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At Starbucks we know that more than a drink, coffee is a symbol that represents tradition and can comfort the spirit, bringing people together and inspiring a better tomorrow.&nbsp;

For everything this ancient elixir gives us, we consistently join forces with all the people who participate in the coffee journey, from the bean to the cup. Together, we want to give back more than we take from the planet and help create a sustainable future for the communities in which we have a presence.&nbsp;

We know that every action counts and that is why we seek to take actions that bring us closer to the goal of halving our carbon, water, and waste footprint in all aspects of our business.&nbsp;

In Latin America, we carry out different initiatives in order to positively impact the environment. Here are some of the most recent.&nbsp;

Buy Half a Tree&nbsp;

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From April 5 to 7, in El Salvador, Guatemala and Costa Rica, people participated in the initiative "Buy Half a Tree" (Comprá la mitad de un árbol) as part of the volunteer of the month. However, this time not only our partners had the opportunity to participate, but we also invited our clients to be part of this local reforestation effort.&nbsp;

If you bought a reusable cup, you would have contributed half of the resources to plant a tree, while Starbucks donated the rest.&nbsp;

Find out how many trees were donated in real time and get more details about the “Buy Half a Tree” campaign <a href="https://hagamoselcambiojuntos.com" target="_blank" rel="noreferrer noopener">here</a>.&nbsp;

A Cup Can Make a Difference&nbsp;

Across the region, as part of Starbucks' commitment to become a resource positive company by 2030, we are promoting the use of reusable items in stores to create a positive footprint on the planet.&nbsp;

This Friday, April 22, depending on the country you are visiting us from, you can get a free traditional traditional or Earth Day-themed reusable cup made from 50% recycled materials when getting a beverage, the new blue “Sip Sustainably” cup, or enjoy a free coffee of the day when you order your beverage and bring or purchase your own reusable cup. Every store in the region has something special for this important day. Visit your preferred Starbucks store to do your bit while enjoying your favorite beverage. 

Reusable cups are back!&nbsp;

En mercados seleccionados de Latinoamérica, nuevamente podrás llevar un vaso reusable o personal para saborear tu bebida favIn selected markets in Latin America, you will once again be able to bring a reusable or personal cup to enjoy your favorite beverage. Visit your favorite store in Mexico, Chile, Colombia and participating markets with your own cup for a discount, an initiative that was paused during the pandemic.&nbsp;

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Best of all, you don't need to leave your home to be part of the actions taken on this important day. If you use Starbucks Delivers in Mexico and if you wish to, you can now receive ground coffee waste as a gift for your compost, your house plants or your garden by placing your order through DiDi Food, Rappi or Uber Eats.&nbsp;

Ciclobom: giving new life to Starbucks iconic paper cups&nbsp;

For its part, Starbucks Brazil, in collaboration with BO Packaging, Ibema and Green Mining, is launching the Ciclobom recycling campaign in various stores in the country.

Ciclobom is an initiative that seeks to create a complete sustainable cycle for Starbucks paper cups. The idea is to collect all discarded paper cups to later turn them into sleeves for new drinks.&nbsp;

The pilot stage of this project began in 2021 with 14 participating stores, but in 2022 the intention is to expand it to more than 60 stores to expand our reach.&nbsp;

Ciclobom reinforces the sustainability actions that Starbucks Brazil already carries out in the country, such as the use of For Here Ware (ceramic tableware offered for consumption in the store).&nbsp;

For a better future for the world&nbsp;

These actions all across the region are an example of Starbucks' commitment to reducing waste and developing innovative sustainability initiatives in support of our long-term goal of being resource positive.&nbsp;

We know that there’s still a lot to be done, but we firmly believe that every effort to create a better future, big or small, is important, so we will keep on working from our trenches and in partnership with others to continue evolving.&nbsp;

In the meantime, we look forward with a sense of urgency and the conviction that we must challenge ourselves, think big and do much more to care for the planet we all share.&nbsp;

Starbucks Sustainability Commitment Environment

Planeta

Planeta Archives - Historias-en

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Celebrate Earth Day with Starbucks. Find out how you can help to positively impact the environment while enjoying your favorite beverage.

This is How We Celebrate Earth Day in Latin America - Historias-en

https://historias.starbucks.com/en-es/stories/planeta/

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This is How We Celebrate Earth Day in Latin America

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Celebrate Earth Day with Starbucks. Find out how you can help to positively impact the environment while enjoying your favorite beverage. Click on the link in our bio to learn more about all the actions that Starbucks takes in Latin America to take care of our planet! #HistoriaStarbucks #DíadelaTierra #EarthDay

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Celebrate Earth Day with Starbucks

By Starbucks México / Historias Starbucks

For Herminio Ponce, a member of the Totonacapan Coffee Cooperative in Puebla, growing coffee is not only a means of livelihood, but a family tradition.

“In my town it is customary to receive land when we get married. That is what happened to me, five years ago. This property has fed many generations, so we have to take care of it in the best way”, Herminio explains.

Like Herminio, Máximo Ponce also grows coffee on the slopes of Puebla's Sierra Norte. Like him, all the coffee producers of the Totonacapan Cooperative in Puebla have been in charge for years of transforming the coffee fruit into a cup of the best quality through pulping, fermentation, manual washing and drying of the cherry. Now, after more than twenty years of processing his coffee in an artisanal way, Máximo will discover a new process.

Ecological Wet Mill

The quality of life of more than 9,600 coffee growers that are part of the Puebla Cooperative will improve with the delivery of a machine for the treatment of coffee beans called a collective ecological wet mill, which will increase productivity, quality and profitability, while reducing the environmental footprint generated by coffee cultivation and processing.

Starbucks Mexico, together with the Starbucks Farmer Support Center located in Chiapas, established an alliance with Fondo para la Paz I.A.P. to instal a collective ecological wet mill in the community of the municipality of Zongozotla, Puebla. Fondo para la Paz I.A.P. is a non-profit organization dedicated to promoting the development and well-being of the country's indigenous communities, increasing the capacities of people to generate their own livelihoods.

"Processing coffee is a manual job that takes around four hours to process a minimum of 4 tons of coffee cherry and uses 10 to 20 liters of water per kilo of coffee parchment," explained Alfredo Nuno, director of Starbucks Farmer Support Centers, where agronomists and quality experts work alongside farmers, sharing tools and information to help increase productivity and the quality of coffee on their farms, with the goal to improve their livelihoods.

“For coffee growers, having access to adequate training to use this ecological coffee wet mill will make coffee processing easier and faster while contributing to the reduction of water usage in green coffee processing,” added Nuno.

“This collective ecological wet mill transforms the coffee cherries that are collected from the plants into beans ready to be roasted. For the coffee growers, having this system means much less physical effort and significantly reduces the use of water,” Alfredo commented.

Towards a more sustainable future for coffee

Along with the delivery of the wet mill, the farmers will receive training from the Starbucks Farmer Support Center in Mexico to use this system: “Now we can take better care of the environment and continue to grow as a community,” expressed Olimpia Gaona, who three years ago inherited a piece of land with old coffee plantations that she has gradually replaced with rust-resistant plants thanks to the support <a href="https://historias.starbucks.com/es/stories/2020/mujeres-que-cultivan-cafe-en-puebla/">of the Cooperative and Starbucks</a>.

The donation of the ecological wet mill is part of Starbucks "Todos Sembramos Café" program, created in Mexico in 2014. Each year, the program donates rust-resistant coffee trees for each bag of coffee beans sold in the country's stores. Last 2021, it delivered 400 thousand coffee trees to the communities of Puebla, Chiapas and Oaxaca.

The success of this program has inspired a similar one in the United States under the name <a href="https://stories.starbucks.com/press/2017/starbucks-100million-coffee-trees/">"100 Million Trees Commitment."</a> So far, these programs have donated more than 20 million coffee trees to Mexican producers, including members of the Totonacapan Coffee Cooperative in Puebla.

Community with C for coffee

Founded with 60 members, the Totonacapan Coffee Cooperative in Puebla joined Starbucks C.A.F.E. Practices 2019, which is a program of continuous improvement that seeks to guarantee a more sustainable coffee. With this and other support and training initiatives, the Cooperative will continue to reap the benefits of its alliance with Starbucks.

“I have been in the coffee business for 40 years and I have seen how production has improved in my community with the arrival of the Cooperative. We have received technical advice, monitoring of our plots, relief funds and plant deliveries from Starbucks, which have helped us grow as producers,” said Reynaldo López, a member of the Cooperative for two years.

“I like the whole process, from the sowing to the fertilization and care, but what I enjoy most is savoring a cup and knowing that it was the product of my work and effort. I am glad to know that, somewhere in the world, someone is drinking our coffee and they recognize the quality that we have in Zongozotla”, concluded Reynaldo.

In the humid mountains of Mexico, coffee is the way of life for Herminio, Máximo, Olimpia and Reynaldo, who are proud to know that, thanks to their work, Starbucks can continue to bring coffee to its customers and different communities, as it has for the past 50 years, while continuing to build a more sustainable coffee future for all by focusing on the things it values most: coffee, people, and the planet.

Starbucks Mexico supports coffee-growing communities in Mexico by donating an ecological wet mill to the community of Zongozotla, Puebla.

Starbucks Mexico contributes to the coffee community of Zongozotla, Puebla - Historias-en

Starbucks Mexico contributes to the coffee community of Zongozotla, Puebla

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