The site offers a portfolio of 30 Starbucks® coffee product options to customers

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São Paulo – Through its Global Coffee Alliance collaboration, Starbucks and Nestlé today announced the launch of an e-commerce site for Starbucks® packaged coffee products. The site – which showcases items ranging from Starbucks® by Nespresso® espresso capsules to Starbucks® roast and ground coffees – features a complete portfolio of Starbucks® packaged coffee product options available to customers across Brazil for enjoyment in the comfort of their own homes.

“The premium coffee market in Brazil is on a strong growth path and, through the Global Coffee Alliance and this new e-commerce site, Starbucks and Nestlé are proud to bring innovation, selection and convenience to Brazilian consumers,” said Valdir Nascimento, Head of Marketing for Nestlé’s coffee business in Brazil, which includes distribution of Starbucks packaged coffees. “Offering the entire portfolio of Starbucks® packaged coffee products in one place is a testament to our dedication to meeting the evolving needs of our customers. Through our omnichannel approach, we strive to provide the best brand experience offline and now online,” he added.

First launched in 2019, the Starbucks® Coffee At Home website was recently upgraded and now features specialized content, such as coffee recipes and tips on how to prepare each of the portfolio items. The e-commerce site also includes exclusive online products and customer preference surveys.

Starbucks® Coffee At Home

The Starbucks® packaged coffee portfolio features iconic Starbucks® coffee blends all made with high-quality 100% Arabica coffee sourced from environmentally and socially responsible crops, fair conditions and economic transparency. In addition to offering significant variety, the site features product descriptions that help consumers identify the beverage – such as roast, aroma and intensity profile – and enhance their coffee consumption experience.

Since arriving in the market, Nestlé Brazil has expanded the Starbucks® coffee products it markets and distributes in Brazil: in 2019 there were 15 products, including capsule varieties for the Nespresso® and NESCAFÉ® Dolce Gusto® systems, as well as three Starbucks® roasted and ground options in three different intensities. Today, the brand markets 30 products and is entering into two new segments: premium soluble and mixes. All items are available through the e-commerce site and can be delivered to cities across Brazil.

Starbucks and Nestlé formed the Global Coffee Alliance in 2018, granting Nestlé the right to market, sell, and distribute Starbucks coffee products across at-home and away-from-home channels, outside Starbucks stores. Nestlé expanded distribution of Starbucks products into CPG channels in Brazil in 2019. Starbucks® Coffee At Home products may be purchased at: <a href="https://www.starbucksathome.com/br/">https://www.starbucksathome.com/br/</a>

The site offers a portfolio of 30 Starbucks® coffee product options to customers.

Starbucks® Coffee At Home Website Launches E-Commerce Sales in Brazil - Historias-en

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Starbucks® Coffee At Home Website Launches E-Commerce Sales in Brazil

https://historias.starbucks.com/en-es/press/2022/starbucks-coffee-at-home-website-launches-e-commerce-sales-in-brazil/

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Mexico City,&nbsp;MEXICO - Starbucks&nbsp;Mexico&nbsp;today announced that starting&nbsp;December 1st,&nbsp;customers will be able to find Starbucks®&nbsp;by Nespresso®&nbsp;pods&nbsp;at 170&nbsp;Starbucks&nbsp;stores located in Mexico City and&nbsp;across&nbsp;the&nbsp;State of Mexico.&nbsp;&nbsp;

"As the coffee category continues to evolve, so too do our customers’ tastes and preferences, and we remain committed to bringing them uniquely relevant products,” said José Luis Portela, CEO of Starbucks Mexico. “The launch of this at-home portfolio of Starbucks® by Nespresso® pods now available in Starbucks stores is part of our ever-expanding product offer to meet the ever-changing needs of our customers in Mexico. It's about bringing our customers new ways to enjoy the Starbucks Experience from the comfort of their own homes.” 

This product launch builds on the successful between&nbsp;Starbucks&nbsp;and&nbsp;Nestlé&nbsp;through&nbsp;the&nbsp;Global&nbsp;Coffee&nbsp;Alliance. Formed in&nbsp;August 2018,&nbsp;the&nbsp;alliance&nbsp;was created to&nbsp;expand and elevate both at-home and away-from-home coffees&nbsp;and related categories around the world.&nbsp;

The range of&nbsp;Starbucks®&nbsp;by Nespresso®&nbsp;products&nbsp;comprises&nbsp;a variety of signature Starbucks blends and&nbsp;single-origin&nbsp;coffees all made with&nbsp;100%&nbsp;high quality&nbsp;Arabica coffee,&nbsp;ethically sourced&nbsp;in accordance with&nbsp;the Starbucks C.A.F.E. Practices program.&nbsp;As for its launch in the Starbucks stores&nbsp;in Mexico,&nbsp;the&nbsp;Starbucks®&nbsp;by Nespresso®&nbsp;line-up&nbsp;includes:&nbsp;&nbsp;

“Nestlé and Starbucks, through the Global Coffee Alliance, will continue to work together closely to develop new, innovative products and go-to market strategies. Our relationship has proven highly successful for both companies, and we are confident that this new collaboration will help us to meet our customers’ evolving needs,” said Gimena Mondragón, Nestlé Managing Director of NESCAFÉ® Dolce Gusto ® and Starbucks coffee at home. 

All&nbsp;Starbucks®&nbsp;by Nespresso®&nbsp;pods&nbsp;are 100% high quality arabica coffee,&nbsp;ethically and sustainably sourced&nbsp;in accordance with&nbsp;the Starbucks&nbsp;<a href="https://www.starbucks.com/responsibility/sourcing/coffee" target="_blank" rel="noreferrer noopener">C.A.F.E.&nbsp;Practices</a>&nbsp;program, designed to promote transparent, profitable and sustainable coffee growing practices while protecting the well-being of coffee farmers and workers, their families and their communities.&nbsp;

Over the coming&nbsp;months,&nbsp;customers&nbsp;will be able to&nbsp;recycle&nbsp;Starbucks®&nbsp;by Nespresso®&nbsp;pods&nbsp;in 123 of the 170&nbsp;Starbucks&nbsp;stores&nbsp;in Mexico&nbsp;where these&nbsp;products&nbsp;will be offered,&nbsp;aligning the sale&nbsp;of this new product range&nbsp;to&nbsp;Starbucks&nbsp;commitment&nbsp;of&nbsp;becoming a resource-positive company as it moves towards its 2030 target of a 50 percent reduction in waste sent to landfills.&nbsp;

Starbucks® by Nespresso® Pods Coming to Select Starbucks Stores in Mexico  - Historias-en

Starbucks® by Nespresso® Pods Coming to Select Starbucks Stores in Mexico 

Starbucks® by Nespresso® pods will be available in 170 Starbucks stores across Mexico City and the State of Mexico.  The portfolio of pods comprises three signature Starbucks® coffee blends made with high quality 100% arabica coffee, including a single-origin blend from Latin America.  Mexico City,&nbsp;MEXICO &#8211; Starbucks&nbsp;Mexico&nbsp;today announced that starting&nbsp;December 1st,&nbsp;customers will be able to find Starbucks®&nbsp;by Nespresso®&nbsp;pods&nbsp;at 170&nbsp;Starbucks&nbsp;stores located in Mexico City and&nbsp;across&nbsp;the&nbsp;State of Mexico.&nbsp;&nbsp; &#8220;As the coffee category continues to evolve, so too do our customers’ […]

https://historias.starbucks.com/en-es/press/2021/starbucks-by-nespresso-pods-coming-to-select-starbucks-stores-in-mexico/

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