São Paulo - In response to devastating rain, floods and landslides in the north coast region of the state of São Paulo, The Starbucks Foundation and SouthRock – licensed operator of Starbucks in Brazil – have committed joint donations to support immediate relief and recovery efforts on the ground.

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Donations will go to <a href="https://gerandofalcoes.com/tamojunto/">Gerando Falcões</a> – an NGO partner of Starbucks in Brazil that is committed to combating poverty through initiatives aimed at education, economic development and citizenship in favelas – to purchase hygiene kits, clothes and food for affected communities in São Paulo. These relief items and resources will be distributed through Gerando Falcões’ network of NGO partners that serve impacted locations.

These latest donations build on recent partnership between The Starbucks Foundation, Starbucks Brazil and Gerando Falcões through the <a href="https://stories.starbucks.com/stories/global-community-impact-grants/">Global Community Impact Grants</a> program.

The Starbucks Foundation strengthens humanity by transforming lives across the world, with a focus on enabling community resiliency and prosperity and uplifting communities affected by disaster. Established in 1997, The Starbucks Foundation is a Section 501(c)(3) charitable organization under U.S. law.

SouthRock&nbsp;prides itself on its hands-on “owner/operator” approach to food and beverage management in Brazil. SouthRock focuses on building trust with employees and empowering them to deliver experiences which exceed customers’ expectations. Its management team’s track record is one built on growth through operational excellence by creating meaningful opportunities for partners to advance their careers and deliver strong financial results to our stakeholders. For more information please contact:&nbsp;<a href="mailto:info@southrockcapital.com">info@southrockcapital.com</a>.

The Starbucks Foundation and SouthRock Support Communities Impacted by Floods in Brazil’s São Paulo State - Historias-en

Historias-en

The Starbucks Foundation and SouthRock Support Communities Impacted by Floods in Brazil’s São Paulo State

São Paulo &#8211; In response to devastating rain, floods and landslides in the north coast region of the state of São Paulo, The Starbucks Foundation and SouthRock – licensed operator of Starbucks in Brazil – have committed joint donations to support immediate relief and recovery efforts on the ground. Donations will go to Gerando Falcões […]

https://historias.starbucks.com/en-es/press/2023/the-starbucks-foundation-and-southrock-support-communities-impacted-by-floods-in-brazils-sao-paulo-state/

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The new drive-thru store in the popular coastal destination underscores Starbucks commitment to job creation, growth and evolving its on-the-go customer experience.

Panama -- As part of its continued expansion plans in the market, Caribbean Coffee Traders Limited, Starbucks operating licensee in Panama, today announced that more customers can enjoy the Starbucks Experience in a new store located in the town of Coronado. The new drive-thru store, located on Vía Interamericana, Corregimiento de Las Lajas just minutes from the Coronado Beach, marks the 15th Starbucks store opening in Panama.

With the &nbsp;new drive-thru opening, Starbucks reinforces its commitment to meeting the evolving Panamanian customer needs of convenience, connection and personalization. The drive-thru format aims to balance speed and quality of time to create an unmatched customer experience.

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“This opening brings great joy to all who represent Starbucks Panama. Our new store reinforces Starbucks &nbsp;commitment to and investment in Panama, marked by continued expansion and new cafés &nbsp;that provide job opportunities for our local communities while further satisfying our customers’ growing demand for premium coffee on-the-go,” said Sofia Moreno, Starbucks Panama country manager.

The drive-thru store is designed to provide a convenient, safe and familiar experience for all. The opening also will create 12 jobs in the Coronado community, with approximately 140 local partners (employees) proudly wearing the green apron across the market.

In addition to the milestone opening of Starbucks Panama’s 15th store, the company recently opened another drive-thru store in Villa Lucre, located in José Domingo Espinar in the district of San Miguelito.

"At Starbucks, we strive to ensure that our stores act as a 'third place' for our customers – a welcoming place away from home and work where people can connect over a cup of coffee," shared Moreno. "Our goal is to continue working to create experiences that support Starbucks mission to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

Starbucks remains committed to continuing to enhance the customer experience in the market and throughout the Latin America and Caribbean region. Starbucks welcomes its customers at the two new locations from Monday through Sunday, from 6:30 a.m. to 10:00 p.m.

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Starbucks Panama Celebrates its 15th Store Milestone with Expansion to Coronado - Historias-en

Starbucks Panama Celebrates its 15th Store Milestone with Expansion to Coronado

The new drive-thru store in the popular coastal destination underscores Starbucks commitment to job creation, growth and evolving its on-the-go customer experience. Panama &#8212; As part of its continued expansion plans in the market, Caribbean Coffee Traders Limited, Starbucks operating licensee in Panama, today announced that more customers can enjoy the Starbucks Experience in a […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-panama-celebrates-its-15th-store-milestone-with-expansion-to-coronado/

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Available at Starbucks® stores starting February 28, 2023, we have what you need so you can make the best of your plans in the new year!

NEW STARBUCKS® SEASONAL HANDCRAFTED BEVERAGES

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Summer Beverages, Coffee and Merchandise  - Historias-en

Summer Beverages, Coffee and Merchandise 

Available at Starbucks® stores starting February 28, 2023, we have what you need so you can make the best of your plans in the new year! NEW STARBUCKS® SEASONAL HANDCRAFTED BEVERAGES RETURNING FAVORITES

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https://historias.starbucks.com/en-es/press/2023/summer-beverages-coffee-and-merchandise-2/

Available at Starbucks® stores starting February 28, 2023, we have what you need so you can enjoy every spring moment with your favorite beverage by your side, prepared just how you like it.

Spring Beverages, Coffee and Merchandise  - Historias-en

Spring Beverages, Coffee and Merchandise 

Available at Starbucks stores starting February 28, 2023, we have what you need so you can enjoy every summer moment with your favorite beverage by your side, prepared just how you like it.

https://stories.starbucks.com/uploads/sites/34/2023/01/Header-image-Spring.png

https://historias.starbucks.com/en-es/press/2023/spring-beverages-coffee-and-merchandise/

The Berry Frappuccino®️ Blended Beverage, made with blueberries, will be available in stores across Brazil starting on February 16*

São Paulo – To liven up on hot Carnival days, Starbucks Brazil today announced the launch a brand-new cold drink: the Berry Frappuccino®️ Blended Beverage. The Frappuccino®️ has an innovative fruity flavor and surprisingly subtle strawberry base, combined with the intense, characteristic flavor of blueberries, providing an essential touch of acidity.

Offered for a limited time, the new Berry Frappuccino®️ will be available in Starbucks stores across Brazil starting on February 16, 2023, for R$ 20.00**, or it can be redeemed with 70 Starbucks Rewards program stars.

The Berry Frappuccino®️ complements <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-brings-new-pistachio-beverages-to-brazil-for-summer/">Starbucks Brazil’s summer menu</a>, which has several delicious and refreshing options to help customers enjoy the hot season and accompany them throughout the day. In addition, fans of the brand can also try the Starbucks®️ Single-Origin El Salvador Ahuachapán coffee, Starbucks®️ Molten Chocolate in Latte, Iced, and Frappuccino®️ Blended Beverage versions, and in the Refreshers®️ core menu, with the pitaya flavor as a special for this season.

Starbucks Rewards members get one star for every R$3.50 spent in Starbucks Brazil stores to add and redeem for a wide variety of items, including those on the seasonal menu. Through the Starbucks Brasil App, orders can be made and beverages customized.

* Starbucks Rewards members have early access on February 15, 2023.

Follow Starbucks Brazil on <a href="https://www.linkedin.com/company/starbucks-brasil-comã©rcio-de-cafã©s-ltda-/">LinkedIn</a>, <a href="https://www.instagram.com/starbucksbrasil/">Instagram</a>, <a href="https://www.facebook.com/StarbucksBrasil/">Facebook</a>, <a href="https://twitter.com/StarbucksBrasil">Twitter</a>, <a href="https://www.tiktok.com/@starbucksbrasil?lang=pt-BR">TikTok</a> e <a href="https://www.youtube.com/user/StarbucksBrasil">YouTube</a>.

Starbucks Brazil launches brand-new Frappuccino flavor for Carnival - Historias-en

Starbucks Brazil launches brand-new Frappuccino flavor for Carnival

The Berry Frappuccino®️ Blended Beverage, made with blueberries, will be available in stores across Brazil starting on February 16* São Paulo – To liven up on hot Carnival days, Starbucks Brazil today announced the launch a brand-new cold drink: the Berry Frappuccino®️ Blended Beverage. The Frappuccino®️ has an innovative fruity flavor and surprisingly subtle strawberry […]

https://stories.starbucks.com/uploads/sites/34/2023/02/SBX20230215-FrappBerryCortina-FeatureHorizontal.jpg

https://historias.starbucks.com/en-es/press/2023/starbucks-brazil-launches-brand-new-frappuccino-flavor-for-carnival/

This year, Starbucks will open stores in the states of Goiás, Ceará and Pernambuco, marking its presence in 11 states across Brazil.

Sao Paulo – Starbucks Brazil, through its local licensed operator, SouthRock, today announced an expansion to three new Brazilian regions in 2023. The stores will be constructed in Fortaleza (Ceará), Goiânia and Alexânia (Goiás), and Recife (Pernambuco). With its arrival in these locations, Starbucks Brazil is expected to create more than 140 direct jobs and the brand will mark its presence in 11 states across Brazil, including Bahia (Salvador), <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-brazil-announces-expansion-to-bahia/">announced in late 2022</a> with a store opening planned for the first quarter of 2023.

"We are very excited to bring the Starbucks Experience to even more Brazilian customers and are confident that our stores will become meeting points for community members to connect with family and friends over coffee," said Claudia Malaguerra, Starbucks Brazil managing director. "These openings are undoubtedly a milestone for Starbucks in Brazil, continuing our commitment to expand our presence in the market, creating jobs for local communities and reaffirming our mission to inspire and nurture the human spirit, one person, one cup, and one neighborhood at a time while positively impacting the communities we serve," she added.

In Goiás, Starbucks first store opened on February 10, in the city of Alexânia, at Outlet Premium Brasília and, soon, another new store will open at Flamboyant mall (first floor) in the capital Goiânia. In Fortaleza the store will be constructed on the ground floor of the Iguatemi Bosque Fortaleza mall. &nbsp;In Recife, the brand is in local negotiations for the first store and will announce it soon. To further Starbucks mission and impact in the region, Starbucks Brazil is actively evaluating other potential locations for additional stores in the three cities.

The new stores will feature cozy, comfortable environments for customers to enjoy high-quality arabica coffees from Brazil and around the world, along with seasonal and year-round beverages and menu items prepared by passionate baristas and according to their preferences. Menu options range from Starbucks® Brazil Blend – an exclusive coffee made with 100% Brazilian beans from the regions of Minas Gerais, São Paulo, and Bahia – to products specifically created for Brazilian customers, such as Starbucks Brigadeiro Frappuccino® Blended Beverage and an exclusive recipe for the traditional pão de queijo, one of the region’s most popular bakery items.

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Customers of the new stores will also have access to the Starbucks Rewards™ loyalty program, which offers exclusive benefits to its members. As one of the program perks, for every R$ 3.50 spent on Starbucks menu items and merchandise, Starbucks Rewards members will receive a star to collect and exchange for store items. All store orders, including beverage customizations, can be made using the Starbucks Brazil app.

POSITIVELY IMPACTING COMMUNITIES<s></s>

With the arrival of Starbucks in the states of Goiás, Pernambuco and Ceará, over 140 jobs will be created, many without the requirement of previous work experience. Additionally, Starbucks Brazil will open Starbucks Training Centers in all three new markets, where it will conduct training programs that cover barista certifications, service practices, operational routines, and education about the coffee industry, along with courses on menu quality and food safety.

To support Starbucks partners, the brand will also bring &nbsp;the <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-promotes-4th-edition-of-i-am-project-in-celebration-of-brazils-national-trans-visibility-day/%22">“I Am" project</a> to the new states, which offers legal and emotional well-being support for transgender partners to amend their names and genders on their birth certificates. Since its launch in 2020, the project has transformed the lives of more than 70 people in Brazil, supporting partners in stores, corporate offices and other businesses operated by SouthRock in Brazil, as well as members of partner NGOs. &nbsp;The 2023 edition of the project marked a record number of partners registered from Brazilian States where Starbucks is currently present.

Starbucks Brazil &nbsp;also brings with it initiatives to give back to local communities, such as Caramel Day (a day in December when the net profit from the sale of Caramel drinks is donated to the Gol de Letra Foundation), Pride Month (throughout the month of June, Starbucks joins with partner NGOs to recognize the LGBTQIAP+ community through such initiatives as donating the net profit from sales of the Pride Frappuccino® Blended Beverage to applicable organizations) and Global Good Month (a global initiative held each April to encourage community service). In addition, Starbucks plans to connect with like-minded NGOs in the new states to further local engagement and community outreach work. Over the 16 years that the brand has been present in the market, Starbucks Brazil has worked with over 100 NGOs and institutions across several states, leaving a significant impact on the lives of partners and customers throughout the region.

STARBUCKS IN BRAZIL

Starbucks first store in Brazil opened in 2006 in the Morumbi mall, located in São Paulo, followed by the opening of another store in Rio de Janeiro in 2008. In 2018, the brand entered into a licensing agreement with SouthRock to operate Starbucks stores in Brazil, making SouthRock the local licensed operator of the brand marketwide.&nbsp;

In 2019, after 11 years working exclusively in São Paulo and Rio de Janeiro, Starbucks expanded its presence in the country by opening its first stores in the South Region, located in Santa Catarina. In December 2020, the expansion continued and Starbucks began operations in Brasilia. In 2021, the brand entered three more markets, opening stores in Rio Grande do Sul, Minas Gerais and Paraná.

Starbucks is now present in seven Brazilian states (São Paulo, Rio de Janeiro, Paraná, Santa Catarina, Rio Grande do Sul, Brasília-DF, and Minas Gerais), and has announced its arrival in the Northeast, starting in Bahia with the opening of its first store scheduled for March 2023.

Follow Starbucks Brasil on <a href="https://www.linkedin.com/company/starbucks-brasil-comã©rcio-de-cafã©s-ltda-/">LinkedIn</a>, <a href="https://www.instagram.com/starbucksbrasil/">Instagram</a>, <a href="https://www.facebook.com/StarbucksBrasil/">Facebook</a>, <a href="https://twitter.com/StarbucksBrasil">Twitter</a>,<a href="https://www.tiktok.com/@starbucksbrasil?_t=8VeMHH0GE4s&amp;_r=1"> TikTok</a> and <a href="https://www.youtube.com/user/StarbucksBrasil">YouTube</a>.

Starbucks Brazil announces expansion to three new states in 2023 - Historias-en

Starbucks Brazil announces expansion to three new states in 2023

This year, Starbucks will open stores in the states of Goiás, Ceará and Pernambuco, marking its presence in 11 states across Brazil. Sao Paulo – Starbucks Brazil, through its local licensed operator, SouthRock, today announced an expansion to three new Brazilian regions in 2023. The stores will be constructed in Fortaleza (Ceará), Goiânia and Alexânia […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-brazil-announces-expansion-to-three-new-states-in-2023/

The Starbucks Foundation and volunteers from Starbucks Peru joined Planet Water Foundation to build a water filtration tower at the Virgen de Chapi School in Lurin.

The project builds on a 12-year partnership between The Starbucks Foundation and Planet Water Foundation to deliver clean water to ten markets, impacting up to 1,800 children and members of vulnerable communities.

Lima - As part of Starbucks commitment to positively impact the communities it serves, Starbucks – operated by licensed business partner Delosi in Peru – and&nbsp;The Starbucks Foundation&nbsp;partnered with&nbsp;Planet Water Foundation&nbsp;to install&nbsp;an&nbsp;AquaTower&nbsp;water&nbsp;filtration system&nbsp;at the Virgen de Chapi School in Lurin, Lima Province. The event, held in December 2022, punctuated a year of significant volunteering and sustainability initiatives led by Starbucks Peru.

Planet Water Foundation is a nonprofit organization that strives to bring clean water to the world's most impoverished communities. Their water tower program has positively impacted ten markets in Asia Pacific and Latin America and the Caribbean, including Cambodia, India, Indonesia, Mexico, Philippines, Thailand and Vietnam, and last year expanded to Guatemala, Peru and Colombia for the first time. In 2022, The Starbucks Foundation and Planet Water Foundation partnership has provided clean, safe drinking water to up to 21,600 children and members of vulnerable communities.

Peru’s National Institute of Statistics and Information pointed out in a report that between 7 and 8 million Peruvians still do not have access to basic water services, demonstrating a key need that the partnership aims to support. To address this, a group of Starbucks Peru volunteers visited Virgen de Chapi School in Lurin to install an AquaTower water filtration system, which will&nbsp;provide&nbsp;clean water to&nbsp;up to 1,800&nbsp;people a day. In addition, Starbucks Peru volunteers led hygiene education and handwashing activities with students to promote health and hygiene behaviors.

“Thanks to The Starbucks Foundation grant support and Starbucks partners engagement, our children and the members of each family in our locality will benefit from having access to drinking water, helping community members avoid many diseases caused by unclean water. I hope that more schools can receive this gift of clean water that is essential for the health of our children,” said Luis Cabrera, principal of Colegio Virgen de Chapi IE 7078.

AT Escuela Virgen de Chapi

Starbucks partners with Planet Water Foundation to promote access to safe drinking water for Peruvians - Historias-en

Starbucks partners with Planet Water Foundation to promote access to safe drinking water for Peruvians

The Starbucks Foundation and volunteers from Starbucks Peru joined Planet Water Foundation to build a water filtration tower at the Virgen de Chapi School in Lurin. The project builds on a 12-year partnership between The Starbucks Foundation and Planet Water Foundation to deliver clean water to ten markets, impacting up to 1,800 children and members […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-partners-with-planet-water-foundation-to-promote-access-to-safe-drinking-water-for-peruvians/

The initiative, which received a record number of registrations this year, offers legal and psychological well-being support for transgender partners (employees) to amend their names and information on their birth certificates.

Sao Paulo – In support of National Trans Visibility Day, celebrated in Brazil on January 29, SouthRock – Starbucks licensed operator in the market – announced the fourth edition of its "I Am" Project.

The “I Am” Project offers free legal and psychological well-being support to transgender partners (employees) who wish to legally change their name and gender on their birth certificates. Since its start, the project has transformed the lives of over 70 people in Brazil, supporting Starbucks partners working in stores, corporate offices and other businesses operated by SouthRock in Brazil, as well as members of local nonprofit organizations.

<a>"</a>Starbucks is committed to building a warm and welcoming culture where all partners and customers feel they belong. Our partners are the heart and soul of Starbucks, and we continuously seek to create initiatives that have a positive impact on their lives. It is gratifying to offer the fourth edition of our 'I Am' Project, supporting the transgender community, and witness the expansion of the project to additional SouthRock brands, while also inspiring and encouraging other companies," said Claudia Malaguerra, Managing Director of Starbucks Brazil.

This year, in addition to offering the program’s services to current partners of Starbucks Brazil and brands operated by SouthRock, members of the nonprofit organization, Casa Florescer (São Paulo), can receive legal advice to begin the process of amending their names, with full support for legal and psychological well-being offered by SouthRock. In 2023, the program reached a record number of people, with 37 applicants enrolling in the program, representing both Starbucks and SouthRock partners and members of Casa Florescer.

"The year 2022 was fundamental to my empowerment as a trans woman,” shared Kylie, a partner and communications analyst at SouthRock who had her name changed in the 2022 edition of the “I Am” Project. “Having my name and gender amended was much more than fulfilling a dream; it was the officialization of who I AM. I believe this is one of the most important moments in the entire transition process because, in addition to legitimizing our identity, it avoids numerous social constraints. I hope more employers and organizations understand that this is an urgent demand from a community that needs to emerge from invisibility. This means respecting diversity and exercising inclusion in a real way. It took me 50 years to get my birth certificate and other identity documents changed. It's like I've waited half a century to be born. May this time be much shorter for other trans girls and boys – after all, life goes by very fast and we deserve to live it to its fullest," she concluded.

Support for the LGBTQIAP+ community

Starbucks Store in Haddock Lobo Street in São Paulo, decorated for the “I Am” project - Photo: Stock/Starbucks Brasil

In every Starbucks store, customers who order a beverage have their name written on their cup, whatever it is, without question. This action inspired the launch of the "I Am" project in January 2020. With the permission of all program participants, the brand <a href="https://www.youtube.com/watch?v=Pw-WAnAgPQI" target="_blank" rel="noreferrer noopener">documented</a> the life-changing journey to provide the public with a view of the significant impact the “I Am” initiative has on its participants. The project, documented by VMLY&amp;R for Starbucks Brazil, won the Grand Prix at the <a href="https://www.canneslions.com/festival">2021 Cannes Lions Festival</a> - the largest and most prestigious advertising festival in the world – and was awarded gold in twocategories of the <a href="https://www.effie.org/">Effie Award</a> – marketing and advertising award held by the American Marketing Association -,in addition to receiving several other awards.

As an extension of the "I Am" Project in 2022, SouthRock led another initiative, this time focused on employability. The action, titled "I Am Working," turned Starbucks Stores into employment hubs where participants participated in job interviews and a training program developed for members of the transgender community interested in openings available at Starbucks and other brands operated by SouthRock in Brazil. The first round of the job interviews took place throughout April 2022 in São Paulo at the Starbucks store on Rua Haddock Lobo, which proudly displayed the transgender flag to welcome candidates. The "I Am Working" initiative recently won bronze at the Cannes Lions 2022.

Since 2018, Starbucks Brazil has worked with nonprofit organizations, including Casa 1 (SP) and Grupo Arco-Iris (RJ), that offer support and safe locations to support LGBTQIAP+ inclusion efforts through various actions. One example of Starbucks partnership with these efforts is its donation of net profits from the sale of Starbucks products – such as the Pride Frappuccino® and t-shirts sold during Pride Month – celebrated annually in June, to provide funding for people in vulnerable situations due to their sexual orientation and gender identity.

For further information about Starbucks' efforts in Brazil to promote LGBTQIAP+ inclusion, go to <a href="https://www.linkedin.com/company/starbucks-brasil-com%C3%A3%C2%A9rcio-de-caf%C3%A3%C2%A9s-ltda-/" target="_blank" rel="noreferrer noopener">&nbsp;LinkedIn</a>,<a href="https://www.instagram.com/starbucksbrasil/" target="_blank" rel="noreferrer noopener"> Instagram</a>,<a href="https://www.facebook.com/StarbucksBrasil/" target="_blank" rel="noreferrer noopener"> Facebook</a>,<a href="https://twitter.com/StarbucksBrasil" target="_blank" rel="noreferrer noopener"> Twitter</a>, and<a href="https://www.youtube.com/user/StarbucksBrasil" target="_blank" rel="noreferrer noopener"> YouTube</a>.

Starbucks promotes 4th edition of "I Am" Project in celebration of Brazil’s National Trans Visibility Day - Historias-en

Starbucks promotes 4th edition of &#8220;I Am&#8221; Project in celebration of Brazil’s National Trans Visibility Day

The initiative, which received a record number of registrations this year, offers legal and psychological well-being support for transgender partners (employees) to amend their names and information on their birth certificates.

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Starbucks promotes 4th edition of "I Am" Project in celebration of Brazil’s National Trans Visibility Day

https://historias.starbucks.com/en-es/press/2023/starbucks-promotes-4th-edition-of-i-am-project-in-celebration-of-brazils-national-trans-visibility-day/

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Starbucks promotes 4th edition of “I Am” Project in celebration of Brazil’s National Trans Visibility Day

Starting January 23, NotMilk® by NotCo will be available at more than 130 Starbucks stores in Argentina.

Buenos Aires - Starbucks – operated in Argentina by licensed business partner Alsea – today announced it will expand its plant-based beverage offerings with the exclusive release of NotMilk® by NotCo, a leading startup in food technology. NotMilk® will be available as an option for all Starbucks handcrafted beverages, at no additional cost.

“At Starbucks, we are always innovating and looking to deliver increased personalization options for our customers. Aligned with our commitment to become a resource-positive company, we are excited to keep growing this NotCo partnership, that began in Chile more than a year ago, and that now expands to Argentina with the launch of NotMilk®. We hope that every customer who prefers plant-based beverages will enjoy them at their local Starbucks with our new NotMilk® option,” said Claudia Aburto, general manager at Starbucks Southern Cone.

Developed using NotCo technology, NotMilk® was created using the perfect combination of plants to emulate the flavor and creaminess of regular milk while being a 100% plant-based product.

“We are excited to partner with Starbucks Argentina, who shares our mission to reduce the environmental impact of the food industry on a large scale,” said Matiías Latugaye, Country Manager at NotCo Argentina. “Today, we are glad to reveal this partnership with the most important coffee chain in the world and announce that in over 130 stores throughout Argentina, customers will now be able to enjoy the best of Starbucks with our NotMilk® at no additional cost. This is undoubtedly a milestone for us and for the entire plant-based world.”&nbsp;

There are more than 170,000 ways to customize a beverage at Starbucks, including selecting plant-based options. These plant-based alternatives provide customers with various ways to meet their taste and lifestyle preferences in order to create their favorite Starbucks handcrafted beverages.&nbsp;

Customers are invited to <a href="https://www.starbucks.com.ar/stores">find their closest Starbucks</a> and enjoy this new flavor experience, combining the best of both worlds by pairing their favorite Starbucks beverage with a planet-based alternative milk.

Starbucks Argentina partners with NotCo to introduce new plant-based option - Historias-en

Starbucks Argentina partners with NotCo to introduce new plant-based option

Starting January 23, NotMilk® by NotCo will be available at more than 130 Starbucks stores in Argentina. Buenos Aires &#8211; Starbucks – operated in Argentina by licensed business partner Alsea – today announced it will expand its plant-based beverage offerings with the exclusive release of NotMilk® by NotCo, a leading startup in food technology. NotMilk® […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-argentina-partners-with-notco-to-introduce-new-plant-based-option/

Starbucks wins the Fundación Iguales “International Company Award” at the nonprofit organization’s Night for Equality event – an annual celebration honoring individuals and institutions dedicated to promoting LGBTQIA+ inclusion in Chile.

Santiago, Chile - Fundación Iguales recognized Starbucks Chile for its progress in creating an inclusive work environment at its 7th annual Night for Equality event on January 12, 2023, where Starbucks won the “International Company Award.”&nbsp;

Fundación Iguales is a Chilean nonprofit organization that promotes respect for human rights. Through its Night for Equality event, organized by Pride Connection – an arm of Fundación Iguales focused on workplace inclusion – the organization seeks to recognize those building a more inclusive community in Chile. Night for Equality award categories included Public Figure, Media Outlet, National Company, and International Company.

"We are honored to be recognized as a leading international company for LGBTQIA+ inclusion in Chile – a recognition that underscores Starbucks efforts to create environments where everyone is welcome and feels a sense of belonging,” said Claudia Aburto, Starbucks South Cone’s brand director. “As a company that prioritizes inclusion &amp; diversity, we are proud of the hard work behind this award to positively impact the daily lives of our partners, their families, our customers and the community at large, and are grateful to organizations such as Fundación Iguales that work closely with companies to make workplace policies more inclusive.”

The award is a reflection of Starbucks Chile’s efforts to promote LGBTQIA+ inclusion in 2022, including: &nbsp;

Earlier in 2022, Starbucks Chile <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-recognized-for-commitment-to-lgbtq-equality-in-chile/">was </a><a href="https://historias.starbucks.com/en-es/press/2022/starbucks-recognized-for-commitment-to-lgbtq-equality-in-chile/">recognized by Human Rights Campaign Foundation</a>, via their Equidad CL certification, for its commitment to equality by adopting crucial LGBTQ+-inclusive policies and practices for its partners (employees).

For more information on Starbucks commitment to LGBTQIA+ inclusion &amp; diversity, please visit <a href="https://stories.starbucks.com/stories/2022/starbucks-pride-a-long-legacy-of-lgbtq-inclusion">Timeline: Starbucks History of LGBTQIA+ Inclusion</a>.

Starbucks Chile Recognized for Advancements in LGBTQIA+ Inclusion - Historias-en

Starbucks Chile Recognized for Advancements in LGBTQIA+ Inclusion

Starbucks wins the Fundación Iguales “International Company Award” at the nonprofit organization’s Night for Equality event – an annual celebration honoring individuals and institutions dedicated to promoting LGBTQIA+ inclusion in Chile. Santiago, Chile &#8211; Fundación Iguales recognized Starbucks Chile for its progress in creating an inclusive work environment at its 7th annual Night for Equality […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-chile-recognized-for-advancements-in-lgbtqia-inclusion/

South Cone - The season that celebrates being together and moments of joy with loved ones concluded with more than 1,200 gifts delivered by Starbucks South Cone to 60 nonprofit organizations across Argentina, Chile, and Uruguay, thanks to a community support campaign driven by Starbucks South Cone partners (employees) and customers.

The initiative, which was focused on sharing magic and special moments with the community, invited Starbucks customers in the Southern Cone to donate gifts to different nonprofit organizations. To incentivize customer support, Starbucks offered a free Tall-size Coffee of the Day to everyone who participated in this initiative, which took place in the first weeks of December 2022.

After gathering more than 1,200 gifts, the Starbucks Community Leaders made the official delivery to the organizations supported. 

“At Starbucks we are thrilled with the results we saw while continuing collaborating with the communities where we operate. We want to thank our partners and customers for their support of this important holiday campaign. Sharing smiles and good moments is part of our daily job to keep giving back to the community,” said Soledad Fantuzzi, marketing manager at Starbucks Southern Cone.

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Starbucks Southern Cone maintains its commitment to the neighborhoods it serves and is planning programs and campaigns for 2023 that will strengthen the community’s participation, aspiring to share new experiences and support different NGOs aligned with the brand.

Starbucks South Cone collects more than 1,200 gifts for the community to celebrate holiday magic - Historias-en

Starbucks South Cone collects more than 1,200 gifts for the community to celebrate holiday magic

South Cone &#8211; The season that celebrates being together and moments of joy with loved ones concluded with more than 1,200 gifts delivered by Starbucks South Cone to 60 nonprofit organizations across Argentina, Chile, and Uruguay, thanks to a community support campaign driven by Starbucks South Cone partners (employees) and customers. The initiative, which was […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-south-cone-collects-more-than-1200-gifts-for-the-community-to-celebrate-holiday-magic/

Mexico City - Starbucks Mexico today announced the expansion of its food menu with the introduction of two new plant-based options made with NotCo products – the NotChicken® Baguette and NotBurger® Baguette.

The NotChicken® Baguette is made entirely with plant-based ingredients including peach, peas and corn, while the NotBurger® Baguette includes a plant-based mixture of peas, coconut, rice, cocoa and beets. Customers can complement both sandwiches with NotMayo®, a 100% plant-based emulsion with a flavor, smell and texture similar to mayonnaise.

“We recognize that our customers have their own preferences, and we strive to serve each one in a personalized way, across all aspects of our business,” said Bibiana Rosique, head of Marketing for Starbucks Mexico. “We will continue to expand our plant-based menu in service of Starbucks goal to become a resource-positive company – giving more than we take from the planet."

Starbucks Mexico began offering plant-based options to customers&nbsp; in 2006, with the introduction of soy beverages and, since then, has added four additional alternative milks to its menu, including almond, oat milk, coconut, and, most recently, <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-introduces-two-new-plant-based-menu-options-made-with-notco-products/">NotMilk® which was introduced in August 2022.</a>

The overall well-being of customers is a focus for Starbucks globally and the brand strives to offer plant-based and regular menus that fit clients’ lifestyles and provide healthy and balanced options for a range of palates. Starbucks Mexico started communicating the nutritional value of beverages and food in 2014. That same year, the preparation of all drinks with light milk was announced, to reduce the caloric content by up to 31%.

For more information on Starbucks Mexico’s menu, visit: https://www.starbucks.com.mx/menu.

Starbucks Mexico expands plant-based options on its menu - Historias-en

Starbucks Mexico expands plant-based options on its menu

Mexico City &#8211; Starbucks Mexico today announced the expansion of its food menu with the introduction of two new plant-based options made with NotCo products – the NotChicken® Baguette and NotBurger® Baguette. The NotChicken® Baguette is made entirely with plant-based ingredients including peach, peas and corn, while the NotBurger® Baguette includes a plant-based mixture of […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-mexico-expands-plant-based-options-on-its-menu/

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Latin America

Coffee is at our heart, inspiring our craft and driving innovation—in our drinks, our food, our stores and new ways we bring the Starbucks experience to you wherever you are.

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Our vision for the future is to become resource positive—giving back more than we take from the planet. And we know we can’t do it alone. It takes all of us.

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Our aspiration is to be people positive—investing in humanity and the well-being of everyone we connect with, from our partners to coffee farmers to the customers in our stores and beyond.