{"id":4681,"date":"2025-05-12T11:00:00","date_gmt":"2025-05-12T14:00:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/br\/?p=4681"},"modified":"2025-05-09T16:29:16","modified_gmt":"2025-05-09T19:29:16","slug":"farm-rio-e-starbucks-lancam-linha-exclusiva-para-quem-vive-o-verao-o-ano-todo","status":"publish","type":"post","link":"https:\/\/historias.starbucks.com\/br\/2025\/05\/12\/farm-rio-e-starbucks-lancam-linha-exclusiva-para-quem-vive-o-verao-o-ano-todo\/","title":{"rendered":"FARM Rio e Starbucks lan\u00e7am linha exclusiva para quem vive o ver\u00e3o o ano todo"},"content":{"rendered":"
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\n\t\t\t\t\t\n\t\t\t\t\t\tNews<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\tFARM Rio e Starbucks lan\u00e7am linha exclusiva para quem vive o ver\u00e3o o ano todo\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t
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A cole\u00e7\u00e3o de garrafas, canecas e copos t\u00e9rmicos chega \u00e0s lojas Starbucks no Brasil, no dia 20 de maio<\/em><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBy \t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tHeidi Peiper\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMay 12, 2025\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n\n
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    • \n\t\t\n\t\t\tMay 12, 2025\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n

      A Starbucks se uniu \u00e0 marca carioca de moda e lifestyle FARM Rio para lan\u00e7ar uma cole\u00e7\u00e3o exclusiva de itens colecion\u00e1veis, para quem vive a energia do ver\u00e3o o ano todo.\u00a0Dispon\u00edvel nas lojas Starbucks* a partir do dia 20 de maio, a linha inclui copos t\u00e9rmicos, garrafas e canecas em cinco estampas vibrantes, inspiradas na tropicalidade e beleza natural do Brasil.<\/p>\n<\/body>\n\n

      A parceria une a ess\u00eancia carioca da FARM Rio ao jeito \u00fanico da Starbucks de criar experi\u00eancias inesquec\u00edveis, sempre com um bom caf\u00e9 em m\u00e3os. Esta \u00e9 a segunda collab entre as marcas \u2014 que se uniram em 2022 para uma cole\u00e7\u00e3o disponibilizada exclusivamente na \u00c1sia \u2014 e a primeira lan\u00e7ada pela Starbucks Brasil sob a gest\u00e3o da ZAMP, operadora da rede no Brasil desde outubro de 2024.<\/p>\n<\/body>\n\n\n

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      A linha estar\u00e1 dispon\u00edvel nas lojas Starbucks no Brasil a partir de 20 de maio, por tempo limitado \u2013 e ser\u00e1 comercializada nos Estados Unidos, Canad\u00e1 e outros pa\u00edses da Am\u00e9rica Latina. Para marcar o lan\u00e7amento no Brasil, lojas selecionadas estar\u00e3o ambientadas com a identidade visual da parceria.<\/p>\n<\/body>\n\n

      Com esta iniciativa, a Starbucks refor\u00e7a sua estrat\u00e9gia de impacto positivo e sua miss\u00e3o de nutrir as infinitas possibilidades de conex\u00e3o humana \u2014 uma pessoa, uma x\u00edcara de caf\u00e9 e uma comunidade de cada vez. \u201cEsperamos que essas estampas \u00fanicas iluminem o dia dos nossos clientes, trazendo uma explos\u00e3o de cor e alegria para suas manh\u00e3s\u201d, comenta Mariana Flores Rios, l\u00edder de marketing de marca e produto para Am\u00e9rica Latina e Caribe na Starbucks. \u201cA cole\u00e7\u00e3o celebra a rica cultura do caf\u00e9 pela qual a Starbucks \u00e9 conhecida, incorporando a assinatura original da FARM Rio e tornando cada momento com o caf\u00e9 mais colorido e inesquec\u00edvel\u201d, completa.<\/p>\n<\/body>\n\n

      Com ra\u00edzes na natureza e na cultura carioca, a FARM Rio combina artesanato com design contempor\u00e2neo \u2014 levando boas vibra\u00e7\u00f5es e expressividade \u00e0 vida cotidiana por meio de suas cole\u00e7\u00f5es estampadas.<\/p>\n<\/body>\n\n\n

      \u201cAcreditamos que o ver\u00e3o n\u00e3o \u00e9 apenas uma esta\u00e7\u00e3o, mas um estado de esp\u00edrito. Esta collab com a Starbucks \u00e9 a nossa maneira de celebrar essa energia vibrante e colorida que traduz t\u00e3o bem o esp\u00edrito da FARM Rio\u201d<\/p>Mariana Leal, Head de Colabora\u00e7\u00f5es e Parcerias da FARM Rio<\/cite><\/blockquote><\/figure>\n\n\n

      Conhe\u00e7a as estampas que celebram a alma brasileira:<\/p>\n<\/body>\n\n\n\n\t

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      Banana Mix<\/strong><\/h2>\n<\/body>\n\n

      Frutas vibrantes e flores se misturam para colorir copo t\u00e9rmico de a\u00e7o inoxid\u00e1vel (710 ml), em um azul radiante na estampa Banana Mix.\u00a0<\/strong><\/p>\n<\/body>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\t

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      Borogod\u00f3<\/strong><\/h2>\n<\/body>\n\n

      Bordados coloridos e mi\u00e7angas d\u00e3o vida \u00e0 estampa Borogod\u00f3, uma releitura da express\u00e3o brasileira que simboliza um \u201cesp\u00edrito livre\u201d. O design marcante estampa copo t\u00e9rmico de a\u00e7o inoxid\u00e1vel (710 ml) e garrafa t\u00e9rmica (590 ml).\u00a0<\/p>\n<\/body>\n\t<\/div>\n<\/div>\n

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      Board Banana<\/strong><\/h2>\n<\/body>\n\n

      A estampa Board Banana colore copo de pl\u00e1stico (710 ml) em tons vibrantes de verde e amarelo, acompanhada de enfeite de banana no topo do canudo.<\/p>\n<\/body>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\t

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      Len\u00e7o Azulejo<\/strong><\/h2>\n<\/body>\n\n

      A estampa Len\u00e7o Azulejo \u00e9 inspirada nos azulejos coloridos pintados \u00e0 m\u00e3o, que lembram a padronagem de len\u00e7os ou echarpes. O copo t\u00e9rmico (710 ml) e a caneca de cer\u00e2mica (415 ml) da cole\u00e7\u00e3o ganham uma paleta serena em tons de azul e branco, al\u00e9m da ilustra\u00e7\u00e3o de um par de aves \u2014 uma arara e um tucano \u2014 ambas nativas do Brasil.\u00a0<\/p>\n<\/body>\n\t<\/div>\n<\/div>\n

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      Banana Leaves<\/strong><\/h2>\n<\/body>\n\n

      Com folhas tropicais de bananeira, a estampa Banana Leaves colore a tumbler de a\u00e7o inoxid\u00e1vel (473 ml) em tons intensos de magenta, dourado e verde jade.\u00a0<\/strong><\/p>\n<\/body>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\n\n

      Veja a lista de lojas Starbucks com a linha exclusiva em starbucks.com.br. Verifique a disponibilidade na pr\u00f3pria unidade. Os itens podem variar de acordo com as lojas e estar\u00e3o dispon\u00edveis por tempo limitado, enquanto durarem os estoques.<\/p>\n<\/body>\n\n

      <\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

      A cole\u00e7\u00e3o de garrafas, canecas e copos t\u00e9rmicos chega \u00e0s lojas Starbucks no Brasil, no dia 20 de maio<\/em><\/p>\n","protected":false},"author":593,"featured_media":4685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"Heidi Peiper","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[1065,1069],"tags":[1209,261],"class_list":["post-4681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-noticias","tag-farm-rio","tag-starbucks-brasil"],"yoast_head":"\nFARM Rio e Starbucks lan\u00e7am linha exclusiva para quem vive o ver\u00e3o o ano todo - Starbucks Hist\u00f3rias - Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/br\/2025\/05\/12\/farm-rio-e-starbucks-lancam-linha-exclusiva-para-quem-vive-o-verao-o-ano-todo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FARM Rio e Starbucks lan\u00e7am linha exclusiva para quem vive o ver\u00e3o o ano todo - 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