The company will donate profits from sales of its Starbucks® Caramel Macchiato and Starbucks® Caramel Frappuccino® Blended Beverages on December 1st to the nonprofit organization supporting children’s education.

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São Paulo – SouthRock – Starbucks licensed retail operator in Brazil – today announced that it will celebrate the tenth edition of its Caramel Day initiative on December 1, 2022. On this special day, which also marks Starbucks 16th anniversary in the market, profits from Starbucks® Caramel Macchiato beverages (in both latte and iced versions) and Starbucks® Caramel Frappuccino® Blended Beverages will be donated to Gol de Letra Foundation, a nonprofit organization that offers support and education to children and teenagers in need. &nbsp;

"We love Caramel Day and celebrating another edition and ten years of partnership with Gol de Letra Foundation is a source of great pride for us,” said Claudia Malaguerra, Managing Director of Starbucks Brazil. “This date combines the celebration of Starbucks arrival to Brazil with one of the main pillars of our brand, which is to positively impact the communities where we have presence, furthering our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time."

This year, Starbucks Brazil and Gol de Letra Foundation will donate Caramel day proceeds to <a href="https://www.goldeletra.org.br/projeto/programa-jogo-aberto/">Open Game</a> (Jogo Aberto). This program contributes to the comprehensive education of children and teenagers – combining social assistance, community development and sports – and providing 6 to 18-year-olds the possibility to experience more than 15 sports, including athletics, gymnastics, judo, futsal, and more.

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“We are very grateful for the 10 years of partnership! Caramel Day has an important impact on the lives of children, teenagers and young people who could have new opportunities”, said Raí, former professional soccer player and founder of Gol de Letra. “We greatly value those who have been by our side for so long, as those who work with education only see results in the long term, and this shows that Starbucks has a vision of the future.”

Decade-long partnership supporting vulnerable communities in Brazil

Caramel Day, called DiaMaria Luisa pela Educação until 2017,was created in honor of Maria Luisa Rodenbeck, responsible for the arrival of Starbucks in Brazil and whose favorite drink was the Starbucks® Caramel Macchiato. This partnership with Gol de Letra Foundation began in 2013 and, since then, Starbucks Brazil has donated more than R$400,000 impacting over 10,000 children and teenagers.

<a href="https://www.goldeletra.org.br/">Gol de Letra Foundation</a> was founded in 1998 by the soccer champions Raí and Leonardo. The nonprofit organization contributes to the education of vulnerable children and youth so that they have increased opportunities and a better outlook on life.

The 10th edition of Caramel Day will be exclusively for purchases of Starbucks® Caramel Macchiato beverages (in both latte and iced versions) and Starbucks® Caramel Frappuccino® Blended Beverages, made on December 1, 2022. The products will be available across all stores in the market or through the Rappi delivery app, as well as the Starbucks Brazil app, while supplies last.

Follow Starbucks Brazil on <a href="https://www.linkedin.com/company/starbucks-brasil-comã©rcio-de-cafã©s-ltda-/">LinkedIn</a>, <a href="https://www.instagram.com/starbucksbrasil/">Instagram</a>, <a href="https://www.facebook.com/StarbucksBrasil/">Facebook</a>, <a href="https://twitter.com/StarbucksBrasil">Twitter</a>, <a href="https://www.tiktok.com/@starbucksbrasil?lang=pt-BR">TikTok</a>, and <a href="https://www.youtube.com/user/StarbucksBrasil">YouTube</a>.

Starbucks Brazil Celebrates 10th Edition of Caramel Day in Partnership with Gol de Letra Foundation - Historias-en

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Starbucks Brazil Celebrates 10th Edition of Caramel Day in Partnership with Gol de Letra Foundation

The company will donate profits from sales of its Starbucks® Caramel Macchiato and Starbucks® Caramel Frappuccino® Blended Beverages on December 1st to the nonprofit organization supporting children’s education. São Paulo – SouthRock – Starbucks licensed retail operator in Brazil – today announced that it will celebrate the tenth edition of its Caramel Day initiative on […]

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São Paulo, BRAZIL - SouthRock&nbsp;– Starbucks licensed retail operator in Brazil – today announced that&nbsp;Starbucks&nbsp;Brazil&nbsp;will host its&nbsp;Caramel Day&nbsp;initiative&nbsp;on December 1st&nbsp;in all stores across the country. On this specific day, net revenue profits from the sales of&nbsp;all&nbsp;Starbucks®&nbsp;Caramel Macchiato&nbsp;hot and cold coffee&nbsp;beverages&nbsp;as well as the&nbsp;Caramel Frappuccino®&nbsp;Blended Beverages&nbsp;will be donated to Gol de&nbsp;Letra&nbsp;Foundation in support of children and young people’s education.&nbsp;Now in its 9th&nbsp;year, Starbucks&nbsp;Brazil’s&nbsp;Caramel Day&nbsp;has&nbsp;surpassed&nbsp;BRL&nbsp;300,000 in donations&nbsp;to&nbsp;Gol de&nbsp;Letra&nbsp;Foundation, benefiting more than&nbsp;10,000&nbsp;youth&nbsp;living in vulnerable situations&nbsp;across&nbsp;Brazil.&nbsp;&nbsp;

“We are pleased to continue promoting the Caramel Day initiative through the sales of one of our most successful&nbsp;and beloved&nbsp;beverages. With proceeds&nbsp;supporting&nbsp;marginalized&nbsp;children and youth&nbsp;across Brazil,&nbsp;this special day&nbsp;garners great excitement from our customers and aptly&nbsp;reflects&nbsp;Starbucks mission to&nbsp;inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time,” said Sandra Collier, marketing and social responsibility director of&nbsp;SouthRock.&nbsp;

Uplifting communities both in and outside of our stores&nbsp;&nbsp;

As Starbucks celebrates&nbsp;15 years&nbsp;of operations&nbsp;in&nbsp;Brazil, the company has continued to invest in&nbsp;the communities it serves&nbsp;through partnerships with like-minded organizations&nbsp;such as Gol de&nbsp;Letra&nbsp;Foundation.&nbsp;Founded by four-time&nbsp;world&nbsp;soccer champions&nbsp;Raí&nbsp;and Leonardo,&nbsp;Gol de&nbsp;Letra&nbsp;Foundation&nbsp;offers activities to its beneficiaries focused on culture, education, professional training, leisure and sports in São Paulo and Rio de Janeiro.&nbsp;

“We are very happy and thankful to have Starbucks as a partner for another year,” said&nbsp;Raí, former professional soccer player. “Partnering with the brand to carry out this work is truly incredible. For Gol de&nbsp;Letra, Caramel Day is one of the most anticipated celebrations of the year, and through it, we can help many children and teenagers&nbsp;to achieve their dreams.”&nbsp;

Since 2019,&nbsp;Starbucks Brazil&nbsp;Caramel Day has been part of&nbsp;the company’s&nbsp;global Season of Cheer&nbsp;campaign, held annually over the course of six weeks in November and December.&nbsp;Each week&nbsp;of the campaign is&nbsp;thematically&nbsp;aligned with&nbsp;six actions: serve, give, learn, advocate, celebrate and uplift – to help&nbsp;Starbucks&nbsp;Brazil&nbsp;partners (employees)&nbsp;find&nbsp;meaningful ways to make spirits bright and uplift communities both in and outside of the stores.&nbsp;All over the world, Starbucks partners (employees) volunteer several hours in their communities&nbsp;during the Season of Cheer campaign, including supporting non-profit organizations, such as the Gol de&nbsp;Letra&nbsp;Foundation&nbsp;in Brazil.&nbsp;

The Caramel Day activation will be exclusively valid on purchases made on&nbsp;December 1,&nbsp;2021. Products will be available for purchase in stores nationwide or through&nbsp;the&nbsp;Rappi&nbsp;delivery app while stocks last.&nbsp;

Starbucks Brazil’s Caramel Day Continues for its 9th year in partnership with Gol de Letra Foundation - Historias-en

Starbucks Brazil’s Caramel Day Continues for its 9th year in partnership with Gol de Letra Foundation

Net&nbsp;revenue&nbsp;profits&nbsp;from&nbsp;Starbucks®&nbsp;Caramel Macchiato beverages&nbsp;sold&nbsp;in Brazil&nbsp;on December 1st&nbsp;will&nbsp;benefit&nbsp;Gol de&nbsp;Letra&nbsp;Foundation, a charity&nbsp;supporting children’s education.&nbsp; São Paulo, BRAZIL &#8211; SouthRock&nbsp;– Starbucks licensed retail operator in Brazil – today announced that&nbsp;Starbucks&nbsp;Brazil&nbsp;will host its&nbsp;Caramel Day&nbsp;initiative&nbsp;on December 1st&nbsp;in all stores across the country. On this specific day, net revenue profits from the sales of&nbsp;all&nbsp;Starbucks®&nbsp;Caramel Macchiato&nbsp;hot and cold coffee&nbsp;beverages&nbsp;as well as the&nbsp;Caramel Frappuccino®&nbsp;Blended […]

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