core/list

Mexico City - As it celebrates its 20th anniversary of retail operations in the market, Starbucks Mexico observes Earth Day this year through initiatives reinforcing the brand’s commitment to becoming a resource positive company in service of its 2030 goal to reduce waste sent to landfills by gradually switching from single-use packaging to reusable items in stores.

core/paragraph

On April 22, when ordering a hot or cold Grande-size beverage in participating stores, customers will be gifted a limited-edition reusable cup made with 50% recycled content. The promotion will be valid while supplies last.

Aligned with the brand’s commitment to offering a variety of choices as part of the Starbucks Experience, on April 18 and 19, customers will be able to customize their favorite beverages with dairy alternative options —soy, coconut, almond, and oat—free of charge.

In addition, Starbucks Mexico will maintain its 8-pesos discount on the beverage of choice of customers bringing their personal tumblers or reusable cups, as the company aims to reward customers joining the brand in caring for the environment and preventing single-use waste pollution.

Close to 20 years of caring for the planet together

Since Starbucks arrived in Mexico in 2002, the brand has focused on connecting customers with partners (employees) and communities around a cup of coffee and creating a positive impact where the company has a presence.

In 2006, Starbucks Mexico introduced an innovative way to enjoy a cup of coffee by offering a soy beverage. In 2015, it expanded its plant-based beverage offering by introducing a coconut beverage, followed by an almond beverage in 2017. In 2021, it added an oat beverage to its menu, now available across all stores in Mexico.

In addition to expanding and diversifying its plant-based beverage menu options, Starbucks Mexico, through the “Grounds for your Garden” program, has sought to give a second life to the stores’ ground coffee waste, which is packed in reused bags and given to customers free of charge as a compost additive for their plants or gardens.

Earlier this year, with the support of Fundación Alsea A.C., Starbucks Mexico announced the launch of the program <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-launches-new-initiative-to-fight-hunger-and-reduce-food-waste/">Donde Come Uno, Comen Dos</a> to reduce food waste. To ensure that unsold products are not wasted, participating stores in the country offer select products at half price several hours before closing. In addition, the company is committed to donating the proceeds from the sales of these products to Bancos de Alimentos de México (BAMX), a network of 55 food banks working to close the food gap by providing nutritious meals to thousands of families in Mexico.

Starbucks is committed to being a resource positive company and will continue to test and learn and scale programs that work to help drive sustainable customer choices.

Starbucks Mexico celebrates Earth Day with reusable cups made from 50% recycled content - Historias-en

twitter:card

Historias-en

Starbucks Mexico celebrates Earth Day with reusable cups made from 50% recycled content

On April 22, when buying a Grande hot or cold beverage, customers will be gifted a limited-edition reusable cup made with 50% recycled content. On April 18 and 19, customers will be able to customize their favorite beverages with dairy alternative options for free. Starbucks Mexico offers an 8-pesos discount on beverages served in personal […]

https://stories.starbucks.com/uploads/sites/34/2022/04/X4A2404.jpg

https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-celebrates-earth-day-with-reusable-cups-made-from-50-recycled-content/

twitter:description

twitter:image

twitter:title

Inspired by the hit Netflix series and London’s Regency era, Starbucks Chile launches a signature English Breakfast Latte and a pop-up experience in Santiago’s Starbucks Reserve. The content collaboration marks the first program in a multi-month alliance between Starbucks Chile and Netflix.

Santiago – Starbucks Chile and Netflix today announced a new collaboration to bring signature beverages and product launches to the market – all inspired by the streaming company’s 2022 premieres.

The Starbucks Chile-Netflix collaboration kicks off with the hit series Bridgerton. After over a year of waiting, fans can finally enjoy the second season of the popular Netflix show that captivated viewers with its depiction of London high society during the Regency era. The mesmerizing story, set in a time of debutante balls and the world-famous English teatime, has inspired Starbucks Chile to bring this long-awaited tradition to the market with our signature English Breakfast Latte, special dessert pairing and a unique in-store experience.

“We are very pleased to announce this alliance with Netflix that begins with the Bridgerton experience and with which we strive to foster spaces of connection with our customers," said Soledad Fantuzzi, Marketing Manager of Starbucks Southern Cone. “With this collaboration, we aim to surprise and delight our customers with seasonal experiences and delicious Starbucks beverages designed to evoke Netflix characters and themes they love,” she added.

One of the protagonists of the second season of Bridgerton is Kate Sharma, who enjoys teatime on the terrace of the Bridgerton's country house. This scene has been a real inspiration to bring innovative products to Starbucks stores in Chile. The new Bridgerton pairing consists of a signature English Breakfast Latte – a select blend of rich, full-leaf black teas sweetened with liquid cane sugar and topped with steamed milk and a velvety foam – and a macaroon, a classic cookie prepared with almond flour and merengue, at a special price. The signature beverage will be available from Friday, April 8, in all stores across the market, with special early access for Starbucks Rewards customers on Thursday, April 7.

To enhance the experience of Bridgerton's dreamy reality and move forward on our path to connect with customers, Starbucks Chile will host a pop-up experience from April 8 to 10, recreating the set design of the famous series in Santiago’s Starbucks Reserve store. With a visit to the store – located in Magdalena 140, Las Condes, in Santiago – customers can go back in time, enjoy the London Regency-era setting, and live the Bridgerton experience firsthand.

As part of the collaboration, Starbucks Chile and Netflix will also be hosting a virtual Book Club, inviting TikTok celebrities to share their thoughts on the best-selling books that inspired some of Netflix most beloved series. On this occasion, the Starbucks Chile-Netflix Book Club will discuss historical romance author Julia Quinn’s Bridgerton book series.

Starbucks and Netflix collaborate to bring the essence of Bridgerton to Chile - Historias-en

Starbucks and Netflix collaborate to bring the essence of Bridgerton to Chile

Inspired by the hit Netflix series and London’s Regency era, Starbucks Chile launches a signature English Breakfast Latte and a pop-up experience in Santiago’s Starbucks Reserve. The content collaboration marks the first program in a multi-month alliance between Starbucks Chile and Netflix. Santiago – Starbucks Chile and Netflix today announced a new collaboration to bring […]

https://stories.starbucks.com/uploads/sites/34/2022/04/Bridgerton-Header-Image-3.jpg

https://historias.starbucks.com/en-es/press/2022/starbucks-and-netflix-collaborate-to-bring-the-essence-of-bridgerton-to-chile/

Mexico City – During the month ofApril, Starbucks Mexico will celebrate Earth Month as well as the company’s annual Global Month of Good, an initiative that brings together non-profit organizations, partners (employees) and customers in volunteering activities to create a positive impact in the communities where the brand has presence. This year, Starbucks Mexico will focus efforts on environmental causes, including cleaning forests, rivers and beaches; reforesting ecosystems; and conserving species.

All across Mexico, at least one partner (employee) and one customer will come together to represent a store in 35 clean-up efforts that will happen in more than 60 cities across the market. This year, nearly 1,400 people will join over 26,000 volunteers (partners and customers) who have supported more than 2,800 causes in Mexico since 2011.

core/image

As the company commemorates its 20th anniversary in the market, Starbucks Mexico partners and customers will join in environmental projects that include cleaning shorelines in Cancún, Mérida, Campeche and Veracruz; participating in reforestation efforts in Metepec in the State of Mexico, Desierto de los Leones, Chapultepec Parks and the chinampas (floating gardens) in Xochimilco, in Mexico City; and cleaning up the Pitillal River in Puerto Vallarta, Madero Park in Hermosillo, as well as Río de la Silla, and the Toltecas and Pipo Parks in Monterrey. Other activities include baby turtle releases in Acapulco and Los Cabos.

More than 10 institutions and organizations across the market will join the volunteer projects, such as "Ríos Limpios" (in support of reforestation in Xochimilco), the "Asociación Giro 180 degrees AC" (in cleaning beaches in Cancún) and “El Tocuz” (in support of reforestation of the Bancal in Morelia), among others.

Global Month of Good

For the past 11 years, Starbucks has celebrated its Global Month of Good in April, encouraging partners (employees), around the world to strengthen their local communities – in big and small ways. Starbucks Mexico has supported a range of organizations in past years, including visiting the Telethon’s Children’s Rehabilitation Institute (CRIT) and orphanages; preparing basic pantry baskets for food banks such as Bancos de Alimentos de México, delivering food and coffee to frontline health workers, during the COVID-19 pandemic, or to first responders serving people affected by Hurricane Delta.

“We appreciate the passion and dedication of our partners (employees) who have volunteered to make an impact, serve others and give back to our communities. Over the years, more than 350,000 volunteers have participated in more than 10,000 community projects across the globe, contributing nearly to 1.5 million hours of service in the communities where we operate,” said Desirée León, sustainability leader at Starbucks Mexico.

Supporting communities through service is a significant part of how Starbucks makes a greater impact and change at scale. By empowering partners (employees) and customers to be part of and create change in their neighborhoods, the company enables ripples of impact across the world that strengthen communities. As the brand celebrates 20 years in Mexico this year, it remains committed to continue growing and expanding its positive impact.

Community members wishing to join the Starbucks Mexico’s Global Month of Good activities can go to their favorite Starbucks store, ask about the planned activities, and register to participate in their activity of choice.

As part of the brand’s 20th anniversary in Mexico and to honor Earth Month, volunteering actions this year will focus on environmental causes. As part of the brand’s 20th anniversary in Mexico and to honor Earth Month, volunteering actions this year will focus on environmental causes.

Service at scale: Starbucks Mexico unites community to clean up beaches, rivers, and forests - Historias-en

Service at scale: Starbucks Mexico unites community to clean up beaches, rivers, and forests

https://stories.starbucks.com/uploads/sites/34/2022/03/134691955_780169665929176_3298627866544700736_n.jpg

https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-unites-community-to-clean-up-beaches-rivers-and-forests/

The site offers a portfolio of 30 Starbucks® coffee product options to customers

São Paulo – Through its Global Coffee Alliance collaboration, Starbucks and Nestlé today announced the launch of an e-commerce site for Starbucks® packaged coffee products. The site – which showcases items ranging from Starbucks® by Nespresso® espresso capsules to Starbucks® roast and ground coffees – features a complete portfolio of Starbucks® packaged coffee product options available to customers across Brazil for enjoyment in the comfort of their own homes.

“The premium coffee market in Brazil is on a strong growth path and, through the Global Coffee Alliance and this new e-commerce site, Starbucks and Nestlé are proud to bring innovation, selection and convenience to Brazilian consumers,” said Valdir Nascimento, Head of Marketing for Nestlé’s coffee business in Brazil, which includes distribution of Starbucks packaged coffees. “Offering the entire portfolio of Starbucks® packaged coffee products in one place is a testament to our dedication to meeting the evolving needs of our customers. Through our omnichannel approach, we strive to provide the best brand experience offline and now online,” he added.

First launched in 2019, the Starbucks® Coffee At Home website was recently upgraded and now features specialized content, such as coffee recipes and tips on how to prepare each of the portfolio items. The e-commerce site also includes exclusive online products and customer preference surveys.

Starbucks® Coffee At Home

The Starbucks® packaged coffee portfolio features iconic Starbucks® coffee blends all made with high-quality 100% Arabica coffee sourced from environmentally and socially responsible crops, fair conditions and economic transparency. In addition to offering significant variety, the site features product descriptions that help consumers identify the beverage – such as roast, aroma and intensity profile – and enhance their coffee consumption experience.

Since arriving in the market, Nestlé Brazil has expanded the Starbucks® coffee products it markets and distributes in Brazil: in 2019 there were 15 products, including capsule varieties for the Nespresso® and NESCAFÉ® Dolce Gusto® systems, as well as three Starbucks® roasted and ground options in three different intensities. Today, the brand markets 30 products and is entering into two new segments: premium soluble and mixes. All items are available through the e-commerce site and can be delivered to cities across Brazil.

Starbucks and Nestlé formed the Global Coffee Alliance in 2018, granting Nestlé the right to market, sell, and distribute Starbucks coffee products across at-home and away-from-home channels, outside Starbucks stores. Nestlé expanded distribution of Starbucks products into CPG channels in Brazil in 2019. Starbucks® Coffee At Home products may be purchased at: <a href="https://www.starbucksathome.com/br/">https://www.starbucksathome.com/br/</a>

The site offers a portfolio of 30 Starbucks® coffee product options to customers.

Starbucks® Coffee At Home Website Launches E-Commerce Sales in Brazil - Historias-en

Starbucks® Coffee At Home Website Launches E-Commerce Sales in Brazil

https://stories.starbucks.com/uploads/sites/34/2022/03/Starbucks-Coffee-At-Home-Website-Screenshot.jpg

https://historias.starbucks.com/en-es/press/2022/starbucks-coffee-at-home-website-launches-e-commerce-sales-in-brazil/

Mexico City – As Starbucks commemorates its 20-year anniversary in Mexico, it remains committed to being a resource-positive company and reinforces its support of coffee growing communities in Mexico by donating an ecological coffee wet mill to the Zongozotla Coffee Cooperative in Totonacapan, Puebla. The ecological coffee wet mill will help improve productivity, quality and profitability for local farmers, while reducing the environmental footprint generated from processing coffee.

Starbucks Mexico, in collaboration with the Starbucks Farmer Support Center located in Chiapas, is partnering with Fondo para la Paz I.A.P, a non-profit organization dedicated to promoting the development and well-being of indigenous communities in Mexico, to install an ecological coffee wet mill, which will support more than 9,600 coffee growers annually within the cooperative.

“At Starbucks, we recognize the resilience of local coffee growers, and we are grateful for the work they do each day to bring quality coffee to the world. This donation is a testament to our long-term commitment to Mexican coffee producers and our dedication to serving our customers responsibly sourced coffee of the highest quality,” said Desirée León, sustainability leader at Starbucks Mexico.

Coffee producers of the Totonacapan Coffee Cooperative in Puebla are responsible for transforming the cherries into dry parchment coffee, through pulping, fermentation, washing and drying of the grain.

“Processing coffee is a manual job that takes around four hours to process a minimum of 4 tons of coffee cherry and uses 10 to 20 liters of water per kilo of coffee parchment,” explained Alfredo Nuno, director of Starbucks Farmer Support Centers, where agronomists and quality experts work alongside farmers, sharing tools and information to help increase productivity and the quality of coffee on their farms, with the goal to improve their livelihoods.

“For coffee growers, having access to adequate training to use this ecological coffee wet mill will make coffee processing easier and faster while contributing to the reduction of water usage in green coffee processing,” added Nuno.

The donation of the ecological coffee wet mill is also part of Starbucks “Todos Sembramos Café” program, which first launched in Mexico in 2014. Since then, the program has donated more than 3 million rust- resistant coffee tress to Mexican coffee growers in Chiapas, Oaxaca and Puebla.

The success of Starbucks Mexico’s Todos Sembramos Café inspired the creation of the company’s <a href="https://stories.starbucks.com/press/2017/starbucks-100million-coffee-trees/">“100 Million Trees Commitment”</a> program in the United States. To date, the programs have collectively distributed more than 20 million coffee trees to Mexican producers, including members of the Totonacapan Coffee Cooperative in Puebla.

“The ecological coffee wet mill donated by Starbucks Mexico to the Totonacapan Coffee Cooperative is an example of an intelligent and sensible bet on the needs and potentialities that the company has seen in the coffee farmers of the region. Fondo para la Paz has been proud to be part of this great initiative. We know that this wet mill will be a reference of good practices and development of a coffee-growing community,” said Magali Jauregui, general director of Fondo para la Paz.

The distribution of ecological coffee wet mills builds on Starbucks multi-decade aspiration of becoming a resource-positive company, reducing its global carbon, water and waste footprint by half and, more recently, committing to conserve water usage in green coffee processing by 50% by 2030. The company has contracted the purchase and distribution of more than 1,200 new ecological coffee wet mills to coffee farmers in Mexico and other coffee-growing countries around the world. The result has been up to 80% water savings in coffee processing where installed.

Starbucks Mexico further supports local coffee communities with ecological coffee wet mill donation in Zongozotla, Puebla - Historias-en

Starbucks Mexico further supports local coffee communities with ecological coffee wet mill donation in Zongozotla, Puebla

Starbucks Mexico, in collaboration with Starbucks Farmer Support Center, partnered with Fondo para la Paz I.A.P. to install an ecological coffee wet mill that will support more than 9,600 coffee growers annually by improving productivity, quality and profitability, while reducing their environmental footprint. This initiative is part of the Starbucks Mexico’s “Todos Sembramos Café” program, […]

https://stories.starbucks.com/uploads/sites/34/2022/03/Header.jpg

https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-further-supports-local-coffee-communities-with-ecological-coffee-wet-mill-donation-in-zongozotla-puebla/

Mexico City - From March 28 to April 3, Starbucks Mexico will offer customers a 50% discount when placing their first delivery order through its delivery service, Starbucks Delivers, available on Didi Food, Rappi, Uber Eats channels and the recently added Starbucks Rewards Delivery.

“Throughout 2021, we’ve endeavored to enhance the digital customer experience by adding Starbucks Rewards Delivery to our ‘Starbucks Delivers’ platform, which we launched in 2018 in partnership with strategic delivery partners. We now have four delivery options that allow us to further reach our customers and bring them a personalized experience wherever they are – at home, at the office or any address of their preference,” said Bibiana Rosique, marketing director for Starbucks Mexico.

In an effort to enhance the digital customer experience, Starbucks Mexico launched <a href="https://historias.starbucks.com/en-es/press/2021/starbucks-brings-new-digital-innovation-to-mexico-order-ahead-and-pay/">Order Ahead and Pay</a> in early 2021. Now through Starbucks Rewards Delivery, customers can order, monitor their order status and earn stars. Customers are also able to personalize their order and choose from nearly all core food and beverage items and several seasonal beverages available from the Starbucks® menu.

Starbucks Rewards Delivery is available through the Starbucks Mexico app and customers can also order through Didi Food, Rappi and Uber Eats mobile applications on devices with iOS and Android operating systems.

Starbucks Delivers offers special promotions March 28 – April 3 across Mexico - Historias-en

Starbucks Delivers offers special promotions March 28 – April 3 across Mexico

Customers will receive a 50% discount, with a minimum purchase of 150 pesos, when ordering through Starbucks Rewards Delivery, Didi Food, Rappi and Uber Eats. &nbsp; Building on Starbucks Mexico’s curbside and order ahead offerings, Starbucks Rewards Delivery is the latest delivery option to meet customers’ need for convenience Mexico City &#8211; From March 28 […]

https://stories.starbucks.com/uploads/sites/34/2022/03/Header-1.jpg

https://historias.starbucks.com/en-es/press/2022/starbucks-delivers-offers-special-promotions-march-28-april-3-across-mexico/

Seattle, WA – The Starbucks Foundation today announced a $30 million investment by 2030 in a new Global Community Impact Grants portfolio designed to drive locally relevant impact in the communities where Starbucks operates around the world. To scale the initiative, The Starbucks Foundation is inviting partner companies (licensees) which operate the Starbucks brand across its three international regions – Asia Pacific; Europe, Middle East &amp; Africa; and Latin America &amp; the Caribbean – to nominate local nonprofit organizations for grants. These grants are intended to fund programs that create meaningful local or regional impact and expands on the company’s people positive ambition to enhance the well-being of all who connect with Starbucks.

For the inaugural round of grants, which will be awarded this April as part of Starbucks 12th annual Global Month of Good, the company’s international licensees nominated over&nbsp;80 local nonprofit organizations&nbsp;from more than&nbsp;40 markets. Grants will be awarded for causes aligned to The&nbsp;Starbucks Foundation’s community impact goals, including youth empowerment, inclusion &amp; diversity, social services, hunger relief,&nbsp;economic opportunity,&nbsp;and coffee-, tea- and cocoa-growing communities.&nbsp;

​As part of the initiative, licensees were&nbsp;encouraged to co-invest with The Starbucks Foundation and leverage other resources, including providing in-kind donations and encouraging Starbucks partners (employees) to volunteer, for&nbsp;greater impact:

“In every market we serve, Starbucks partners are making a positive impact in their local communities. We are excited to support them and the organizations they believe in to strengthen those communities, catalyze connections, and amplify the great work already being done,” said Michael Conway, group president, International and Channel Development&nbsp;at Starbucks and board member of The Starbucks Foundation. “We’re also proud to work with our licensed business partners through co-investment to deepen our impact with this truly global effort,” he added.

The Global Community Impact Grants program builds on other initiatives of The Starbucks Foundation including:

“Alsea Foundation is proud to join The Starbucks Foundation by listening, investing in our communities, and making a positive impact for people across the countries where Alsea operates Starbucks stores,” said Ivonne Madrid, director of Alsea Foundation. “Since 2014, we have impacted more than 15,000 lives and we look forward to expanding our partnership, together.”

About The Starbucks Foundation

The Starbucks Foundation strengthens humanity by transforming lives across the world, with a focus on enabling community resiliency and prosperity and uplifting communities affected by disaster. Established in 1997, The Starbucks Foundation is a Section 501(c)(3) charitable organization under U.S. law.&nbsp;Learn more at&nbsp;<a href="https://www.starbucks.com/responsibility/community/starbucks-foundation">sbux.co/foundation</a>.

Five photos of Starbucks partners engaging in volunteer projects

The Starbucks Foundation Launches Global Community Impact Grants Initiative, Investing $30 Million by 2030 - Historias-en

The Starbucks Foundation Launches Global Community Impact Grants Initiative, Investing $30 Million by 2030

Seattle, WA – The Starbucks Foundation today announced a $30 million investment by 2030 in a new Global Community Impact Grants portfolio designed to drive locally relevant impact in the communities where Starbucks operates around the world. To scale the initiative, The Starbucks Foundation is inviting partner companies (licensees) which operate the Starbucks brand across […]

https://stories.starbucks.com/uploads/sites/34/2022/03/SBX030422-GCIG-Featured-Image.jpg

https://historias.starbucks.com/en-es/press/2022/the-starbucks-foundation-launches-global-community-impact-grants-initiative-investing-30-million-by-2030/

In commemoration of International Women’s Day, Starbucks Mexico recognizes the role and importance of women in coffee through real-life stories of female farmers who dedicate their lives to grow coffee and, through Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices Program, have gathered the skills and tools needed to continue growing coffee for a much longer time.

Developed in collaboration with Conservation International in 2004, Starbucks C.A.F.E. Practices is a verification program that measures farms against economic, social, and environmental criteria, all designed to promote transparent and sustainable coffee growing practices while also protecting the well-being of coffee farmers and workers, their families and their communities.

Starbucks remains committed to use its scale for good, working to ensure a sustainable future of coffee for all. It knows that this aspiration is possible thanks to the hard work done by the communities that produce it. Women have always been fundamental in the entire coffee journey, from seed to cup. In addition to being expert coffee farmers, they are also pillars that hold homes, farms, and businesses together.

This International Women’s Day, as Starbucks expands its goal to <a href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030/" data-type="URL" data-id="https://stories.starbucks.com/press/2022/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030/">positively impact 1 million women and girls</a> in coffee-, tea-, and cocoa-growing communities globally by 2030, the company shares stories of women in coffee from Mexico’s most important coffee-growing regions: Oaxaca, Veracruz, Chiapas, and Puebla. &nbsp;&nbsp;

Edilburga Martínez Martínez | Age 42 | Finca Yela Huetz, Oaxaca

“Coffee is a staple in our lives and has supported my family when it was needed most.” Edilburga lives on a plot passed on from generation to generation. Today, she works on the farm with her father, sister, children, nieces, and nephews. Since 2014, they have been a part of the C.A.F.E. Practices Program, and from 2018 to date, they have received around 1,300 rust-resistant coffee trees as part of the “Todos Sembramos Café” (We All Grow Coffee) Program, which has allowed them to continually renovate their land.

In her day-to-day, Edilburgadrinks at least three cups of coffee, one as soon as she wakes up and two more while working at the farm. Through her hard work, she keeps her family together.

Irma Cortez Cadena | Age 50 | Finca Pastepec, Veracruz

“The coffee from my farm tastes good because we produce things with love… Personally, I like to pulp, cut, carry, and sell. Everyone in this community knows how to do it, and I even roast my coffee the traditional way (on a “comal”).” Irma works the farm together with her brother after they inherited it from her father two years ago. The farm has been in the family since 1952. They joined C.A.F.E. Practices in 2020 and have since received 170 rust-resistant coffee trees.

Irma is proud of the quality of her crop and thinks of coffee as a product that has always been there for her and her family. She feels love for the land and the beans that grow from it.

Aura López | Age 41 | Fraccionamiento San Antonio, Chiapas

“Women work hard and provide support to increase production.” Aura drinks coffee three times a day and works the farm with her husband and son. Coffee is the sole means of support for the family. They recently became part of the C.A.F.E. Practices Program and will be receiving their first rust-resistant coffee trees soon.

Aura shares the joy felt when she inherited the farm and planted the first coffee trees with her entire family. She represents the fruits of perseverance.

Teófila Cruz | Age 51 | Finca el Pozo, Puebla

“One of the events that has left the strongest mark on me was when, after seeing the loss due to rust, the leaves once again sprouted, flowered and produced. Just when it seemed that everything was already lost, it gave us the hope of harvesting again.”

Teófila works alone on the farm that her father founded 30 years ago. Sometimes she hires a person to do more specialized tasks like trimming or shade pruning. She is proud of the renovations she has made to the farm since she inherited it six years ago. Around the same time, she joined the C.A.F.E. Practices Program and has received around 1,300 rust-resistant coffee trees to date.

Teófila – who’s name symbolizes the light of life – is proud of women’s dedication to the land and shares her love for the countryside.

Starbucks long-lasting relationship with Mexican coffee growers.

Starbucks relationship with Mexican farmers goes back more than 30 years, when the company first started sourcing coffee from Chiapas. Since then, Starbucks has been committed to sourcing coffee responsibly, for the betterment of people and planet, while also working to empower farmers, improve their livelihoods and positively impact their communities.

In 2014, Starbucks launched the “Todos Sembramos Café” program in Mexico, as an effort to help farmers overcome rust disease that damages coffee plantations. This program inspired the creation of the “100 Million Trees Commitment” in the United States. Together, both initiatives have donated more than 20 million coffee plants to Mexican coffee growers and farmers across the globe.

Starbucks is rooted in the mission to inspire and nurture the human spirit: one person, one cup, and one community at a time. At the core of this is the love for coffee. This year, as Starbucks celebrates 20 years in Mexico, the company remains committed to uplifting partners (employees), coffee growers and communities that it serves every day.

Starbucks Mexico Celebrates Women in Coffee - Historias-en

Starbucks Mexico Celebrates Women in Coffee

In commemoration of International Women’s Day, Starbucks Mexico recognizes the role and importance of women in coffee through real-life stories of female farmers who dedicate their lives to grow coffee and, through Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices Program, have gathered the skills and tools needed to continue growing coffee for a much longer […]

https://stories.starbucks.com/uploads/sites/34/2022/03/image-4.png

https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-celebrates-women-in-coffee/

Located in the heart of the seaside town, café marks the first store in the Maldonado Department and 11th location in Uruguay.

Montevideo – As part of its continued expansion plans in the market, Alsea, Starbucks operating licensee in Uruguay, today announced the opening of its new store in Punta del Este, Maldonado Department. The new café is located at the intersection of Franklin D. Roosevelt Avenue and Pedragosa Sierra Avenue and is within walking distance to the popular Brava Beach.

“We are delighted to bring the Starbucks Experience&nbsp;to customers&nbsp;in Punta del Este, expanding our store footprint into eastern Uruguay and the Maldonado Department. Our store designers have created a space that reflects the beauty of this seaside location and the moments of connection that so many of our customers enjoy,” said Soledad Fantuzzi, marketing manager, Starbucks Argentina and Uruguay.

Starbucks stores are designed to reflect the moments of human connection made over a cup of coffee and to reflect the communities they serve. The new store has two bright and airy floors, with stucco and wood finishing, comfortable seating areas, and community table workstations. Spanning the length of both stories is a stunning ocean-inspired mural created exclusively for Starbucks by local artist Nicolas Alfalfa. Outside the café customers can enjoy a terrace with umbrellas and access to a pick-up window to grab beverages and food on-the-go.

Built to accommodate up to 115 customers, every detail of the new store is designed to provide a warm and welcoming experience for customers to enjoy high-quality arabica coffee and handcrafted beverages made by passionate and skilled baristas.

The Punta del Este store also reflects Starbucks aspiration to be a resource-positive company. Customers will find a recycling station and the option to enjoy their favorite beverages via two sustainable options: serveware or reusable cups.

Since Starbucks arrived in Uruguay in 2018, with its first store in Montevideo, the brand remains committed to its Uruguayan customers. This new location marks the 11th store in the market, with over 120 Starbucks Uruguay partners (employees) proudly wearing the green apron nationwide. In partnership with Alsea, Starbucks will continue to expand across the market with upcoming openings in Montevideo.

core/gallery

The new store, located at 20000 Franklin D. Roosevelt Avenue, local 20, Punta del Este, Departamento de Maldonado, Uruguay, is open from 07:00 to 22:00.

Starbucks Opens First Store in Punta del Este - Historias-en

Starbucks Opens First Store in Punta del Este

Located in the heart of the seaside town, café marks the first store in the Maldonado Department and 11th location in Uruguay. Montevideo – As part of its continued expansion plans in the market, Alsea, Starbucks operating licensee in Uruguay, today announced the opening of its new store in Punta del Este, Maldonado Department. The […]

https://stories.starbucks.com/uploads/sites/34/2022/02/Punta-del-Este_Octopus-Mural.jpg

https://historias.starbucks.com/en-es/press/2022/starbucks-opens-first-store-in-punta-del-este/

Grand Cayman’s Monaco Towers marks the second Starbucks store in the territory for Caribbean Coffee Traders Limited.

GEORGE TOWN, CAYMAN ISLANDS – As part of its continued expansion plans in the market, Starbucks Coffee Company, in partnership with its operating licensee Caribbean Coffee Traders Limited (CCTL), today announced the unveiling of a new store located on the island of Grand Cayman. The store, in the lobby of Monaco Towers, is the second Starbucks in the Cayman Islands.

Starbucks designs its stores to enhance the human connection made over a cup of coffee and to reflect the communities it serves. The new Grand Cayman store features the company’s digital customer experience and will provide a warm and welcoming place for customers to enjoy high-quality arabica coffee and handcrafted beverages. Located at Monaco Towers, a business center in the heart of Grand Cayman, the store will serve as the perfect destination for customers to connect and unwind or enjoy coffee on-the-go. Starbucks designers work hard to create experiences that honour the integrity of the neighbourhoods where stores are located while also ensuring that the evolving needs of customers are met.

“We are elated to open another location in Grand Cayman,” said Roxanne Dixon-Rose, Regional Director of Caribbean Coffee Traders Limited. “This further realizes our goal of creating employment opportunities and contributing to the community positively, and it’s always very exciting to share coffee with new faces in new places. We look forward to bringing the Starbucks Experience to Monaco Towers."

Since Starbucks arrived in Grand Cayman in 2019 with its first store in Camana Bay, it remains committed to its Caymanian customers. In partnership with CCTL – a consortium led by Ian Dear, CEO of Margaritaville Caribbean Group, and Adam Stewart, Executive Chairman of Sandals Resorts International – Starbucks is devoted to delivering a unique and unmatched customer experience as it continues to expand in the market across the Cayman Islands.

Customers can look forward to enjoying their favorite treats from the Starbucks menu, with many options to personalize their beverages. Starbucks Monaco Towers offerings will include classic Starbucks beverages such as Brewed Coffees, Espresso Beverages, Starbucks Frappuccino® Blended Beverages and Teas, as well as a variety of seasonal innovations for customers to relish.

7:30 a.m. – 6:00 p.m. (Monday to Thursday) and 7:30 a.m. – 7:00 p.m. (Friday to Sunday)

About Caribbean Coffee Traders Limited:

Caribbean Coffee Traders Limited (CCTL) is a consortium led by restaurant management and the franchise operator of Margaritaville Caribbean Group and the Executive Chairman of Sandals Resorts International. CCTL operates Starbucks stores in Jamaica (2017), Cayman Islands (2019), Turks and Caicos Islands (2020), Panama (2021) and Barbados (2021). Through its commitment to maintaining operational standards, providing extraordinary customer experience, and serving the community, the brand continues to expand and integrate in communities across the Caribbean region. Today with a total of 12 stores opened, CCTL, licensed franchise holder led by Adam Stewart and Ian Dear, continues to fulfill its commitment to open more stores across the region, offering customers the highest quality coffee and an unmatched Starbucks experience.

Lobby of the Starbucks Monaco Towers store with large jungle painting on the wall

Starbucks Opens Second Store in Cayman Islands - Historias-en

Starbucks Opens Second Store in Cayman Islands

Grand Cayman’s Monaco Towers marks the second Starbucks store in the territory for Caribbean Coffee Traders Limited. GEORGE TOWN, CAYMAN ISLANDS – As part of its continued expansion plans in the market, Starbucks Coffee Company, in partnership with its operating licensee Caribbean Coffee Traders Limited (CCTL), today announced the unveiling of a new store located […]

https://stories.starbucks.com/uploads/sites/34/2022/02/20220201_Cayman-Islands-Store-Opening_Monaco-Towers.jpg

https://historias.starbucks.com/en-es/press/2022/starbucks-opens-second-store-in-cayman-islands/

Santo Domingo – Starbucks, operated in the Dominican Republic by retail licensee Green Star Partners, has set out to be a different kind of company – one that looks after and supports the communities it serves. Today, Starbucks Dominican Republic strengthens its commitment to the Dominican communities through a partnership with The Starbucks Foundation and Habitat for Humanity Dominican Republic to provide locals in Haina, Santo Domingo, with decent housing through the NGO’s Housing Support Service Program.

Supporting communities is a significant part of how Starbucks Dominican Republic makes a greater impact and change at scale. The project started in 2020 amid the COVID-19 pandemic, and since then, the partnership has sought to create a lasting impact in the community of Haina, Santo Domingo, by helping improve living conditions for locals.

“As we continue to grow our business, we remain true to Starbucks mission and values, using our scale for good and continuing to be a catalyst for positive change in the diverse communities we serve,” said José Luis Gómez managing director of Starbucks Dominican Republic. “I would like to thank Habitat for Humanity Dominican Republic and The Starbucks Foundation for supporting us in our commitment, which is rooted in the belief that we can balance profitability and social conscience.”

Starbucks Dominican Republic endeavors to strengthen its communities by listening, supporting, investing, and uplifting in meaningful ways. Through access to microcredit loans made possible via Habitat for Humanity Dominican Republic and the support of The Starbucks Foundation and Green Star Partners, which donated funds for construction, families in Haina have been able to gradually build their homes. In addition, The Starbucks Foundation grant supported training for more than 50 residents to gain greater knowledge in emergency preparedness and health homes. 

“When the pandemic came, my husband and I both lost our jobs. During this transition period, he had the idea of ​​starting a cooking business from home since our local community had very little access to home-cooked meals. We eventually moved the business to a relative's house, and I started looking for a way to renovate our own house. Through a friend, I reached out to Habitat for Humanity. We did all the paperwork, and they approved the loan immediately,” said Gladibel Reyes, one of the beneficiaries of the project.

Starbucks Dominican Republic strives to uplift the communities and neighborhoods that host the company’s stores. To this end, in fall 2021, 30 Starbucks Dominican Republic partners joined forces and volunteered to finish three homes in Haina, Santo Domingo, serving their community, one family and one home at a time. &nbsp;

"We are very happy about this partnership and joining efforts to empower Dominican families with self-sufficiency and ultimately driving the economy at the local level," emphasized Cesarina Fabián, National Director of Habitat for Humanity Dominican Republic. 

Starbucks Dominican Republic will continue to support initiatives with Habitat for Humanity as part of its ongoing commitment to create meaningful impact.

core/separator

About Green Star Partners&nbsp;

Green Star Partners is a strategic alliance created between Star Retail, Grupo País, Caribbean Cinemas and Punta Espada. Combining decades of national and international experience in sectors such as food, beverages, and retail. Since May 2020, the conglomerate Green Star Partners operates and expands the Starbucks brand in the Dominican Republic.&nbsp;

About Habitat for Humanity Dominican Republic&nbsp;

Habitat for Humanity Dominican Republic is an international non-profit organization that seeks to improve the living conditions of low-income families through access to decent housing and programs focused on minimizing risk and increasing response to disasters.&nbsp;

With the vision of a world where each person has a decent place to live, families are empowered to create strength, stability and self-sufficiency through housing. To date, the institution has carried out more than 30 thousand housing solutions and impacted around 150 thousand people.&nbsp;

Habitat&nbsp;Dominicana&nbsp;contributes to the country in improving the living conditions of the families that are part of the qualitative and quantitative housing deficit. This is achieved through the development of programs that facilitate access to housing microfinance for low-income families with technical assistance in construction, and by creating financial education programs that support and contribute to reducing the deficit. we empower with housing.&nbsp;

Starbucks partners paint a house blue in the Dominican Republic

Starbucks Works with Habitat for Humanity in the Dominican Republic to Support Housing for Families in Santo Domingo - Historias-en

Starbucks Works with Habitat for Humanity in the Dominican Republic to Support Housing for Families in Santo Domingo

Thirty Starbucks Dominican Republic partners (employees) volunteered to build houses in Haina, Santo Domingo. Santo Domingo – Starbucks, operated in the Dominican Republic by retail licensee Green Star Partners, has set out to be a different kind of company – one that looks after and supports the communities it serves. Today, Starbucks Dominican Republic strengthens […]

https://stories.starbucks.com/uploads/sites/34/2022/01/Sbux-DR_TSF_Habitat-for-Humanity-1-1024x683.jpg

https://historias.starbucks.com/en-es/press/2022/starbucks-works-with-habitat-for-humanity-in-the-dominican-republic-to-support-housing-for-families-in-santo-domingo/

The “I Am” project started by the brand’s Brazilian operator, SouthRock, three years ago provides transgender partners (employees) with legal and psychological well-being support to amend their names on their birth certificates&nbsp;

São Paulo – In support of Brazil’s National Trans Day of Visibility on January 29, SouthRock, Starbucks licensed retail operator in Brazil, today announced the “I Am” (“Eu Sou”) project to offer free legal support for transgender partners (employees) seeking to amend their names and genders on their birth certificates. This year for the first time, SouthRock will expand its support to partners at their corporate offices and other businesses operated by the company in Brazil.

“Starbucks Brazil is committed to creating an inclusive culture that promotes respect and dignity for all of our partners and customers. Through the ‘I Am’ project, we reinforce our support of the transgender community in particular,” said Sandra Collier, director of marketing, loyalty and categories of SouthRock. “It is very gratifying to know that by offering legal support, we can make a significant and positive impact on the lives of our partners and the communities we serve,” added Collier.

Starting on January 29 – to coincide with the National Trans Day of Visibility – current Starbucks partners in Brazil can receive legal counsel covered by the company to begin the process to amend their names and genders on their birth certificates. &nbsp;All legal and psychological well-being support will be covered by SouthRock. In addition to partners, this year the initiative also supports amending the names of members of the NGOs Casa Florescer and Casa 1, integrating them into the project.

“Participating in the ‘Eu Sou' project really changed my life, mainly because of the freedom I gained to be who I am as I always dreamed and imagined. It was a very big turning point: Jota was born and changed everything that existed before him. Throughout the process, I was always highly respected and welcomed everywhere in the company, by all hierarchies. As long as I exist, I will remember the 'I Am' project,” said Jota Ramos, customer service analyst at Starbucks in Brazil, who had his name amended in the 2021 edition of the project.

Starbucks in Brazil first launched the “I Am” project in January 2020. With permission from participants, Starbucks Brazil <a href="https://www.youtube.com/watch?v=Pw-WAnAgPQI">documented</a> the emotional journey to give audiences a look at the meaningful impact of the project. The video won the Grand Prix at the 2021 Cannes Lions Festival and, more recently, an Effie Award.

Since 2018, Starbucks in Brazil has worked with local advocacy groups, such as Casa 1 (SP) and Grupo Arco-Íris (RJ), to support LGBTQ+ inclusion efforts through the donation of Starbucks product sales such as the Pride Frappuccino® Blended Beverage and t-shirts, to help those in vulnerable situations due to their sexual orientation.

Learn more about Starbucks Brazil’s efforts to promote LGBTQ+ inclusion at <a href="https://www.linkedin.com/company/starbucks-brasil-comã©rcio-de-cafã©s-ltda-/">LinkedIn</a>, <a href="https://www.instagram.com/starbucksbrasil/">Instagram</a>, <a href="https://www.facebook.com/StarbucksBrasil/">Facebook</a>, <a href="https://twitter.com/StarbucksBrasil">Twitter</a> and <a href="https://www.youtube.com/user/StarbucksBrasil">YouTube</a>.

The licensee operator of Starbucks in Brazil, SouthRock was founded in 2015 with the objective of managing and operating a qualified and multi-brand foodservice portfolioin the Brazilian market. It started operating in 2017 at Guarulhos International Airport managing B.A.R. (Brazil Airport Restaurants), which operates exclusively in the most important airports in Brazil bringing a diversity of brands to consumers, travelers, and tourists. In 2018, the company signed an exclusive licensing agreement with Starbucks and TGI Fridays in Brazil, being granted with right to operate these brands nationwide (model used globally by these brands). The company's expansion process was amplified in 2019, when Starbucks stores were inaugurated in Santa Catarina, the first market outside São Paulo and Rio de Janeiro. During that same year, SouthRock Lab, a digital branch also started aiming to develop technologies to improve physical x digital experiences and interactions between customers and brands. SouthRock is committed to constantly expanding its business in order to reach more people and more communities with its brands, offering great services, sharing values and positively impacting society, always putting customers and employees first alongside its brands.

Starbucks cup with name "Lux" written in black and pink, white and blue ribbon

Starbucks Launches 3rd Edition of “I Am” Project on Brazil's National Trans Day of Visibility - Historias-en

Starbucks Launches 3rd Edition of “I Am” Project on Brazil&#8217;s National Trans Day of Visibility

The “I Am” project started by the brand’s Brazilian operator, SouthRock, three years ago provides transgender partners (employees) with legal and psychological well-being support to amend their names on their birth certificates&nbsp; São Paulo – In support of Brazil’s National Trans Day of Visibility on January 29, SouthRock, Starbucks licensed retail operator in Brazil, today […]

https://stories.starbucks.com/uploads/sites/34/2022/01/I-Am-Cup.jpg

https://historias.starbucks.com/en-es/press/2022/starbucks-launches-3rd-edition-of-i-am-project-on-brazils-national-trans-day-of-visibility/

Starbucks Launches 3rd Edition of “I Am” Project on Brazil’s National Trans Day of Visibility

Press

English

Latin America

Coffee is at our heart, inspiring our craft and driving innovation—in our drinks, our food, our stores and new ways we bring the Starbucks experience to you wherever you are.

Coffee & Craft

Our vision for the future is to become resource positive—giving back more than we take from the planet. And we know we can’t do it alone. It takes all of us.

Planet

Our aspiration is to be people positive—investing in humanity and the well-being of everyone we connect with, from our partners to coffee farmers to the customers in our stores and beyond.