro Sula store will also sell Starbucks iconic Been There mugs, which celebrate the unique essence and coffee leadership of Honduras and provide customers with a special local memento.

As one of the largest coffee producers in Latin America and the Caribbean, Honduras plays a pivotal role in the global coffee supply chain. Starbucks connection to Honduras dates back to the late 1990s, when the brand first began sourcing coffee from the region. This year, Starbucks Honduran coffee is available in 15 markets across the world, underscoring the growing global demand for the market’s exceptional beans. Starbucks Single-Origin Honduras Marcala and Honduras Honey-Processed Los Naranjos showcase the excellence of the market’s coffee in Starbucks global portfolio.

A Commitment to Employment, Training and Community in Honduras

All of the 36 Honduran partners hired for the San Pedro Sula store were trained in El Salvador for one- to three- months ahead of the store opening to learn about the Starbucks Experience and gain crucial skills in preparing handcrafted espresso-based beverages. The partners also completed Starbucks Greener Apron certification program, which equips partners with the information and tools needed to learn about how Starbucks is committed to global sustainable business practices.

Furthermore, Starbucks has long supported Honduran communities through The Starbucks Foundation, with a focus on clean water access, empowering women in coffee, and supporting marginalized youth.

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Learn more about the San Pedro Sula Store on Starbucks Honduras Facebook and Starbucks Honduras Instagram channels. The store will be open Monday to Sunday, from 6am to 10pm.

Starbucks Opens Its First Store in Honduras - Historias-en

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Historias-en

Starbucks Opens Its First Store in Honduras

Starbucks partners with Premium Restaurants of America to open its first store in Honduras located in the Pedregal area of San Pedro Sula, with plans for three more stores by the end of 2025.

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https://historias.starbucks.com/en-es/press/2024/starbucks-opens-its-first-store-in-honduras/

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