Starbucks and Peanuts™ invite you to celebrate the simple joys of love, friendship, gratitude, and kindness. Through exclusive merchandise, a delicious new beverage, and meaningful community activations, this collaboration is all about spreading happiness—one sip, one smile, and one kind act at a time.

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Starting March 25, customers across Latin America and the Caribbean (LAC) can enjoy the limited-edition Peanuts x Starbucks collection, discover special perks through Starbucks Rewards, and sip on the all-new Joe Kind Snoopy Oatmilk Chocolate &amp; Caramel Frappuccino®, a treat designed to celebrate the power of kindness and connection.

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This extraordinary partnership with Peanuts™ introduces Joe Kind Snoopy, a heartwarming Snoopy persona available exclusively at Starbucks. Inspired by the belief that even the smallest acts of goodwill can create a lasting impact, Joe Kind Snoopy’s mission is simple: to encourage connection, inspire generosity, and remind us all that kindness is best when shared.

Joe Kind Snoopy embodies the essence of this campaign, appearing across custom-designed merchandise, digital activations, and social content—spreading joy and inviting everyone to take part in acts of kindness.

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A Frappuccino® to Share and Smile

Inspired by Joe Kind Snoopy’s warm and giving spirit, the Joe Kind Snoopy Oatmilk Chocolate &amp; Caramel Frappuccino® is a creamy, delightful blend of oatmilk, rich chocolate, and smooth caramel, bringing a mix of joy to every sip. Whether enjoyed with friends, family, or as a special treat for yourself, this beverage is a reminder that kindness can be as simple as sharing something sweet.

Take Joy Wherever You Go

This collaboration introduces custom-made, exclusive Peanuts™ illustrations, designed specifically for Starbucks. These unique designs blend the timeless charm of Peanuts characters with Starbucks signature style, bringing to life the emotions of love, gratitude, friendship, and joy.

The collection features mugs, tumblers, and lifestyle accessories, making it easy to carry happiness wherever you go.

Starbucks Rewards &amp; Digital Experiences

In markets where Starbucks Rewards is available, Starbucks Rewards members and digital customers will have access to exclusive offers and experiences designed to celebrate kindness and connection.

Check your Starbucks Rewards app and local social media pages for specific offers and promotions available.

Acts of Kindness in Our Stores &amp; Communities

As part of the Global Month of Good, selected Starbucks stores will host special pop-up activations to inspire kindness and bring communities together.

The Starbucks x Peanuts collaboration launches on March 25, available for a limited time in select Latin America and Caribbean markets. Be sure to visit your local Starbucks to experience the joy, share the kindness, and take part in the celebration.

Join us in celebrating kindness—one sip, one smile, and one act of gratitude at a time.

Peanuts and Starbucks global brand partnership

Starbucks x Peanuts Collaboration is All About Spreading Love Across LAC - Historias-en

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Starbucks x Peanuts Collaboration is All About Spreading Love Across LAC

Starbucks and Peanuts™ invite you to celebrate the simple joys of love, friendship, gratitude, and kindness. Through exclusive merchandise, a delicious new beverage, and meaningful community activations, this collaboration is all about spreading happiness—one sip, one smile, and one kind act at a time. Starting March 25, customers across Latin America and the Caribbean (LAC) […]

https://historias.starbucks.com/en-es/stories/2025/starbucks-x-peanuts-collaboration/

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Featuring the new Vanilla Lavender Latte, a fragrant blend of creamy sweetness and floral delight

STARBUCKS® LAVENDER FAMILY

Make your summer moments even sweeter with Starbucks® Lavender beverages, each offering a refreshing floral escape.

Enjoy the cooling indulgence of our Lavender White Mocha Frappuccino®, blending creamy white chocolate mocha with a touch of lavender, or dive into the Iced Matcha with Lavender Cold Foam, where vibrant matcha green tea meets a velvety lavender cold foam.

This summer we welcome the new Vanilla Lavender Latte to the family, which combines the floral charm of lavender with the creamy warmth of vanilla, a perfect way to savor the season.

STARBUCKS® COOKIES AND CREAM FAMILY

This summer, Starbucks brings back two timeless favorites, delivering moments of cool refreshment and pure joy with every sip!

Starbucks® Cookies and Cream Frappuccino® and Chocolate Cookies and Cream Frappuccino® are expertly crafted to satisfy your chocolate cravings. Featuring a rich Frappuccino® base, a blend of white chocolate mocha or mocha sauce, crunchy Frappuccino® chips, and topped with creamy vanilla or chocolate whipped cream and a sprinkle of chocolate cookie grind.

Embrace the warmth of summer with this refreshing duo, the perfect treat for sunny days and moments of relaxation!

STARBUCKS® MÉXICO PUEBLA

Starbucks® Mexico Puebla brings the rich heritage of Puebla’s coffee culture to your cup. This light roast coffee offers a smooth balance of medium acidity and body, with delightful notes of cinnamon and candied orange.

Experience the unique flavors of a land as rich in history as it is in flavor!

STARBUCKS® HACIENDA ALSACIA

Starbucks® Hacienda Alsacia invites you to experience the balanced flavor of Costa Rica with every cup.

This medium roast coffee offers a harmonious blend of acidity and body, with bright notes of citrus and smooth milk chocolate. A true taste of the Tico flavor, representing responsible and sustainable farming from our farm to your cup.

Turn up the heat with Starbucks® new summer drinkware collection! From bright tumblers to fun cups and mugs, each piece is designed to add a burst of color to your sunny days. Perfect for sipping your favorite beverages in style, our collection captures the spirit of summer and keeps you refreshed all season long.

INTERNATIONAL WOMEN’S DAY

Celebrate the strength and impact of women around the world with Starbucks® limited-edition International Women’s Day cup. Honor the women shaping the coffee industry and beyond with this special design, a tribute to their power and influence everywhere.

Joy is in bloom this summer with Starbucks® limited-edition mugs, cups, and tumblers, capturing the beauty of cherry blossoms in full swing!

Infused with cherry-inspired flow, delicate designs, and soft pink hues, this collection brings harmony and cheer to your summer sips. Fill your days with a touch of whimsy and the spirit of the season!

This summer, sip sustainably with Starbucks® eco-friendly drinkware collection crafted to keep you refreshed while honoring the planet.

Embrace the season with style and purpose. Each piece is a step toward a more sustainable future. Choose to reuse and make every sip count!

Celebrate the arrival of summer with Starbucks seasonal beverages, coffee, and merchandise - Historias-en

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Celebrate the arrival of summer with Starbucks seasonal beverages, coffee, and merchandise

Featuring the new Vanilla Lavender Latte, a fragrant blend of creamy sweetness and floral delight STARBUCKS® LAVENDER FAMILY Make your summer moments even sweeter with Starbucks® Lavender beverages, each offering a refreshing floral escape. Enjoy the cooling indulgence of our Lavender White Mocha Frappuccino®, blending creamy white chocolate mocha with a touch of lavender, or […]

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https://historias.starbucks.com/en-es/stories/2025/summer-2025/

Welcome the new Starbucks® Vanilla Lavender Latte where smooth vanilla meets the floral charm of lavender, perfect for spring!

Celebrate the arrival of spring with Starbucks® Lavender beverages, each crafted to bring a refreshing touch of floral sweetness to your day!

Indulge in the rich and refreshing Lavender White Mocha Frappuccino®, blending creamy white chocolate mocha with a delicate hint of lavender. Or enjoy the Iced Matcha with Lavender Cold Foam, where smooth matcha green tea meets a luscious lavender cold foam. And now, try our new Vanilla Lavender Latte, combining the floral elegance of lavender with the comforting warmth of vanilla.

This season, Starbucks celebrates the return of two beloved favorites, bringing you moments of pure joy and refreshment with every sip!

Starbucks® Cookies and Cream Frappuccino® and Chocolate Cookies and Cream Frappuccino® are perfectly crafted to satisfy your chocolate cravings. Featuring a rich Frappuccino® base, a blend of white chocolate mocha or mocha sauce, crunchy Frappuccino® chips, and topped with a creamy vanilla or chocolate whipped cream and a sprinkle of chocolate cookie grind.

Indulge in the sweetness of spring with this refreshing duo, perfect for enjoying the season’s energy!

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Brighten up your spring days with Starbucks® new drinkware collection!

Filled with color and energy, these mugs, cups, and tumblers are the perfect way to enjoy your favorite beverages while embracing the season’s optimism. Whether you’re sipping in the sun or on the go, our new collection brings a splash of spring to every moment.

Celebrate women around the world and honor those shaping the coffee industry with Starbucks® limited-edition International Women’s Day cup. Show your support with this special design, celebrating the strength and impact of women everywhere.

Embrace the magic of spring with Starbucks® limited-edition mugs, cups, and tumblers, inspired by the enchanting beauty of cherry blossoms in full bloom! Featuring fanciful carousel imagery, fluttering butterflies, and soft pink hues, this collection adds a whimsical touch to your spring days.

This spring, show your love for the planet with Starbucks® eco-friendly drinkware collection, designed to inspire a more sustainable season.

Celebrate nature with every sip and make a positive impact by choosing to reuse. A simple gesture that’s big on appreciation for the environment!

Embrace the energy of spring with Starbucks seasonal beverages, coffee, and merchandise - Historias-en

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Embrace the energy of spring with Starbucks seasonal beverages, coffee, and merchandise

Welcome the new Starbucks® Vanilla Lavender Latte where smooth vanilla meets the floral charm of lavender, perfect for spring! STARBUCKS® LAVENDER FAMILY Celebrate the arrival of spring with Starbucks® Lavender beverages, each crafted to bring a refreshing touch of floral sweetness to your day! Indulge in the rich and refreshing Lavender White Mocha Frappuccino®, blending […]

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https://historias.starbucks.com/en-es/stories/2025/spring-2025/

Aguascalientes, February 10, 2025 —As part of its continued growth in the market, Starbucks —operated in Mexico by licensed partner Alsea—– is excited to announce the opening of three new stores in the city of Aguascalientes, reaffirming its commitment to the local community, job creation, and the region’s economic development. Strategically located, these new stores aim to elevate the Starbucks Experience, offering convenient, on-the-go options alongside the high-quality coffee and welcoming atmosphere customers know and love.

Recently, two new Drive-Thru stores were inaugurated at Garza Sada (Av. Eugenio Garza Sada No. 100) and Outlet San Marcos (Blvd. Zacatecas Norte 6506), allowing customers to pick up their orders without leaving their vehicles. Additionally, a third store, in Starbucks classic café format, has opened at Altaria II (Blvd. A Zacatecas No. 849), providing a cozy environment for customers to relax, connect and enjoy their favorite beverages.

With these new openings, Starbucks expands its presence in Aguascalientes to a total of 12 stores, reinforcing its role as a key gathering spot for coffee lovers. Each of these locations is designed to serve as a "Third Place", providing a space for connection and enjoyment outside of home and work. &nbsp;

Furthermore, as part of its commitment to supporting the communities it serves, more than 90% of the furniture used in these new stores has been manufactured in Mexico. This effort not only contributes to the growth of the national economy but also reflects Starbucks mission to promote local talent and resources.

With these three new openings, Starbucks now has a total of 188 partners (employees) in Aguascalientes, who play a key role in delivering the unique service and experience that define the brand.

“The opening of these new stores not only provides an opportunity to bring Starbucks coffee and unique experiences to more people, but it also generates jobs and promotes local economic development. With each new store, Starbucks reinforces its purpose of being more than just a coffee shop—a place where human connections and coffee come together to create unforgettable moments,” added Francisco Tosso.

An 18-Year Legacy in Aguascalientes

Since opening its first store in 2007, Starbucks has maintained steady growth in Aguascalientes. In 2024, the brand inaugurated the Santa Mónica store, notable for its mural titled Oasis, created by Michoacán-based muralist Queztal. This artwork represents a magical universe inhabited by a nymph who protects coffee, blending art with the coffee culture that defines Starbucks.

Additionally, Starbucks presence in Aguascalientes includes various store formats tailored to different community needs. The neighborhood store format includes the Colosio location, offering a warm and welcoming atmosphere. Santa Mónica also features a Drive-Thru experience. In shopping centers, the Altaria store serves customers, while smaller plazas host locations in Plaza Las Palmas, Terracota, and Plaza San Rafael. Lastly, avenue stores such as Asunción, City Express, and Carretera Aguascalientes-Zacatecas provide convenient access for commuters.

Starbucks has also carried out various volunteer activities in Aguascalientes involving both partners and customers. These initiatives include cleaning public spaces, planting trees to contribute to environmental sustainability, and cleaning dog shelters to improve animal welfare. Additionally, community engagement activities with children have been organized, fostering social interaction and community development. These efforts reflect Starbucks commitment to making a positive impact on the local community.

One of three new stores in Aguascalientes

Starbucks Expands in Aguascalientes with Three New Store Openings - Historias-en

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Starbucks Expands in Aguascalientes with Three New Store Openings

Aguascalientes, February 10, 2025 —As part of its continued growth in the market, Starbucks —operated in Mexico by licensed partner Alsea—– is excited to announce the opening of three new stores in the city of Aguascalientes, reaffirming its commitment to the local community, job creation, and the region’s economic development. Strategically located, these new stores […]

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https://historias.starbucks.com/en-es/stories/2025/starbucks-expands-in-aguascalientes/

San José, Costa Rica&nbsp;- Starbucks – operated by Premium Restaurants of America in Costa Rica – today announced the introduction of Starbucks® Rewards, available starting February 3rd, 2025. This innovative loyalty program will enable Costa Rican customers to earn Stars for every eligible purchase at any Starbucks location within the market. These Stars can be redeemed for free beverages. This initiative builds on the brand’s commitment to elevate the digital customer experience, both &nbsp;in the market and across the region.

Additionally, users will have the option to place mobile orders in advance and customize their drinks through the Starbucks® Costa Rica app, available in the iOS and Android app stores. This international feature is already available in various markets and now allows users in Costa Rica to enjoy the same seamless and personalized experience as Starbucks customers worldwide.

"The launch of Starbucks Rewards is a milestone in our market, as it will allow us to connect even more with our customers by personalizing their experience in an accessible and quick way, leveraging digital innovation to enhance convenience and engagement," said María José Gutiérrez, Chief of Marketing for Starbucks Costa Rica.

Exclusive Benefits and Enhanced Connectivity

All Starbucks® Rewards members will earn Stars from the day they join the loyalty program, bringing immediate value to Costa Rican customers. Members can earn one (1) Star for every 550 colones spent in-store and redeem them for benefits such as their favorite drink. Customers will also enjoy personalized benefits such as special promotions, priority access to new products, and exclusive events.

Starbucks® Rewards offers two tiers: The Green level will have benefits such as a free beverage for every 150 Stars accumulated, a complimentary birthday drink and a free Americano coffee with the purchase of whole bean coffee, among others. By accumulating 200 Stars, users are upgraded to the Gold level, and will receive Green level benefits along with additional perks such as the second bean option for free, complimentary refills of Starbucks® coffee of the day, and if customers pay with their pre-paid Starbucks Card, they will get double stars for each transaction.

To join Starbucks® Rewards customers simply need to download the Starbucks® Costa Rica app, available on the App Store and Google Play. Through the app, they can register and start earning Stars from their first purchase, in the app or in-store.

Starbucks partner holding a smart phone pointing to Starbucks Rewards now available in Costa Rica

Starbucks launches Starbucks® Rewards, its loyalty program, in Costa Rica - Historias-en

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Starbucks launches Starbucks® Rewards, its loyalty program, in Costa Rica

San José, Costa Rica&nbsp;&#8211; Starbucks – operated by Premium Restaurants of America in Costa Rica – today announced the introduction of Starbucks® Rewards, available starting February 3rd, 2025. This innovative loyalty program will enable Costa Rican customers to earn Stars for every eligible purchase at any Starbucks location within the market. These Stars can be […]

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https://historias.starbucks.com/en-es/stories/2025/starbucks-rewards-in-costa-rica/

This Valentine’s Day, Starbucks invites customers to celebrate love with a bold twist. Customers can enjoy the new Rockmance Frappuccino®, an edgy yet heartfelt creation that blends unforgettable flavors and an artistic spirit. The beverage will be available beginning Friday, February 7 at select Starbucks stores across the Latin America and Caribbean, for a limited time.

Brewed with love and a partner’s creative touch

Created by Omar Alberto, a Starbucks partner from Mexico, the Starbucks Rockmance® is crafted for those who celebrate love with passion, with a fusion of flavors. The beverage combines the creamy texture of milk with the sweetness of chocolate, the tartness of strawberries and the spiciness of cinnamon, offering a vibrant and indulgent experience that mirrors the intensity of love itself.

“I've managed to capture my passion for art and music through this beverage and I'm very excited to share it with the world,” shared Omar. "I define it as a 'rock 'n' roll love´. I wanted to move away from the traditional approach to Valentine's Day; I aimed to convey love from a different perspective. My creation combines chocolate with a spicy and intense touch, reflecting how opposites can complement each other."

"My creative process involved experimenting with different concepts and flavors, receiving feedback from my fellow Starbucks partners and my sister. I adjusted details like the presentation of the cinnamon powder until I arrived at a satisfying final version."

For style and sustainability lovers

To match the vibrant energy of the Rockmance Frappuccino®, Starbucks will also launch a red reusable cup with graffiti and rock-inspired designs. Perfect for couples, friends, or anyone who loves to express their individuality, this cup celebrates sustainable choices while adding a touch of rockstar flair to your coffee moments.

This Valentine’s Day, Starbucks stores across the region will offer special promotions to enhance the experience, making it the perfect time to share coffee and love with those who matter most.

Starting tomorrow, February 7, the Rockmance Frappuccino® and the exclusive line of Valentine’s Day merchandise will be available in select LAC markets. Stay tuned for updates in your market.

Celebrate Valentine’s Day with New Starbucks Rockmance Frappuccino® - Historias-en

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Celebrate Valentine’s Day with New Starbucks Rockmance Frappuccino®

This Valentine’s Day, Starbucks invites customers to celebrate love with a bold twist. Customers can enjoy the new Rockmance Frappuccino®, an edgy yet heartfelt creation that blends unforgettable flavors and an artistic spirit. The beverage will be available beginning Friday, February 7 at select Starbucks stores across the Latin America and Caribbean, for a limited […]

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https://historias.starbucks.com/en-es/stories/2025/valentines-day-2025/

In the third year of the&nbsp;<a href="https://stories.starbucks.com/emea/stories/2022/supporting-youth-empowerment-hunger-relief-and-refugees-in-emea/">Global Community Impact Grants</a>&nbsp;program, The Starbucks Foundation awarded grants to 85 nonprofits, all of which were nominated by Starbucks international licensees and will reach communities in more than 46 markets. Between grants and co-investment from international licensees, over $3.2 million has been awarded in 2024 to date for causes aligned to The Starbucks Foundation’s community impact goals, including youth workforce development, hunger relief and economic opportunity, while also promoting access to human and social services, water and sanitation and greater inclusion and diversity.

In Latin America and Caribbean (LAC), The Foundation awarded 32 grants across 17 markets for causes ranging from social services to youth workforce development to hunger relief to inclusion &amp; diversity. Grants were awarded in Argentina, Aruba, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guyana, Jamaica, Mexico, Panama, Paraguay, Peru, Puerto Rico, and Uruguay.

<a href="https://stories.starbucks.com/global-community-impact-grants/">Learn more</a>&nbsp;about the program and organizations we are supporting in LAC and across the globe.

Supporting Workforce Development, Hunger Relief, and Inclusion &amp; Diversity in Latin America and the Caribbean - Historias-en

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Supporting Workforce Development, Hunger Relief, and Inclusion &amp; Diversity in Latin America and the Caribbean

The Starbucks Foundation has more than a 25-year history of investing in communities across the U.S. and globally. In March 2022, The Starbucks Foundation&nbsp;announced&nbsp;a $30 million investment by 2030 in its Global Community Impact Grants portfolio designed to drive locally relevant impact in the communities where Starbucks operates around the world. In the third year […]

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Supporting Workforce Development, Hunger Relief, and Inclusion & Diversity in Latin America and the Caribbean

At a global gathering of Starbucks partners in Seattle and around the world, Starbucks global chief executive officer Laxman Narasimhan announced five initiatives at the first-ever Starbucks Promises Day that underscore the company’s promises to its partners, farmers, customers, communities, shareholders and the environment:

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On the one-year anniversary of its <a href="https://stories.starbucks.com/stories/2023/a-new-mission-for-starbucks/">new mission and promises</a>, Starbucks gathered partners (employees) from across the company for its first-ever Starbucks Promises Day. The event, hosted in-person at the Starbucks Support Center in Seattle and virtually around the world, will be an annual gathering dedicated to Starbucks partners and all those the Starbucks brand influences and uplifts.

Starbucks global chief executive officer Laxman Narasimhan said, “A year ago, we gathered together as partners in this very room to re-found the company and define a shared path forward. And since committing ourselves to these promises a year ago, you have each helped us realize what we can achieve when we’re at our best.”

Narasimhan was joined by partners from across the company to highlight each of the Starbucks promises and show how coffee is woven through these interconnected commitments, guiding Starbucks work at every level of the company.

Partner Promise: Bridge to a Better Future

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For the first time in its history, Starbucks announced its Global Barista Championships to connect Starbucks green apron partners around the world in celebration of their coffee passion and expertise. Barista Champions from Europe, the Middle East, and Africa, Asia Pacific, North America and Latin America and the Caribbean will be invited to compete in the inaugural event at Hacienda Alsacia in Costa Rica next year.

“The energy, passion, love, dedication and commitment of the partners who compete in Barista Championships is hard to even begin to express,” said Michelle Burns, executive vice president of Global Coffee and Sustainability for Starbucks. “They are not only about the craft of making the beverages, but also about storytelling and connection. Those who compete are truly the best of the best.”

New coffee experience pop-ups will be coming to cities in the U.S. and around the world next year to showcase the possibility of coffee. Customers will be able to enjoy exclusive and unexpected collaborations and experimental coffees from unique origins made with innovative techniques, building on the success of inventive coffees such as Whiskey Barrel Aged Sulawesi.

“When we talk about meeting customers where they are, we really mean it,” Narasimhan said. “Starbucks continues to redefine coffee for the next generation of customers.”

The company also shared plans to explore a new line of limited-release, special-edition coffees and breakthrough collaborations, rooted in passion and curiosity for coffee, culture and sustainability. Its first offering will be Starbucks Milano Duetto, a new whole bean coffee offered in two different roasts.

“Starbucks Milano Duetto represents the duality of day and night, and the distinct tastes of light and dark roasts – Duetto will be one coffee blend, roasted in two distinct ways,” Narasimhan said.

Farmer Promise: Ensure the Future of Coffee for All

To ensure a sustainable future of coffee for farmers and farming communities, Starbucks announced that it will expand its network of coffee innovation farms with four new farms across Africa, Asia and Latin America in the coming years to continue global agronomy innovation. The new farms will enable direct research on varietals and build on the company's existing network of model farms, helping us further our work with farmers to mitigate the impact of climate change on the coffee supply.

“This network of four new farms will enable direct research on varietals and farming practices in different critical coffee-growing geographies around the globe – helping us work with farmers to mitigate the impact of climate change on the coffee supply,” Narasimhan said.

The company will also break ground on its <a href="https://stories.starbucks.com/press/2023/starbucks-to-open-sustainability-learning-and-innovation-lab-in-costa-rica/">new sustainability learning and innovation lab at Hacienda Alsacia</a>. The lab will serve as a hub for hands-on learning opportunities for Starbucks partners, Arizona State University students, researchers and industry leaders to innovate and scale sustainable solutions for coffee climate adaptation and agricultural economics. The farm will welcome the first cohort of Arizona State University students this December from the College of Global Futures, including Starbucks College Achievement Plan students, to visit and learn about all the ways Starbucks is innovating in agronomy and coffee growing at Hacienda Alsacia.

Community Promise: Contributing Positively

In support of the company’s community promise, Starbucks announced that moving forward, the company will uplift communities through a giveback from purchases of select whole bean coffees each year. Beginning next week, Starbucks will donate 100% of this year’s sales of Starbucks Odyssey Blend whole bean coffee in North America to support World Central Kitchen’s global humanitarian efforts.1 They are the perfect partner for this program’s inaugural year, just as Odyssey Blend is the perfect coffee, originally created to symbolize the future of Starbucks and its focus on people, planet, and craft through the lens of coffee.

World Central Kitchen has been a primary disaster relief partner of The Starbucks Foundation since 2019, and has spearheaded disaster relief efforts delivering food aid to impacted communities around world, from Morocco and Türkiye (Turkey) to Japan and Hawaii. In addition to the whole bean coffee giveback in North America, as part of its year-round Giving Match program, Starbucks will match North American partner donations to World Central Kitchen through the Starbucks Community Champion Portal. Building on their joint $3 million donation with the Starbucks Foundation, Alshaya Group and Starbucks Europe, Middle East and Africa (EMEA) have also launched a partner donation matching initiative aimed at raising additional funds for food aid in Gaza through World Central Kitchen.

“Efforts like these demonstrate how we can use our scale for global good and highlight how we’re working to bring our promises to life,” Narasimhan said. “It shows that our promises aren’t just words – they are actions.”

1Starbucks will donate 100 percent of the sale price to World Central Kitchen for each unit of Starbucks Odyssey Blend that is sold from participating Starbucks® stores from April 29-June 24, 2024. In Canada, Starbucks will donate 100 percent of the sale price to Myriad Canada for its World Central Kitchen Global Humanitarian Aid Fund.

Environmental Promise: Give More Than We Take

To support its environmental promise, Starbucks is helping reduce waste in stores from single-use cups. Starting in May, all North America support partners and partners at North American company-operated stores will receive a reusable Green Apron Cup to use for their shift beverage. By using for-here ware or a personal cup, partners will further support the company’s goal to reduce waste sent to landfill by 50 percent by 2030.

“Starbucks heard us when we shared that we want more ways to be sustainable at work,” said Florida store manager Kyungae Won. “That’s why this cup is all about making reuse fun and easy.”

Shareholder Promise: Generate Long-term Returns

Narasimhan closed the event by underscoring how each of the promises is interrelated, ensuring mutual success for all.

“As we reflect on what our partners and others have shared today, it shows the countless ways we’re acting on our promises to: bridge to a better future, uplift the everyday, ensure the future of coffee for all, contribute positively and give more than we take,” Narasimhan said. “And when we do these things, we make possible our sixth and final promise: to generate sustainable, long-term returns for our shareholders.”

5 things to know about first-ever Starbucks Promises Day - Historias-en

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5 things to know about first-ever Starbucks Promises Day

On the one-year anniversary of Starbucks new mission and promises, the company gathered partners from across the company to celebrate its first-ever Starbucks Promises Day.

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The holidays have arrived at Starbucks, with <a href="https://stories.starbucks.com/stories/2023/a-sneak-peek-of-starbucks-holiday-cups/" target="_blank" rel="noreferrer noopener">colorful holiday cups</a> and the return of Starbucks beloved seasonal beverages. This year, there are new flavors to explore, from the new Iced Gingerbread Oatmilk Chai in the United States and Canada, to the Strawberry Merry Cream Frappuccino blended cream in Japan.&nbsp;&nbsp;

Here is a look at some of the most magical beverages you can find on Starbucks holiday menus this year, available at participating stores while supplies last.&nbsp;

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Starbucks China’s new Apple Joy Latte combines the sweet flavor of apple pie (a dessert often served in China during the holidays) with a classic latte. The latte features the rich fruity aroma of apple and the sweetness of caramel, combined with espresso and steamed milk topped with diced apple. &nbsp;

Inspired by Dutch stroopwafel cookies, Caramel Waffle Latte combines signature Starbucks Espresso® Roast and steamed milk with waffle sauce, topped with caramel whipped cream and spiced caramel waffle crunch topping. 

In Paris, there’s a traditional dessert called the Mont Blanc, made with sweetened chestnut puree topped with a graceful mountain of whipped cream. The new Starbucks Chestnut Mont Blanc Oatmilk Latte is a modern plant-based reimagining of a classic confection. The drink is made with an exquisite blend of signature espresso, oatmilk, and toasty chestnut syrup, topped with a cloud of chestnut whipped Cream, sweet chestnut drizzle, and a delightful chestnut-shaped chocolate. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

Chestnut Praline Latte, now on the holiday menu for its tenth year, begins with espresso and velvety steamed milk, followed by flavors of caramelized chestnuts and spices – all topped with a finale of whipped cream and specially spiced praline crumbs. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

Hazelnut Caramel Latte is a toasty holiday treat made with espresso, steamed milk, and hazelnut syrup and topped with whipped cream, caramel sauce, and a dash of cinnamon. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

Europe’s new Hazelnut Crunch Hot Chocolate is expertly handcrafted with cocoa powder, steamed creamy milk and finished with a chocolate whip and crunchy chocolate and hazelnut topping.&nbsp;

A spicy blend from start to end, Holiday Cinnamon Latte combines espresso, steamed milk and everyone's favorite flavor: cinnamon dolce. Topped with whipped cream and a dash of nutmeg for a special touch. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

Starbucks' newest non-dairy holiday drink is a <a href="https://stories.starbucks.com/stories/2023/new-starbucks-iced-gingerbread-oatmilk-chai-is-a-festive-twist-on-a-favorite-flavor/" target="_blank" rel="noreferrer noopener">festive twist on a favorite holiday flavor</a>. Iced Gingerbread Oatmilk Chai features warm gingerbread notes, a cozy blend of chai spices and creamy oatmilk for a feel-good moment. Also available as hot handcrafted beverage.&nbsp;

Back for its third holiday season is the Iced Sugar Cookie Almondmilk Latte, featuring sugar cookie flavored syrup, combined with Starbucks Blonde Espresso, ice, and almondmilk in the United States and oat beverage in Canada. And just like a holiday cookie, it’s topped with red and green sprinkles. Available hot, iced and as a Frappuccino® blended beverage.&nbsp;

Reminiscent of freshly baked gingerbread and olive oil cake, the Starbucks Oleato holiday beverage combines Starbucks® Blonde Espresso Roast infused with Partanna® extra virgin olive oil, with steamed oatmilk and notes of warm gingerbread. Finished with a subtle dusting of bright ginger and citrus.&nbsp;

A beloved part of the Starbucks holiday menu <a href="https://stories.starbucks.com/stories/2022/starbucks-peppermint-mocha-a-love-story/" target="_blank" rel="noreferrer noopener">for more than 20 years,</a> Peppermint Mocha is made with Starbucks signature espresso, steamed milk, sweet mocha sauce and peppermint-flavored syrup with a crown of whipped cream. For the finishing touch – a sprinkle of dark chocolate curls in the Americas and a topping of candy cane pieces and swirls of mocha drizzle in Europe and Asia. Available hot, iced, or as a Frappuccino® blended beverage.&nbsp;

A festive twist on the popular confection, Starbucks Red Velvet Latte celebrates the festive season with a colorful flair. A creamy red velvet syrup is mixed with espresso and freshly steamed milk and capped with whipped cream and a generous serving of red velvet topping. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

Japan’s Strawberry Merry Cream Blended Cream Frappuccino® is made with sweet and sour strawberry pulp frozen and topped with merry cream made from mascarpone. While the hot Strawberry Merry Cream Tea Latte features the flowery flavors of strawberry and Earl Grey tea.&nbsp;

Toffee Nut Latte is a heartwarming trip down memory lane, with delicious buttery notes made with nut and toffee syrup combined with espresso and steamed milk, topped with whipped cream and showered with toffee nut sprinkles. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

The Toffee Nut Crunch Latte adds a crackling twist to the original Toffee Nut Latte with buttery toffee nut flavors paired with hints of toasted nuts in Starbucks signature espresso and a sprinkle of crunchy toffee nut topping. Available hot, iced, and blended. You can also enjoy the Toffee Nut Crunch Nitro Cold Brew ice-cold and straight from the tap with a rich infusion of vanilla, topped by a thick layer of toffee nut cold foam and toffee nut topping.&nbsp;

From the new Iced Gingerbread Oatmilk Chai in the United States and Canada, to the Strawberry Merry Cream Frappuccino blended cream in Japan.

Experience the magic of Starbucks holiday drinks around the world

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Picture this: the lush coffee fields of <a href="https://www.starbuckscoffeefarm.com/en/">Hacienda Alsacia</a> in Costa Rica, where the rich aroma of coffee hangs in the air and the beans are at their prime. It is here that the 2023 Starbucks LAC Barista Championship will soon unfold, celebrating the art and science of crafting the perfect cup of handcrafted coffee. For its 8th year, the competitive and celebratory event will bring together passionate green apron partners (employees) from Latin America and the Caribbean (LAC), each bringing with them a deep-seated love for all things coffee.

Over three energy-filled and aromatic days, <a href="https://historias.starbucks.com/en-es/stories/2023/brewing-excellence-meet-the-green-apron-partners-participating-in-the-2023-starbucks-lac-barista-championship/">21 National Barista Champions from LAC</a> markets will battle it out to seize the prestigious championship title. In the end, only one competitor will emerge victorious and be officially crowned as the LAC Barista Champion. As a preview of what’s to come, we chatted with several of our LAC market champions who will be competing for the regional title to get the lowdown on their secret tips and tricks for brewing that exceptional cup of coffee. So, grab your favorite mug or tumbler and get ready to discover the inside scoop on how to elevate your coffee game!

Coffee Basics and Storage

Let's kick off with the essentials. Iván from Argentina shared a nifty tip to improve coffee quality: forget about the fridge for your coffee—it's a no-go. Keep it simple and store your beans in their original packaging in a cool, dry spot to keep them fresh and flavorful between cups. Meanwhile, Carlos from Bolivia recommended that coffee makers always preheat the paper filter and cup, especially when using V60 or Pour Over brewing methods. Sebastián from Perú noted that he always focuses on the four cardinal rules of coffee-making: grind, freshness, water, and proportions. Get these right, and your coffee set up will always be several notches above the ordinary.

Carlos from Bolivia preheats his paper filter and cup before brewing.

Creative Coffee Adventures

Once you've got the basics down, it's time to take a flavorful leap. From the sunny shores of Aruba, Mistika serves a sweet twist for coffee lovers - Coffee Popsicles, noting that they're easy and oh-so-delightful, especially on warm days. Just blend cream, iced coffee and your choice of syrup or sugar for a cool treat on those warm afternoons.

Meanwhile, over in Puerto Rico, Rubi levels up the flavors in each cup she serves by adding a dash of spice to each cup. Her secret? Mix cinnamon with your ground coffee before brewing, and a hint of vanilla to create a whole new level of sweet and spicy flavors.

Mistika from Aruba enjoys a sweet twist in her coffee.

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Experience the magic of Starbucks holiday drinks around the world

Experience the magic of Starbucks holiday drinks around the world

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