Santo Domingo, Dominican Republic – In celebration of International Coffee Day, Starbucks Dominican Republic – operated by Green Star Partners – is thrilled to announce the grand opening of its flagship store on Lincoln Avenue in Santo Domingo. This remarkable two-story drive-thru location offers a unique journey where culture, folklore, elegance, and human connection through coffee seamlessly intertwine.

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Nestled in the heart of one of Santo Domingo's most vibrant urban areas, the Lincoln Avenue store showcases contextual architecture, with concrete as its primary construction element. The building is beautifully positioned over a landscaped area that serves as a tranquil portal between the bustling exterior and the inviting interior space. The integration of lush vegetation enhances the aesthetic appeal while creating a functional and welcoming environment for all.

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As customers approach, they are greeted by a stunning mural created by local artist Willy Gomez, featuring feminine and organic strokes. This captivating artwork serves as a prelude to the impactful interior design, celebrating the unique cultural heritage of the Dominican Republic and paying homage to the iconic figure of the Siren through exquisite ceramic mosaic details.

Upon entering, visitors are welcomed by a striking double-height space that magnifies the aromas of freshly brewed coffee. This design elevates the consumer experience and fosters genuine connections between our partners and customers. The use of local materials, artisanal details, and distinctive furnishings makes this store an iconic representation of the Starbucks brand, both nationally and internationally.

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Looking ahead, the second phase of the Lincoln Avenue store is set to launch in early 2025, introducing additional green areas, more parking spaces, and a dog park for our furry friends in Piantini.

In addition to the flagship store, Starbucks is excited to announce the opening of several new locations throughout the Dominican Republic by the end of 2024:

Lope de Vega Avenue: This new drive-thru location continues our commitment to convenience, featuring a warm interior designed with earthy tones and finishes. With multiple seating options, it offers a cozy atmosphere for both quick visits and leisurely coffee breaks.

Cumayasa: Conveniently located on the way to La Romana, this drive-thru store provides the flexibility of window or café service. The fresh environment, practical furnishings, andwarm caramel tones highlight local artistry, creating an inviting space for coffee lovers.

Sambil Mall: Our kiosk at Plaza Sambil features a vibrant counter in green tones, complemented by light wood accents. This location is adorned with large-scale tropical art, making it a lively stop for shoppers and coffee enthusiasts alike.

As we expand our presence in the Dominican Republic, Starbucks remains committed to fostering community connections and providing exceptional coffee experiences. We invite everyone to join us in celebrating the joy of coffee this International Coffee Day at our new Lincoln Avenue flagship store.

Starbucks Celebrates International Coffee Day with Exciting Expansion in the Dominican Republic - Historias-en

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Historias-en

Starbucks Celebrates International Coffee Day with Exciting Expansion in the Dominican Republic

Starbucks Dominican Republic is thrilled to announce the grand opening of its flagship store on Lincoln Avenue in Santo Domingo and three more stores to open across the market before the end of 2024.

https://historias.starbucks.com/en-es/press/2024/starbucks-celebrates-international-coffee-day-with-exciting-expansion-in-the-dominican-republic/

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South Cone - Over the years, Starbucks has been more than a place to enjoy high-quality coffee; it has been a space where music has been part of the customer experience. From curating playlists to releasing artists' albums in its stores, music has played a key role in building the relaxed and welcoming atmosphere that characterizes the Starbucks Experience.

In celebration of International Coffee Day and International Music Day (both on October 1), Starbucks South Cone – operated by licensed business partner Alsea – will host coffee-themed music sessions at select stores across Argentina, Chile and Uruguay. With this double celebration, Starbucks will pay tribute not only to the company’s legacy as a leader in coffee culture, but also to its close relationship with music, creating a multi-sensory experience for its customers.

On October 1, starting at 4:00 p.m., in its flagship stores in Argentina (Shopping Abasto Store (Avenida Corrientes 3247)); Chile (Mall Plaza Egaña Store (Av. Larraín 5862 local A-1004-1008 La Reina)); and Uruguay (Montevideo Shopping (Av. Dr . Luis Alberto de Herrera 1290)), customers will enjoy the exclusive “Coffee &amp; Music Day” set, which will include a guitar, microphone, lighting and a cell phone holder. This set invites lovers of coffee and music culture to improvise a song that mentions the word "coffee" or the name of their favorite Starbucks drink. Participants will be able to record their performance and share it on social networks, tagging the @Starbucks account specific to their market. By doing so, they will receive a free drink as a reward.

“Music and coffee are not only artistic expressions, but also vehicles of connection between people. Celebrating International Coffee and Music Day invites everyone to enjoy the cultural richness that unites us, where every voice and every cup counts,” said Soledad Fantuzzi, Starbucks marketing manager of Argentina, Chile, Paraguay, and Uruguay.

To continue celebrating International Coffee Day, from September 30 to October 6, all sizes of Latte, Cappuccino, Americano and Coffee of the Day (in hot and cold versions) will have a 30% discount, while the Espresso Choice will be free in all markets. In addition, Starbucks and its commitment to sustainability is made tangible these days with the additional 15% discount by carrying the drink in a reusable mug or personal tumbler.

Additionally, on October 1, Starbucks Rewards members in Argentina and Chile will receive a free reusable cup with the purchase of a large-sized drink. In Uruguay and Paraguay, all customers who buy their favorite drink in a large size will also receive a reusable cup as a gift.

To conclude the celebration, on International Coffee Day, partners will host coffee tastings featuring our Kenya blend in all participating stores at 3 p.m. We are waiting for you to celebrate together!

Starbucks Celebrates International Coffee and International Music Day across South Cone Markets - Historias-en

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Starbucks Celebrates International Coffee and International Music Day across South Cone Markets

South Cone &#8211; Over the years, Starbucks has been more than a place to enjoy high-quality coffee; it has been a space where music has been part of the customer experience. From curating playlists to releasing artists&#8217; albums in its stores, music has played a key role in building the relaxed and welcoming atmosphere that […]

https://historias.starbucks.com/en-es/press/2024/starbucks-celebrates-international-coffee-and-international-music-day-across-south-cone-markets/

It’s time to come together once again for one of Starbucks most anticipated events: the 2024 LAC Barista Championship!

This annual event will bring together National Barista Champions from 22 markets across the Latin America and the Caribbean (LAC) region for an exciting gathering at Hacienda Alsacia, Starbucks coffee farm and global agronomy headquarters in Costa Rica. Over the course of four days, from November 11 to 14, this stunning setting, nestled in the heart of Costa Rican coffee country, will offer a profound connection to the origins of the beverage we all cherish.

But this championship goes beyond showcasing skill—it's about storytelling through coffee. Each barista brings their own experience, creativity, and passion to the table, blending technique with innovation. From signature beverages inspired by local traditions to inventive takes on Starbucks classics, the competitors will serve up a unique coffee journey.

At Hacienda Alsacia, with its unparalleled focus on sustainable coffee farming, the baristas will immerse themselves in the first 10 feet of the coffee journey, gaining a deeper understanding of the path coffee takes before it reaches the last 10 feet: the moment it is served to customers.

As always, the competition is not just about who takes home the title of LAC Barista Champion, but about celebrating the green apron partners who embody Starbucks passion and craftsmanship. For these baristas, it’s a chance to push the boundaries of their craft, showcase their love for coffee, and honor the journey from bean to cup. Their dedication, from perfect pours to stunning latte art, inspires and celebrates our coffee community at large.

So, join us as we celebrate these remarkable partners, their dedication to their craft, and their coffee stories that cross borders and cultures. Get to know the faces behind this year’s Championship!

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Celebrate the Art of Coffee and Meet the Green Apron Partners Competing in Starbucks 2024 LAC Barista Championship - Historias-en

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Celebrate the Art of Coffee and Meet the Green Apron Partners Competing in Starbucks 2024 LAC Barista Championship

This annual event brings together National Barista Champions from 22 markets across the Latin America and The Caribbean (LAC) region for an exciting gathering at Hacienda Alsacia, Starbucks coffee farm and global agronomy headquarters in Costa Rica.

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https://historias.starbucks.com/en-es/press/2024/celebrate-the-art-of-coffee-and-meet-the-green-apron-partners-competing-in-starbucks-2024-lac-barista-championship/

Starbucks is celebrating the rich tradition of Día de Muertos (Day of the Dead) with a new and exclusive collection of beautifully designed tumblers, cups and mugs available to customers worldwide. The drinkware honors the cultural heritage and enduring spirit of this cherished holiday, while adding a touch of festive flair to any beverage.&nbsp;

Día de Muertos, or Day of the Dead, is a holiday that originated primarily in Mexico and is now celebrated around the world, to honor the memories of loved ones who have passed away. Each region and community add their unique customs to the festivities. &nbsp;

“Día de Muertos has become a truly global celebration,” says Mariana Flores Rios, Starbucks senior marketing manager for Latin America who has overseen the production of Starbucks Día de Muertos merchandise since the merchandise line was introduced in 2019. “With its growing popularity, the demand for our limited-edition drinkware has expanded across the world. It is so exciting to see customers around the world celebrate this beautiful tradition with pieces that honor its rich heritage and artistry.”&nbsp;

This year’s collection draws inspiration from traditional sugar skulls, which represent the spirit of the departed. They also feature alebrijes – brightly colored, mystical creatures believed to act as spiritual guides that accompany souls on their journey after death. &nbsp;

“Día de Muertos is ultimately a joyous celebration, filled with music, dance, and radiant colors, upholding the belief that death is not the end, but a natural part of the human experience,” added Flores Rios. “This tradition serves as a poignant reminder of the interconnectedness of all people and the enduring power of cultural heritage.”&nbsp;

Honor the rich traditions of Día de Muertos with exclusive Starbucks merchandise featuring beloved symbols such as the hummingbird and the cempasúchil flower (Mexican marigold), each of which are tied to folklore and legend in Mexican culture. &nbsp;

Available in U.S. and Canada stores starting September 17 and select Latin America and Caribbean markets starting on September 30.&nbsp;Merchandise available in select markets and stores

Customers in EMEA can enjoy hot and iced beverages in drinkware adorned with traditional designs that feature colorful skulls and festive flowers that are emblematic of this cherished holiday. &nbsp;

Available in Paris (France), Spain, Portugal, Belgium, Netherlands and Luxembourg starting September 20.

Starbucks is celebrating the rich tradition of Día de Muertos (Day of the Dead) with a new and exclusive collection.

Embrace the spirit of Día de Muertos with Starbucks limited-edition merch around the world 

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https://historias.starbucks.com/en-es/press/2024/embrace-the-spirit-of-dia-de-muertos-with-starbucks-limited-edition-merch-around-the-world/

Lima, Peru – As part of its continued expansion plans in the Peruvian market, Starbucks Peru, managed by licensed business operator Delosi, today announced the opening of its first store in the city of Iquitos, Loreto – an important port city and gateway to Peru’s Amazon region. The new location underscores the brand’s commitment to sustainable growth in the market and offers a variety of Starbucks favorites including hot and cold coffee beverages, sandwiches and desserts.

Located in Mall Aventura Iquitos in the district of San Juan, the store marks Starbucks first foray into the eastern region of the market. Following recent expansions in Juliaca and Puno, this opening is a key milestone in the brand’s growth strategy, with a projected total of 125 stores in the market by the end of 2024.

This new establishment aims to connect customers with local culture through its unique design and decor. The store will feature a mural created by the Peruvian artist Zelva Uno, reflecting the cultural richness and local biodiversity of Loreto. This mural invites customers to enjoy a cozy atmosphere while savoring high-quality Arabica coffee and handcrafted beverages.

As with other recent openings, this new store in Iquitos is built under Starbucks “Greener Store” framework, adhering to the brand’s rigorous standards for reducing carbon emissions, water consumption, and waste generation. The store features 100% LED lighting, water-efficient technologies, and various practices aimed at minimizing environmental impact. Additionally, Starbucks “Grounds for Your Garden” program, which promotes composting by offering customers used coffee grounds, will be available to encourage waste reduction.

This year has also been significant for Starbucks in Lima, with the opening of new stores in districts such as Santa Anita, Villa El Salvador, and San Juan de Lurigancho, further consolidating the brand’s presence in the eastern part of the city. These moves reflect the sustained expansion of the brand and its efforts to reach even more customers. Furthermore, Starbucks has expanded its portfolio of innovative formats such as the drive-thru, launching a new store under on Av. Pérez Araníbar in San Isidro. This model caters to customers' need for convenience, allowing them to enjoy their favorite drinks without leaving their cars, combining speed, quality, and personalization.

"We are thrilled to bring the Starbucks Experience to Iquitos, a place renowned for its natural and cultural wealth. This marks a significant milestone for us, as we unveil our first store in Loreto,” said Cristel Delgado, Brand Manager of Starbucks Peru. “This year has been pivotal for our growth in Peru, with new store openings and an increase of innovative formats. As we continue to expand, we remain dedicated to connecting with more customers through a shared love for coffee and connection."

The Iquitos store will employ over 15 partners (employees) who will proudly wear the green apron, contributing to job creation and supporting economic development in the city. With more than 1,800 partners currently employed throughout Peru, Starbucks continues to play &nbsp;a significant role in the market’s employment landscape, focusing on the growth of its team and the well-being of the surrounding communities.

Since Starbucks arrived in Peru in 2003, it remains committed to its Peruvian customers, offering not only high-quality coffee but also creating spaces where people can connect and enjoy unique moments. Starbucks expansion into new cities reinforces its mission to nurture the limitless possibilities of human connection—with every cup, every conversation, and every community.

Starbucks Expands Presence in Peru with First Store in Iquitos - Historias-en

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Starbucks Expands Presence in Peru with First Store in Iquitos

Lima, Peru – As part of its continued expansion plans in the Peruvian market, Starbucks Peru, managed by licensed business operator Delosi, today announced the opening of its first store in the city of Iquitos, Loreto – an important port city and gateway to Peru’s Amazon region. The new location underscores the brand’s commitment to […]

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https://historias.starbucks.com/en-es/press/2024/starbucks-expands-presence-in-peru-with-first-store-in-iquitos/

As Starbucks Mexico celebrates 10 years of its loyalty program, it continues to prioritize transforming the customer experience

Mexico City - Starbucks® Rewards, the loyalty program integrated into the Starbucks mobile app, has been a key driver of the company's digital transformation in Mexico. By offering personalized rewards, exclusive benefits, and a seamless in-store experience, Starbucks® Rewards has revolutionized the way customers engage with the brand in Mexico.

Learn about the top 5 benefits to Starbucks® Rewards members:

1. Stars with Every Purchase: Program users can earn "Stars" when paying with the Starbucks® Rewards app. "Stars" are rewards that can be redeemed for purchases. Those who pay with a Starbucks Card will earn 1 Star for every $10 pesos spent; those using bank cards and cash will earn 1 Star for every $20 pesos spent.

2. Rewards: Customers can redeem their Stars for rewards such as free coffee refills, birthday drinks, welcome pastries, and beverages or pastries for every 100 Stars accumulated as a Gold member. Other rewards include early access to exclusive promotions.

3. No Preloads: Starbucks® Rewards members can earn Stars with any payment method, without needing to preload a Starbucks Card.

4. Skip the Line: With the Pick Up option, customers can order through the Starbucks® Rewards app and pick up their favorite products in-store without waiting in line.

5. Surprise Your Favorite Person, Even from Afar: If customers want to send a drink or product to someone who lives in another state, it's possible through Starbucks® Rewards— they just have to add the shipping address, and that's it. Customers can also send gift cards through the app via email.

Starbucks® Rewards: 10 Years Transforming the Customer Experience in Mexico

Since its inception with loyalty cards in 2012, Starbucks® Rewards has grown exponentially in the market, reaching over 1.3 million active users and an average annual growth rate of 30%. The program’s significance is evident, with 3 out of 10 purchases now made digitally, and the loyalty platform accounting for over 33% of the total business in the Mexican market.

In 2014, Starbucks consolidated its loyalty program in Mexico by launching its mobile application, offering the ability to pay directly from a mobile phone. In 2019, aiming to further improve the customer experience, Starbucks Delivery was introduced with strategic partners like Uber, Didi, and Rappi, enabling users to get their favorite coffee with just one click. In 2022, innovations such as Starbucks Rewards Pick Up and Delivery in the App were added, expanding purchasing options and making it easier for Mexican customers to access products anytime, anywhere.

Starbucks has leveraged deep data analysis to personalize its marketing strategies, adjusting and enhancing the customer experience and fostering stronger, longer-lasting relationships. This has been key to consolidating Starbucks competitive advantage in Mexico and worldwide.

Starbucks Digital Solutions have been crucial to the expansion and success of Starbucks® Rewards in Mexico, optimizing in-store operations and improving partner (employee) efficiency. These tools have deepened human connections and driven significant growth in the loyalty program.

"At Starbucks, we are proud to continue innovating to offer an omnichannel and extraordinary experiences that adapt to the changing needs of our customers," said Bibiana Rosique, Marketing Director of Starbucks Mexico. "With Starbucks® Rewards, we have ensured that every coffee is not just a drink but a reward," she added.

Top 5 Benefits from Mexico’s Starbucks® Rewards Program to Keep in Mind - Historias-en

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Top 5 Benefits from Mexico’s Starbucks® Rewards Program to Keep in Mind

As Starbucks Mexico celebrates 10 years of its loyalty program, it continues to prioritize transforming the customer experience Mexico City &#8211; Starbucks® Rewards, the loyalty program integrated into the Starbucks mobile app, has been a key driver of the company&#8217;s digital transformation in Mexico. By offering personalized rewards, exclusive benefits, and a seamless in-store experience, […]

https://historias.starbucks.com/en-es/press/2024/top-5-benefits-from-mexicos-starbucks-rewards-program-to-keep-in-mind/

Mexico City, Mexico - In its ongoing effort to support local coffee growers and fulfill Starbucks farmer promise of ensuring the future of coffee for all, Starbucks Mexico created the <a href="https://historias.starbucks.com/es/press/2023/starbucks-mexico-celebra-nueve-anos-de-apoyar-a-las-os-caficultoras-es-locales-a-traves-del-programa-todos-sembramos-cafe/">“Todos Sembramos Café” (“We All Grow Coffee”) initiative</a> 10 years ago, in which rust-resistant coffee plants are donated to local coffee growers throughout Mexico.

Building on a decade of commitment, this year Starbucks Mexico plans to donate an additional 776,000 rust-resistant coffee plants to farmers in Chiapas, Veracruz, Puebla and Oaxaca through contributions from customers, partners, and the company itself. This initiative aims to combat coffee rust, enhance industry sustainability, and further support the economic well-being of over 12,000 coffee growers who have benefited since the program’s inception.

"Most of the coffee Starbucks acquires worldwide comes from small farms, including coffee-growing communities in Mexico. Coffee farmers face a variety of daily challenges to maintain the sustainability of this important crop. Joining efforts with each grower motivated the launch of ‘Todos Sembramos Café ten years ago, and we are proud to continue our support of this important program for local coffee farmers," said Francisco Tosso, General Director of Starbucks in Mexico.

Through September 30, 2024, customers can support sustainable coffee practices by visiting participating Starbucks Mexico locations. With each purchase of a bag of whole bean coffee throughout the year from select stores and through Starbucks Rewards® Delivery, Didi Food, Rappi, and Uber Eats, Starbucks Mexico will donate a rust-resistant coffee plant to local farmers. The whole bean coffees eligible for this initiative include Chiapas, Colombia, Espresso, Kenya, Sumatra, Verona and Pike Place.

Additionally, customers can also contribute by donating $10 pesos at the point of sale at participating Starbucks stores or via Starbucks Rewards® during their purchase. This contribution ensures that a rust-resistant coffee plant is provided to coffee producers in the participating states.

A program born to unite the entire coffee chain

Since its rollout in 2014, “Todos Sembramos Café” has been dedicated to tackling the challenges of coffee sustainability in Mexico and beyond. The program recognizes that the future of coffee depends on the collective efforts of producers, industry players, and coffee lovers alike.

Initially, “Todos Sembramos Café” focused on combating coffee rust, a significant threat to coffee crops. The program began by providing rust-resistant coffee plants to Chiapas, aiming to replace crops affected by the disease, rejuvenate old farms, and enhance production efficiency. This support quickly extended to Oaxaca, Puebla, Veracruz, and Nayarit. Together with Starbucks One Tree for Every Bag program, launched in 2015 in the U.S., these initiatives have led to the distribution of over 80 million rust-resistant plants across Mexico, Guatemala and El Salvador.

Beyond plant donations, the program has also integrated comprehensive support for coffee producers. Agronomists developed tailored work programs, including regular follow-up visits, soil studies, and pest management, ensuring that new plants thrive and yield high-quality beans.

In 2022, Starbucks partnered with Universidad Autónoma Chapingo to establish a soil analysis laboratory in Huatusco, Veracruz. This collaboration provided growers with essential soil nutrient analyses and fertilization recommendations, allowing them to optimize coffee cultivation efficiently.

Todos Sembramos Café: A 10-year journey

Starbucks "Todos Sembramos Café" Program Supports over 12,000 Coffee Growers in Mexico over the Past Decade - Historias-en

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Starbucks &#8220;Todos Sembramos Café&#8221; Program Supports over 12,000 Coffee Growers in Mexico over the Past Decade

Mexico City, Mexico &#8211; In its ongoing effort to support local coffee growers and fulfill Starbucks farmer promise of ensuring the future of coffee for all, Starbucks Mexico created the “Todos Sembramos Café” (“We All Grow Coffee”) initiative 10 years ago, in which rust-resistant coffee plants are donated to local coffee growers throughout Mexico. Building […]

https://historias.starbucks.com/en-es/press/2024/starbucks-todos-sembramos-cafe-program-supports-over-12000-coffee-growers-in-mexico-over-the-past-decade/

Starbucks “Todos Sembramos Café” Program Supports over 12,000 Coffee Growers in Mexico over the Past Decade

Bogotá, Colombia – Alsea, S.A.B. de C.V. (BMV: ALSEA*), a leading operator of Fast Food, Coffee Shops, Casual Dining and Full-Service Restaurants in Latin America and Europe, and the Starbucks operator in Colombia, celebrated the brand’s 10th market anniversary with an event revealing plans to open 30 new Starbucks stores over the next three years, backed by a $12 million investment. The event also reinforced the company’s commitment to Colombian coffee and highlighted the brand’s growth strategy and future investment plans.

Since entering the market in 2014, Starbucks has created a unique coffeehouse experience across &nbsp;71 stores in six cities – Bogotá, Medellín, Cali, Barranquilla, Cartagena, and most recently, <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-arrives-in-bucaramanga/">Bucaramanga</a>. As the company’s presence has grown in Colombia, Starbucks is deeply committed to contributing positively to the local community and creating employment opportunities for over 680 partners (employees).&nbsp;

As Starbucks expands across the market, the company plans to enter new cities, introduce new store formats, and build more sustainable stores. In addition to its first drive-thru store, opened in Cali in 2022, the company will unveil its first university store at University Los Andes this September, which will be certified under Starbucks Greener Store program.&nbsp;Currently, there are 25 Starbucks Stores that hold the <a href="https://historias.starbucks.com/en-es/stories/2023/starbucks-surpasses-50-greener-stores-in-latin-america-and-the-caribbean/">Greener Store certification in Colombia</a>, which aims to cut the company’s global carbon emissions, water usage, and waste sent to landfills by 50% by 2030.

Armando Torrado, CEO of Alsea, said, “Over these 10 years, we have transformed our passion for coffee into a success story thanks to innovation, dedication, and commitment to providing exceptional experiences to our customers; we thank those who have been part of this journey. With the same excitement and passion that has defined us from the beginning, we look to the future determined to continue fulfilling our purpose of delivering happiness and flavorful experiences.”

Currently, Alsea operates more than 1,800 Starbucks stores in twelve markets in Latin America and Europe.

"Colombian coffees have been the cornerstone of many of Starbucks most popular coffee roasts around the world. As we celebrate 10 years of coffee and human connection in Colombia, we extend our deepest gratitude to the local coffee farmers who grow our beans, our green apron partners who serve their communities with pride, and our loyal customers who have embraced the Starbucks Experience,” added Brady Brewer, ceo, Starbucks International. “Our future is bright in Colombia, where our partners will continue to deliver exceptional coffee with the passion and expertise that only Starbucks can offer."

Celebrating 10 Years with Colombian Customers and Partners

In recognition of this milestone, Starbucks unveiled <a href="https://historias.starbucks.com/en-es/press/2024/starbucks-celebrates-a-decade-of-presence-in-colombia-with-anniversary-merchandise-and-limited-edition-drinks-created-by-partners/">a merchandise line</a> inspired by Colombia’s mountains, wildlife, and coffee heritage and launched two unique beverages created by baristas that feature 100% Colombian coffee in stores from August 26 to 30:

In addition, a special anniversary cookie featuring Starbucks iconic Siren will be available in stores.

Continuing Commitment to Sourcing Colombian Coffee and Supporting Local Farmers

Since its founding in 1971, Starbucks has proudly offered coffee from Colombia through a blend on the company’s original menu. Colombian coffee is a key component of Starbucks® Espresso Roast – the heart of Starbucks espresso beverages around the world. Locally, Starbucks serves 100% Colombian coffee in all handcrafted espresso beverages and offers <a href="https://news.starbucks.com/news/starbucks-new-single-origin-colombia-narino">Starbucks® Colombia Nariño</a> and <a href="http://www.starbucks.com/coffee/medium/colombia/ground">Starbucks® Colombia</a> as single-origin coffees.

In 2012, Starbucks <a href="https://stories.starbucks.com/stories/2016/starbucks-farmer-support-center-reaches-growers-in-colombia/">established a Farmer Support Center in Manizales</a> &nbsp;dedicated to assisting Colombian coffee growers, their families, and communities, with a focus on sustaining a high-quality coffee supply. In 2022, the Farmer Support Center and Starbucks Colombia introduced the Juntos por el Café (Together for Coffee) program where a portion of sales will benefit local coffee-growing communities. Additionally, the organizations will collaborate to jointly donate over 5,000 native trees to farmers in Huila. These trees will provide essential shade for coffee plants, lower crop temperatures, and help maintain consistent bean quality.

In 2022, Starbucks Coffee Company and Colombian Coffee Growers Federation (FNC), <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-and-the-colombian-coffee-growers-federation-strengthen-partnership/">extended and expanded a program</a> to support farmers in the Starbucks C.A.F.E. Practices network. They launched an initiative to help farmers recultivate their farms with more resilient coffee tree varieties and donated 55 million coffee seedlings and essential fertilizers. This $7.2 million investment has benefitted over 12,000 farmers.&nbsp; Additionally, Starbucks and Conservation International are working together in Huila to protect vital forests, enhance local agricultural nurseries, and improve water quality in seven coffee-producing municipalities.

Uplifting Communities across Colombia

Starbucks has a longstanding commitment to investing in the communities it serves worldwide, and this August, The Starbucks Foundation is pleased to announce two Global Community Impact Grants totaling US$35,000 to Colombian nonprofit organizations Fundación Forge Colombia and Asociación de Bancos de Alimentos (ABACO).&nbsp;

The US$22,500 grant to ABACO will link community kitchen programs through a mobile food pantry in six cities in Colombia, including La Guajira, Medellín and Bogotá, and support food bank operations, ultimately improving the nutritional intake of 11,000 people. Fundación Alsea is co-investing to support the mobile food pantry in Medellín. The US$12,500 grant to Fundación Forge Colombia willimprove the economic and social conditions of 110 youth, primarily in Bogotá, with soft skills training and job placement that enables them to build transferable skills and secure high quality formal jobs.&nbsp;

To date, over $7 million has been awarded through The Starbucks Foundation’s&nbsp;<a href="https://stories.starbucks.com/stories/global-community-impact-grants/">Global Community Impact Grants</a> program to nearly 120 nonprofits across more than 50 markets, representing more than half of all Starbucks global markets.&nbsp;Local nonprofits in Colombia have received more than $100,000 in Global Community Impact Grants in 2022 and 2023.

In addition, together with Fundación Alsea, A.C., The Starbucks Foundation and Planet Water Foundation have supported the installation of three Aqua Tower systems that provide access to safe drinking water to rural communities in the municipalities of Cundinamarca and Sesquilé, Colombia.

Alsea Celebrates 10th Anniversary of Starbucks in Colombia and Announces $12 Million Investment to Open 30 Additional Stores - Historias-en

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Alsea Celebrates 10th Anniversary of Starbucks in Colombia and Announces $12 Million Investment to Open 30 Additional Stores

Bogotá, Colombia – Alsea, S.A.B. de C.V. (BMV: ALSEA*), a leading operator of Fast Food, Coffee Shops, Casual Dining and Full-Service Restaurants in Latin America and Europe, and the Starbucks operator in Colombia, celebrated the brand’s 10th market anniversary with an event revealing plans to open 30 new Starbucks stores over the next three years, […]

https://historias.starbucks.com/en-es/press/2024/alsea-celebrates-10th-anniversary-of-starbucks-in-colombia-and-announces-12-million-investment-to-open-30-additional-stores/

San Juan, Puerto Rico - Starbucks, operated in Puerto Rico by Baristas del Caribe, is pleased to announce the launch of a packaging for its Starbucks® Single-Origin Puerto Rico whole bean coffee, paying tribute to the island’s rich culture and traditions.

Grown in the high mountains of seven coffee micro-regions in the central-western part of the island: Yauco, Maricao, Jayuya, Adjuntas, Lares, Utuado, and the coffee-growing area of Castañer, Starbucks® Single-Origin Puerto Rico features dense green beans cultivated in warm days and cool nights. This medium-bodied, low-acidity coffee boasts distinctive notes of coconut and cinnamon, capturing the smoothness and spirit of the region in every cup.

The packaging new design depicts vibrant colors and iconic Puerto Rican elements, including the Puerto Rican cuatro, the picturesque facades of Old San Juan, and the deep blue of the Caribbean Sea.

“Puerto Rico is an island with a coffee heritage dating back to the 18th century, and we are proud to celebrate this legacy with a coffee that encapsulates the essence of the island,” said Idis Ortiz-López, General Manager of Starbucks Puerto Rico. “The new packaging is not only a showcase of Puerto Rico’s vibrant culture but also a reflection of Starbucks commitment to the community and sustainability.”

Starbucks® Single-Origin Puerto Rico is an invitation to discover the unique flavors of this Caribbean Island and will be available in 250-gram (8.8 oz) bags in all market stores starting August 21.

Starbucks Single-Origin Puerto Rico Returns with New Packaging Celebrating the Island's Cultural Diversity - Historias-en

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Starbucks Single-Origin Puerto Rico Returns with New Packaging Celebrating the Island&#8217;s Cultural Diversity

San Juan, Puerto Rico &#8211; Starbucks, operated in Puerto Rico by Baristas del Caribe, is pleased to announce the launch of a packaging for its Starbucks® Single-Origin Puerto Rico whole bean coffee, paying tribute to the island’s rich culture and traditions.  Grown in the high mountains of seven coffee micro-regions in the central-western part of […]

https://historias.starbucks.com/en-es/press/2024/starbucks-single-origin-puerto-rico-returns-with-new-packaging-celebrating-the-islands-cultural-diversity/

Starbucks Single-Origin Puerto Rico Returns with New Packaging Celebrating the Island’s Cultural Diversity

Delight in the essence of spring with Starbucks® refreshing selection of handcrafted beverages, premium coffee blends and seasonal merchandise, designed to brighten your days and enhance your springtime experiences.

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Spring Beverages, Coffee, and Merchandise  - Historias-en

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Spring Beverages, Coffee, and Merchandise 

Delight in the essence of spring with Starbucks® refreshing selection of handcrafted beverages, premium coffee blends and seasonal merchandise, designed to brighten your days and enhance your springtime experiences. NEW SEASONAL BEVERAGES RETURNING FAVORITES SEASONAL COFFEE MERCHANDISE

https://historias.starbucks.com/en-es/press/2024/spring-beverages-coffee-and-merchandise-4/

Savor the spirit of fall with Starbucks® warm and inviting selection of handcrafted beverages, premium coffee blends and seasonal merchandise, perfectly crafted to enrich your autumnal adventures and cozy moments.

Fall Beverages, Coffee, and Merchandise  - Historias-en

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Fall Beverages, Coffee, and Merchandise 

https://historias.starbucks.com/en-es/press/2024/fall-beverages-coffee-and-merchandise-4/

Located on Avenida Balmaceda, the opening of the store underlines Starbucks Chile's commitment to job creation, economic growth and expansion in the northern region.

Calama, Chile – Starbucks Chile, operated by authorized local business partner Alsea, today announced the arrival of its first store in Calama, as part of its continued market expansion plans. The new location invites consumers to enjoy Starbucks favorites, including hot and cold coffee beverages, as well as a wide selection of sandwiches and desserts.

"We are delighted to bring the Starbucks Experience to consumers in Calama, expanding our presence in northern Chile. Our store designers have created a space that highlights the warm colors of the region, fostering moments of connection around coffee that so many of our customers enjoy," said Claudia Aburto, director of Starbucks South Cone &amp; Colombia .

Starbucks designs its stores to enhance the human connection over a cup of coffee and to reflect the local community. The new Starbucks store in Calama offers a unique experience with a mural created by local artist Cony Lars titled "Colors of the North", inspired by the mountainous landscapes of northern Chile. Using a palette of warm desert colors, the artist has crafted an atmosphere where customers will feel immersed in the essence of this unique and majestic region.&nbsp;

Since Starbucks arrived in Chile in 2003 with its first store in Santiago, the company has maintained its commitment to its Chilean customers. The new location in Calama marks Starbucks Chile's 168th store with more than 2,000 dedicated Starbucks Chile partners (employees) proudly wearing the green apron throughout the market. The Calama store will also contribute to the local economy by creating job opportunities for 17 future Starbucks Chile Partners.

The new store, located at Av. Balmaceda 3242, will be open from 8:30 a.m. to 8:30 p.m. Participate in the Starbucks Experience by visiting one of the market stores or through the website <a href="http://www.starbucks.cl">www.starbucks.cl</a>.&nbsp;

Starbucks drives growth in northern Chile with first store in Calama - Historias-en

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Starbucks drives growth in northern Chile with first store in Calama

Located on Avenida Balmaceda, the opening of the store underlines Starbucks Chile&#8217;s commitment to job creation, economic growth and expansion in the northern region. Calama, Chile – Starbucks Chile, operated by authorized local business partner Alsea, today announced the arrival of its first store in Calama, as part of its continued market expansion plans. The […]

https://historias.starbucks.com/en-es/press/2024/starbucks-drives-growth-in-northern-chile-with-first-store-in-calama/

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