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In the third year of the&nbsp;<a href="https://stories.starbucks.com/emea/stories/2022/supporting-youth-empowerment-hunger-relief-and-refugees-in-emea/">Global Community Impact Grants</a>&nbsp;program, The Starbucks Foundation awarded grants to 85 nonprofits, all of which were nominated by Starbucks international licensees and will reach communities in more than 46 markets. Between grants and co-investment from international licensees, over $3.2 million has been awarded in 2024 to date for causes aligned to The Starbucks Foundation’s community impact goals, including youth workforce development, hunger relief and economic opportunity, while also promoting access to human and social services, water and sanitation and greater inclusion and diversity.

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In Latin America and Caribbean (LAC), The Foundation awarded 32 grants across 17 markets for causes ranging from social services to youth workforce development to hunger relief to inclusion &amp; diversity. Grants were awarded in Argentina, Aruba, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guyana, Jamaica, Mexico, Panama, Paraguay, Peru, Puerto Rico, and Uruguay.

<a href="https://stories.starbucks.com/global-community-impact-grants/">Learn more</a>&nbsp;about the program and organizations we are supporting in LAC and across the globe.

Supporting Workforce Development, Hunger Relief, and Inclusion &amp; Diversity in Latin America and the Caribbean - Historias-en

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Supporting Workforce Development, Hunger Relief, and Inclusion &amp; Diversity in Latin America and the Caribbean

Supporting Workforce Development, Hunger Relief, and Inclusion & Diversity in Latin America and the Caribbean - Historias-en

The Starbucks Foundation has more than a 25-year history of investing in communities across the U.S. and globally. In March 2022, The Starbucks Foundation&nbsp;announced&nbsp;a $30 million investment by 2030 in its Global Community Impact Grants portfolio designed to drive locally relevant impact in the communities where Starbucks operates around the world. In the third year […]

https://historias.starbucks.com/en-es/stories/2024/global-community-impact-grants-lac/

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Supporting Workforce Development, Hunger Relief, and Inclusion & Diversity in Latin America and the Caribbean

At a global gathering of Starbucks partners in Seattle and around the world, Starbucks global chief executive officer Laxman Narasimhan announced five initiatives at the first-ever Starbucks Promises Day that underscore the company’s promises to its partners, farmers, customers, communities, shareholders and the environment:

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On the one-year anniversary of its <a href="https://stories.starbucks.com/stories/2023/a-new-mission-for-starbucks/">new mission and promises</a>, Starbucks gathered partners (employees) from across the company for its first-ever Starbucks Promises Day. The event, hosted in-person at the Starbucks Support Center in Seattle and virtually around the world, will be an annual gathering dedicated to Starbucks partners and all those the Starbucks brand influences and uplifts.

Starbucks global chief executive officer Laxman Narasimhan said, “A year ago, we gathered together as partners in this very room to re-found the company and define a shared path forward. And since committing ourselves to these promises a year ago, you have each helped us realize what we can achieve when we’re at our best.”

Narasimhan was joined by partners from across the company to highlight each of the Starbucks promises and show how coffee is woven through these interconnected commitments, guiding Starbucks work at every level of the company.

Partner Promise: Bridge to a Better Future

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For the first time in its history, Starbucks announced its Global Barista Championships to connect Starbucks green apron partners around the world in celebration of their coffee passion and expertise. Barista Champions from Europe, the Middle East, and Africa, Asia Pacific, North America and Latin America and the Caribbean will be invited to compete in the inaugural event at Hacienda Alsacia in Costa Rica next year.

“The energy, passion, love, dedication and commitment of the partners who compete in Barista Championships is hard to even begin to express,” said Michelle Burns, executive vice president of Global Coffee and Sustainability for Starbucks. “They are not only about the craft of making the beverages, but also about storytelling and connection. Those who compete are truly the best of the best.”

New coffee experience pop-ups will be coming to cities in the U.S. and around the world next year to showcase the possibility of coffee. Customers will be able to enjoy exclusive and unexpected collaborations and experimental coffees from unique origins made with innovative techniques, building on the success of inventive coffees such as Whiskey Barrel Aged Sulawesi.

“When we talk about meeting customers where they are, we really mean it,” Narasimhan said. “Starbucks continues to redefine coffee for the next generation of customers.”

The company also shared plans to explore a new line of limited-release, special-edition coffees and breakthrough collaborations, rooted in passion and curiosity for coffee, culture and sustainability. Its first offering will be Starbucks Milano Duetto, a new whole bean coffee offered in two different roasts.

“Starbucks Milano Duetto represents the duality of day and night, and the distinct tastes of light and dark roasts – Duetto will be one coffee blend, roasted in two distinct ways,” Narasimhan said.

Farmer Promise: Ensure the Future of Coffee for All

To ensure a sustainable future of coffee for farmers and farming communities, Starbucks announced that it will expand its network of coffee innovation farms with four new farms across Africa, Asia and Latin America in the coming years to continue global agronomy innovation. The new farms will enable direct research on varietals and build on the company's existing network of model farms, helping us further our work with farmers to mitigate the impact of climate change on the coffee supply.

“This network of four new farms will enable direct research on varietals and farming practices in different critical coffee-growing geographies around the globe – helping us work with farmers to mitigate the impact of climate change on the coffee supply,” Narasimhan said.

The company will also break ground on its <a href="https://stories.starbucks.com/press/2023/starbucks-to-open-sustainability-learning-and-innovation-lab-in-costa-rica/">new sustainability learning and innovation lab at Hacienda Alsacia</a>. The lab will serve as a hub for hands-on learning opportunities for Starbucks partners, Arizona State University students, researchers and industry leaders to innovate and scale sustainable solutions for coffee climate adaptation and agricultural economics. The farm will welcome the first cohort of Arizona State University students this December from the College of Global Futures, including Starbucks College Achievement Plan students, to visit and learn about all the ways Starbucks is innovating in agronomy and coffee growing at Hacienda Alsacia.

Community Promise: Contributing Positively

In support of the company’s community promise, Starbucks announced that moving forward, the company will uplift communities through a giveback from purchases of select whole bean coffees each year. Beginning next week, Starbucks will donate 100% of this year’s sales of Starbucks Odyssey Blend whole bean coffee in North America to support World Central Kitchen’s global humanitarian efforts.1 They are the perfect partner for this program’s inaugural year, just as Odyssey Blend is the perfect coffee, originally created to symbolize the future of Starbucks and its focus on people, planet, and craft through the lens of coffee.

World Central Kitchen has been a primary disaster relief partner of The Starbucks Foundation since 2019, and has spearheaded disaster relief efforts delivering food aid to impacted communities around world, from Morocco and Türkiye (Turkey) to Japan and Hawaii. In addition to the whole bean coffee giveback in North America, as part of its year-round Giving Match program, Starbucks will match North American partner donations to World Central Kitchen through the Starbucks Community Champion Portal. Building on their joint $3 million donation with the Starbucks Foundation, Alshaya Group and Starbucks Europe, Middle East and Africa (EMEA) have also launched a partner donation matching initiative aimed at raising additional funds for food aid in Gaza through World Central Kitchen.

“Efforts like these demonstrate how we can use our scale for global good and highlight how we’re working to bring our promises to life,” Narasimhan said. “It shows that our promises aren’t just words – they are actions.”

1Starbucks will donate 100 percent of the sale price to World Central Kitchen for each unit of Starbucks Odyssey Blend that is sold from participating Starbucks® stores from April 29-June 24, 2024. In Canada, Starbucks will donate 100 percent of the sale price to Myriad Canada for its World Central Kitchen Global Humanitarian Aid Fund.

Environmental Promise: Give More Than We Take

To support its environmental promise, Starbucks is helping reduce waste in stores from single-use cups. Starting in May, all North America support partners and partners at North American company-operated stores will receive a reusable Green Apron Cup to use for their shift beverage. By using for-here ware or a personal cup, partners will further support the company’s goal to reduce waste sent to landfill by 50 percent by 2030.

“Starbucks heard us when we shared that we want more ways to be sustainable at work,” said Florida store manager Kyungae Won. “That’s why this cup is all about making reuse fun and easy.”

Shareholder Promise: Generate Long-term Returns

Narasimhan closed the event by underscoring how each of the promises is interrelated, ensuring mutual success for all.

“As we reflect on what our partners and others have shared today, it shows the countless ways we’re acting on our promises to: bridge to a better future, uplift the everyday, ensure the future of coffee for all, contribute positively and give more than we take,” Narasimhan said. “And when we do these things, we make possible our sixth and final promise: to generate sustainable, long-term returns for our shareholders.”

5 things to know about first-ever Starbucks Promises Day - Historias-en

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5 things to know about first-ever Starbucks Promises Day

On the one-year anniversary of Starbucks new mission and promises, the company gathered partners from across the company to celebrate its first-ever Starbucks Promises Day.

https://historias.starbucks.com/en-es/stories/2024/5-things-to-know-about-first-ever-starbucks-promises-day/

For the first time since taking the helm of Starbucks, chief executive officer Laxman Narasimhan traveled to India to celebrate a slew of exciting <a href="https://stories.starbucks.com/press/2024/tata-starbucks-to-accelerate-growth-to-1000-stores-double-employment-in-india-by-2028/" target="_blank" rel="noreferrer noopener">company announcements</a> in the new year. The two-city visit was especially personal, as Narasimhan was raised in Pune and spent several years working in Mumbai (Bombay) before moving abroad.

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In partnership with India-based Tata Starbucks Private Limited, Starbucks currently operates 390 stores in 54 cities across the country and employs nearly 4,300 partners (employees), with plans to open 1,000 stores by 2028 – the equivalent of one store opening every three days. Reflecting on that upward trend, Narasimhan – who goes by Laks for short – delivered a strong message to partners (employees) throughout his time in country:&nbsp;&nbsp;

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A Vision for Starbucks in India with Coffee and Partners at the Core&nbsp;

On hand to announce the opening of 1,000 additional stores throughout India over the next four years, Laks reinforced Starbucks ambition to reach new customers in innovative ways, wherever they are. Future store formats will continue to celebrate inclusion and diversity, while also emphasizing third place experiences that foster meaningful human connections over coffee. As part of Starbucks promise to be a bridge to a better future for our partners, the opening of nearly twice as many new stores in country will also mean unprecedented opportunities for them to receive career advancement and development. &nbsp;

The energy and enthusiasm for these initiatives was evident nearly everywhere Laks traveled, including Mumbai where he engaged with dozens of store partners and helped announce the winners of this year’s Starbucks Coffee Championship. A young barista named Madhav took home the trophy for his region. He says he joined the company a few years ago during a troubling time in his life – and grew to love the culture, his customers and his team. &nbsp;

“When I saw [Laks] go behind the bar – that’s when the term ‘partner’ came alive. He was working with us and knew what we were doing,” Madhav shared while proudly donning the black apron of a coffee master. Not only did he work alongside Laks making drinks for others, but he also gave the CEO some tips he has learned over time for steaming better milk. “That was an experience I will always cherish.” &nbsp;

During a partner open forum, Laks discussed the back story and principles of <a href="https://stories.starbucks.com/mission/" target="_blank" rel="noreferrer noopener">Starbucks updated mission, values and promises</a>. He also shared memories of growing up in India and his journey from a curious child who loved the game of cricket – India’s favorite sport – to his humble beginning decades later at Starbucks, where the veteran executive immersed himself in store culture and trained to be a barista for six months before succeeding former CEO Howard Schultz. For him, the process of earning his green apron in the field and being trained by retail partners of many backgrounds was a grounding and pivotal experience that set him up for the chief executive position he holds today based at the Starbucks Support Center in Seattle.&nbsp;&nbsp;

At a time when the world feels so divided and in conflict, Narasimhan believes Starbucks can provide people with places to come together, to connect and to find common ground while also feeling a sense of belonging and joy. In fact, after touching down in India after a long flight and stepping inside a Starbucks away from crowded streets, he noted that it was the partners in the green aprons who grounded him and brought him into the present.&nbsp;&nbsp;

“When someone who feels disconnected comes into the store and a partner asks their name and how they can help, it feels great. It starts with a name,” he told the forum audience. “It’s a little overwhelming to say it's great to feel back at home. So, thank you for having me.”&nbsp;&nbsp;

Fielding questions from partners about the path forward, Laks focused on the importance of reinvigorating company culture and doubled down on his promise to be a partner-centered leader with high ambitions. He referred frequently to the company’s recently unveiled <a href="https://stories.starbucks.com/press/2023/starbucks-announces-triple-shot-reinvention-strategy-with-multiple-paths-for-long-term-growth/" target="_blank" rel="noreferrer noopener">Triple Shot Reinvention strategy</a>, which means more opportunity than ever for growth in India’s trillion-dollar economy through elevating coffee experiences – exemplified by the announcement of a second Reserve store to open in market and the forthcoming global release of the locally grown Starbucks Reserve(R) whole bean coffee, Monsooned Malabar. &nbsp;

“Coffee is the heart of this company, and we must all learn and embrace it,” he said. “The promise of India is enormous, but for us to accomplish [our goals], we need to be sure we're building a business that's got great substance, that's got a great core to it, and is differentiated. At our best for our customers in India, we uplift the everyday.” &nbsp;

Remembering Roots, Working Alongside Partners&nbsp;

Since he began his role as CEO, Laks has committed to working at least one shift as a barista in a Starbucks store every month. It’s a key aspect of his goal to remain close to the field and understand frontline store operations from the highest levels of the company.&nbsp;&nbsp;

India took things to a whole new level.&nbsp;&nbsp;

In Mumbai, store leader Sunil reported that Laks “was checking in with my entire team, with each and every person. He asked us about the store, he joined us for a coffee tasting – and he talked to partners in Hindi. I was not expecting that. It really touched my heart.”&nbsp;&nbsp;

Leaders including Michael Conway, group president for Starbucks International and Channel Development, and Emmy Kan, president of Starbucks Asia Pacific, also joined Laks in-store. Together, they watched firsthand as retail partners worked their magic with customers – displaying pride in their coffee craft through offering tastings and engaging in meaningful conversations.&nbsp;

By the time they reached his hometown of Pune, Laks took the opportunity to go behind the bar of the nearest Starbucks. Wearing his green apron and a localized nametag, he worked alongside partners and interacted with the community that raised him. For some, figuring out this new barista was actually the chief executive of Starbucks inevitably led to requests for photos and autographs. &nbsp;

“He had a happy vibe and a smile all the time,” Preeti, a 10-month partner, said of her temporary shift partner. “It was like talking to an old friend.”&nbsp;

As he does with every in-store visit, Laks asked many questions of store partners, from business fundamentals and how long they’d worked for Starbucks to their best barista tips and their long-term career goals. There were many high-fives – and the consistent sound of laughter.&nbsp;&nbsp;

Dinesh, a store manager and nearly ten-year veteran of Starbucks in India, says customers and partners alike were delighted to see Laks hand off drinks to customers and even speak in their local language, Marathi.&nbsp;&nbsp;&nbsp;

“The global CEO of Starbucks is of Indian origin,” he said. “We are very proud, and he’s a very down-to-earth person. It was a great moment for us. A proud moment for us.”&nbsp;&nbsp;

On his way back to the U.S., Laks shared some of his reflections about the experience as well. He loved seeing up close how partners in India are leveraging the mission of Starbucks and its numerous initiatives with Tata Starbucks Private Limited to build better lives for themselves and their families.&nbsp;&nbsp;

The visit coincides with ambitious new plans to expand Starbucks presence and elevate coffee experiences across one of the fastest-growing markets in the world.

Photo Essay: Starbucks CEO Laxman Narasimhan Comes Home to India - Historias-en

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Photo Essay: Starbucks CEO Laxman Narasimhan Comes Home to India

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The holidays have arrived at Starbucks, with <a href="https://stories.starbucks.com/stories/2023/a-sneak-peek-of-starbucks-holiday-cups/" target="_blank" rel="noreferrer noopener">colorful holiday cups</a> and the return of Starbucks beloved seasonal beverages. This year, there are new flavors to explore, from the new Iced Gingerbread Oatmilk Chai in the United States and Canada, to the Strawberry Merry Cream Frappuccino blended cream in Japan.&nbsp;&nbsp;

Here is a look at some of the most magical beverages you can find on Starbucks holiday menus this year, available at participating stores while supplies last.&nbsp;

Starbucks China’s new Apple Joy Latte combines the sweet flavor of apple pie (a dessert often served in China during the holidays) with a classic latte. The latte features the rich fruity aroma of apple and the sweetness of caramel, combined with espresso and steamed milk topped with diced apple. &nbsp;

Inspired by Dutch stroopwafel cookies, Caramel Waffle Latte combines signature Starbucks Espresso® Roast and steamed milk with waffle sauce, topped with caramel whipped cream and spiced caramel waffle crunch topping. 

In Paris, there’s a traditional dessert called the Mont Blanc, made with sweetened chestnut puree topped with a graceful mountain of whipped cream. The new Starbucks Chestnut Mont Blanc Oatmilk Latte is a modern plant-based reimagining of a classic confection. The drink is made with an exquisite blend of signature espresso, oatmilk, and toasty chestnut syrup, topped with a cloud of chestnut whipped Cream, sweet chestnut drizzle, and a delightful chestnut-shaped chocolate. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

Chestnut Praline Latte, now on the holiday menu for its tenth year, begins with espresso and velvety steamed milk, followed by flavors of caramelized chestnuts and spices – all topped with a finale of whipped cream and specially spiced praline crumbs. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

Hazelnut Caramel Latte is a toasty holiday treat made with espresso, steamed milk, and hazelnut syrup and topped with whipped cream, caramel sauce, and a dash of cinnamon. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

Europe’s new Hazelnut Crunch Hot Chocolate is expertly handcrafted with cocoa powder, steamed creamy milk and finished with a chocolate whip and crunchy chocolate and hazelnut topping.&nbsp;

A spicy blend from start to end, Holiday Cinnamon Latte combines espresso, steamed milk and everyone's favorite flavor: cinnamon dolce. Topped with whipped cream and a dash of nutmeg for a special touch. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

Starbucks' newest non-dairy holiday drink is a <a href="https://stories.starbucks.com/stories/2023/new-starbucks-iced-gingerbread-oatmilk-chai-is-a-festive-twist-on-a-favorite-flavor/" target="_blank" rel="noreferrer noopener">festive twist on a favorite holiday flavor</a>. Iced Gingerbread Oatmilk Chai features warm gingerbread notes, a cozy blend of chai spices and creamy oatmilk for a feel-good moment. Also available as hot handcrafted beverage.&nbsp;

Back for its third holiday season is the Iced Sugar Cookie Almondmilk Latte, featuring sugar cookie flavored syrup, combined with Starbucks Blonde Espresso, ice, and almondmilk in the United States and oat beverage in Canada. And just like a holiday cookie, it’s topped with red and green sprinkles. Available hot, iced and as a Frappuccino® blended beverage.&nbsp;

Reminiscent of freshly baked gingerbread and olive oil cake, the Starbucks Oleato holiday beverage combines Starbucks® Blonde Espresso Roast infused with Partanna® extra virgin olive oil, with steamed oatmilk and notes of warm gingerbread. Finished with a subtle dusting of bright ginger and citrus.&nbsp;

A beloved part of the Starbucks holiday menu <a href="https://stories.starbucks.com/stories/2022/starbucks-peppermint-mocha-a-love-story/" target="_blank" rel="noreferrer noopener">for more than 20 years,</a> Peppermint Mocha is made with Starbucks signature espresso, steamed milk, sweet mocha sauce and peppermint-flavored syrup with a crown of whipped cream. For the finishing touch – a sprinkle of dark chocolate curls in the Americas and a topping of candy cane pieces and swirls of mocha drizzle in Europe and Asia. Available hot, iced, or as a Frappuccino® blended beverage.&nbsp;

A festive twist on the popular confection, Starbucks Red Velvet Latte celebrates the festive season with a colorful flair. A creamy red velvet syrup is mixed with espresso and freshly steamed milk and capped with whipped cream and a generous serving of red velvet topping. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

Japan’s Strawberry Merry Cream Blended Cream Frappuccino® is made with sweet and sour strawberry pulp frozen and topped with merry cream made from mascarpone. While the hot Strawberry Merry Cream Tea Latte features the flowery flavors of strawberry and Earl Grey tea.&nbsp;

Toffee Nut Latte is a heartwarming trip down memory lane, with delicious buttery notes made with nut and toffee syrup combined with espresso and steamed milk, topped with whipped cream and showered with toffee nut sprinkles. Available hot, iced or as a Frappuccino® blended beverage.&nbsp;

The Toffee Nut Crunch Latte adds a crackling twist to the original Toffee Nut Latte with buttery toffee nut flavors paired with hints of toasted nuts in Starbucks signature espresso and a sprinkle of crunchy toffee nut topping. Available hot, iced, and blended. You can also enjoy the Toffee Nut Crunch Nitro Cold Brew ice-cold and straight from the tap with a rich infusion of vanilla, topped by a thick layer of toffee nut cold foam and toffee nut topping.&nbsp;

From the new Iced Gingerbread Oatmilk Chai in the United States and Canada, to the Strawberry Merry Cream Frappuccino blended cream in Japan.

Experience the magic of Starbucks holiday drinks around the world

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Picture this: the lush coffee fields of <a href="https://www.starbuckscoffeefarm.com/en/">Hacienda Alsacia</a> in Costa Rica, where the rich aroma of coffee hangs in the air and the beans are at their prime. It is here that the 2023 Starbucks LAC Barista Championship will soon unfold, celebrating the art and science of crafting the perfect cup of handcrafted coffee. For its 8th year, the competitive and celebratory event will bring together passionate green apron partners (employees) from Latin America and the Caribbean (LAC), each bringing with them a deep-seated love for all things coffee.

Over three energy-filled and aromatic days, <a href="https://historias.starbucks.com/en-es/stories/2023/brewing-excellence-meet-the-green-apron-partners-participating-in-the-2023-starbucks-lac-barista-championship/">21 National Barista Champions from LAC</a> markets will battle it out to seize the prestigious championship title. In the end, only one competitor will emerge victorious and be officially crowned as the LAC Barista Champion. As a preview of what’s to come, we chatted with several of our LAC market champions who will be competing for the regional title to get the lowdown on their secret tips and tricks for brewing that exceptional cup of coffee. So, grab your favorite mug or tumbler and get ready to discover the inside scoop on how to elevate your coffee game!

Coffee Basics and Storage

Let's kick off with the essentials. Iván from Argentina shared a nifty tip to improve coffee quality: forget about the fridge for your coffee—it's a no-go. Keep it simple and store your beans in their original packaging in a cool, dry spot to keep them fresh and flavorful between cups. Meanwhile, Carlos from Bolivia recommended that coffee makers always preheat the paper filter and cup, especially when using V60 or Pour Over brewing methods. Sebastián from Perú noted that he always focuses on the four cardinal rules of coffee-making: grind, freshness, water, and proportions. Get these right, and your coffee set up will always be several notches above the ordinary.

Carlos from Bolivia preheats his paper filter and cup before brewing.

Creative Coffee Adventures

Once you've got the basics down, it's time to take a flavorful leap. From the sunny shores of Aruba, Mistika serves a sweet twist for coffee lovers - Coffee Popsicles, noting that they're easy and oh-so-delightful, especially on warm days. Just blend cream, iced coffee and your choice of syrup or sugar for a cool treat on those warm afternoons.

Meanwhile, over in Puerto Rico, Rubi levels up the flavors in each cup she serves by adding a dash of spice to each cup. Her secret? Mix cinnamon with your ground coffee before brewing, and a hint of vanilla to create a whole new level of sweet and spicy flavors.

Mistika from Aruba enjoys a sweet twist in her coffee.

Exploration and Imagination

Fabiana from Chile is all about exploration in the coffee she brews and serves. "In the coffee world, curiosity is key," she says. "Don't hesitate to explore different beans and roasts until you find your personal favorite."

From the lush setting of Costa Rica, Brayan echoes Fabiana’s sentiment, encouraging coffee enthusiasts to let their imaginations run wild. "Experiment with new flavors, invent your own pairings, and don't be afraid to embrace novelty, even if it occasionally leads to a few taste-testing bumps along the way."

When making coffee, Fabiana from Chile is always driven by curiosity.

For a more profound and meaningful coffee experience, Brazilian barista Juliana gave us a heartfelt piece of advice. She suggested that coffee lovers trying to find their perfect blend take a journey through the world of coffee by attending a Starbucks tasting. "It's not just about falling in love with the beverage, but also about forging connections with the stories and the people behind the coffee," she shared. 

Juliana from Brazil encourages partners to take a journey through the world of coffee.

These insights from the Starbucks LAC Barista Championship national winners provide a diverse palette of ideas to elevate your coffee brewing and sipping experience. Whether you're refining the basics, exploring new creative dimensions, embarking on a coffee journey, or simply forging a deeper connection with your beverage, these tips are here to enhance your coffee ritual and make every cup one to celebrate.

Brew Like a Pro: Insider Coffee Tips from Starbucks LAC Barista Championship Contestants - Historias-en

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Brew Like a Pro: Insider Coffee Tips from Starbucks LAC Barista Championship Contestants

Picture this: the lush coffee fields of Hacienda Alsacia in Costa Rica, where the rich aroma of coffee hangs in the air and the beans are at their prime. It is here that the 2023 Starbucks LAC Barista Championship will soon unfold, celebrating the art and science of crafting the perfect cup of handcrafted coffee. […]

https://historias.starbucks.com/en-es/stories/2023/brew-like-a-pro-insider-coffee-tips-from-starbucks-lac-barista-championship-contestants/

It is that time of the year again; the much-anticipated Starbucks LAC Barista Championship has returned for another year of competition and celebration! With the aroma of freshly brewed coffee and the clinking of cups, this annual event is a celebration of craftsmanship, passion and coffee knowledge.

This year, from November 13 to 16, the Championship will return to the LAC region, providing green apron partners (employees) with a stage to showcase their coffee passion and skill. Over the course of four exciting days, National Barista Champions from 21 distinctive LAC markets will compete in Costa Rica and at <a href="https://www.starbuckscoffeefarm.com/en/">Hacienda Alsacia</a>, Starbucks first and only coffee farm, for the coveted title of LAC Barista Champion.

The objectives of this championship go beyond the thrill of competition: the competition serves as a platform to shine a spotlight on Starbucks coffee craft expertise. Through the experience, Starbucks aims to elevate partner pride by showcasing the talented participants and demonstrating how they are the backbone of Starbucks coffee leadership and mission.

Hacienda Alsacia, located on the slopes of the Poás&nbsp;volcano in Costa Rica, is not only a symbol of Starbucks commitment to sustainable coffee cultivation; it also serves as a global Research and Development center. It is here that Starbucks continues to innovate and create a future for coffee that benefits everyone.

The LAC Barista Championship is an embodiment of Starbucks commitment to delivering the finest coffee experience to customers. Champion baristas and competitors bring their craft and creativity to stores across the region, ensuring that every cup of Starbucks coffee is a work of art.

Join us in this celebration of excellence, sustainability, and the journey of coffee from farm to cup, along with getting to know this year’s contestants!

Brewing Excellence: Meet the Green Apron Partners Participating in the 2023 Starbucks LAC Barista Championship - Historias-en

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Brewing Excellence: Meet the Green Apron Partners Participating in the 2023 Starbucks LAC Barista Championship

The much-anticipated Starbucks LAC Barista Championship has returned for another year of competition and celebration! Get to know our 21 Barista Champions who will compete at Hacienda Alsacia in November!

https://historias.starbucks.com/en-es/stories/2023/brewing-excellence-meet-the-green-apron-partners-participating-in-the-2023-starbucks-lac-barista-championship/

In celebration of Starbucks 20th anniversary in Peru, Starbucks Latin America and Caribbean is proud to <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-introduces-peru-mujeres-de-junin-a-celebration-of-women-in-coffee/">launch Starbucks® Perú Mujeres de Junín</a>, a new whole-bean coffee grown by more than 130 women coffee farmers from the Caniari producer association, in the Junín province in the Amazon rainforest east of Lima.

Ahead of the coffee debut, 44 Green Apron partners (employees) from Starbucks Peru – managed by licensed retail operator Delosi – visited the association in June. They met and learned from the farmers, connected with the coffee at its origin and announced the donation of 40 drying beds and a coffee quality lab, made possible through the <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-expands-we-are-all-coffee-initiative-to-support-coffee-growers-in-the-junin-region/">Todos Somos Café</a> (We Are All Coffee) campaign.

Started in 2019, the campaign aims to positively impact the lives of coffee-growing communities and strengthen the connection between Starbucks Peru partners, customers and coffee farmers.&nbsp;

The relationship with Junín builds on Starbucks previous community investments in Peru, including a <a href="https://historias.starbucks.com/en-es/press/2022/delosi-co-invests-in-grant-alongside-the-starbucks-foundation-to-support-education-initiative-in-peru-coffee-communities/">Global Community Impact grant awarded in 2022</a> to Peruvian nonprofit Transforma by The Starbucks Foundation – to support the development of early childhood education programs in coffee-growing communities – and the <a href="https://historias.starbucks.com/en-es/press/2023/the-starbucks-foundation-and-technoserve-partner-to-empower-women-in-coffee-farming-households-in-peru/">Mujeres CAFÉ initiative</a>, The Starbucks Foundation’s partnership with international nonprofit TechnoServe to develop leadership and communications skills in 1,300 women coffee farmers.

Hear directly from four women who are helping to bring Starbucks® Perú Mujeres de Junín to life, a bean-to-cup journey, a tribute to women: a farmer who grows the coffee, the business leader who manages the Starbucks Peru brand and two Green Apron partners who returned from their visit to Junín with a newfound perspective on the coffee they’re selling in their stores - and the people behind it.

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Seferina Cáceres, Junín coffee farmer

Coffee is a heritage from my parents. My parents were already dedicated to coffee production and were engaged in livestock farming. But I went more to coffee cultivation because it is more profitable. Most of the people here in San Martín de Pangoa, –most of them grow coffee. 

I am a single mother; I have two kids (15 and 9 years old). I have two stable employees and there are also people who come and harvest during the growing season. Here, there are several women, several mothers, like me, who are single, who have their own coffee, who dedicate themselves to coffee, and who have improved thanks to coffee. It has a great social impact. 

Since I started working with the Caniari producer association in 2019, they started to offer technicians, they came to visit and support me: when is the right time to sow, when to fertilize, how to renovate (old trees), how to wash and dry coffee, offering consistent and fair prices.

Coffee for me is a way out of many economic problems. Thanks to coffee, many things can be done. Of course, at the beginning everything is difficult, everything has its lows. But the reward at the end, the satisfaction of having achieved, of having been able to do your own things, your own business, your own chacra (farm), that is something great, something fulfilling. It will be difficult for anyone to bring you down from where you are. 

I would like to own a big house for my children. So that the day I am gone, they will be safe and well. And for my children, to leave them with a good social status. And that's what coffee allows me to do: to pay for that. To my children, I want to tell them that I love them with all my life. They have been my strength, my engine. All this is for them, and everything that is going to be done, everything that is going to be built is for them, for their future.

I made up my mind at the age of 25 to go out on my own. I, a woman with only a high school diploma, I have been able to get ahead. You have to stand firm in what you want for your life, for your future.

Cristel Delgado, Starbucks Peru brand manager

In Latin America, in agriculture, there are not the same opportunities for women. The great majority of women are only dedicated to taking care of the home, cooking and caring for the children. Having the possibility from the brand to make this tribute to women allows us to put them in a very relevant place – where we talk about a society that transmits equity, where women can play a leading role in the economy of their families. This coffee pays tribute to these women.

I value very much Seferina – her strength, her integrity, her joy. She told all those stories with great joy. That's what I take away, how can there be so much strength in one being? I put the <a href="https://stories.starbucks.com/stories/2022/the-coveted-starbucks-coffee-master-black-aprons-return/">Coffee Master apron</a> on her. I told her that for us she is a Coffee Master, and I showed her the Perú Mujeres de Junín bag and told her that in that bag were her coffee beans, and that this is in gratitude for the role she plays as a woman who provides for her family.

I grew up in a home with a very caring, honest, but also very empathetic and very hospitable mom and dad. They taught me love for others, love for neighbors, towards our communities. Being a leader to more than&nbsp; 1,700 partners makes me feel a big responsibility. As a personal goal within my leadership, we aim to build a better society and help our partners become better individuals – more empathetic, more human, more humble – capable of sharing and being that small change in our country. This trip helped me look at my purpose again and say that I am on the right path, I am in the right organization.

Our country has an urgent need for education, empathy, respect for others and solidarity. In our country, we have faced many crises. From our role, we can make a difference and do things differently. Sometimes we think that this is the task of bigger people or companies, but the change starts with us.

This experience visiting Junín has been one of the most beautiful. We have learned many things. I think the first one is how we have connected with the beginning of the coffee. Getting to know the coffee growers, understanding their needs, identifying the hard work that they do, but also the responsibility and respect that they have for their crops makes us look at coffee today with a different perspective, from our role as partners, identifying the responsibility that we should have. We have come home with a sense of responsibility because we are part of that chain.

We feel very proud to be able to reach 20 years in Peru with a coffee that will represent us, that will tell the stories of a community that has needs, that has dreams, to which we can continue to commit ourselves. 

Allison Díaz del Olmo, Starbucks Peru barista

I have been with Starbucks Peru for four years. I feel that after this experience, when I go back to my store and brew a coffee, I will see the coffee farmer in every cup I am going to brew. We have learned, both from their work and from their life too. Every time I make a cup of coffee I’m going to think of them…They are going to be my motivation. 

I always thought that the coffee trees grew on flat ground, but that is not the case. There are farms much higher up (in the mountains). I had the opportunity to go up to the top (to a coffee farm). I imagine that the farmers, who do it every day, have a lot of willpower to climb up to the last tree.

My mom, she’s a single mother. The producer we went to the farm with (Seferina) she’s a single mother too. I’ve seen how she’s raised her children, working harder, teaching them. She reminds me a lot of my mother because my mother had me alone and my mother worked day and night.

Jhoselyn Trinidad, Starbucks Peru district manager

I’m a district manager, in charge of 10 stores. I started as a barista, then became a shift supervisor assistant store manager, a store manager and then I moved to the marketing department for a year. But I came back to operations.&nbsp; 

Seeing how much effort the women coffee farmers put into picking coffee cherries, carrying sacks of coffee beans, selling them, and the steps involved in the process, it truly gives you a different perspective and makes you value what we have even more… It makes me see and reaffirm that Peruvians are entrepreneurs and always give their best for their families. I identify with that because I’m a mother, a student and a worker. They work hard for their families, and I do the same.

Many times, we enjoy drinking our coffee without fully realizing the immense work that goes into it. My commitment to the coffee farmers is to continue providing the best experience through a cup of coffee and to ensure that we continue to have this growth that benefits everyone.

This Tribute to Women - Historias-en

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In celebration of the 20th anniversary of Starbucks in Peru, meet the people behind Latin America and the Caribbean’s newest coffee: Starbucks® Perú Mujeres de Junín.

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https://historias.starbucks.com/en-es/stories/2023/this-tribute-to-women/

This Tribute to Women

The Starbucks Experience has arrived in Paraguay with our <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-opens-first-store-in-paraguay/">first Starbucks store</a>, located at Shopping DelSol in the capital city of Asunción. &nbsp;

This first store celebrates the local cultural and coffee traditions and marks several milestones for the company including Starbucks 24th market in Latin America and the Caribbean, 86th market globally, and 12th together with Alsea. It is also the first of three Starbucks stores planned to open in Paraguay this year.

Check out our list of the top things to discover at this special store.

1. Beautiful store design that takes inspiration from the Guaraní people

Designed to create a warm and welcoming space rooted in local traditions and coffee heritage, Paraguay’s first Starbucks store features elements inspired by the history of the Guaraní people – a South American group that settled geographically in Paraguay and other South American countries. The store also pays homage to Paraguay’s unique culture, including a striking mural by renowned local artist Oz Montanía.

The mural tells the story of Iara, the ‘Mother of Waters’ in local folklore, which Montanía describes as a deity that protects rivers and its creatures. Peacefully resting on her arm, holding a coffee branch, the Siren protects the local sea life around her. Customers can enjoy the beautiful artwork inside the store’s café, or sip on their favorite handcrafted beverages in its relaxing exterior patio.<a id="_msocom_1"></a>

2. Passionate green apron partners who share their knowledge of the coffee craft

Our green apron partners have, and always will be, at the core of everything we do. Every day, our partners create meaningful moments of connection for our customers, sharing their passion for coffee and delivering our customers’ favorite handcrafted beverages. The new store employs more than 15 partners locally, all of whom have been trained not only in the fundamentals of coffee, but also in the way Starbucks connects with its customers and the larger community. &nbsp;

3. Coffee at the core of everything at Starbucks Paraguay

For more than 50 years, Starbucks has delivered high-quality coffee from diverse regions across the globe, and coffee continues to be the core of our business. Following this principle, our new store in Paraguay will offer classic preparations and innovative beverages for different tastes and seasons, as well as wide variety of whole bean coffee sourced from around the world including Starbucks® Espresso Roast, Starbucks® Caffè Verona®, Starbucks® Sumatra, Decaf Komodo Dragon Blend®, Starbucks® Pike Place® Roast, Starbucks® Guatemala Antigua, Starbucks® Colombia, Starbucks® Kenya, and Starbucks® House Blend.

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4. Delightful local Guaraní treats

With appreciation for different cultures and traditions, we are happy to offer locally relevant menu items at the Paraguay store as a familiar treat for customers. &nbsp;This includes the Guayaba Pasta Frola, a traditional pie prepared with guava paste and decorated with a latticed crust, and the Chipa with Anís, a Guaraní cultural product made from cassava starch and Paraguayan cheese.

5. A chance to join Starbucks sustainability journey

At Starbucks, we aspire to be a resource positive company, giving back more than we take from the planet. As part of our global commitment, every customer who brings their own reusable cup to the Shopping DelSol Starbucks store will receive a $4,000 guaranis discount. In addition, the store will feature Starbucks Grounds for Your Garden program, where customers are given a free bag of used coffee grounds to enrich their gardens and compost.

5 Things to Discover at Paraguay’s First Starbucks Store - Historias-en

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5 Things to Discover at Paraguay’s First Starbucks Store

The Starbucks Experience has arrived in Paraguay with our first Starbucks store, located at Shopping DelSol in the capital city of Asunción. &nbsp; This first store celebrates the local cultural and coffee traditions and marks several milestones for the company including Starbucks 24th market in Latin America and the Caribbean, 86th market globally, and 12th […]

https://historias.starbucks.com/en-es/stories/2023/5-things-to-discover-at-paraguays-first-starbucks-store/

The <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-opens-first-store-in-guyana/">first Starbucks store in Guyana</a> marks a historic milestone for the company in Latin America and the Caribbean. As the company’s 23rd market in LAC, and 85th market globally, the Guyana debut is the latest proof point in the company’s long-term commitment to and investment in the region. The new store is located at Amazonia Mall, a shopping and dining hub on the east bank of Georgetown’s Demerara River.&nbsp;

Want to know more? Here are the five top things to know about Starbucks first store in Guyana.

1. It represents the intersection of convenience and connection.

The new location in Guyana’s capital boasts a convenient drive-thru lane and walk-up window designed for the dynamic hustle and bustle of the city. Customers can order their favorite Starbucks handcrafted beverages from the comfort of their own vehicles or pick up their orders while on-the-go. For those who wish to relax, unwind and enjoy Starbucks iconic coffeehouse experience, the store also features a spacious 2,475 sq. ft. café and a cozy outdoor patio.

2. It features locally-inspired design.

When designing the Amazonia Mall store, Starbucks store designers took inspiration from Guyana’s unique ecosystem of lush rainforests as well as the textures, patterns, materials and culture of this special market. A stunning four-piece mural by Guyanese artist, Nigel “Nix” Butler, anchors the store. This engaging and dynamic composition features Guyana’s national animal, the jaguar, in his natural environment, looking towards the bar. The piece makes visitors feel as if they’re enjoying their cup of coffee in the rainforest!

3. At Starbucks Guyana, you will be greeted by passionate green apron partners.

Guided by our Mission and Values, Starbucks is committed to attracting and retaining an industry-leading team of partners (employees) and creating opportunities to develop fulfilling careers in the coffee industry. As a testament to this, Starbucks green apron partners for the Amazonia Mall store underwent a three-month barista training in Trinidad &amp; Tobago where they learned how to prepare Starbucks signature handcrafted coffee beverages. In our Starbucks Amazonia store, we have 20&nbsp;partners proudly wearing the green apron. They are happy to talk to you about brewing methods, whole bean coffee, Starbucks latest beverages, and more!

4. Coffee is at the core of our Starbucks Guyana café.

A key piece of the Starbucks Experience is how our partners connect with customers every day over their deep passion and love for coffee – from sharing their knowledge of the coffee craft to helping customers find their favorite beverage that meets their unique tastes and preferences. At the new store, customers can also find a range of whole bean coffees on display and a Guyana Been There mug, perfect for enjoying any daily cup of coffee.

5. The store represents Starbucks aspirations for a sustainable future.

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