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Santiago, Chile – Starbucks Chile, operated local licensed retail partner Alsea, today announced the celebration of its 20th anniversary in the market with the launch of the “Starbucks Star Stage” series. &nbsp;

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Over the past two decades, Starbucks has continued to elevate the customer experience across Chile, providing unique and innovative experiences in its stores and an assortment of beverages. To celebrate this important milestone together with the community, and in alliance with Pulsar Awards — a project promoted by the Chilean Society of Musical Authors and Performers (SCD) — a series of three live music sessions with talented emerging local artists, will take place at select Starbucks Chile stores. The artists are all nominees or winners of SCD’s most important awards – the Best Urban Music Artist (Mejor Artista de Musica Urbana) – Winner and Best New Artist (Mejor Nuevo o Nueva Artista) – Winner.

With an unwavering commitment to uplifting the everyday for its customers, since its arrival in Chile in 2003, the company has persistently strived to offer a wide variety of high-quality arabica coffees, providing customers with an unparalleled experience in each and every cup. Likewise, music has become an essential part of each customer's in-store experience – allowing stores to transform into the Third Place – a warm and welcoming space between home and work where everyone belongs.

“We are thrilled to mark our 20th anniversary of retail presence in Chile with this special musical series featuring the unique rhythms of local artists. For two decades, we have worked tirelessly to elevate the coffee experience in Chile, and we are grateful for the support and loyalty of our customers," said Claudia Aburto, director of Starbucks South Cone, a division of Alsea. “Celebrating this milestone alongside our partners (employees), clients and the Chilean music community resonates perfectly with the coffeehouse culture we’ve cultivated over these years. We look forward to sharing the ‘Starbucks Star Stage’ experience with those joining us in person and virtually, ”she added.

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“This alliance with one of the world’s most important coffee chains is a very positive sign for our scene and shows the enormous value that local artists acquire every day. With this first cycle of performances, we are opening paths and building bridges, so that from now on Chilean music gains more presence in Starbucks stores, an example that we hope can be followed by many more companies,” said Rodrigo Osorio, President of SCD.

The live music sessions will take place in Starbucks most iconic stores throughout the market, giving customers the opportunity to enjoy their favorite artists in an intimate setting. The series pays tribute to Chile's vibrant music culture, and expresses gratitude to the dedicated Starbucks fans &nbsp;and Starbucks Rewards members who have stood by the company throughout these past two decades.

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The inaugural event kicks off with the participation of the renowned local artist Soulfia, an urban music performer. Soulfia recorded a session at Chile’s flagship café – the Isidora store, located in San Sebastián, Las Condes. The performance will be unveiled across Starbucks and Soulfia’s social networks on August 25, marking the initiation on an exciting journey featuring surprise artists in the months ahead.

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"Through these live music sessions, we want to celebrate together with our community and express our gratitude through music and coffee, two elements that have been fundamental in our history in Chile," added Soledad Fantuzzi, marketing manager of Starbucks South Cone.

Starbucks invites the Chilean community to join its 20th anniversary celebrations by connecting to the music live sessions through social media live-stream, which will be announced in advance on Starbucks Chile’s social media channels.

Starbucks Chile Celebrates 20 Years of Coffeehouse Connections with the Rhythms of Local Music - Historias-en

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Starbucks Chile Celebrates 20 Years of Coffeehouse Connections with the Rhythms of Local Music

Santiago, Chile – Starbucks Chile, operated local licensed retail partner Alsea, today announced the celebration of its 20th anniversary in the market with the launch of the “Starbucks Star Stage” series. &nbsp; Over the past two decades, Starbucks has continued to elevate the customer experience across Chile, providing unique and innovative experiences in its stores […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-chile-celebrates-20-years-of-coffeehouse-connections-with-the-rhythms-of-local-music/

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Lima, Peru – Starbucks, operated in Peru by local licensed retail partner Delosi, is proud to celebrate its commitment to the Latin America and the Caribbean (LAC) region and two decades of retail operations in Peru by announcing bold environmental commitments and programs to support local coffee communities.

Since opening its first South American store in Lima, Peru, in 2003, Starbucks has captured the hearts of local coffee lovers across the region with its high-quality arabica coffee and a warm and welcoming atmosphere where customers can enjoy handcrafted espresso-based beverages prepared by passionate baristas. Currently, Starbucks has 1,635 stores across 24 markets in Latin America and the Caribbean.

To aid in its regional expansion, the company has established strong relationships with trusted licensed retail operators, such as Delosi. Through its industry knowledge and market expertise, Delosi currently operates over 110 stores across 10 cities, with nearly 1,700 Starbucks Peru partners (employees) proudly wearing the green apron.

As part of the anniversary celebration, Tom Ferguson, senior vice president and president of Starbucks in Latin America and Caribbean, joined Rodrigo Isasi, CEO of Delosi, and Cristel Delgado, brand manager for Starbucks Peru, for a special event to inaugurate the Frutales store which, together with two other stores in Lima, is now certified under Starbucks <a href="https://stories.starbucks.com/stories/2021/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future/">Greener Stores</a> framework and will open its doors to the public on August 14.

“Together with our long-term business partner Delosi, we are tremendously proud to be celebrating 20 years of fostering moments of connection over coffee in Peru,” said Tom Ferguson, Starbucks president of Latin America and Caribbean. “As we look ahead to the future, we will continue to prioritize supporting our partners, elevating the customer experience, honoring our coffee heritage, and protecting the planet we share,” he added.

Protecting the Planet We Share

To mark 20 years of retail presence in Peru, Starbucks and Delosi are proud to announce the certification of the market’s first Greener Stores, as the brand accelerates <a href="https://stories.starbucks.com/stories/2021/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future/">the international expansion</a> of its open-source <a href="https://stories.starbucks.com/press/2018/starbucks-announces-global-greener-stores-commitment/">Greener Store Framework</a> in support of its global goal to reduce carbon, water, and waste footprints by 50% by 2030.&nbsp; The stores are located in Lima’s Wong Plaza in San Miguel; MallPlaza in Comas; and Frutales in La Molina.

“With this initiative, we seek to push ourselves to be better and motivate other industry players to join in our commitment to sustainability, accelerating the transformation of retail towards stores with less environmental impact. Greener Stores reflect Starbucks efforts to put sustainability at the center of our operations and business,” said Cristel Delgado, brand manager of Starbucks Peru.

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The three certified stores adhere to the Starbucks Greener Store Framework though a more efficient use of resources, including 100% LED interior and exterior lighting, grease interceptors, and utilizing electricity instead of natural gas. The stores are designed to reduce water usage by 30% through a combination of proper sizing of water heaters, filters, and low flow plumbing fixtures and processes. Furthermore, Peru is focused on waste management, donating 100% of coffee grounds through Starbucks <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-peru-celebrates-earth-day-with-free-coffee-for-customers-who-bring-their-own-reusable-cups-or-tumblers/">Grounds For Your Garden</a> program, which first launched in the market in 2022.

Currently, the brand operates 90 Greener Stores across 16 markets in Latin America: Argentina, Bahamas, Barbados, Brazil, Colombia, Dominican Republic, El Salvador, Guatemala, Jamaica, Mexico, Panama, Peru, Puerto Rico, Trinidad &amp; Tobago, Uruguay, and&nbsp;<a href="https://historias.starbucks.com/en-es/press/2022/starbucks-first-greener-store-in-latin-america-certified-in-chile/">Chile</a>, which had the region’s first certified Greener Store. In efforts to further sustainability efforts across the region, Starbucks has committed to build all new stores in the LAC region under the Greener Stores framework by the end of 2023. Globally, Starbucks has certified over 3,500 Greener Stores across 20 markets, which sets the company well on its way to achieving its goal of 10,000 Greener Stores by 2025.

Honoring Coffee Heritage &amp; Supporting Communities

Starbucks has been sourcing high-quality coffee from Peru since the company’s founding in 1971. On June 27, 2023, the brand unveiled <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-introduces-peru-mujeres-de-junin-a-celebration-of-women-in-coffee/">Starbucks® Perú Mujeres de Junín</a> – the first Peruvian coffee grown and developed exclusively by women – to celebrate Starbucks 20th anniversary in the market. Inspired by&nbsp;Pachamama, or “Earth Mother,” this exquisite single-origin coffee represents the essence of the mountains, valleys and biodiversity of Peru’s Central Highlands. The medium-roast coffee was&nbsp;cultivated by a group of over 130 women-farmers, part of a larger producer association known as “Caniari,” located in the Junín region of Central Peru. It will be available in Peru – and 20 markets across the region – until August 21, 2023.

With the launch of Starbucks® Perú Mujeres de Junín – and through the support of the&nbsp;<a href="https://historias.starbucks.com/en-es/press/2023/starbucks-expands-we-are-all-coffee-initiative-to-support-coffee-growers-in-the-junin-region/">“We Are All Coffee” (“Todos Somos Café”) initiative</a>, which ran from May to June 2023 – Starbucks Peru and Starbucks Coffee Company will also be funding 40 coffee drying beds and a coffee quality lab for the community of Pangoa in Junín. This will have a significant impact on the quality of coffee production, as it will allow local coffee growers to better evaluate important characteristics of the coffee, such as aroma, flavor, and acidity.

The “We Are All Coffee” initiative complements The Starbucks Foundation’s&nbsp;<a href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030/">goal</a>&nbsp;to positively impact 1 million women and girls in coffee-, tea- and cocoa-growing communities by 2030. In March 2023, The Starbucks Foundation and international nonprofit organization <a href="https://www.technoserve.org/">TechnoServe</a>&nbsp;announced the&nbsp;<a href="https://historias.starbucks.com/en-es/press/2023/the-starbucks-foundation-and-technoserve-partner-to-empower-women-in-coffee-farming-households-in-peru/">launch of the Mujeres CAFÉ initiative</a>&nbsp;to help uplift women in Peruvian coffee communities. Leveraging the work of&nbsp;<a href="https://www.technoserve.org/our-work/projects/coffee-alliance-for-excellence/">the Coffee Alliance for Excellence (CAFE) program</a>, a USAID initiative, Mujeres CAFÉ will work with 1,300 women in coffee farming communities across Peru to develop their leadership and communications skills and take on a greater role in household and community decision-making.

Elevating the Customer Experience

Since arriving to Peru, Starbucks has continued to evolve its strategy to meet customers’ ever-changing needs and lifestyles.

In recent years, the brand has expanded its connection with customers in Peru through digital media. For example, the Starbucks Rewards loyalty platform enhances Starbucks digital relationships with its customers and rewards them in a more personalized and convenient way. This year, Starbucks Peru will relaunch its Starbucks Rewards program offering customers a more personalized interactions that promotes accessibility and a level-up experience. With the relaunch of the program, customers will be able to choose their preferred payment method, accumulate benefits and have access to different convenience channels.

“Innovation in experience has always been our priority. Today, by embracing the digital environment, we want to promote personalization and accessibility to strengthen the connection with our customers where they are,” said Rodrigo Isasi, CEO of Delosi.​

Finally, for the 20th anniversary, a lineup of Starbucks Peru merchandise will be available to customers for a limited time. The merchandise – which includes a tumbler, mug, and cold cup – is inspired by the beloved Peruvian retablo motif and designed to underscore the market’s unique connection to coffee.

Starbucks Celebrates 20 Years of Coffee and Connections in Peru, Further Commits to Sustainability - Historias-en

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Starbucks Celebrates 20 Years of Coffee and Connections in Peru, Further Commits to Sustainability

Lima, Peru – Starbucks, operated in Peru by local licensed retail partner Delosi, is proud to celebrate its commitment to the Latin America and the Caribbean (LAC) region and two decades of retail operations in Peru by announcing bold environmental commitments and programs to support local coffee communities. Since opening its first South American store […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-celebrates-20-years-of-coffee-and-connections-in-peru-further-commits-to-sustainability/

Located in the capital of Chile’s Los Lagos region, the new café comes as Starbucks celebrates its 20th anniversary of retail operations in Chile.

The store will be the southernmost Starbucks café in Latin America, and the opening and underscores Starbucks Chile’s commitment to growth and job creation.

Puerto Montt - As part of its ongoing expansion plans in the market, Starbucks Chile – operated by licensed business partner Alsea – today announced the arrival of the company’s first store in Puerto Montt, a thriving tourist destination and fishing port in southern Chile. The new location invites customers to enjoy customer-favorite Starbucks menu items, such as the Caramel Frappuccino® blended beverage, flavored lattes, hot and iced coffee varieties, and a wide selection of sandwiches and desserts.

“We are delighted to bring the Starbucks Experience to customers in Puerto Montt, expanding our presence in southern Chile. Our store designers have created a space that highlights the beauty of this historic southern location and the moments of connection over coffee enjoyed by so many of our customers,” said Soledad Fantuzzi, marketing manager for Starbucks South Cone.

Across the globe, Starbucks designs its stores to foster the human connection that can be made over a cup of coffee and to reflect the international communities the company serves. The new Puerto Montt café features a unique design inspired by the history of the city with artwork and décor representative of the region and locally sourced products and materials. The space is designed to act as a Third Place to Chilean customers by providing a warm and welcoming gathering spot where all can enjoy high-quality arabica coffee from Latin America and around the world, handcrafted by passionate baristas.

Since entering Chile in 2003 with its first store in Santiago, Starbucks remains committed to its Chilean customers and the communities it serves. The new Puerto Montt location marks the 157th store in Chile, with more than 2,000 Starbucks Chile partners (employees) proudly wearing the green apron across the market. The Puerto Montt store will create jobs for 15 Starbucks Chile partners.

“Growing within the Chilean market is a priority for Starbucks, and we plan to open more stores in the coming years, with a shared commitment to create local employment opportunities and provide unique experiences to Chilean customers. As we celebrate 20 years of Starbucks presence in the Chilean market, we look forward to connecting with even more customers in the dynamic city of Puerto Montt,” added Soledad.

The new store, located at Monseñor Ramón Munita #1600, premises 1 and 2, Puerto Montt., will operate Monday through Friday from 7:30 am to 9:00 pm, and Saturday and Sunday from 9:00 am to 8:00 pm.

Participate in the Starbucks Experience by visiting one stores across the market or through the website <a href="about:blank">www.starbucks.cl</a>.

Starbucks Expands to Southern Chile, Opens First Store in Puerto Montt - Historias-en

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Starbucks Expands to Southern Chile, Opens First Store in Puerto Montt

Located in the capital of Chile’s Los Lagos region, the new café comes as Starbucks celebrates its 20th anniversary of retail operations in Chile. The store will be the southernmost Starbucks café in Latin America, and the opening and underscores Starbucks Chile’s commitment to growth and job creation. Puerto Montt &#8211; As part of its […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-expands-to-southern-chile-opens-first-store-in-puerto-montt/

Mexico City - As part of its commitment to elevate the digital customer experience, Starbucks Mexico – managed by licensed business operator Alsea – today announced an update to its Starbucks® Rewards platform, diversifying payment methods and learning into technology so that program members continue to receive benefits including free food and beverages.

Starbucks® Rewards is the company’s loyalty program developed to enhance its digital relationships with its customers, rewarding them in a more personalized and convenient way. Starbucks® Rewards is a purchase-based program, offering members Stars based on the amount they spend on eligible purchases. Once a customer has created an account, they can scan their Starbucks Mexico Rewards App and earn Stars toward free items.

Previously, the only way to earn and accumulate Stars required a physical or digital Starbucks Card, which had to be reloaded with credit in order to make a purchase at any of the 780+ Starbucks stores in Mexico. With the launch of the “Stars for Everyone” program, new and existing Starbucks® Rewards members will be able to use different payment methods – including cash and bank cards – to earn and accumulate Stars, without the need to pre-load a Starbucks Card.

Under the current scheme, members who pay with a Starbucks Card can earn one (1) Star for every $10 pesos spent in-store and Starbucks Mexico Rewards App and redeem them for benefits such as their favorite drink or meal. Through the “Stars for Everyone” introduction, payments made with cash and/or bank cards without reloading will earn one (1) Star for every $20 spent.

Starbucks® Rewards offer two tiers: Green and Gold. The Green level will have advantages including gifting a complimentary drink the month of a customer’s birthday, refilling Coffee of the Day free of charge, and enjoying exclusive promotions and events. By accumulating 200 stars, customers are upgraded to a Gold level, and will receive Green level benefits as well as other exclusive benefits such as a Gold level welcome bakery item, a free Starbucks beverage or bakery item for every 100 Stars accumulated, 15 stars on each anniversary and a digital gold card.&nbsp;&nbsp;

"At Starbucks we are constantly looking for new ways to thank and appreciate the trust and loyalty that our customers show us every day. The integration of these new payment methods represents an amplified opportunity for both new and returning customers to continue accumulating benefits when purchasing and enjoying their favorite foods and beverages," said Bibiana Rosique, Marketing Director at Starbucks Mexico.&nbsp;&nbsp;&nbsp;

Ways to start or continue earning Stars:

To earn Stars and have them credited to the customer's associated account, in-store purchases must be made through the Starbucks® Rewards app, either by scanning the code or swiping a Starbucks Card before paying.&nbsp;

Customers interested in registering for the Starbucks® Rewards program to start earning and accumulating Stars can do so by logging on to <a href="https://rewards.starbucks.mx/">https://rewards.starbucks.mx/</a> or by downloading the Starbucks Mexico app.

Through its “Stars for Everyone” program, Starbucks® Rewards members will now be able to pay and earn Stars without the need to reload a Starbucks Card.

Starbucks Mexico Announces New Payment Methods for Starbucks® Rewards Program - Historias-en

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Starbucks Mexico Announces New Payment Methods for Starbucks® Rewards Program

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Customers can enjoy the irresistible Starbucks® Churros beverage family and the new Starbucks® Bombom beverage family, along with new Starbucks® Single-Origin Perú Mujeres de Junín whole bean coffee as part of the winter menu.

Sao Paulo – To celebrate the start of the winter season, Starbucks Brazil – locally operated by SouthRock – today announced the return of the iconic Starbucks® Churros beverage family and the launch of new Starbucks® Bombom beverages as part of the seasonal menu, with versions that match the varied Brazilian Winter. The brand also launched Starbucks® Perú Mujeres de Junín, a new single-origin coffee rich in history and flavor. Customers can now try the new and returning winter menu items by visiting Starbucks locations across the market.

"This season, we invite our customers to slow down and take time to reconnect with themselves, enjoying special moments with those they love and creating memories with a Starbucks beverage in hand," said Sedenir Junior, marketing manager at Starbucks Brazil. "We are introducing two long-awaited and well-loved beverage families, both available in hot and iced versions to pair with the varying winter weather across the market," added Sedenir.

The customer-favorite Starbucks® Churros beverage family makes a return to the market, featuring the perfect combination of traditional doce de leite paired with the subtlety of cinnamon. Churro lovers can enjoy the drink in a variety of ways, from latte to iced or Frappuccino® versions – starting at R$ 17.00 or through the redemption of 70 Starbucks Rewards stars – or as an espresso, starting at R$ 10.50, or through the redemption of 30 Starbucks Rewards® stars.

The new Starbucks® Bombom beverage family combines decadent white mocha with the rich flavor of hazelnut and crispy chocochip, referencing traditional Brazilian chocolate truffles. The new flavor was created by partner Lorena Santos in 2021, during the Barista Build Beverage campaign, and became a great success throughout Latin America. This combination, which quickly became a fan-favorite in the region, now arrives in Brazil available as a latte, iced, or blended as a Frappuccino® – from R$ 17.00 or through the redemption of 70 Starbucks Rewards stars.

Also new to the menu, customers will be able to enjoy the Starbucks® Single-Origin Perú Mujeres de JunÍn whole bean coffee. This medium-roasted coffee is grown by an all women farmer producers association from the Junín region located in the central plateau of Peru - an area full of culture and biodiversity. The launch of this new coffee represents the love and passion that women farmers deliver in everything they do and encompasses part of the Junín women's story, while demonstrating Starbucks commitment to responsibly sourcing coffee and empowering women farmers. Featuring notes of sweet meringue and chocolate, Starbucks® Single-Origin Perú Mujeres de JunÍn promises to surprise coffee lovers with every sip.

The packaging artwork was inspired by Mother Earth, known in Latin America as Pachamama (Mother Earth), who presides over planting and harvesting. The design also incorporates mountains and valleys that shape the region’s nature and culture, creating a combination of vibrant colors that creates a sense of warmth while recognizing significant local traditions. The graphic shape of the cloud alludes to the aroma of coffee beans and pays homage to the spirit of artisanal excellence. Starbucks® Single-Origin Perú Mujeres de JunÍn whole bean coffee will be available in stores across the market until August 21, for R$ 53.00 or by redeeming 150 Starbucks Rewards stars.

Customers who purchase the whole bean coffee in stores have the option to have it ground by baristas for free, according to their preferred method of preparation. Additionally, Starbucks Rewards members receive one star for every R$3.50 spent on products to collect and exchange for in-store items, including seasonal menu items. Orders can be made and beverages customized using the Starbucks Brasil app.

Winter beverages are now available at Starbucks stores in Brazil and through the Mobile Order program, available in select stores, via the Starbucks Brasil app, while supplies last.

*Prices and availability may vary according to the region and are stated for São Paulo city street stores.

Follow Starbucks Brazil on <a href="https://www.linkedin.com/company/starbucks-brasil-comã©rcio-de-cafã©s-ltda-/">LinkedIn</a>, <a href="https://www.instagram.com/starbucksbrasil/">Instagram</a>, <a href="https://www.facebook.com/StarbucksBrasil/">Facebook</a>, <a href="https://twitter.com/StarbucksBrasil">Twitter</a>, <a href="https://www.tiktok.com/@starbucksbrasil?lang=pt-BR">TikTok</a> and <a href="https://www.youtube.com/user/StarbucksBrasil">YouTube</a>.

Starbucks Brazil Welcomes the Winter Season by Introducing New Flavors and Whole Bean Coffee - Historias-en

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Starbucks Brazil Welcomes the Winter Season by Introducing New Flavors and Whole Bean Coffee

Customers can enjoy the irresistible Starbucks® Churros beverage family and the new Starbucks® Bombom beverage family, along with new Starbucks® Single-Origin Perú Mujeres de Junín whole bean coffee as part of the winter menu. Sao Paulo – To celebrate the start of the winter season, Starbucks Brazil – locally operated by SouthRock – today announced […]

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Southern Cone, – Starbucks South Cone – managed by licensed retail operator Alsea in Argentina, Chile, and Uruguay – is proud to announce the return of its Ads for Good campaign with special exhibitions held at Starbucks stores including Shopping Alto Palermo in Buenos Aires, Starbucks Reserve in Santiago, and Shopping Punta Carretas in Montevideo starting on June 28, 2023.

As part of the Ads for Good campaign, now in its third year, Starbucks South Cone will display 15 creative pieces made by local agencies Argentina, Chile and Uruguay. The selected artists were tasked with reflecting on inclusion &amp; diversity topics, addressing them as a relevant social challenge for the community and promoting a culture of respect and non-discrimination. The initiative was carried out within the framework of Pride Month and to reinforce Starbucks South Cone’s inclusion and diversity policy, first launched in 2021.

Starbucks South Cone strives to create a warm and welcoming environment and operate stores free of discrimination of partners, customers and communities. The recognition of all communities reinforces the objective of Starbucks Cone South to create a more inclusive and diverse workplace for Starbucks South Cone partners (employees) as a long-term ally and advocate for the LGBTQI+ community.

"We made an open call to local agencies, inviting them to reflect on these important issues for our community. We are very proud to summon these creatives and see the result of 15 inclusion-inspired pieces and more than 30 artworks displayed in a virtual museum at the Southern Cone level, which will be exhibited in all three markets simultaneously,” said Soledad Fantuzzi, manager of Starbucks South Cone marketing.

The virtual Ads for Good exhibition includes more than 10 agencies, which contributed a variety of pieces in a <a href="https://starbucksadsforgood.icreatelabs.studio/">unique online experience</a>. In addition, the virtual exhibition features unique works of Starbucks South Cone green apron partners. Starbucks South Cone partners were invited to express their views on inclusion &amp; diversity and show their daily life freely through photographs and phrases.

“We want to thank the tremendous design talent who contributed to this exhibition for their willingness to share and be the protagonists of our third Ads For Good campaign. Without a doubt, with your contribution and deep sense of community, we will be helping to create even more awareness of the relevance of inclusion and diversity for our society,” concluded Fantuzzi.

Argentina: Shopping Alto Palermo, Av. Sta. Fe 3253, 1091 CABA, Buenos Aires

Chile: Starbucks Reserve, Magdalena 140, Las Condes, Santiago, Chile

Uruguay: Shopping Punta Carretas, José Ellauri 350 esq. Solano García and Francisco, F. García Curtains, 11300, Montevideo

Starbucks South Cone Hosts Third Annual Ads for Good Campaign in Support of Inclusion &amp; Diversity - Historias-en

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Starbucks South Cone Hosts Third Annual Ads for Good Campaign in Support of Inclusion &amp; Diversity

Southern Cone, – Starbucks South Cone – managed by licensed retail operator Alsea in Argentina, Chile, and Uruguay – is proud to announce the return of its Ads for Good campaign with special exhibitions held at Starbucks stores including Shopping Alto Palermo in Buenos Aires, Starbucks Reserve in Santiago, and Shopping Punta Carretas in Montevideo […]

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Starbucks South Cone Hosts Third Annual Ads for Good Campaign in Support of Inclusion & Diversity

Mexico City - Reinforcing its commitment to Mexican coffee farmers, Starbucks Mexico – operated by licensed retail partner Alsea – today announced the return of the “We All Grow Coffee” (“Todos Sembramos Café”) program where rust-resistant coffee plants are donated to local farmers across Mexico.

This year, Starbucks Mexico has set the goal of donating more than 625,000 rust-resistant coffee plants through customer, partner (employee) and company donations, in an effort to benefit five coffee-growing states across the Mexican Republic. Among the states that will benefit from this initiative, Chiapas will receive more than 200,000 plants, Puebla will receive 150,000 plants, Oaxaca will receive 100,000 plants, and Veracruz will receive 125,000 plants. As the most recently added state to the program, Nayarit will receive 50,000 plants.

This year, Starbucks México will also allocate one million pesos for the construction of a classroom for local children in La Huasteca, Veracruz. This classroom will be located at the Poxtla Farm and will benefit 150 families of coffee growers in the area and more than 50 children who will continue to attend their classes without delaying their academic cycle.

Customers can support sustainable coffee growing practices by visiting their local Starbucks Mexico store where:

“The growth of the “Todos Sembramos Café” program in recent years reflects Starbucks Mexico's commitment to making a positive impact in the communities in which we have a presence. Our progress is a testament to the active involvement of our green apron partners and customers in supporting Mexican coffee growers by providing them with access to rust-resistant coffee plants,” said Francisco Tosso, managing director at Starbucks Mexico. “We are thrilled that this year’s campaign will benefit additional coffee communities across the market, including local farmers in Nayarit – a state with close to 5,000 coffee producers growing coffee on 17,000 hectares. Nayarit's history with coffee is magical; although it’s not one of the sates with the highest production of coffee in Mexico, its varied climate allows for the development of beautiful coffee plants.”

Reflecting on “Todos Sembramos Café” Impact

Starbucks commitment to ensuring a <a href="https://stories.starbucks.com/stories/2021/working-to-create-a-more-sustainable-future-of-coffee-for-all/">sustainable future of coffee for all</a> begins with strengthening coffee-growing communities around the world. The “Todos Sembramos Café” program was created in Mexico in 2014, in collaboration with Starbucks trusted licensee Alsea. The program was initially designed in response to a decline in coffee production due to rust attacking coffee plants. The program aims to assist coffee growers by replacing their diseased crops with rust-resistant coffee plants.

Throughout the eight years of the "Todos Sembramos Café" program’s existence, Starbucks Mexico has donated over 4.2 million rust-resistant coffee plants to coffee farmers in Chiapas, Oaxaca, Puebla, and Veracruz.

“Todos Sembramos Café” inspired the creation of Starbucks global “One Tree for Every Bag” initiative in 2015, followed by the Starbucks Mexico “100 million Trees Commitment” in 2017. In 2023, Colombia – also operated by Alsea – launched a similar initiative to support local coffee growers with the donation of native trees.

In 2022, through the invaluable support and contributions from customers and partners, Starbucks Mexico donated 647,000 rust-resistant coffee plants to 72 coffee growers in Chiapas, Oaxaca, Puebla and, for the first time, Veracruz. As part of the arrival of "Todos Sembramos Café" in Veracruz, Starbucks México – in alliance with the Autonomous University of Chapingo – installed a soil analysis laboratory through which local coffee growers can assess soil nutrient levels and receive cost-effective fertilization recommendations. The work taking place at the laboratory will ensure optimal coffee cultivation through a quick and affordable diagnosis of nutrients in their farms.

“At Alsea, we are tremendously proud to have been a part of the creation of the ‘Todos Sembramos Café’ program, with years of positive impact in service of our coffee farmers across Mexico and the model replicated in other markets where Starbucks has a presence. As we continue to expand this program in our ninth year of the campaign, we look forward to working closely with Starbucks Farmer Support Center in Chiapas to understand the needs of Mexican coffee farmers and how we can best support their important work,” concluded Armando Torrado, managing director at Alsea.

Starbucks Mexico Celebrates Nine Years of Supporting Local Coffee Growers through “We All Grow Coffee” Program - Historias-en

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Starbucks Mexico Celebrates Nine Years of Supporting Local Coffee Growers through “We All Grow Coffee” Program

Mexico City &#8211; Reinforcing its commitment to Mexican coffee farmers, Starbucks Mexico – operated by licensed retail partner Alsea – today announced the return of the “We All Grow Coffee” (“Todos Sembramos Café”) program where rust-resistant coffee plants are donated to local farmers across Mexico. This year, Starbucks Mexico has set the goal of donating […]

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Starbucks launches a new single-origin coffee sourced exclusively from a group of women farmers in the Junín region of Peru, positively impacting the community and uplifting women.

Seattle, Washington, June 27 – Today,Starbucks proudly introduces Starbucks® Perú Mujeres de Junín, a medium roast celebrating the exceptional virtues of Peruvian coffee. Inspired by Pachamama, or “Earth Mother,” this exquisite single-origin blend will be available in 20 markets across the Latin America and the Caribbean region from June 27 to August 21, 2023, as part of Starbucks <a href="https://historias.starbucks.com/en-es/press/2023/summer-beverages-coffee-and-merchandise-4/">Summer 2</a>/<a href="https://historias.starbucks.com/en-es/press/2023/winter-beverages-coffee-and-merchandise-2">Winter</a> seasonal campaign.

Starbucks® Perú Mujeres de Junín was produced by a group of over 130 women-farmers, part of a larger producer association known as “Caniari”, located in the Junín region of Central Peru. Though the company has worked with Caniari for several years, this is the first time Starbucks has sourced from this group exclusively.&nbsp;

Starbucks has offered coffee from Peru since 1971, with a blend from the Chanchamayo region on the company’s original menu. Today, Starbucks® Perú Mujeres de Junín launches in celebration of 20 years since Starbucks first opened stores in Peru and the rich history and passion shared with customers and partners (employees) in the region.

Representing Love and Passion

Starbucks® Perú Mujeres de Junín represents the love and passion that women coffee farmers deliver in everything they do and encompasses part of <a href="https://historias.starbucks.com/en-es/stories/2023/this-tribute-to-women/">their story</a>. The dedication of Latin American women is one of the most important ingredients to create lands where both coffee and the dreams of coffee growers can sustain generations.

With the launch of Starbucks® Perú Mujeres de Junín – and through the support of the <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-expands-we-are-all-coffee-initiative-to-support-coffee-growers-in-the-junin-region/">“We Are All Coffee” (“Todos Somos Café”) initiative</a> – Starbucks Peru and Starbucks Coffee Company will be funding 40 coffee drying beds and a coffee quality lab for the community of Pangoa in Junín. This will have a significant impact on the quality of coffee production, as it will allow local coffee growers to better evaluate important characteristics of the coffee, such as aroma, flavor, and acidity.

The “We Are All Coffee” initiative complements The Starbucks Foundation’s <a href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030/">goal</a> to positively impact 1 million women and girls in coffee-, tea- and cocoa-growing communities by 2030. Earlier this year, The Starbucks Foundation and international nonprofit <a href="https://www.technoserve.org/">TechnoServe</a> announced the <a href="https://historias.starbucks.com/en-es/press/2023/the-starbucks-foundation-and-technoserve-partner-to-empower-women-in-coffee-farming-households-in-peru/">launch of the Mujeres CAFÉ initiative</a> to help uplift women in Peruvian coffee communities. Data from TechnoServe shows that, on average, men earn 29% more than women farmers overall and 45% more from coffee sales. Women-led farms face several obstacles to profiting equally from the coffee sector, including less access to land, agricultural training, and financing.

Leveraging the work of <a href="https://www.technoserve.org/our-work/projects/coffee-alliance-for-excellence/">the Coffee Alliance for Excellence (CAFE) program</a>, a USAID initiative, Mujeres CAFÉ will work with 1,300 women in coffee farming communities across Peru to develop their leadership and communications skills and take on a greater role in household and community decision-making.

“We are tremendously proud of this seasonal coffee and the inspiring women that cultivated it,” said Kelly Goodejohn, vice president of Starbucks Global Coffee, Sustainability and Education. “By celebrating the role of women in coffee and the heritage and traditions of coffee-growing regions, Starbucks strives to uplift communities, build bridges and foster a sense of belonging.”

A Distinctive Coffee Growing Region

With a unique topography in the Central Highlands of Peru that straddles rainy jungles and dry mountains, coffee grown in Junín is nourished by ideal microclimates. &nbsp;Grown at altitudes as high as 6,000 feet with nighttime temperatures as cold as 40°F, coffee cherries in Junín mature slowly, developing complex flavors.

With notes of sweet meringue and chocolate, <a>Starbucks® Perú Mujeres de Junín</a> honors the rich history and passion Starbucks shares with customers and partners in Peru and the greater Latin America and Caribbean region. &nbsp;

Starbucks buys more coffee from Latin America than any other region because of its consistent taste and quality. In addition to single-origin favorites from <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-introduces-chunqui-whole-bean-coffee-produced-by-coffee-growers-in-northern-peru/">Peru</a>, <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-launches-its-first-single-origin-coffee-from-veracruz/">Mexico</a>, <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-celebrates-20-years-in-puerto-rico/">Puerto Rico</a>, <a href="https://historias.starbucks.com/en-es/press/2022/single-origin-brazil-minas-gerais-whole-bean-coffee-returns-at-starbucks-stores-across-brazil/">Brazil</a> and more, Latin American coffees are the foundation of many of the brand’s most beloved blends.

For more information on the Starbucks® Perú Mujeres de Junín whole bean coffee, beverages available this season and Starbucks on-going commitment to coffee communities, visit <a href="https://historias.starbucks.com/en-es/">Starbucks Stories &amp; News Latin America. </a>

Starbucks launches a new single-origin coffee sourced from a group of women farmers in Junín, positively impacting the community and uplifting women.

Starbucks Introduces Perú Mujeres de Junín, a Celebration of Women in Coffee - Historias-en

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Starbucks Introduces Perú Mujeres de Junín, a Celebration of Women in Coffee

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Starting June 27, Starbucks brings to its customers several tasty and refreshing options to help them cool down and celebrate the summer feels through color, vibrancy, and flavor!

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NEW STARBUCKS® SEASONAL HANDCRAFTED BEVERAGES&nbsp;

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Starting June 27, Starbucks brings to its customers several options to help them cool down and celebrate the summer feels!

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Summer Beverages, Coffee, and Merchandise  

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Starting June 27, Starbucks brings to its stores a variety of feel-good beverages, coffee blends and merchandise for customers to warm up this winter season!

NEW STARBUCKS® SEASONAL HANDCRAFTED BEVERAGES

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Starbucks brings to its stores a variety of feel-good beverages, coffee blends and merchandise for customers to warm up this winter season!

Winter beverages, coffee and merchandise - Historias-en

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Winter beverages, coffee and merchandise

Colombia – In recognition of National Coffee Day on June 27, Starbucks Colombia – operated by licensed retail partner Alsea – today announced the launch of its “Together for Coffee” ("Juntos por el Café") program, reinforcing Starbucks commitment to <a href="https://stories.starbucks.com/stories/2021/working-to-create-a-more-sustainable-future-of-coffee-for-all/">ensure a sustainable future of coffee for all</a>. The program, which sees a portion of proceeds of whole bean coffee sales donated to support local coffee farmers, marks a significant milestone in the brand’s dedication to address the ongoing climate challenges coffee farmers encounter in their work.

The “Together for Coffee” launch builds on a pilot program implemented in 2022 by Starbucks Colombia and the Starbucks Farmer Support Center in Manizales to donate 1,500 native trees to coffee growers in <a>Nariño</a>. The trees provided necessary shade to coffee plants, reducing the temperature of the crops and ensuring higher quality of beans and increased profitability for local&nbsp;coffee farmers. This year, Starbucks Colombia has set the goal of donating an additional 2,000 native trees to coffee growers in Colombia through customer and partner (employee) donations.

“'Juntos por el Café' exemplifies our ongoing commitment to coffee growers in Colombia and reinforces our determination to tackle climate challenges,” said Juan Pablo Castaño, country manager of Alsea Colombia. &nbsp;“We are excited to launch this program on National Coffee Day, a momentous occasion to celebrate Colombia's rich coffee tradition."

From June 27 to August 27, customers can support sustainable coffee growing practices by visiting their local Starbucks Colombia store where:

In addition to tree donations, Starbucks Colombia is collaborating with the Manizales Starbucks Farmer Support Center to continue supporting Colombian coffee growers throughout the year. Working one-on-one with farmers in the field, supporting coops and suppliers, agronomists at <a href="https://stories.starbucks.com/press/2018/starbucks-farmer-support-centers/">Starbucks Farmer Support Centers</a> build upon traditional growing methods to help farmers improve both the quality and profitability of their crops. On International Women's Day (IWD) in 2023, Starbucks Colombia and the Starbucks Farmer Support Center joined forces to donate the proceeds from the sales of Starbucks IWD-themed reusable cups to the Association of Women Coffee Growers of Western Huila to continue supporting the role of the woman coffee farmers.

The Starbucks Foundation is also supporting several projects in Colombia as part of its <a href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030/">goal to positively impact 1 million women and girls in coffee, tea and cocoa-growing communities</a> around the world by 2030. Through grants to Mercy Corps, The Starbucks Foundation is promoting gender equality training, expanding access to clean water and improving waste management for women coffee farmers and their families in Nariño and Cauca.

"Our commitment is rooted in securing a sustainable future for coffee-growing communities, by fostering a better adaptation to climate variability among coffee growers,” added Cielo Morera, director of Starbucks Colombia. “Together, we are dedicated to enhancing the productivity and quality of coffee through sustainable strategies, ensuring a prosperous future for the local coffee industry."

Starbucks Colombia Launches “Together for Coffee” Program to Support Local Coffee Growers - Historias-en

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Starbucks Colombia Launches “Together for Coffee” Program to Support Local Coffee Growers

Colombia – In recognition of National Coffee Day on June 27, Starbucks Colombia – operated by licensed retail partner Alsea – today announced the launch of its “Together for Coffee” (&#8220;Juntos por el Café&#8221;) program, reinforcing Starbucks commitment to ensure a sustainable future of coffee for all. The program, which sees a portion of proceeds […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-colombia-launches-together-for-coffee-program-to-support-local-coffee-growers/

The lab to offer hands-on and virtual learning for Starbucks partners, students, researchers and industry leaders to innovate and scale solutions for some of the world’s most challenging social and environmental issues &nbsp;

Starbucks and Arizona State University partner to create programming this fall; the lab is expected to physically open within the next three years&nbsp;&nbsp;

Seattle, WA — Starbucks announced plans today to develop a new sustainability learning and innovation lab at Hacienda Alsacia – the company’s global agronomy headquarters for research and development, located in Costa Rica. The lab will serve as a hub for hands-on and virtual learning opportunities for Starbucks partners (employees), students, researchers and industry leaders to innovate and scale sustainable solutions for some of the world’s most challenging environmental and social issues, including climate adaption and agricultural economics.&nbsp;&nbsp;

Starting this fall, the lab will offer the first wave of educational programming to select Arizona State University (ASU) students and Starbucks partners. The first wave will leverage ASU’s leading educational technology and world-class faculty to enrich the student experience, including study abroad opportunities tied to existing ASU degree programs, such as Sustainability, Sustainable Food Systems, Global Agribusiness, Environmental and Resource Management, among others. Starbucks lab is expected to physically open within the next three years.&nbsp;

<a href="https://stories.starbucks.com/stories/2023/ten-years-of-impact-at-hacienda-alsacia/">For more than a decade</a>, Hacienda Alsacia, the company’s first and only company-owned and operated coffee farm, has focused on the sustainability of coffee.&nbsp; The farm is dedicated exclusively to research and development, where the Starbucks team is creating new coffee varieties, testing disease-resistant coffee trees and developing and sharing agricultural practices to produce a higher yield and ensure the future of coffee. While the research and development at Hacienda Alsacia will continue, the lab will expand the capabilities and collaboration needed to cultivate positive social and environmental change beyond coffee.&nbsp;&nbsp;

“This is an opportunity for us to advance Starbucks environmental promise to give more than we take and our farmer promise to ensure the future of coffee for all,” said Laxman Narasimhan, Starbucks chief executive officer. “We know we cannot do this important work alone, and the possibilities in front of us to scale solutions, partner with thought leaders and serve as a global hub for innovation are limitless."

Starbucks <a href="https://stories.starbucks.com/mission/" target="_blank" rel="noreferrer noopener">mission</a> extends well beyond its customers, partners and cafes. As a company that buys 3% of the world’s highest quality and ethically sourced arabica coffee from more than 400,000 farmers in more than 30 countries, Starbucks understands its future is inextricably tied to social and environmental challenges. The company has a long-standing commitment to work alongside communities to become a resource positive company, including cutting its carbon, water and waste footprints in half by 2030. In partnership with others, Starbucks is committed to identifying new ways to give more than it takes with the belief that the company can build a great business that scales for good and has a positive impact on the future.&nbsp;&nbsp;&nbsp;

Starbucks and ASU have a long-standing partnership of working together to build educational and innovative programming. Most recently, Starbucks and ASU reached a milestone of graduating more 10,000 partners through the <a href="https://stories.starbucks.com/stories/2023/bridge-to-the-future-more-than-10000-have-graduated-through-starbucks-college-achievement-plan/" target="_blank" rel="noreferrer noopener">Starbucks College Achievement Program.</a>&nbsp;&nbsp;&nbsp;&nbsp;

“This is an exciting new chapter in our nearly decade-long partnership with Starbucks,’’ said Arizona State University President Michael Crow. “The new sustainability learning and innovation lab will expand on our collaboration together, working closely to tackle critical challenges with a collective commitment to seek new and sustainable approaches that impact global communities.”&nbsp;

About Starbucks&nbsp;&nbsp;&nbsp;

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with over 35,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="https://stories.starbucks.com/" target="_blank" rel="noreferrer noopener">stories.starbucks.com</a> or <a href="http://starbucks.com/" target="_blank" rel="noreferrer noopener">starbucks.com</a>.&nbsp;&nbsp;&nbsp;

About Arizona State University&nbsp;&nbsp;

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to access, excellence and impact. ASU measures itself by those it includes, not by those it excludes. As the prototype for a New American University, ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.&nbsp;

The lab to offer hands-on and virtual learning for Starbucks partners, students, researchers and industry leaders to innovate and scale solutions for some of the world’s most challenging social and environmental issues.

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